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Chinese shoes network on December 9 hearing, month 1, the China - ASEAN Free Trade Area will be basically completed. Under the agreement, then China and ASEAN will open their markets, both more than 90% of the products (about 7000 species) will be zero trade tariffs, liberalization of trade in goods. This will be the world's largest and covers an area of ??a consumer's largest free trade area, is also known as following the European Union, the North American free trade zone after the "future of the world's third largest economy." As the forefront of foreign trade in Fujian city of Quanzhou of private economic sector is full of opportunities early on aware of the sweet flavor of ASEAN, footwear, textiles and clothing, food, machinery and auto parts industries and enterprises to take action in recent years, often into the ASEAN market. However, these actions only further the enterprise market, individual behavior under the action of the overall industrial economy of the ASEAN integration, with the "zero tariff" countdown time has finally come to fully start. To this end, Foreign trade journal SME Service Centre together, jointly issued the ASEAN market of more industry, I hope to give enterprises in Quanzhou to seize the opportunities of investment and trade provide the reference. 1 �� Min trade characteristics of a country like ASEAN has always been a traditional trading partner of Fujian, although the experience of the 1997 Asian financial crisis, but with China and ASEAN economic integration in full swing, Fujian and ASEAN relations have developed rapidly. ASEAN countries have different market characteristics, trade in Fujian significant differentiation. Singapore is Southeast Asia's largest financial center, shipping center, is an international trade hub and transit. Service industry is one of the pillars of Singapore's economy; Malaysia, Thailand and Singapore in the development and manufacture of high-tech products have a comparative advantage, as the highest technical content of Fujian electronic components main source products; Brunei, Indonesia, Thailand maintained the minerals, the primary form of plastic, wood and other resource-intensive products the comparative advantages of raw materials into products in Fujian major suppliers; in the clothing, footwear, toys and other labor-intensive products, Fujian, Thailand, Indonesia, Philippines and Vietnam and other countries in the international market there is a fierce competition. Fujian complete product base, product cost-effective, building materials, vehicle parts, electronic equipment, small machinery, textile fabrics and other products with the export of general trade advantage. As of 2007, the multinational division of labor within the industry, led by Malaysia into Fujian in the ASEAN's largest trading partner, exporting and importing countries, Fujian and ASEAN trade accounted for 28%. Singapore is an international trade center, although the old center has been weakened, but still, Fujian in ASEAN's second largest trading partner. In the building materials and mechanical and electrical products, led by Indonesia, Vietnam became the fastest growing in Fujian's exports to ASEAN countries. In the electronic components, plastics, rubber, driven by imports of raw materials, Thailand ranks as the second largest in Fujian in the importing countries of ASEAN is the only deficit in Fujian in the ASEAN countries. 2 �� Fujian exported machinery and electronic products topped the ASEAN foreign Electrical Although large enterprises in Fujian and the ASEAN Industrial Cooperation there is a close, but the product target market mainly in Europe, America, Japan and other developed areas in the market, only a small portion of the goods sold back to ASEAN, Exports to ASEAN role in boosting the market was weaker than the provincial average. 80s of last century, the international division of labor in East Asia are mainly flying geese model, that is, as the leading pack in Japan, "Asian Tigers" as the geese themselves, as the ASEAN and China's coastal goose tail, and the formation of the corresponding "technology-intensive and high value-added industries - capital-and technology-intensive industry - labor-intensive industries, "the vertical division of labor. Since the 90s of last century, as China's coastal industry and to enhance the market position, by absorbing from Japan, Malaysia, Singapore and other parts of the industrial transfer and multinational corporations to invest in the original vertical division of labor among industries on the basis of Fujian and ASEAN formed a further division of product differentiation, the production processes within the enterprise division of labor and parts and other characteristics of globalization, specialization, horizontal division of labor within the industry, and led the industry in intermediate goods and final products in trade gradually expanding. This feature is particularly evident in the electronic information industry. ASEAN became the major mechanical and electrical intermediate products of Fujian origin. Fujian, mechanical and electrical products imported from ASEAN in 2002 9.04 billion U.S. dollars up to 2007's $ 1,403,000,000, of which 90% were foreign-funded enterprises in the form of processing trade and bonded warehousing of imports of electronic components, only