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Great Blogs Archive Archive for the ‘SEO’ Category SEO in a Minute: Optimizing Your Blog June 27, 2011 Gloria Rand 7 comments
In this SEO in a minute video, I provide some tips on optimizing your blog for the search engines.



I’m Gloria Rand with today’s SEO in a Minute tip.
A blog is a really useful tool for your business. But if your target audience can’t find your articles online, all that time and effort you put into writing the blog will go to waste.
Here are a couple tips to optimize your blog for the search engines. Start by doing keyword research on your article topic. Use free resources like wordtracker.com or Google’s adwords tool to find those words. When you have them, use one of them in the title, and use 2 or 3 additional keywords throughout the body of the article.
Also, take advantage of SEO plugins that are out there, like All in One SEO and Platinum SEO. They make it easy to create meta tag titles and descriptions for your blog posts.
Finally, include internal links to other articles in your blog. Every time you write a blog article, make sure you have a link to another older article you have written.
For more SEO tips,outlet store Vuitton Handbag, find me on Facebook or visit my blog at Gloriarand.wordpress.com.
Categories: Blogging, Marketing, SEO, Social Media, Uncategorized SEO in a Minute: Facebook Page May 20, 2011 Gloria Rand 3 comments In this SEO in a Minute video, I talk about how to optimize your Facebook page for the search engines.



Hi. I’m Gloria Rand with today’s S-E-O in a Minute tip.
You know it’s important to optimize your website. Well, guess what – if you’re using social media to market your business, it’s important to optimize that too! And today I’m going to tell you about some ways that you can optimize your Facebook page.
Now if you have more than 25 fans, the first you thing can do is get your vanity URL. So what you can do is go to facebook.com/username and come up with a good name that’s as close to your brand as possible but think carefully before once you pick a name, you’re stuck with it!
Second thing you’re going to want to do is take advantage of the about, description and general information sections on your Facebook page. This is where you can describe your business with relevant keywords. Now the about section is kind of short, but the description and general info sections have more room. Then the last thing you want to do is remember that all important backlink. So make sure you have a link to your Facebook page on your website or blog.
That’s it for this time. If you need more help with search engine optimization or social media, visit my website at www.gloriarand.com.
Categories: Facebook, SEO, SEO Copywriting, Social Networking, Video Marketing Tags: Facebook, search engine optimization, SEO, Social Media, website Bing Delivers a Facebook Punch to Google Search May 16, 2011 Gloria Rand Leave a comment Talk about adding more fuel to the Facebook / Google rivalry fire! Bing has delivered what could be a major blow to Google search results.
Starting today,Louis Vuitton Lockit Ivory, Bing is incorporating Facebook data in its search results in a more personal and actionable way than it ever did before.
Check out this video for an explanation:



Seems pretty impressive to me. I decided to check this out for myself, and here are the results for my website that I found by searching my name on Bing:
As you can see, below the website description are some pictures and names of some of my Facebook friends who also like my Facebook page: Gloria Rand – SEO Copywriter! Talk about instant testimonial!
The only thing I haven’t seen yet is this new universal “like” feature on Bing. They must be rolling out that feature later. I’ll keep an eye out for it.
This is going to impact SEO in ways I can’t even think of yet! What do you think?
Categories: Facebook, Local Search, SEO, Social Networking Tags: Bing, Facebook, google, search engine optimization,sale online Louis Vuitton, SEO, website SEO in a Minute: Backlinks April 21, 2011 Gloria Rand 1 comment This week’s SEO in a Minute tip focuses on backlinks and their importance in search engine ranking.



