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Yao Ming
9-year NBA career, earning a total of 2 billion yuan, of which the players pay only 29%
investment projects covering sites, stock, hotel, restaurant, fitness, team
Age: 31 Height: 226cm behind the market: Chinas population of 300 million basketball
operations team: Team Yao (total charge: Yao Ming Zhang BenQ relatives; members: U.S. broker Bier Da non-commercial promotion Yue Han Hai Jin Ge , Chinese agent Lu Hao, lawyer Wang Xiaopeng)
commercial revenues: $ 224 million (Yao NBA9 season total of $ 094 million salary)
"Olympic Games, I would greatly enhance its image as the image of my own confidence."
asked about their own and Coca-Colas "marriage", the Yao Ming of the self-confidence to be fully demonstrated.
2011 Nian 7 18, the day Yao Ming announced his retirement from the press conference only two days. Team Yao is rushing preparations for the conference, Rockets general manager Da Rui Er Mo Lei just been allowed to attend the conference, NBA; Yao Ming is sneak in, and teammate Yi Jianlian to the Bund-together.
at this time how many people are concerned may not, IT website DoNews disclosure,white heels, has just completed a $ 10 million acquisition of Whale Music Network will seek listing on the Nasdaq, once the successful listing of whales, as this site The initial investors, Yao Mings "money scene" quite optimistic.
as "Chinas biggest exports," Yao Ming is destined to be labeled as commercial labels. From 2005, opened the Yao Restaurant in Houston, Yao and Yaos team played together weave a rather extensive commercial network. Forbes China for eight consecutive years to occupy top ranking celebrity earnings, prospects for business battles Yao Ming will be the future for a long period of time outside the focus of attention.
According to the information, Yao Ming, the NBAs salary effective gross income is $ 94 million, of which the first four years,griffey jr shoes, $ 18 million rookie contract, January 2005, Yao Ming and the Rockets first contract, the two sides signed a five-year 76 million large dollar contracts. After entering the NBA, Yao Ming signed a dozen copies of advertising contracts, including Apple Computer,dunk heels, VISA credit card, China Unicom, Pepsi, McDonalds, the average annual advertising revenues of more than $ 20 million worth more than $ 150 million. According to data released by Forbes, Yao 9-year cumulative revenue over 20 billion yuan. According to the Hurun 2010 statistics, Yao Mings net worth has even reached 10 billion U.S. dollars.
"pot of gold" Yao Restaurant In fact, do not spend a penny
Yao Ming, the starting point for the commercial track
sign the industry is generally considered to be the opening of the Yao Restaurant in 2005. February 20, 2005 trial operation, was officially opened on May 21, Xicheng District, Houstons most upscale restaurants downtown Alzheimer Street,asics tiger, Westminster Street, No. 9755, Yao Yao Restaurant is male and female parents and 1970s Shanghai basketball teammate Wang large details, Kong Qingling couples and family in Houston has four restaurants, following the boss character Lin, Yu opened Sichuan Pavilion jointly run by the brother. While the outside world to give Yao Restaurant
layer of special significance, but an unavoidable fact is that Yao Ming, I did not for the total investment of $ 1.5 million restaurant dig than 1 cent, he only authorized his name, Yao Ming, I even said: "The restaurant and I have nothing to do with this," Yao "is my father," Yao "��"
aside and try to reason about Yao Yao Restaurant relations, a private analysis of Yao Ming, who has close, as in the restaurant industry in the U.S. that is not mainstream, opening the restaurant to promote the image quality would be unpredictable Yao From 2002 to enter the NBA, Yao Ming endorsement of Unicom, Reebok and Apple Computer and other companies all are mainstream and a strong company, "contrary to some tobacco and alcohol advertising, Yao generally will not touch."
course, In effect, Yao restaurant business with some success. Price $ 5.95, "Yao mother ravioli" was passed was marvelous, as well as Mrs. Yao ravioli, Mrs. Yao private kitchens, Mrs. Yao Private soup, chicken mushroom stew, known as Yaos mother hand-made braised knuckle of pork, sweet and sour small row, small shrimp wonton ... "I only cook cooking to his son, to the restaurant to do? but where so much time and effort." Later, his mother, Fang Feng Di Yao personally rumor.
