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LOGO is a trademark logo or saying in English, played on the logo with the company's recognition and promotion of the role, through the image of the logo will allow consumers to remember that the main company and brand culture. Logo logo in the network is mainly used for the various sites with links to other sites graphic symbol to represent a site or a plate. In addition, LOGO is an early computer programming language, but also a very close and natural language programming language, it is by
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About the origin and characteristics of the classification of international norms logo design guide tools produced in the performance of prerequisite skills in the design process logo design skills matching the role of 2. LOGO image is an important manifestation of site 3. LOGO can facilitate the selection of public enterprises to reposition the new logo into the wind vane by LOGO to create Dharma is one, clear concise, easy to understand easy to pass two new and unique, personalized three comply with aesthetic, financial and Manner four times, A Brief History of Chinese heritage: logo, logos, trademarks. logogram shorthand. Over the fierce competition on the global market, strict management and proper use of uniform standards of the company's logo, will provide a more efficient, clearer and more friendly image of the market.

LOGO is a Greek origin and characteristics of the change logos, is the product of the modern economy, which is different from the imprint of ancient and modern signs bearing the company's intangible assets, is the integrated enterprise information delivery media. CIS mark as a business strategy, the most important part of the image transfer process in the enterprise, is the most widely used, the highest frequency, but also the most critical elements. Strong overall corporate strength, perfect management system, quality products and services, are key topic at the logo, through continuous stimulation and repeated characterizations of the deep to stay in the hearts of the audience. LOGO of international norms of international standards to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact already have such a set of standards. One on the site LOGO, there are three sizes: 1.88 * 31 This is the Internet's most popular LOGO specifications. 2.120 * 60 The specifications for the size of the LOGO. 3.120 * 90 The specifications for large LOGO. 4.200 * 70 LOGO this specification also have emerged. Design Category A, the concrete form of expression: the second, the abstract symbol (a), the circular logo graphic: (a), the body shape of the graph: (b), square logo graphic: (b), animal shaped graphics: (c ), triangle logo graphic: (c), the graphical modeling of plants: (d), polygon logo graphic: (d), the graphical modeling objects: (e), direction-shaped logo graphic: (e), the natural shape of the graph : c, text, forms: (a), the Chinese character logo graphic: (b), the Latin alphabet logo graphic: (c), digital sign graphics: logo as the manifestation of the media properties with LOGO, for space in the most effective implement all of the visual recognition, the general characteristics displayed by the display of text patterns and the combination of characteristics, to identify the body being present, description, communication, communication in order to guide the audience's interest, to enhance the reputation of memory and other purposes. Forms of combination patterns are generally divided into special display, special display fonts, font synthesis. 1, special display pattern: are representation symbol, unique, eye-catching, easily distinguish patterns in itself, memory, through the hideaway, Lenovo, general, abstract painting and other methods show the performance of the body is identified, the expression of the concept of general and its image, but and is not directly identify the relationship between the body, the audience itself is easy to remember pattern, but the relationship between the identified cognitive needs of the body relatively tortuous process, but once established ties more deeply impressed on the identified memory and relatively durable. 2, special display of text: is ideographic symbols. In the communication and dissemination activities, the repeated use of the name of the body to be identified or the product name, to be unified by a text form. Meaning clear, direct, and be identified closely linked body, easy to be understood, cognitive, and also has the concept expressed in that role, but because of the similarity of the text itself is easy to identify their own fuzzy memories of the audience, and thus be occurrence of long-term memory identifies body weakened. So special display of text, the general pattern shown as a special supplement, asked to choose the font should be consistent with the overall style and should make possible the distinction of the new creation. LOGO complete design, especially with Chinese characteristics, LOGO design requirements in the international, the general should consider at least the bilingual form, the ratio should be considered English words, with the general pattern should be Chinese,skechers women, pattern English, Chinese and English patterns, and separate patterns, Chinese, English form of combination. Some also consider the traditional, the other language-specific versions. Also take into account the identity or the commencement of the application is written appearance, that the production of background is necessary, conducive to the pursuit of the effects of the expansion symbol. 