Dell (China), Dell (Xiamen) original louis vuitton, Burlington, logistics, Kerry Chase, YCH logistics and other production materials supporting five manufacturers Dell imports to account for mechanical and electronic products of Fujian's total imports from ASEAN, the amount of 64%. Matsushita Electric, Kenmore electronics, Amoi, Fujian and other imports from ASEAN is more than $ 20,000,000 mechanical and electrical products business. Past five years, imports from ASEAN Fujian number of substantial growth in electronic components, while the international market since 2004, continued low prices of electronic components, electromechanical products, the share of imports from ASEAN fell, but still more than four percent. Fujian mechanical and electrical products has been ASEAN's largest export commodity, which the ASEAN foreign invested enterprises accounted for half of export of electromechanical products, such as e-LCD monitor strap, AOC's CRT monitors, LCD display panel AUO Xiamen Song Jian electrical motor. Golden Dragon under the general trade passenger cars, vehicle spare parts, ships, steel products, such as the ASEAN exports are growing faster Fujian mechanical and electrical products. 3 �� local demand for steel, aluminum production capacity of Fujian's trade with ASEAN and non-electronic products like steel and aluminum sheet metal, agricultural products, textile fabrics and other complementary strengths of the three major export commodities reap the full benefits, clothing, shoes and toys and other commodity competition homogenization intense, edge weakened. Upgrading of infrastructure, ASEAN steel, aluminum and other building products demand, and the ASEAN countries, the high cost of steel production, production capacity, which for steel exports in Fujian provide a broad market space. Steel, aluminum and other base metal plate exports to ASEAN in 2002 0.31 billion U.S. dollars up to 466 million in 2007, 5 years, the proportion of total exports to ASEAN increased by 9 percentage points, become a driving force of export growth to ASEAN Fujian Highlights . Relative to the ASEAN high-quality rice, palm oil and tropical fruits and other agricultural products, Fujian, citrus and frozen fish, canned, frozen vegetables and other farm and sideline products processing category also showed a clear comparative advantage. In the textile fabrics, Fujian and ASEAN show is a major regional cooperation to avoid trade barriers, corporate use of tariff concessions, yarn, fabric and other intermediate products exported to ASEAN, and then processed into finished garments after local sales or use of favorable conditions for ASEAN exports to Europe and USA. Clothing, chemicals, and shoes, umbrellas, stones, ceramics and other products is the export of Fujian more than 1 billion dollars of ASEAN non-electronic products, steady growth in exports to ASEAN. However, in labor-intensive products, Fujian and ASEAN product homogeneity, the same export markets, so competition, such as clothing, footwear and toys and other products. In addition, open up the ASEAN market in Fujian edge of popularity obvious advantages. Fujian Fujian business will be to promote - the ASEAN regional cooperation has played an irreplaceable important role. 4 �� Resources and commodity composition are complementary since the 90s of last century, with the Fujian industry and to enhance the market position, in the original vertical division of labor among industries, based on the formation of Fujian and ASEAN to further division of product differentiation, the enterprise production processes such as division of labor and specialization components of globalization, characterized by horizontal division of labor. Industry Collaboration complementary formed to promote trade between Fujian and ASEAN continued to deepen. Fujian and ASEAN in terms of resources and commodity composition of trade are highly complementary. Malaysia, Thailand, Singapore, high-tech product development and manufacturing of comparative advantage has become the highest technology content in Fujian electronic components main source products; ASEAN, rich in oil, gas, timber, palm oil, natural rubber, as well as iron, nickel , abundant coal and other mineral reserves, Brunei, Indonesia, Thailand, the Philippines and other countries to maintain energy-and resource-based products of comparative advantage. The industrial base in Fujian complete, cost-effective products, Processing of agricultural products, building materials, vehicle parts, electronic equipment, small machinery, export of textile fabrics and other products have obvious advantages, the trade structure of the complementary nature of the expansion of trade volume to provide a direct drive force. ASEAN countries and the level of economic development of Fujian in different stages of the development of two-way investment has created a vast space. The 10 ASEAN member countries per capita income can be divided into four layers: the first layer is nearly $ 30,000 per capita GDP in Singapore, Brunei, advantages of high-tech and knowledge-intensive industries; second is Malaysia, the per capita GDP5000 dollars, with moderate technical and capital-intensive industries of comparative advantage; third layer is the development of a similar level of Fujian Thailand, the Philippines, Indonesia, per capita GDP1000 to 3000 dollars, with advantages of natural resources and labor-intensive industries; the fourth floor of Vietnam , Cambodia, Laos, Myanmar, belong to low-income countries with cheap labor and natural resources. Fujian and ASEAN trade in services also complement each other and differences, cooperation between the two sides decided to enhance the space. The more developed ASEAN countries to become a major source of foreign investment in Fujian, and with the growing strength of enterprises in Fujian, Fujian, below the level of development, natural resource-rich ASEAN countries and the implementation strategy of going out of Fujian, the transfer of excess production capacity nike womens high heels, reduce production costs and reduce trade friction and the cooperative development of resources such as opened up new markets. 