Yao Restaurant balance of payments situation, the outsiders do not know. But be sure, the profit is not high (up to 20%) of the restaurant industry, Yao restaurant still get their own place. Last year, the Yao Restaurant in Houston business center Finney Avenue and Dallas Street intersection to open its first store, the scale of investment from the original $ 1.5 million to expand to 200 million.
do not know whether out of coincidence, Yao restaurant opened in 2005, Yao Ming is a small peak of their career. With the Athens Olympics in 2004 almost single-handedly brought the top eight after the Chinese team, Yao Ming and the Rockets in 2005 and completed one year ahead of contract, a five-year $ 76 million contract to allow him to leap into the NBA front-line direct high-income ranks. After the 2005-2006 season, Yao averaged 22.3 points and scored 10.2 rebounds, which is so far the only one Yao Ming was "20 + 10 +" of the season.
"Warren"
not actually make money
China Unicom, Reebok, Gatorade, McDonalds, Apple ... ... Yao Ming, a series of commercial endorsements in advertising, "I swim" GPS navigation is a very strange name, chose to endorse this product, in accordance with Yao Mings own words, when his car BMW745 on,air jordan heels, it is equipped with GPS systems. Yao Ming, who live in a foreign land unfamiliar, the navigation system is a necessity, "I value some very practical things."
"Any time I travel" GPS navigation is UniStrong companys products, the company is the U.S. Garmin (Derek) agent in China. When Derek want to advance the global strategy to find global spokesperson, Yao is considered the best candidate, in April 2005, the two sides signed endorsement contracts. In 2007 the two sides after the expiration of the contract, think strong chairman Guoxin Ping Yao Ming signed a spokesperson for the UniStrong. That is the end of the year, Guo Xinping their name 0.75% stake (37.5 million) transfer to Yao Ming, then UniStrong transformed into joint-stock companies, Yao Mings 0.75% equity to expand to 67.5 million shares.
think strong for Yao Ming and the details of cooperation, communication flow with several versions of "sleight of hand tricks" is the first impression the outside world, but first the company denied this claim, "Yao is entirely in the form of shares of stock purchase The. "Yaos Team Leader BenQ refused to concrete expansion, said" This is Yao Mings personal investment, and the endorsement does not matter, the two are independent. "Yao Ming, another statement from her friends," Yao certainly No money, both commercial cooperation in a number of conditions, is equivalent to a stake. "
2010 Nian 4 2, think strong in the A-share public offering price of 32.21 yuan, the "Yao Ming shares" the concept of subject matter, the stock price soared to 100 yuan,ken griffey shoes, which means that, with Yao Ming The shares of assets as much as 80 million yuan or so. Suddenly, Yao Ming because of the unique investment perspective, the outside world as a "stock god" in the title.
However, the so-called 80 million yuan for Yao, only the numerical significance. According to the time of the equity letter of agreement signed by both sides in three years time, Yao Ming is not transferable shares. And after a lot of people expected, think strong return to the value of the road, several sharply yesterday, closing price of 33.08 yuan, which means that Yao Ming has a stake in assets has shrunk to about 20 million yuan. Even Yao Ming also for other secondary market equity investments in recent years the market down swings, the ability to achieve profitability, but also marked with a question mark, the so-called "Warren" geometric purity in the end, is still a mystery.
investment team lovesick Shanghai
loss of 20 million the first season
Business is war, Yao Ming for new entrants to this field,air griffey max 1 black, despite the relatively professional to take care of Team Yao, Yao still can not be completely away from losing money. His investment in the gym and the hotel industry, being widely labeled as a "loss" tab. Year after the acquisition of Shanghai mens basketball team a huge return on investment issues, even for a very long period of time, along with Yao Ming.
2007 summer, Yao Ming and the largest U.S. private health sector, "California Fitness agency" joint, The Place in Beijing, Yao Ming to open California Fitness Club. Opened the first day, movie star Jackie Chan has to join. The total area of ??3600 square meters club to reach 32 million yuan investment, currently at a loss last year in the gym, "said the spokesman Yao only had the store, but a year later to end the cooperation." In 2008, there media said that in Beijing Tongzhou called "Sunflower,cheap jordan heels," the four-star hotel, the shareholders named Yao father Yao Zhiyuan. In August 2008, the hotel opened, it was reported the operating state of the hotel is not good. Some analysts have pointed out that despite the fitness industry and the hotel may only involve a Yao Ming of intangible assets, but the loss of status, Yao Ming will still feel the cruelty of commercial warfare.
course, Yao Ming, now the need to consider and resolve, is a huge year after the acquisition of Shanghai mens basketball team return on investment issues. In 2009, Yao loss of 96 million yuan acquired the entire equity interest in Shanghai Sharks basketball club, and take over all liabilities, invested 30 million yuan each year for the business club. 2009-2010CBA end of the season, Yaos team has published the data, the first loss of 2000 million years. The just-concluded 2010-2011 season,nike high heels, the Shanghai team record decline as can be expected that this year business loss, not less than the first season.