3, synthetic characters: a comprehensive representation of ideographic, that combination of text and pictorial design, the properties of both text and images, but the related properties have led to relative weakening of the influence of, for different orientations of objects, making patterns or partial Partial text of the LOGO, will have a greater difference when expressed. If only a simple modification to do the printing font, or text into a decorative shape to let everyone guess. The integrated functions: a. the body can be identified directly to the impression the reader to understand through text style; b. After styling the text easier to make the audience was impressed with the memory. Production Guide tools LOGO are already professionally produced software, illustratorCS4 is the most representative professional production LOGO software. The LOGO production methods and the production normal is no different pictures and animations, different only provides its size only. LOGO now mainly picture-based, common formats include JPEG, PNG, JIF, TIF and so on, a small amount of the FLASH animation. Prerequisites for a good few LOGO should have the following conditions, or with one to several conditions [1]: 1. LOGO international standard norms of international standards to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact already have such a set of standards. One on the site LOGO, there are three sizes: 1.88 * 31 This is the Internet's most popular LOGO specifications. 2.120 * 60 The specifications for the size of the LOGO. 3.120 * 90 The specifications for large LOGO. 2. Beautiful and unique 3. Blending with the overall style of the site 4. To reflect the type of site, content and style 5. In the smallest space possible, the expression of the entire site, the company's creative spirit 1, recognition on Identification of requirements must be easily identifiable and easy to remember. This would be done either from the color or composition must pay attention to the simple. 2, the specificity of the so-called specific LOGO is to differ with the other, have their own characteristics. Otherwise, the same design of LOGO. 3, the content must have a LOGO design for the meaning of its own, or do even more beautiful, and then pretty perfect only in form, but makes no sense. This requires LOGO must have its own symbolic meaning. 4, the legal consciousness of the legal awareness on the LOGO sensitive must pay attention to the words, shapes, and language. 5, the overall image of the Planning (structural) LOGO different structures give people a different mentality, like the horizon giving the impression that the flat, stable, continuity and calm, vertical gives the impression that high, straight, light and impetuous feeling, point the impression that the expansion or contraction as to cause people's attention and so on. 6, the color of the color is the form of three fundamental elements (shape, color, quality) one. LOGO common RGB color (red, yellow, blue), three color purity is relatively high, compared beautiful, more likely to attract the eye. Colors for industrial design disciplines must study the basic issues. Color research involves physics, physiology, psychology, aesthetics and art theory and other disciplines. Reference logo design tutorial, tutorials, written by the original source design process design 1, research and analysis - not just a graphic logo or text in the portfolio, which is based on the composition of corporate structure, industry sector, business philosophy, and give full consideration to sign contacts objects and application environment for enterprise development of the standard visual symbols. In the design, first we have to do on a comprehensive understanding of business, including business strategy, market analysis, and corporate leaders the basic wishes of the highest, these are the important basis for the development of logo design. Competitors is also important to understand the steps, signs of identification, is built on the full grasp on the competitive environment. Therefore, we will first require customers to complete a logo design questionnaire. 2, elements of mining - mining elements of design and development work for further preparation. We will be based on an analysis of survey results, to extract the sign structure type, color orientation, lists signs to reflect the spirit and characteristics of mining-related graphic elements, to find signs of the design direction, the design targeted, rather than combination of text graphics without purpose. 3, the design and development - with a comprehensive understanding of the enterprise and take full advantage of the design elements, from different angles and direction of design and development work. Through designers understand the logo, give full play to the imagination, with different performance, the design elements into the design, the logo must meet the profound meaning, obvious characteristics, atmospheric modeling, structure and stable, color matching can be suitable for business and avoid the cookie cutter or mass. Reflected in the different signs have different focuses, or appearance, after discussion and analysis of change, identify suitable business logo. 4, marking amendment - proposal stage to determine the sign, it may not quite perfect in detail, we passed the standard mapping of signs, size correction, black and white applications, the application of different forms lines of the amendment, the signs use the more standard , while the characteristics of signs, structures in different environments, they will not lose, to a unified, orderly, standardized communication. Matching techniques [1] color of the charm is infinite, it can make