Abercrombie & Fitch has struggled for years to regain its momentum in the US.,
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But instead of focusing on fixing its problems here,
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While countries like the U.K. have embraced the Bruce Weber-inspired imagery and rugged basics,
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Mid-Day Snack – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, Japan isn’t so keen,
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The Ginza outpost is charging double what stores in the US charge. Almost nobody working the shop floor is “authentically” Japanese. The staff greets shoppers in English. Male staff members wear their shirts unbuttoned.
Writer W. David Marx goes on to say: “A&F has made no attempts to style or merchandise its “fratboy” clothing to fit the current fashion ecosystem in Japan.”
Maybe the Japanese aren’t as obsessed with American culture as we thought.
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The Business People in Japan Don’t Like Abercrombie & Fitch,
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