peak style and price with the structure scale

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09 store brand sports shoes how to deal with 08 stocks
2009-03-20 19:28
a second-tier sports brands, sports shoes, the average retail price tag of 250 million, joining the retail tag price of goods in accordance with the five getting goods from the agent off. To join the brand as the old franchisee, Pharaoh finally opened earlier this year for 3 years to upgrade the single door first store 60 square meters of double doors first. March this year, product orders at the fall and winter, Pharaoh ordered a total of 1,000 pairs of fall shoes. Since the fall of goods listed in accordance with the actual sales performance, Wang found: 300 pairs of which are in accordance with price tag price sales, 300 pairs in accordance with the tag price of an average of 7 to do a discount off, now approaching in December, still remains about 400 pairs. actually leads to more cases
sports brand is currently facing an awkward situation: In 2008, increasing pressure channel inventory, cash flow, the reality of an increasingly tight operating environment, agents and franchisees stock deal now, when?

2008 annual sports brands operating environment - cruel reality of sports brand industry

common problem - as also futures, futures also lost!

futures orders will be models to promote the overall brand shoes and apparel Min School flourished, also contributed to the pain of the inventory channel members. Min School in 2008 should reflect the shoes and apparel industry as a whole, with the Sturm und Drang for several years to the cause of the great development of proprietary license, futures orders would be the direct result - channel inventory (including inventory and regional agents in the door of the terminal joining Shop inventory), as well as the sports brand shoes and apparel industry, big concern. Backlog of inventory to enhance dam reinforced year after year, there may not keep up with increasing annual inventory of the water rose faster. Seeing the reservoir water level is approaching the warning line and even beyond, in Danxizhijian stock a flood.

sports brand manufacturers ills - channel inventory, diehard!

can predict is a direct result of the national macro monetary tightening campaign finance brand manufacturers abnormal tight, even with brand manufacturers of sports agents for the credit of the regional recovery efforts, is expected to be achieved before the end of 2008 the recovery of money vertex. Correspondingly, the regional agent for sports brand franchisee terminal credit recovery efforts, the same will be achieved before the end of 2008 the culmination of recovery of loans. A recession in the economy, industry everywhere Aihong, brand leg to stand on the market in the winter of 2008, under which sports brand, or if the brand of men's regional agents and end-joining is still holding huge stocks of existing hesitation could not bear to pain killers mentality , still holding the belt-price-of-season sales should be left to chance, with an estimated recovery of the spring through the winter ushered in the possibility of the brand, perhaps only God knows.

sports brand in consumer spending - to switch brands, choose the best!

brand in the sports industry as a whole in general excess capacity within the region as well as various sports brand agents within the district's overall inventory of each brand franchisees generally backlog of market environment, the general lack of consumer confidence, consumer capacity was generally weak consumer environment, the current consumers to purchase sports brand's overall market capacity is no fundamental change. Consumers generally will not stock infighting between the various brands of temporary impulse to increase consumption, and more between the performance of various brands in the free to choose their own psychological level, functional requirements, style preferences of a pair of shoes, a garment only.

that is, the cake was just as big, eat one for whom the final performance, who eat one, who did not eat the world of difference between the different treatment. Each franchisee buy a pair of their own, that is, less to buy a pair of other franchisees. High degree of homogeneity in the brand, a high degree of identical goods background, you want the color on the effectiveness of inventory processing, inventory processing speed will be the terminal stage stores the determinants of business wins.

2008 annual sports brand stores stock deal - racking consider how

release on the existing backlog of inventory, as a regional agent and end the summer of 2009 before joining careful consideration first class business plan! 2008 sports brands in the industry, increasing pressure channel inventory, cash flow the reality of an increasingly tight operating environment, end joining in the end the deal in 2009 when the stock? In the end how to handle inventory?

focus of this article is not about the timing and manner stock deal, but to focus on the brand you with the movement of the terminal before joining the first topic to be faced: Should processing terminal stores in the quarter Stock? In this issue, that draw your terminal franchisee tradeoff, think again.

first re-think: How many of your family property inventory?

inventory processing to start before their store inventory of all stock of accumulated resources.