things bland moments become beautiful, beautiful together. The rapid advent of information age, the network also began to become colorful. People no longer limited to simple text and pictures, they not only want to obtain the required network, but want to enjoy life in the process, feel beautiful; they need not only to useful web pages, web pages need look comfortable and enjoyable. Therefore, designers need not only to grasp the contemporary basic site production technology, but also need to know the site style, color and other design art. This particular page layout, including design, brand design, art text design, color design. One color design in the site design plays an important role. If you do not use language to communicate, then color is transmission of information and the quickest way to make meaning. Such as: the recognition of plants, minerals, animals and other objects, the color can easily help people distinguish; supermarket can give you the goods left a deep impression, the color is necessary. In people's daily life, the importance color effects beyond our imagination. Color, you can call it the silent salesman, that is, to use color to attract consumers attention. What is conveyed to consumers of information goods, in terms of marketing than anything else. Especially in the online world, consumers want to fully understand the products through visual traits, so we have to fully meet such psychological. In order to better application of color to design web pages, should first look at the basic concepts of color. Good variety of colors in nature, such as: Roses are red, the sea is blue, orange is orange ... ... but only three basic colors: red, yellow and blue. Other colors can be blended by the three colors, three colors are primary colors as pigments. The reality of the color can be divided into no color and a color. White and black, black and what they all produced between the gray segments are free of color, it is not the type of hue, only the brightness changes. [1], no color can only be used to distinguish differences in brightness, white is the most bright, black is the most gloomy. A color that is no color other than all of the colors. The objective world, a color (ie color) the ever-changing, different, but any color has hue, value, three aspects of the nature of purity, also known as the three elements of color, and when the role of color occurred between, in addition to the above three basic conditions, the formation of a variety of color tones to each other and show their own characteristics. Therefore, hue, lightness, purity, color tone and color and other elements of the five forms. Hue refers to the color appearance, color is the difference between types of names. Value (degree of light and dark color) is the depth of the color difference. Brightness difference between the depth of the same color change refers, and refer to different hue difference between the brightness. Purity (the purity of color), also known as chroma or saturation. A pure color with white or black, can reduce its purity, or tend to soft,skechers shape up shoes, or become heavy. The color refers to the screen is always some kind of internal relations by a variety of colors to form a complete and unified whole, the general trend of the formation of color images. Color refers to the tendency of warm and cold colors. [2] to understand the basic concepts and elements of color, the color impression of the performance to be able to experience a more in-depth. Color is the first visual language of the body, has an impact on people's psychological, emotional role to arouse people, more about people's feelings and actions, which most people experience and think about, the people through contact with nature and society, and gradually form color concepts and associations. Therefore, the impression of color symbolism and expression is a universal, differences resulting from different nations do not. Here, by analyzing the main theme of the daily life of several colors, to explore the design of the production of a web page about the impression of color performance and effects. Red, the most striking colors, has a strong appeal, it is the color of fire, blood color. Symbol of passion, joy and happiness. The other hand, a symbol of vigilance, danger. Stimulate a strong sense of red color, the color of the page with the main color, and often plays an important role in harmonic contrast, is the most used color. Consumers are very easy to think of as good taste red, valuable, and have a sweet taste of wine color. Therefore, a similar multi-use in the automotive and high commodities prices. Yellow is the color of the sun, a symbol of light, hope, noble, enjoyable. Said the soft light yellow, sallow that sick. The highest brightness in the solid color in yellow, and red color produced brilliant color with gorgeous, warm festive effect, and the blue color of the color produced with the elegant calm, soft refreshing effect. Generally in line with the yellow color pages with holiday gift-related, its use is the color designers more cautious. Blue is the color of the sky, a symbol of peace, quiet, pure, rational. On the other hand it has negative, cold, and conservative means. Blue and red, yellow and other colors used properly, form a harmonious contrast to reconcile the relationship. Discord between diet and blue, and people usually can not accept to see the blue in the diet, such as: milk and blue blue steak. That is because blue diet makes people feel aversion. On the contrary, appear in children's food will have the effect of unexpected love. Therefore, most of the web design, children's plate and clean