I’m Gloria Rand with today’s S-E-O in a Minute tip.
Every business owner who has a website wants it to be on page one of Google. But wanting it to be there… and getting it there are two very different things. In earlier videos, I’ve talked about the importance of putting keywords into meta tag titles and descriptions when you create a website. There’s another important element that Google and Bing look at: back links.
To put it simply: a backlink is a link to your website that resides on another website. The more back links you have, the more credibility Google gives your website, resulting in a higher ranking. BUT… this is very important. It’s the quality of the backlink that counts!!! You need backlinks from websites that relate to the content of your website. If you sell cat toys for instance, it wouldn’t make sense to have a backlink from a website that sells farm equipment. The two products aren’t related – and if you had that type of backlink – Google would penalize you for it. However, if you have a Facebook page for your business that includes a link to your website – that’s a good backlink,Louis Vuitton Montaigne clutch Cassis! I’ll talk more about how social networking sites influence your search engine rankings later.
In the meantime, for more SEO tips, you can visit my blog at gloriarand.wordpress.com.
Categories: Marketing, Online Marketing, SEO, SEO Copywriting, Uncategorized Tags: google, search engine, search engine optimization, SEO, website 3 Reasons Why It’s Ok to Misspell Your Website’s Keywords April 14, 2011 Gloria Rand 4 comments
I do a Google alert for the keyword “SEO” so I can keep aware of the latest search engine optimization news,online sale Key and, and to get ideas for writing blog articles. (This is a good strategy to use when you want to search for news in your industry.)
I came across an article this morning that reminded me of something that happened early on in my SEO career. I had to optimize a website, and I noticed that whoever had worked on it before included some misspelled words in the meta tag titles and in the copy. I thought that was strange at the time, and corrected the misspellings. But I since learned that intentionally misspelling words is a strategy that some “SEO experts” employ.
In reviewing the matter, I’ve come up with 3 reasons why it’s “ok” to misspell keywords. Actually, I’m kidding. These are three reasons why you shouldn’t bother!
1. Misspelling words makes your site look unprofessional. If you’re selling a product or service online, don’t you want your website to look professional? Of course you do! That’s why you spend the money hiring a web designer and a copywriter to make the images and copy look good and convey to your target audience why they should do business with you. So, why on earth would you ruin that look with misspellings?
2. Google’s automatic correction feature makes the strategy pointless. People do make mistakes when typing in a search query, but if you’re trying to optimize your site for artificial grass and constantly spell the word “artifical.” You’re wasting your time, and jeopardizing your efforts to win business. (See point #1.)
3. Google will penalize you! Google’s webmaster tools blog says point blank, “It isn’t a wise idea to stuff a site’s content with every typo imaginable. It’s also not advisable to hide this or any other type of content using JavaScript, CSS or similar techniques. These methods are in violation of Google’s Webmaster Guidelines and we may take appropriate action against a site that employs them.”
If you’d like to learn more about SEO Basics for your Business, sign up for my FREE webinar on April 26.

Categories: SEO, SEO Copywriting, Uncategorized Tags: copywriter, google, search engine optimization, SEO, web designer, website Google Social Search +1: The “Uncola” of Social Media April 3, 2011 Gloria Rand 2 comments
I know I’m dating myself, but do you remember the old 7Up ads that touted the soft drink as the “uncola” so it could compete with Coke & Pepsi? I think Google is the social media version of 7Up.
The search engine giant last week unveiled its new +1 recommendation service – a move that truly makes search social. Much like the ubiquitous Facebook “like” button, Google users can now recommend a search result they like by clicking on a “+1” icon.
Google claims the beauty of +1s is their relevance, “…you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”
Watch the video for more details:



It’s clear to me that Google is tired of everyone clicking the Facebook “like” button and wants to be known as the +1 brand!
But +1? Really? Is that the best name they could come up with? I know Facebook also uses a “thumbs up” icon and “Digg” has been taken by the social news website of the same name. Twitter uses a “star” to indicate favorite tweets, so maybe a simple heart icon would have worked.
Regardless, +1 is the next phase of Google’s Social Search strategy that it began several months ago, where search results would feature photo icons of people who shared a link. I’ve just started seeing these recommendations pop up in my own online searches (when I’m logged into my Google account):
So what does all this mean for businesses? From an SEO standpoint, it’s clear that social media’s impact is here to stay! Whether you’re a product or service provider, you should monitor what your customers are saying about you, because those results are going to be displayed on Google – for better or worse.
What do you think of Google’s +1? Will it make an impact on your buying decisions? Or will it just be a passing phase? Please share your comments below.

Categories: Local Search, Marketing, Online Marketing, SEO, Social Media, Social Networking, Uncategorized Tags: Facebook, google, search engine,discount green Louis, SEO, Social Media, social networking, social search, website SEO in a Minute: Press Releases March 22, 2011 Gloria Rand Leave a comment This week’s SEO in a Minute video tip focuses on press releases, and how they can be used to improve your company’s search engine ranking.



