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Old 06-05-2011, 08:06 AM   #1
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Do not misread corporate social responsibility


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text / Puritan

  in Qingdao, the footsteps of spring are slowly every year late, this year seems particularly later, today's raging winds seems in every street rush of people in the face. I long ago came to China Merchants Bank is to do pen personal remittances, perhaps for a long time did not come to the bank,abercrombie fitch paris, the face of investment banking hall to hang out in the amount ranging from card fees revelation still surprised, though the banks had long been brewing informed service charges for small customers. Think of bank management needs of the market, then cf responsibility for the operation of many Chinese companies, I still be read on the paid services. Indeed, there is also a cost-free, those who sleep lying on a small bank account takes account of other people who had no cares about the cost. Bear the cost of issuing integrated bank tortured, and finally climbed to more valuable customers to serve well the journey. Check a wallet, two investment banks,

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  comes to corporate social responsibility, I have just finished Holley some of Chairman of the Board Wang Licheng, his points should let us food for thought: First, He analyzes the social responsibility of a business can gain the benefits of four, the first is to emphasize the sharing of natural resources, enterprises should standardize their operations, give a simple example is the deduction of wages can not go to achieve the maximum profit of enterprises ; followed a socially responsible corporate help to maintain employee loyalty; Furthermore, is a good corporate social responsibility performance can win public recognition, enhance corporate brand; the last one is that we can better predict, control risk . Second, his business ethics and fair competition another way to talk about a very insightful point of view, he considered that commercial bribery has become a malignant tumor and healthy development of enterprises, we rely on to fight corruption if the intensity of the business community that the rules of the game will getting worse, and finally there is no winner. The third is his business objectives and means of making money than right, he thought, there is the ultimate goal of business is more important than making money, is the business to achieve social value. Money is only a means to achieve this goal. If even earn money, how to accomplish that noble mission? Same money, one purpose,ralph lauren paris, one is only a means, and positioning of the different ends and means, will lead to entirely different enterprise behavior.

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  Similarly, the Chinese University of Political Science tenure, Jiang Ping, a famous jurist, corporate social responsibility also issued a sigh: If the business interests of desperate Zhigu, that this enterprise is ultimately an monster. An important responsibility of entrepreneurs, do not forget there are so many in society who may not compete with you for various reasons, so how they can lead a normal, decent life? Professor Jiang Ping are with Four Yes,christian louboutin pas cher, taxes, the state and the community to assume responsibility for it?

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  We must not misread the corporate social responsibility, we must be cognizant of the existence of the business where the real value? If we come back down, perhaps to take care of the business interests of shareholders, employee benefits, senior management interests, the interests of creditors, and set the interests of consumers and the expense of the interests of the surrounding environment, it is not to necessarily have the responsibility? No. Reading about Mengniu's CEO Niu Gensheng,ed hardy paris, maybe we can comprehend to another realm. And

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  All rights reserved. Reproduced must be of the agreement, signed only source Reserved. More of the article: http://yuqingjiao.tinaya.cn

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