the main categories of goods with a blue tone. Green is the color of the plant, a symbol of peace and security, with gray brown and green color is a symbol of aging and termination. Seem soft green and blue with the quiet, and yellow with crisp look. The color of the page with, because of the visual recognition of the green is not high, mostly medium-sized foil the use of color. Orange, the color of the autumn harvest, the bright orange than red and warmer, gorgeous, the warmest of all colors in the color. Orange symbolizes happiness, health, courage. Study psychology and the life of the Goethe once said: : Saemtliche Werke 10, die Farbenlehre, Muenchner Ausgabe) [3] purple symbolizes beauty, elegance, dignity, on the other hand there are lonely, mysterious and other means. Purple shellfish of raw materials is so expensive. For this reason, purple, a symbol of wealth and power, there is the feeling of elegance and charm, purple is a heavy, solemn feeling. Web page design in purple and red color with a harmonious look gorgeous, luxurious look with a deep blue tie, looked warm and green with maturity. Used properly to constitute a novel and unique results. Black is dark, is the lowest brightness non-color, a symbol of strength, sometimes means not auspicious and evil. In web design and many color can constitute a good contrast to reconcile the relationship, the use of a wide range. Among them, using the black hue of the home appliances are an expensive commodity that pure white color and white, symbolizing purity, simplicity, elegance and so on. As most non-color color, white and black, like all of the color composition with bright contrast to reconcile relations with the black match, constitute a clear and simple, plain powerful effect, giving a sense of weight and sense of stability, a very good visual communication skills. Well-designed Web site in addition to the overall tendency to have color composition, color harmony also have tendency to dress like a man, like the construction of information space also needs just the right packaging and expression. Web designers often make the work began the first decide the color of the entire site tendency, which determines the site to the visitor's first impression. Page color and lively or solemn, elegant, or a warm trend. Such as Disney's colorful page design, such as selectin color. May neither create a cheerful atmosphere; and Apple, is based on Eau main page colors, crystal buttons and other details of the product and the company highlighted its elegant image of a sight to behold. [4] the use of color also has a display Traditional and Simplified divided, the different nature of the site will be different in this regard. Some art sites, will patiently with a wide variety of tactics to show their creativity, and even the pursuit of [5] Next, the designers design a web page color color application on the application of psychology is also very important. In determining the style and color of the title page after the tone, content and merchandise from starting, in order to allow consumers are attracted and shock, people from everyday life perspective, the application of psychological effects of color is important, which is the web color design The most critical step is the final step. Direct psychological effects of color from the color of light stimulation on the physical occurrence of the direct physiological effects. Psychologists have done many experiments on this. They found that in the red environment, people will speed up the pulse, blood pressure was increased, emotional excitement impulse. And in the blue environment, the pulse will slow, emotional are more quiet. Some scientists have found that color can affect brain waves, brain wave responses to red alert and relaxed response of the blue. After the middle of the 19th century, from the philosophy of psychology into the science areas, psychologists focus on psychological experiments validate the effect of color. A lot of color theory are made specifically for this presentation, the experience confirmed to us clearly the impact of color on human psychology. Cool and warm colors is based on the physical illusion of psychological classification, for the color impression of the material, generally produced by the well-being of two colors. Long wavelength red and orange light, yellow light, warm sense of itself, so there will be any color light shines warm feeling. In contrast, the wave length of violet light, blue light, green light, there is a cold feeling. Summer, we turn off the indoor incandescent, fluorescent open, there will be a variation of a cool feeling. Paint, too, in the cold or cold beverage packaging using cool, visually these foods will cause you to feel the cold. Winter, the bedroom curtains replaced by warm, it will increase the indoor warm feeling. Feeling of well-being of the above, not from the real physical temperature, but with our visual and psychological associations related. In general, people in their daily lives need both warm,skechers outlet, but also need to cool, the color on the performance of the website as well. Web design by exploring color, not difficult to find the important task of the design is scientific and accurate grasp of the subject content, the pursuit of excellence in design creativity, while also continue to explore new art forms to enhance the performance of design work force enhance the power of filmmaking. 