In fact, many people did not understand why Yao Ming Basketball acquisition of Shanghai,running shoes asics, Yaos team also made assessment of this investment too risky, but Yao is to the feelings deep inside,womens nike heels, choose the adventure,hot pink heels, basketball commentary staff in interpretation Jia said: "Yao Ming is still the heavy feelings, he had to see" Kangxiwangzhao ", inside there is a saying, that through the ages into a major event should not be confused for love, heart, such as stone, Yao Ming is very emotion,air griffey max 1 red, that He is not done, it is not as big. "
business investment or meet across Music
whales to seek listing
stock market can not short-term cash return on investment, loss of fitness and the hotel industry in the state, the Shanghai team is a long-term investment projects consumption of money ... ... Yao and Yaos team
woven this network of business empire, excitement lie? Perhaps, as Yao said in a press conference yesterday, a door closes, another door opens. Conference was held two days before retirement, IT website DoNews disclosure, Yao investment whale music network in the United States will seek opportunities listed on the Nasdaq. Once the listing is successful, Yao Mings "money scene", will become optimistic. Yao Ming is the whales Music
initial investors, Ge Chen, CEO of Whale Music in 2003 through their own understanding of a students team leader Zhang Yao BenQ, founded in 2005 when the whales, and BenQ Chen Ge, a dinner in Shenzhen, just negotiated a cooperation agreement on Yao Ming and Zhang BenQ jointly funded $ 3 million as seed money. Whale Music is Chinas biggest legitimate music site, on-line in March 2006. Whale Music and record companies around the world to launch one million genuine free trial and download music service. In 2008, Google China invested $ 7 million, with the launch of Google Music whale products.
"Yao Ming is tall, far-sighted, when many people think that the game is genuine, when Yao insisted that genuine Me." Ge Chen Yao humorously expressed appreciation. Last June, the whales Music officially from Google, and Yao Ming, amounting to several millions of dollars in the second tranche of investment. For $ 10 million since the acquisition of whales, "a music", has become the largest legitimate online music companies.
"restaurant before Yao, Yao Ming, I did not participate in the operation, whale music, the situation with a different network." BenQs words, enough to show that whales will become a Yao or a turning point in business territory. Yao Ming, I said,air griffey max 1 White, he began to get involved in web fifty-six years ago, he even went on to site a number of related courses, "I am a novice, this will have to start from scratch."
Yao commercial value five radiation zone
CCTV advertising 10-year total revenue $ 800 million
2007 Nian 11 Yue 13 Day Classic, "Yao Yi War" attracted 250 million Chinese people watch, China has created a ratings record. This also CCTV5 and up to 51 local TV stations to bring a steady stream of advertisers. Conservative estimate, NBA live at least for these television bring $ 1.5 billion in revenue. Except in the middle of the NBA into Chinas television income of about $ 800 million.
NBA China 10 years of total revenue $ 1.2 billion
fertile days according to Guo Jie, chairman of Sports Management Group estimates that since 2002, NBA through commercial sponsorship, television into the product license sales, player agents, video production, venues, consulting, etc., in the Chinese market income up to $ 1.2 billion average annual income in the Chinese market more than $ 130 million.
Chinese sporting goods market
2010 Nianda $ 16.4 billion
before entering the NBA Yao Ming, Chinas sports market is entering a consolidation phase, Li Ning,griffey 1, the largest-selling nothing but $ 130 million annual sales, the worlds best-selling Nike in China and could not be recognized. But Yao Ming entered the NBA, Nike, Adidas, Puma, etc., as well as "international" brands itself as Chinas outbreak ushered in 10 years. Nikes sales in China rose 20-fold, Li Nings revenue also rose 10-fold.
Rockets Toyota Center in China brand
Anta, Founder, Erke, Agricultural Bank of China, Olympic, seven wolves, such as China Petroleum and Erie.
spokesperson from the NBA brand in China
Anta: Scola, etc. 3; Jordan: Hayes 1; Li Ning: ONeal, etc. 5; Pick: Ron Artest, etc. 15.