Speaking of inventory, estimated end-joining first thought is how many pairs, the number of pieces, how much money. As to what specific items of inventory in the end? Different types of models have a backlog for how long? Estimate how many people can not make it clear to say it.

order to properly deal with existing stocks and reasonable, just need to first sync to consider more than balanced stock category structure, age library, three dimensions of the structure elements of style. Here, it is recommended to take a comprehensive inventory categories, inventory database age, three-dimensional models of inventory stock analysis. Category structure

stock inventory category structure analysis is a descending, down to every level, and gradually refine the analysis process. The division of sports brand category has multiple meanings, the first category can be divided from shoes, apparel and accessories category structure of three in each major category below, need to clarify the structure of different gender ratio between men and women, such as men's and women's, men's trousers and pants, men's and women's shoes and so on. Series combination of emphasis on sports brand, so the ###### ratio of the structure, there are also men and women across the gender division series, such as sports and leisure series, lifestyle series, City Business Series, etc., to target different consumer groups wearing different scenarios . Similarly, in each series under the categories embodied in specific pieces, such as basketball shoes, running shoes, Wang Yu shoes and so on. Pieces in the specific category further subdivided into the following models, the proportion of each style number, what is the price of each style, low price with high distribution, color distribution and the code number distribution and so on.

category structure in the inventory of stocks, based on the need for refined to remember the color of each style, code number distribution. Dealing with the idea of stock in the quarter, and Qi Qi color codes and break down color code of different styles, and its treatment options, of course a big difference.

age structure

goods inventory inventory of existing stocks of goods refers to the specific age of the length of time inventory, inventory of old and new stock structure. Inventory of goods of the time dimension of age structure, including the annual seasons and the four products quarter, specifically speaking, how many items this season, last season, how many goods, how much of this year and last year exports of goods account for how much.

age reflect inventory stock inventory turnover rate of the level of goods. From the perspective of healthy business, higher inventory turns, inventory goods will become the new age, the proportion of the backlog of inventory items will be smaller. If most of your inventory there is also a cross-quarter backlog backlog of goods and even New Year's Eve, and that in 2008, read this very harsh winter approaching, store operations, and the New Year at the expense of cross-quarter backlog of goods at the cost of that support the operation of the winter store of firewood to the extraordinary significance. Of course, in spring and autumn goods consumer properties of goods similar to wearing a similar season, such as mesh running shoes, skateboard shoes, sweater, etc.,birkenstocks kids, there is a big consumer of alternative, so cross-quarter sales opportunity with a large number. Paragraph shall in spring and autumn sales of each alternative, no doubt helped revitalize the backlog of inventory goods.

In addition, the damage is recognized when the inventory of stocks of goods and quality of goods, more need for fast processing,mbt habari, tried every means cash. Able to step up action to enjoy the after-sales service policy can exchange, the policy is beyond the ability to service large special treatment, it did not move the inclusion of dead account processing.

The second thought: How many of your brand goods?

a store's product mix, on the one hand reflects the different categories, gender, family, style and price with the structure scale, on the other reflected the different competitive positioning for the market goods market position, specifically by brand goods, profits of goods, sales of goods, check goods. Market positioning of different goods for a store operating to bring the different contributions to jointly safeguard the healthy development of a store operation. Therefore, part of the inventory in the above category structure and inventory of goods on the basis of age structure, but also add notes for each type of inventory models of the role of the status of the market in order to provide a more accurate inventory processing and more targeted decision-making.

sustainable from the brand, the perspective of healthy growth, and some category of goods is not substantial discount deal. These goods means goods or the image of the brand goods, goods on behalf of a brand pillars of the structure of goods, supporting a brand of brand meaning and brand image. Men's brands such as Qipai the Chinese collar category, the Olympic basketball sports brand in the category series. Chinese Collar or basketball on a substantial series of special treatment, inevitably will directly affect men as well as serious damage to Qipai or Olympic sports brand equity.

