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Geolocation is a Two-Way Street Where Businesses Meet Consumers
by Andy Sternberg on 21 July 2011
UPDATE: Watch video of the panel below.
For both businesses and consumers, geolocation apps and services are a dime a dozen these days. But many of these apps and tools serve to benefit both when used consistently and correctly. Much like social media itself, geolocation is a two-way entity.
“Geolocation makes it easier for consumers to get the services they want nearby and for local businesses to reach the consumers in their area,
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Tiffany And Co, CEO of Culver City-based mobile marketing startup Thinknear told me matter-of-factly.
As consumers become increasingly engaged with smartphones and other mobile devices, geolocation will have a growing influence on commerce. For most businesses and services,
Tiffany Jewelry, location — and circumstance — means everything. More than one-third of U.S. adults (35 percent) are smartphone users according to a July 2011 Pew Internet report. Consumers are always on the hunt for quality goods and services at reasonable prices. As consumers grow accustomed to the “smart” aspect of always-connected,
Tiffany Sale, GPS-enabled mobile devices,
Tiffany Co, the bargains appear at their fingertips and it only becomes a matter of convenience. As consumers discover the power of smartphones beyond texts,
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Pandora Canada Alumni.NET,
Tiffany Au, shopping habits change.
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