〔6〕 trends in contemporary art aesthetic decisions are mainly the following aspects 1. Fierce market competition, the performance of methods to promote the continuous competition. To make Web pages more able to attract consumers, but also allows visitors to leave a deep impression, and thus to improve the flow, the purpose of promoting products on the page design including color matching is very strict, but also challenging. Designers from the need to keep the color, psychology and even art and design for new knowledge and development trends. 2. In order to meet the development trend of the contemporary aesthetic psychology of change. Design as a purposeful activity of artistic creation, there is very clear from the properties of the material and social development must meet the requirements for life. In addition, society must also be with the entire era of development and change of aesthetic culture fit. 〔7〕, therefore, works in web design practices in the use of color performance, in addition to the expression must obey the page style, but also must accept specific page consumer groups interested in the aesthetic concepts and aesthetic fit, it can be effectively done The communication process 3. and the penetration of other art content integration of artistic expression. This was reflected in the art in web design and overall layout of the color application design. By understanding the above color theory, color techniques and aesthetic requirements, can be found on the color design web production requirements are very important, should be adept at the harmonic color and non-color features on the page, clear tone, while paying attention Fengfu page constitutes the space level. Able to use natural color harmony will be in web design to life the power of web pages, like a vibrant, lush green trees will be the breath of life through an infinite extension of the branches of the people sent to the road, so that they had to stop watching it amazing! However, in order to master color matching is not difficult, the designer of nature is undoubtedly the best teacher, her day after day, free of charge for our wonderful show so harmonious color combinations. Since ancient times, people cooked, as this harmony, but also more receptive to such a harmony. logo design logo design skills a lot of skills, general speaking, to note the following: ① to maintain visual balance, stress and smooth lines, so that the overall shape appearance; ② by contrast, stressed the themes such as contrast or border; ③ Select the appropriate font; ④ Note that blank, giving the imagination; ⑤ use of color. Because people of color reflects more than a reflection of the shape of sharp and direct, can stimulate emotions, and here I talk about the logo design to focus on the use of color in the tips. ① ② color to emphasize the relative stability in the form of a sense of color: for example, re-color, line, color combinations ③ emphasis on memory and feelings of a sense of law: for example, ** On behalf of splendid, bright; orange gives a warm, warm feeling; blue, purple green people cool, quiet; brown, cooked brown rich flavor reminiscent of (the ads you saw fast food restaurant?) ④ relationship between the rational use of color contrast, color contrast can produce strong visual effects, and color constitutes a level of harmonic space. ⑤ attention to the attention of Color: The following schedule lists the attention of the respective high and low levels of attention with ** conditions, the design can refer to use. Role 1. Web site links and links to other Web sites and portals INTERNET reason why the symbol called Let other people into your website, you must provide a let into the portal. The LOGO graphical form, in particular dynamic LOGO, more than the link text in the form of attractive attention. For attention in today's times, it is especially important. 2. LOGO is an important embodiment of the image site How can a particular emphasis on the external image of the special love how clean people make their own cards bear the stain? On a site for, LOGO which is the site of the card. For the pursuit of a beautiful site, LOGO is the soul of it, the so-called 3. LOGO easy choice to make public a good LOGO often reflect the site and production with some of the information, especially on a commercial site, we can learn from the basic type of this site, or content. In a page full of links to a variety of LOGO, the outstanding performance that will come out. Think about your audience to find their own piles of site-specific content of the site you want, one can easily see the people it represents the type and content of the site there will be more important LOGO LOGO design decision fate seemingly insignificant LOGO brand design, seemed to decide the fate of the enterprise brand. In the past 9 months, the network equipment giant Cisco Systems announced a new corporate logo and launched a new advertising campaign .10 5 January, Cisco has launched a cost of 100 million U.S. dollars in marketing campaigns, hoping to capture more the hearts of many consumers, so that the Cisco brand, January 3, 2006, Intel announced the launch of a new brand logo: with January 9, Kodak announced the replacement of brand identity, Kodak yellow box with the 36 years, and Immediately after the international companies, local manufacturers have launched a wave of change identified .3 28, China Unicom will identify the main black, broke the previous carrier's basic color blue. April 18, the wave of replacement of a new English label May 8, Huawei full opening of the new brand identity in the English capital The new logo into the business of re-positioning vane careful observation, not difficult to find, whether it is early for standard Intel or Cisco for the latest standard, are with the business transformation and re-positioning to deal with the fierce market competition, for standard