News September 14, the traditional profit model has 10 categories of Internet professionals who can not encounter the needs of the train, here is a synopsis ClickZ Network, recent profit model col of the latest reconnaissance results, the following : Internet as a whole, the wireless web, classified information, online communities, online dating, monetary website, C2C shopping sites and other types of sites to share the latest profit model.
A profit model can be simplified into two
expert Zan Hui zac: web profit model merely two
1. advertisement website of course is to money to be profitable, numerous treatises are out of the more intricate platform, BRC, BRB, value-added services, telecommunications into other. I like to simplify, simplify fancies can be more perspicuity, focuses on;
2. In my attitude the profit model on the site are two: First,
Nike Shox Turbo, to sell advertising, the second is to sell their products (including services); alteration no material how are not these two off.
3. Web site builders began cerebral, clearly depend on in order to profit, and not absence to come up with traffic and then at investment.
Second, wireless Internet, four kinds of classical profit model
experts Xiong: Wireless Internet advertising revenue model inventory
wireless Internet are mainly the retinue four kinds of advertising revenue model:
keyword advertising: phone feud and PC, its screen and operational specifics of the decision is not suitable for hunk of information to find. Everything should have a disadvantage there is a behalf, for the phone's mobile and real-time,
Nike Shox Monster, life may be more suitable types of search services. And such services are constantly associated with the user's purchaser action, business models and effects are relatively cozy to amount.
brand advertising: one magnetic and mammoth mall, and immediately we can look that there are mobile phones, digital products, fast-selling goods, sports goods have yet entered the field of wireless advertising. Whether it namely wireless from the Focus over the orthodox advertising agent customers, or in the wind, and the earth net site home page to see the Banner ads, always shows are immediately aboard brand advertising in the wireless mode of action has gradually matured.
game advertising: the reality in the virtual world which will have some other commodities of special significance, more appropriate for enhancing the user's perceptions of the goods, helping to enhance the advertising value of the products for virtual value-based products traits cheap complexity products.
Community Ads: on the wireless Internet is too now the most renowned community site ,**** effectively a area where most people should have great latent amount. But until now the value has not been well excavated, how to pat this latent value is now among the community need to consider carefully about the contents of the site.
Third, the profit model of classified information 2 suggestions
experts Wang Haifeng: classifieds site how to find profit model
1st suggestion, do not have vast paving, to deep wells.
such as Zhejiang. COM phenomenon, that is, Internet companies in Zhejiang Province in April and May of 2007, about a dozen Internet companies, Zhejiang Province, twenty, in addition to Alibaba, net Sheng is act chemical, linen and leather, agro-forestry , machinery, etc., for every site to achieve over 10 million sales revenue,
Billige Nike Shox, profits to more than 5 million less is 2,3 million. Zhejiang with the most traditional affair model to create an Internet miracle.
second suggestion,
Nike Shox NZ, the use of channel power, to achieve win-win combination of online and offline.
Now, whether selling cars alternatively selling IT production categories are particular approximately 4S services, Internet product line for well. Our product line of light make no sense, we have to detect the strength of channels apt detect sales aisles, purchaser service channels, via a fusion of online and offline, because members of SME service providers, we can achieve the fares, revenue to profit.
4 categories of message advantageous to explore: Community quick report
expert Yao Jinbo: a new prototype of profitable classified information, In adding to the hoist ride to go, what period can convert boring period can take convenience of the opportunity? Home and in the evening hiking in the space, the mood is relatively relaxed, information and advertising on the relatively tall degree of care. We found that the community speedily report new **** this community of people in the community can use the spirited time, the depth of sale for the community. Lower input prices, broader coverage than ever ahead put in the newspaper's reach to target customers extra precisely.
five community profitable exploration: network promoter
expert Wang calibration: and 10 of the largest blog platform to aid customers create drew consideration to the heading, which is community-based precision marketing, some cases can also cause the spread of traditional **** attention. At present we are concerned our operation, in truth,
Nike Shox R5, began in March this annual had been profitable, the current monthly income of 300 million yuan,
Nike Shox Dreams, profit of 100 million.
6 network dating profit model to explore: selling props and advertising
experts Chia-Ming Chang: selling virtual items and commercial profit model
we have started charging: charging a monthly membership fee of $ 25, when the sale of virtual props. Charges by the opening, the digit of users began to fall, merely the site charges the month on the smooth of the income and disburse. Love apartments for vip members present charge 12 yuan per month dues, sale of virtual goods and virtual image. Such as in an ordinary family mean monthly expense of 10 yuan love room, purchasing furniture and accessories, clothe up her chamber, of over half.
seven, C2C shopping site profit model
Ereli Fang: Taiwan's Mainland online shopping approximation
profit model of C2C shopping sites, there are three cardinal revenue model: advertising revenue, member and commission income and value-added services revenue. Ereli anticipate domestic C2C e-commerce ambition be the first to achieve the profit model for high-end users to launch value-added services, then advertising, and will launch a wider coverage for the malfunction of users of value-added services and revenue, the future market mature, elementary membership fee will be fully promoted.
eight, finance and profit model sites to mature
Ereli Zhou Junwei: Finance and Economics website revenue model website appropriate remove
financial service providers with the private finance and investment information services for the exploration and innovation, I think in 2007 Financial profit model in the site will be gradually maturing. Two years ago, and with the financial information in profit model in the exploratory stage, the transformation of individuals in 2004 and information portal, financial securities thinking software adhere to the main line of business, the profit model has become the typical intention of financial websites. I think that China's online financial information services market in the approach term will remain as the main compel in the individual market, including personal financial information services and fee information in the analysis software is the most personal fashions of business user needs, different online advertising network is also Finance *** * an momentous source of profit.