call from the image of these brands of goods or the value of goods, its role is not to increase store sales for the quarter, the number of sales, how much profit contribution, check the number of competitors, and its role should directly reflects the enhance the quality of goods stores, supporting store brand image, attract potential customers into the store to attract loyal customers back. Can also say that the image of goods to serve the overall store operations, store management to consider is the overall outcome of the battle, long-term sales success, not care about the Otherwise, take Therefore, for the quarter backlog of brand goods, unless the current financial pressure is too large, difficult to continue daily operations, or definitely should not be significantly seasonal special treatment, but to stay for the next quarter, full-price sales.

as little financial pressure, the profit over the cost price of goods can take special promotional rate. Price sensitivity because the lower-margin products, a substantial discount and can not bring major increases in spending; and profits discounted price of goods is too low, represents the price movement of goods too, have purchased a direct impact on the confidence of customers continue to buy, easy to have hold out and wait for a discount mentality, directly affect the next quarter-price sales cycle.
specific to the sales of goods, funds need to allow the extent and prevalence of differential treatment of goods: if they are selling the brand itself for many years to retain the classic style, consider the price left to the next quarter are likely to be larger sales. As for the current year's new fashions, the sound operation from the store with the current idea of starting over in cost discount disposed of properly. Long-term perspective, but also normal for the next season on the product inventory of capital goods, to facilitate traveling light.

blocking goods must be open pre-season next season all Clearance product, the retail purchase price can be lower than the rate of ultra-low promotional costs, aims to return the funds of course is all season to the next quarter sales orders LO is more effective ammunition in order to effectively attack the advantage of goods directly competitive products.

third re-think: how much pressure your money?

after the inventory structure of the overall inventory, combined with current sales to the overall objective assessment of current level of orders efficient use of funds, it can fully determine the stores operate under the funding requirements of the overall level of the. This provides a useful index: beginning inventory stockholding ratio = amount / current sales (both retail tag price). Such as stocks fall early season is 70 million and 25 million actual sales season, the autumn quarter of stockholding ratio of 3.0. Oct. 60 million early in the inventory is, the actual sales of 12 million that month, the October monthly stockholding ratio 5.0.

significance of this indicator is to reflect: a number of times the unit sales of inventory required to support. Generally placed in the reasonable range of sales ratio between 3.0-5.0, stockholding ratio is too high, meaning that the total stock or structure is irrational, inefficient use of funds. The deposit sales ratio is too low, which means less than the volume of inventory preparation, business is difficult to maximize the current stores.
stockholding ratio reflects the total amount of order volume and inventory issues, ordering a reasonable amount, category structure may order reasonable. Total inventory is reasonable, may not be reasonable inventory category structure. In the end end of the quarter should account for seasonal stock structure of the overall proportion of the total number of orders is reasonable? How to set the specific inventory structure is reasonable? These problems did not analyze by inventory category structure and inventory of goods different market positioning structure can be resolved, but also with the current franchisee's own financial pressure factors for the final decision on whether to join the season dealing with inventory. But rather a different franchisee's current financial pressures are different, and therefore will have a different treatment of seasonal inventory handling franchisee different attitudes and practices.

look back and help us closer to an account balance franchisee Pharaoh: Pharaoh Fall shoes now sold a total income of 300 × 250 +300 × 250 × 70% = 127500 yuan, has been able to make Back to the full by the franchisee to pay the cost of the order of about 250 × 1000 × 50% = 125000 yuan, and has received 2,500 yuan sales margins. That is, near the end of the quarter still remaining 400 pairs of shoes, no matter under what kind of price, will of the Pharaoh of the season to make an additional contribution to the gross sales.

