Anyone who has spent a day fasting from food, or who has even
skipped a meal, knows just how much time we save when we are not
provisioning and consuming meals. Of course,
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our only concern when it comes to eating. If we were to
articulate our fundamental requirements for food,
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probably come up with the following: (1) it should give us the
nutrition our bodies need (2) it should support our body
transformation goals (e.g. lose fat or gain muscle) (3) it
should taste good (4) it should be convenient. Foods that meet
two or three of these requirements quickly become a mainstay in
most diets.
A new development in nutrition research called ‘capsulized food’
aims to exceed these requirements. Pennsylvania-based Protica
Research is the first of what will likely be many companies
dabbling in this new food frontier. Among other development
initiatives on their roster, Protica Research engineers liquid
foods that are ultra-compact, nutrient-dense,
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else, very palatable. Their first product, Profect?, delivers 25
grams of protein and the complete spectrum of water-soluble
vitamins in less than three fluid ounces. This on-the-go
nutrition has some consumers re-thinking their traditional
eating habits. An examination of the four fundamental
requirements for food will help explain why.
NUTRIENT DENSITY
Nutrition. It is our first priority when it comes to eating.
While it is not always on the front of our minds when we reach
for food, it is the reason we eat. There are many nutrient-rich
and nutrient-poor foods available to us, and we must always
consume our fair share of nutrient-rich foods for the sake of
our health, well-being and energy level.
The challenge is that nutrient-dense foods—such as milk, eggs,
fish, and chicken—are not always within arms reach. Snacks, junk
food and fast food generally are. It often takes too much effort
for a busy person to procure the necessary vitamins and protein,
and so we end up going without. This can hurt us in the long run
as our immune system and energy levels suffer. Studies have
shown that many of the so-called ‘junk food junkies’ and ‘fast
food addicts’ would prefer eating nutritionally sound foods if
they were within arm’s reach.
SUPPORTING BODY TRANSFORMATION GOALS For many of us, we keep a
careful eye on the foods we eat. Either we are trying to lose
fat, gain muscle, or maintain what we have. Whether we are
browsing the supermarket aisles or a restaurant menu, we find
ourselves looking for foods that are consistent with these goals.
For some, low-carbohydrate foods are at the top of the shopping
list. These consumers have become more aware of the health risks
and weight gain associated with eating carbohydrate-rich foods.
For others, low-fat foods are the order of the day. Still others
seek a balance of proteins, carbohydrates and fats.
The common denominator in all of these diets is protein, along
with the supporting micronutrients, such as vitamins and
minerals.
While it is possible to get vitamins and protein without fat or
carbohydrates when you are cooking at home, it is a much taller
order to do that in a compact transportable meal. Manufacturers
like EAS and Protica Research offer high protein beverages to
support any transformation goals. Protica’s Profect provides a
full 25 grams of protein and the complete spectrum of
water-soluble vitamins. The important point for the diet
conscious, however, is that all of these nutrients come without
the cost of fat and carbohydrates. This allows your body to
maintain health and energy without weighing you down with
unnecessary carbohydrates or fat.
TASTE
For most of us, the taste of a product determines whether we
make it part of our dietary regimen. No amount of nutrition can
make up for a poor taste. Food manufacturers have learned this
lesson well in recent years, as many nutritious products have
been pulled from supermarket shelves due to lackluster taste. As
consumer expectations have continued to rise, a plethora
great-tasting and nutritious food products have entered the
market. Capitalizing on this fact, Protica Research developed a
line of flavors for its capsulized protein beverage that target
age groups from adolescents to seniors. Double-blind taste tests
have shown that the flavor profile of Profect is
indistinguishable from non-carbonated fruit drinks on the market.
CONVENIENCE
Every once in a while, maybe even every evening, we want to sit
down to a well-set table and share a meal with family or
friends. Capsulized food is not about taking this important
ritual out of our lives, and it is not about replacing fresh
foods. The reality of living in the 21st century is that most
people spend their day working, and this means the kitchen or
garden is inaccessible. This is true for stay-at-home moms as
well as business executives putting in long days at the office.
This on-the-go lifestyle is not compatible with eating
nutritious meals. The difficulty of finding time for a proper
meal has led many people to become dependent upon compact snack
or junk foods that they can keep in their purse or briefcase.
These compact foods have become a mainstay of the American diet
because they are portable and can be consumed quickly. However
we often find that the portability, and thus the convenience, of
these foods is lacking. The traditional convenience foods that
we can find in grocery and convenience stores are not generally
packaged with rough transportation in mind. The packaging of
many food and beverage products accidentally break open after
they have spent time in a bag or purse.
Another common complaint surfaces once the packaging is opened.
Many convenience foods—meal replacement bars, for example—are
sticky or crumbly. You can also find yourself reaching for water
to wash them down. Problem is, convenience should mean ‘napkins
and water not required’.
While portability and quick consumption are two things that we
have come to look for in a convenient food, these traits are
often illusive.
Protica Research offers two innovations when it comes to
convenience. First, their Profect protein beverage is a
liquid—and weighs less than three fluid ounces—which means that
you can quickly and easily consume it even while on the run.
Second, Profect takes portability to a new level by packaging it
in a patent-pending, virtually unbreakable container. This means
that it can be taken absolutely anywhere, and you will not have
to worry about your meal ending up all over your purse or
briefcase.
HOW TO MEET OUR MODERN NUTRITION NEEDS
The advent of health-consciousness has come at a time when our
lifestyles are increasingly hectic. This means that people are
looking for a healthy, nutritious, and portable food that is
quick to consume. In order to meet this demand, the food
industry must adapt and respond. Companies like Protica Research
are developing capsulized foods that will deliver on-the-go
nutrition that is more portable, more convenient and more
palatable than its predecessors.
About Protica
Founded in 2001, Protica, Inc. is a nutritional research firm
with offices in Lafayette Hill and Conshohocken, Pennsylvania.
Protica manufactures capsulized foods, including Profect, a
compact, hypoallergenic, ready-to-drink protein beverage
containing zero carbohydrates and zero fat. Information on
Protica is available at www.protica.com
You can also learn about Profect at www.profect.com
Copyright 2004 - Protica Research - http://www.protica.com
About the author:
About Protica
Founded in 2001, Protica, Inc. is a nutritional research firm
with offices in Lafayette Hill and Conshohocken, Pennsylvania.
Protica manufactures capsulized foods, including Profect, a
compact, hypoallergenic, ready-to-drink protein beverage
containing zero carbohydrates and zero fat. You can learn more
about Protica at www.protica.com -- Information on Profect is
available at www.profect.com
Copyright 2004 - Protica Research