operations Transformation is the first step towards high-tech firms. Why do the giants diversification strategy of many enterprises, business expanded, in this case, the company must re-positioning. enterprises change the development strategy, new logo, a corporate re-positioning of the vane. From Analysys International's analysis, as the industry giant Intel transformation is imminent, the traditional PC industry growth has slowed down, so Intel has been hard to find opportunities for breakthrough growth. Computing products chip market has become saturated, although profitability is still huge , but hard to find on the market innovation and development of new space. On the other hand, AMD increasingly rapid follow-up, calculated on the Intel chip market growing threat, AMD, Intel no longer deal with the U.S. Antitrust Law tools, but also had to face up to become a competitor of Intel. This is one of Intel's search for new market drivers, in this case, Intel hopes to have a grasp on the basis of existing strengths in the consumer electronics market to open up new markets, always keep ahead of competitors, the market potential of emerging markets to enter,skechers tone ups, while keeping the overall lead in the competition, Intel's strategic transformation is a key reason, and Intel must seize the emerging digital home, mobile computing and other consumer e new market opportunities. while Cisco's standard is to change to the front from behind the scenes, as the world's largest maker of networking equipment, Cisco in 2000, although it was once the United States than Microsoft's largest company by market value, although in its access each of these areas occupy the first or second in market share, while Silicon Valley and the Internet represent the glory of the decade, but also difficult to get rid of Cisco equipment manufacturer is not known to the embarrassment of the consumer, brand awareness was significantly lower than peers. Especially in the entry since 2006, telecommunications companies is becoming more competitive, communications business giants have used mergers and acquisitions, restructuring, changing scale, etc. respond to competition. AT & T acquisition of BellSouth, Lucent and Alcatel merge, Nokia and Siemens merge the communications sector, Ericsson announced a strategic restructuring. Cisco Buoy that its own initiative to meet the challenges of the determination. By LOGO to create want to fully reflect their own Turning to the reasons for the subject, Tony Bates, senior vice president of Cisco, said Cisco's move aims to make closer to consumers. Cisco Chief Development Officer Charles Giancarlo said Cisco will introduce next year a new consumer electronics products, they hope that through this give the Cisco brand popularity. Cisco's new brand identity with a simple and take the simple route to change, become more approachable, so Cisco closer to consumers. In the past, Cisco routers, switches have been installed in a special place, almost non-IT department staff can not see them. Now, the Cisco IP phones and software to Chambers reiterated the company's IP network and its numerous users of the commitment, do not lock us as a single data security company or the Security Center. try to blend these concepts together. route into the home market. Then Cisco will turn their attention to companies in Denmark's KiSS Technology, which is a supplier of networked entertainment equipment, mainly to provide network DVD players and recorders and other home video products .2006 January, Cisco M & A America's largest television set-top boxes and video transmission technology provider Scientific-Atlanta. a series of mergers and acquisitions initiatives has Cisco main consumer electronics market, sweeping ambitions, but for standard operation of the market but this series concludes. Although not yet launched a new consumer electronics products,skechers shoes online, but several executives said,shape up skechers, according to Cisco, not far away. Similarly, the chip giant Intel launched in January this year, invested heavily in this program also marks the re-branding of its core business from the PC to consumer electronics products of major transformation. It is reported, which is January 19, 2005 Intel announced that the company in transition begin to shape the consumer electronics industry silicon and platform products provider's image, the changes made. Intel's new logo is more rounded than the old logo, visually more intimacy, Intel's brand image as a little tales affinity. Although the field of computing products, Intel has the most powerful position, but in consumer electronics, and there is not much as Intel's current brand identity change can narrow the distance between Intel and individual consumers. Yang Bin, vice president of Analysys International believes that the digital home is the recent Intel and several other concepts advocated by manufacturers, Intel for standard, to declare the consumer market is also consistent with the strategic requirements of Intel's digital home. As IT technology vendors, Intel to shift from providing services to enterprises for personal customer service, taking into account both consumer level, it is necessary to promote the brand with the corporate strategy adjustments, changing corporate logo of action have come into being. As a representative high-end technology, Cisco and Intel overwhelmed by massive advance consumer market, expected to shape their own by changing the identity of For the challenges after bid for Intel, Kodak, Cisco and other vendors, for standard action merely strategic transformation of their initial stage of gestation,