Handbags Retail channel model flat

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casual fashion brand for the promotion of ways, Xiao Bing believes that it has not as stark as the business and leisure brands carry advertising, but should adopt a more \take the initiative to understand us. \
9 月 has passed, and the order will be the peak season in the past. Spring 2011 This season, commercial and leisure companies who have designated the leading fashion leisure series. Qipai, stresses fashion sense launched the \From business casual to casual fashion, these predators are no longer just clothing fashion casual peep this emerging market, but already have shot to share.
present, the high Corp, Maca Sydney, jim's, hg mode of operation and other brands are good in the core shopping district or mall, the layout of the part of the Direct terminal, the image and sales do well, these image store role model, attract a number of franchisees. It is in this mode of operation under the influence, at present, high-end Whirlpool's only 20% of the ground floor, while only two provinces on behalf of MACA Sydney.
Direct
grasp the trend of product development
hoperise is selected sponsored \good impression.
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example, with a favorable opportunity for carrying out public welfare, environmental protection and other related events marketing. \That green body painting event marketing, the company president, explains the small watch with.
Lin
addition to the power injected into the design of more powerful, the Min School fashion and leisure brands are innovative product development model. The new conference to the spring and summer jim's2011 invited suppliers to join in the Association, Bing Xiao, director of marketing of the brand, said the vendor to participate in and help them understand the tone of the brand and future direction of development, conducive to their cooperation with the brand.
casual fashion brand is gradually becoming more mature.
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channel model flat
reaction rate for the trend is the development of casual fashion brand products concern, which is why the pursuit of fashion and leisure brands are usually \Now, Maca Sydney, Edenbo British upstart companies are gradually adopted and some test marketing, chasing one trend to increase the speed of response. \to each style of sales and inventory data, receive data, data analysis once the headquarters, including which style, what color the region in which good sales Handbags Retail, then the results of the statistical collection to the supplier to supplier preparation.
hoperise originated in Germany, the design team from the German forces there; carbene few years ago to research and development moved to Guangzhou, and now, it has been among the best in casual fashion plate; Wolf Road, Wolf family has also set up in Guangdong R & D centers, and the Fujian side match ... ...
flat channels and leisure fashion brands from the mall to start the channel in general, the two are closely related. \\Director Xiao Bing said.
gxg professional people to do the professional thing
product development has become fashionable leisure Min School placed in the biggest obstacle brand.
□ Case
this, Min School spent a great casual fashion brand Costly please \\
industry, currently gxg R & D team in China, nearly twenty people who frequently travel between the terminal stores or Europe Nike Cortez, the United States and Japan show. gxg quarterly product development before the development of the French headquarters will give directions and information and information related to fashion, gxg China R & D team with end-market demand, will make a comprehensive product development direction.
the one hand, deficiencies, on the other hand consumers have already grown to have their own thoughts on the trend Nike Shox OZ Women, they care about clothing styles than ever, so zara, h & m have swept through China. Market demand in the face of this, once a style-take-all by the time the world has gone, especially in casual fashion brand, their target consumers are more discerning, more assertive, fashion brand are faced with the pursuit of individuality the \
make a single product is the first step, the next aim is to have freedom to mix and match the whole effect of take stock in the sale process, convenient shopping guide of the match in a short time recommended more money. It is understood HERMES HANDBAGS SALE, gxg dynamic sales rate and sales rate has been very high. This R & D strengths are necessarily related.
Insiders believe, fashion brand promotion is now the most intimate should be the carbene was. Fashion Week in Beijing for many years in the first show or the finale show, has already laid the carbene designer brands in the country's leadership. In addition to runway shows, the Carbine there are many \Love \The new director carbene shot just invited a large advertising by telling the story, after playing in the end, consumers get more resonance. \Mr. Corbin, \
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north Jiangsu and Zhejiang Younger, peace, the Romon or push or direct transformation of sub-brand fashion leisure fashion; south of Guangdong handsome already installed market base; in the local, as well as those leading enterprises menacing. Today, fashion this has gradually been dyed Blue Ocean Red Sea, insiders expected that 3-5 years will be the most competitive men's fashion leisure time. These emerging areas of Fujian casual fashion brand although not large, but it is not no chance. When the industry started when the fashion and leisure brands gxg, only 500 million seed money, and that several young people as less than 30 years of age to make a casual fashion plate gxg most eye-catching dark horse.
responsible Star l2 Fujian Fujian market is still trading, said Ding Feng, general manager, l2 will be a second-tier cities, mainly in some of the better shopping options open terminal. Even shopping malls in order to adapt the forms, \accounted for 70%; if this is a casual main floor of our store display will be more casual and party. \
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\different \The performance of its main brand is common among casual fashion channel \
addition, the order to the control terminal, gxg flat channel is initiated, the main development is the single-store franchisee. To contrast with, marketing, training department, commodity department, logistics department, the Department is expanding the number of accounting and development gxg headquarters departments faster.
new market demand, the new brand positioning, brand fashion leisure areas of Fujian know, only one different from the business and leisure out of the way, is it possible to break the attack. Product, channel and brand, and how innovation model, which is the test of three casual fashion brand threshold.
R & D in the details Nike Shox R2 Women, gxg adopted a type of research and development, the designer of the control of a class, such as woven fabrics to be responsible for product development, from woven coat, clothing to accessories ranging, all be responsible. gxg general R & D in the vein, in pursuit of a single paragraph of the fighting, to promote the full take stock of marketable skills.
lack of fashion right to speak, has been a sore spot Min School garment enterprises. China National Garment Association Executive Vice President Jiang Hengjie has admitted that the whole trend of China's garment industry is the West or even Japan, Korea, the trend followers, not even their own brands in the domestic high-end consumer perception. \
when men dominated the world, or business casual, the industry on the general view that \, firm the ground floor terminals, but also to seize a number of agents and distributors. Today, the market has burst out of fashion and leisure needs, but men's casual fashion in which the mode in which channels enter the terminal, still need to be exploring.
way of niche branding
In a sense, a very fashionable thing in itself can not be a very popular thing. So, fashion brand branding approach is not like a lot of business and leisure brands like drop in the CCTV advertising, casual fashion brand which is the object of consumption decisions.
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perhaps because the target consumer groups, fashion, casual fashion brands such as \
3 years, the fashion brand gxg successfully broke into the mainstream market from north to south Air Max 90 Kid, the top three shopping center, where stable performance. In fact, gxg is not only a legend, and its success is a model to follow. When gxg to kill the three colors of black and white ash all over the world, we more than marveling at the phenomenon, also found that they in fact a very detailed product development, they firmly believe that professional people to do the professional thing.

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channels in the terminal, gxg has been joined in increasing the proportion of Direct terminal, while have a choice, a number of controls increased Direct. Fast-growing gxg, mainly through direct sales stores enterprises need to nurture talent, direct sales stores shopping guide to the supervision of all outstanding grew up in the Guide. Such as Shanghai to open outlets, the early stage of the manager or compare the strength of the shopping guide will be sent directly to the headquarters of Ningbo Direct system to participate in the training which lasted a half months.
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