If you’d like help optimizing your website,outlet online Rubis Louis, contact me for a free consultation.

Categories: SEO, SEO Copywriting, Uncategorized Tags: google, press release, search engine,outlets Louis Vitton, website SEO in a Minute: Meta Description Tag February 15, 2011 Gloria Rand 4 comments
This week’s SEO in a minute video talks about the importance of using the meta description tag in your website to help with search engine ranking.



If you need help optimizing your website, contact me today for a free consultation.
Categories: SEO, SEO Copywriting Tags: google, home page, internet, optimizing, search engine optimization, SEO, website SEO in a Minute: Meta Tag Titles February 1, 2011 Gloria Rand 16 comments I started a new video feature to provide quick search engine optmization (SEO) tips to business owners. I’d love to know what you think. Please comment below!




Categories: SEO, SEO Copywriting Tags: search engine, search engine optimization, SEO, video, website, YouTube Gloria Rand’s Top 10 Blog Posts of 2010 December 29, 2010 Gloria Rand 1 comment
As 2010 comes to a close, I wanted to thank everyone who has been reading my blog this year, taking the time to comment and sharing my blog articles on Twitter and Facebook. I will work hard in 2011 to come up with new articles that will be informative, interesting and infinitely shareable!
In the meantime, I thought I’d share with you my Top 10 list of most popular blog articles for 2010.
Top Categories: Social Media & SEO

Just like last year,cheap green M40157, the most popular posts dealt with social media, followed by search engine optimization.  As you scan the list, you’ll notice many articles shared a common trait: they contained numbers in the title. I’ve written about this phenomenon before as an excellent way to get your blog noticed. The proof is in the stats. So, keep that in mind when you’re writing your own blog articles in 2011.
Facebook Leads Top 10 List

1. 10 Ways to Build Your Facebook Fan Base This article was the overall leader by a 3-1 margin.  No surprise, considering Facebook has been the hot topic this year among consumers and business owners alike. I suspect it will continue to be a popular topic for some time to come.
2. Keyword Tool is MIA – What Happened to Spacky.com? I wrote this article last January and reader interest suggests I wasn’t the only one who wondered what happened to this website. Spacky.com was a great keyword research tool because it included keywords from Google, Yahoo! and Bing.
3. 9 Tools for Capturing Social Media Metrics Business owners frequently complain that there’s no way to track the ROI from social media. But that’s not true, as this article showed. There are tools available.
4. Top 20 Press Release Distribution Sites – This was the most popular post of 2009 – and its continued popularity proves that companies still need cost-effective ways to promote their products and services online. This list of free online press release sites is a great resource.
5. 6 Places to Add Keywords to Your LinkedIn Profile To be an effective social networking tool, your LinkedIn profile should be searchable. This article showed readers where to put keywords for maximum results.
6. SEO Best Practices – Title Tags, Keywords & Inbound Links – This article contained a video of a presentation I gave on search engine optimization techniques and best practices to a networking group.
7. What is a QR Code and Why Should I Use One for My Business? QR codes continue to grow in popularity among marketers. This article gave some useful tips on how you can incorporate it into your business.
8. 7 Useful Facebook Apps for Business – Here’s another list-type article focusing on applications you can use on your Facebook business page.
9. 8 Core Elements of Successful Business Blogs – This is a recent article that struck a chord with readers. I’ll be focusing more on blogs in 2011, since I’m going to be speaking on the subject during a three-day social media, branding retreat in Orlando called unGeeked e’lite.
10. How to Add Video to Your Emails -Video marketing continues to surge in popularity, and this article offered some tips on how to incorporate video with your email marketing strategy.
If you have any suggestions for topics you’d like to learn more about, please comment below.
Happy New Year!

Categories: Blogging, Facebook, LinkedIn, Marketing, Online Marketing, SEO, SEO Copywriting, Social Networking, Video Marketing Tags: e-mail,Louis Vuitton M40043 Unique Design Bag in Dark Coffee, Facebook, keywords, LinkedIn, Marketing, SEO, Social Media, social networking, Video Marketing Older Entries RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! newsgator Bloglines iNezha Twitter Connect & Subscribe to Podcast Gloria’s Tweets
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