A Hat Connecting with your Customers--The Art of E

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing/MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.No one knows the exact formulas (except those web geeks at Google D&G Bikini, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the On-site SEO which is the foundation for all other web marketing anyway.
I thought about it a while ago when I was working with one client on how they could gain more business from their existing retailers. I sat there dreaming up incentives, planning a media calendar, magazines they could advertise in A Hat, even an itemized budget... then it occurred to me that for the most part customers don't really don't really need all that. People don't really need a $500 dress, a designer yoga mat or a handbag that is equivalent to the down payment of a Midwestern home.
So no you definitely don't have to be a self help guru to know you can't buy happiness...however the average company who aspires for long term success needs to pay attention to the psychological focus of their customers.
Before you launch your next marketing campaign think about what you're really pushing. Are you a wedding gown company selling a beautiful dress or are you selling girlhood dream of a beautiful bride? Are you a shoe designer selling Italian leather pumps with stiletto heels or are you selling shapely legs that turn mens heads and other women into green eyed monsters.
It's up to you but trust me whether you decide to target a customer in their hearts or their minds...the pocketbook typically follows.
Ok marketing the iPhone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn't about week long lines and switching networks or the general fiasco that preceded the iPhone launch. However one thing that fashion can take from this nifty little gadget and the Apple company in general is the lengths people will go to once they are inspired.
All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.Ok so here's you first curve ball... there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.There is "ON PAGE" SEO and "OFF PAGE" SEO.On-Page SEO is the method of configuring your website's size, layout, text CA Hat, photos and videos so that they are easy to find by the search engines when someone is searching for them online.Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.
People just want to be happy... they want to be inspired to find the necessity to buy your product. This is not to say they don't appreciate quality or a designer's style acumen and attention to detail. It's just to say that people are typically looking for a return on investment that is much more emotional than financial.