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Lead: Network *** industry monthly report by the SAN network launching of the joint trial, creating the industry's most authoritative gaming industry monthly report. Consists of six parts: financial report thinking, workers developments, product developments, investment and financing mergers and acquisitions, industry voices, demo list, etc., the report released early each month.
2009 年9月successful spin-off Shanda Shanda NASDAQ, the issue price of $ 12.5. 10 September, a grand unlock Q2 earnings, beyond the grand game is Netease, third,Tory Burch, as,0 more than a grand Netease Q1 2007, the {first|at at first,0,0} time Netease lead. Netease was in Q4 2005 to Q4 2006, one year, beyond the grand, China online games titles. But the go-ahead grand NetEase in 2007 Q1, which has been in 2009 Q1, are China Net *** industry first. Tencent has since been over, achieved second. Shanda's games go-ahead along Netease, fell to third.
reason is the changing times - low-cost access to the user's time has come.
Network *** industry after more than ten years of development, through the channels for Wang times, the product is king times, until the times of today's cheap cost is king.
aisles for Wang times, grand and cafes, and other channels of telecom operators to work closely to control the various channels, to create a time.
product is king times, a typical representative of this period as a \successful listing of the game revenue.
rapid low-cost access to the user old. With the rapid development of network *** industry, product updates greatly quicken the speed, increasing the number, quality, or less, and there are plenty of topics homogenization of today, low-cost access to the user to highlight the advantages.
data reports from the above point of view, Tencent game promotion in the minimum number of ad spending, because the amazing QQ user bottom platform. QQ pop-up skylight, Q coins, QQ QQ platform for portals and other manner of binding domestic online games market is still the most efficacious means of promotion. These means for Tencent's products, nearly no annexed cost, but also no need to work to distinct advertising conveyance for investing too much.
compared to Tencent, NetEase Q2 2010, chiefly spent above \\Fantasy Westward Journey After 10 annuals of development, the game consumer urgent alteration, to spend large,0 sums of money brought in Jay Chou unive,0 endorsement of the eastern Fantasy Westward Journey; to see behind the Fantasy Westward Journey in the 90 actors in the mark image. Remove the promotion of the second 15 min of 2010 prices, investment in the game is basically smooth with Tencent.
grand in terms of advertising spending has all been generous, in the second quarter of 2010, \In addition, Shanda's unusually large product line, from the gist of the legendary series, the \product, and then count the joint operation of the product, only the daily work of the movement trail to spend a lot of money. (The on quote from portion of the data channel 178, the game industry)
low-cost epoch for the king is another conspicuous extravaganza on the test time of new products, Tencent,
nike airmax 90, Netease, Sohu and other companies because of the relating cost advantage of other carriers, so the test preparations, test time is longer, the number of relatively large spacing between the IC packaging and testing will be reasonable, comparing the game promotion in location, to treat the problem of user feedback, and can make timely adjustments. Long-Quan Ming dynasty by Tencent, for instance, from April 8, 2009 the first technical beta has been grinding through 7, each test duration is almost 15-30 days, in the April 8, 2010 beta.
low-cost period has come as the potentate, who holds the convenience of user resources, who ambition lead this long distance to acquire,0 more vantage. In addition In appending, other aspects of the grand game fell to the third cause,0 as well:
1, ebb in age games, new games already to exert
huge game in the legendary array of revenue based, more than ten years as one day, \
2, effects of strategic integration platform, has not yet appeared
18 asset, Ma ball platform, Hao Fang platform, winger platform, starting point of literary, ku6, M & Hurray overwhelmed by such cooperation, various resources can no manner a cohesive force in the short term,Louboutin Shoes, have a huge effect,
buy vibram five fingers, inner integration absences to be done.
online games in China this bread, the multitude of strong, emulation is drastic. Tencent, Netease, Sohu, perfect, giant, Kingsoft, network dragon,Moncler jacken, unicorn, blue, Hong Kong, a long trip, snails, etc. Needless to say, others such as the world countryside of Huaxi Group, Hunan television, People, some linen corporations in Zhejiang and so one after the other trades people alternatively capital, have the web *** business expansion.
despite being exceeded,
vibram five finger shoes, grand remains the protagonist of this September: the new impose commander, senior vice president John ? Lee (John Lee) took office;'s \integration of its chess resources, winger Gallant merger, organizational building correction, Panen Lin, CEO and president, Ren Xu Zhaojun points, signed \2 \
News
I. Personnel News:
NetEase \Lee is lusty, Zhang Feng-wing.
8 month Shanghai Overseas Joint Tour Construction backdoor listing, Jun Tang control FistJet get,0 the largest shareholder of UOB establishing. Tang Jun, leader of the embark, CEO Mr. Liang Yonglun served by the old associate. Personnel in mandate, product information swiftly released, \
perfect, the new operation set up the game five, the former common manager of King Media Center? As general manager.
air network, the abolition of information content sector, to converge on the game business.
II Product News
1, new release / proxy
Tencent
pixel 3D gaming software \Magic recorded \
ninth city
provide a billion U.S. dollars donation of Hangzhou Rain of Fire, its myth of online games 2.5D \Agent in Japan Sony Entertainment 3D sci-fi FPS game \
other companies
Zhongguang Wang won Gamer \
Tai Wah Construction's \
best in the world, Taiwan in the village of Huaxi Group Huayi \
2, export
formally signed Gamania's perfect 3D fancy online game \the right to manipulate. Coincidentally, the two games the same wizardry for the Western theme, Diablo series theme.
3, Day Tour \Days formally announced on September 3 of the game officially related services, to stop operations.
4, PCU62 million
2010 年9月10 日16, the unicorn game's \mark the first time exceeded the digit of 60 million, the highest tip of 622,030 reached a record number of online people.
Third, investment and financing mergers and acquisitions
major U.S. media picked 10 most profitable stocks in China, giant altitude, swim, perfect world, Netease list.
Oak Group, the third quarter of 2010, billions of dollars of revenue in 2011 will begin the IPO.
\
Fun Travel Network re-investment, has accustomed namely 35 million Ge arrival, its online game \
little-known chess, journey,0 pages has been submitted contractors TRW satisfied Sunshine City IPO.
four voices
seven Internet giant has reached a certain moment
- Zhang
NINETOWNS \Cultural who I go
- Pak Shun excellent
\
\- Wu-American Min
piglet as a production manager is love
- Ding
hope Starcraft 2 in the second half
- - Chen Weian
online gaming industry is truly dying it?
- Xu Yi Ran
five other
1, Xinrenxinshi:
click to enter the games industry, science and technology chancellor Wang Zhidong, press Technology push Lava Game box. Under side (customer) side to play, looks pretty.
innovative workshops to push social web game platform 'Clouds': plans of 30 countries released; Kai-Fu teacher's puzzle project conceived in the factory officially unveiled a year latter,0.
Lenovo's desire to push the game division of Beijing Union eBox, Chinese family interactive distraction is no longer a slogan.
into the online games industry in Zhejiang Textile Gangster - New Tour \
's first Internet cafes operating online games, \
Kunlun World Wide Web gaming company plans Q4 fire the game client, after the Oak Pacific Interactive has announced its withdrawal from the game client, \
2, lace:
\
Warcraft plug-in development on a 178 2 / multi activity each other on the spurt, while,0 the retribution.
Hangzhou Union to set up its game of autonomy to prevent hateful poaching is still gold to dig in the digging.
six, the network game demos list
massive player demo network reference file as the basis of election and remarks, also refer to the player demo demo net amount of such share on the basis of the amount of produce the emulating list. The list ranking file is updated monthly.
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