assume that Pharaoh half of the amount determined in accordance with the tag price of the purchase price of 125 yuan at a discount, the maximum possible sales of 400 × 125 = 50000 yuan, the total of goods throughout the fall sales will reach 177,500 million (127,500 + 50,000). Wang likely to earn sales margin will be 52,north face steep tech,500 yuan (2,500 + 50,000), that means Wang in the sales of commodities in the gross profit margin will fall to 52500/177500 = 29.6%, while the seasonal return of funds will reach 52500/125000 = 42%. Step back, the assumed half of Pharaoh out of stock items only consider the 200 pairs of special processing to do half of the amount, the maximum possible sales of 200 × 125 = 25000 yuan, the total of goods throughout the fall sales will reach 152,500 million (127,500 + 25,000). Wang likely to earn sales margin will be 27,500 yuan (2,500 + 25,000), that means Wang in the sales of commodities in the gross profit margin will fall down to 27500/152500 = 18%, while the seasonal return of capital will down to 27500/125000 = 22%.

The season is still left to the next-price sales, or the end of the quarter to half of the amount of the cost of shipping, and even substantially below cost, special sale, the first franchisee depends on the current funding Pharaoh adequacy, but also on the Pharaoh will pursue quarter profits high and low level of sales. Stay, stay there, so naturally saying, do not stay, there must not leave the truth! Stores the current period sales profits and cash flow is not completely in tune. To stay and not leave, not only need to consider the size of the current cash flow gaps, but also to consider the stay until the next quarter profits arising from sales of direct and indirect losses. From the perspective of direct losses, as a result of left to the next quarter of the cost of storage, handling costs, additional management costs would have increased. At the same time, each franchisee but also a potential loss of an indirect account: Because the season failed to deal with normal seasonal inventory replenishment lead to return of funds and the next quarter to bring new products on the interruption of the normal goods sales loss due to over quarter sales trends may face a substantial price change brought about dealing with loss. Franchisees do you remember: the next left to assume the corresponding quarter sales of products, of course, may still regular price sales, make money super profits, but can not be ignored is that the backlog of last season and even the super-slow-moving goods also placed in the risk eyes. If the end of the quarter over quarter, the backlog of inventory 20% of overall shipments, end-quarter profits of franchisees have Think about more than 20% of the inventory is their hard earned on a quarterly operating profit, which is also where agents or franchisees operating profit willing to lay their sleeping in the warehouse? The cruel reality is that competition in the market, inventory value is depreciated in one day, transfer the funds are exhausted in one day. Eventually, the backlog of inventory is likely to be overwhelmed by the terminal that the first franchisee of strong build but in fact vulnerable to the camel appears to be the last straw!

join in the terminal to stay for the season and not leave the backlog of inventory between hesitation, I suggest you try not to leave without leaving the start as quickly as possible for the kill. Inventory processing by the appropriate quarter profit on sales sacrificed in order to win cash flow quickly withdrawn from circulation, protect the safety of store funds daily operations smoothly, no doubt carry over the winter end joining, usher in the spring of wise.

Postscript:

2008 market environment, the cruelty of the year, including the sports brand destined to headquarters, regional distributors and end-joining at all levels, be sure to pay a huge amount of inventory necessary to respond to channel fees. Stock on the season seems to eat the immediate loss, the actual win a valuable breathing space, even if Of course, not the purpose of paying school fees in order to avoid failure, to avoid losses, but the tradeoff would like to explore the area to reduce losses or increase the operation and stores the ways and means of operating income. In this case, seasonal inventory can truly reflect the effectiveness of treatment into practice, should reflect its value and significance. Finally, would like to advise you

sports brand franchisees few honest:

lying in the warehouse stock is dead money and revitalize the stock of money quickly realized is live!

goods Yahuo just short-sighted move to do business! Money begets money in the long-term solution is to do business!

is important to store operating profits, cash flow is more critical,good straighteners!

in 2009 brutal market environment, the regional agents and end-joining is not the first consideration should earn earn less, but of selling more to sell less problems.

in a depressed market environment, can live more than anything else! Able to survive it than anything else the key! Between willing, highlighting the wisdom!other article


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