5 �� project contracting labor market, increased temperature to optimize the ASEAN market economy, infrastructure projects on stage, Fujian enterprises to develop the ASEAN continues to heat up the project contracting and labor market has brought opportunities. In recent years, in order to narrow the economic gap between them and strive to build the ASEAN Economic Community, ASEAN countries have to improve the investment environment to attract foreign investment, increase in infrastructure, basic energy input. Singapore's construction industry accounts for 5% -7% GDP, reclamation, sewage treatment and other large infrastructure projects coming on the stage, the labor gap, the introduction of its high standard of service is the established policy of the Government; Malaysia and Thailand on the services and Planting labor demand is rising, as the Asian financial crisis was set aside for road, rail, ports, hydropower and other government projects have been restarted; Vietnam in the next decade will be in transport, telecommunications, electricity and water to invest heavily in areas such as the International frequently tender; the Philippines and Indonesia were concentrated focus on bidding construction and power projects in Indonesia every year contract the amount of contracted projects in the country more than $ 10,000,000,000; Laos, Myanmar, Cambodia and other countries benefited from assistance from international financial institutions, Every year, billions of dollars into the project, the ASEAN countries in project contracting and labor markets and the different needs of a full recovery for Fujian enterprises to provide a rich development opportunities. �� Related Links ASEAN is "ASEAN" is abbreviated, has 10 member countries, namely Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. November 2002, China and ASEAN countries signed the "China-ASEAN Framework Agreement on Comprehensive Economic Cooperation", China - ASEAN Free Trade Area officially launched the process of building. Agreement completed in 2010 decided to China - ASEAN Free Trade Area. "China and the ASEAN Framework Agreement on Comprehensive Economic Cooperation," pointed out: China and ASEAN between the Parties to strengthen and enhance economic, trade and investment cooperation; to promote trade in goods and services, progressive liberalization of trade in goods and services and to create transparent, free and convenient investment mechanism. 1 �� collective exhibition in Southeast Asia prepare for Fujian enterprises to expand the ASEAN market continues to heat up enthusiasm. An outstanding performance is that in preparation for the 2010 "zero tariff" export of ASEAN, had had more than 100 enterprises in Fujian to join the Sixth Malaysia Chinese Export Commodities Exhibition & Investment Conference, won the 200 booths in the exhibition, Fujian became the largest in history outside the pavilion. Sixth Malaysia Chinese Export Commodities Exhibition & Investment Conference held in Kuala Lumpur, the Zhejiang, Fujian, Jiangsu, Guangdong and other provinces, business delegation of 22 exhibitors. Among them, Fujian has more than 100 exhibiting companies, won the 200 booths in the exhibition. Fujian Machinery and electronic products, home appliances and accessories, food and beverages have become the three major Southeast Asian markets selling Chinese goods. According to the market-oriented enterprises in Fujian to participate in the exhibition are more concentrated in food, electronic information and machinery and other fields. "Quanzhou has formed these three products of industrial clusters in the country with a strong competitive edge, the future of ASEAN export market, the strength of three categories of Quanzhou goods can not be ignored, it should be said that their potential will be unlimited." Industry said. 2 �� considered plan prior to the adjustment of export policy of "zero tariff", the ASEAN market will be relatively large changes occur, some companies ahead of time to adjust their export strategy for the new demands of the future market to be fully prepared. Organizations of the three �� charge Mr. Wei told reporters that the ASEAN market, the company is currently selling its 15% global market, but the next month, ASEAN to implement "zero tariff", after its export volume is expected to increase. The agency's production base is located in Quanzhou Jiangnan High-tech Park, the main converter and other electronic products. "Our company exports to ASEAN, the main channels through sales agents. These agents are local companies with their own sales channels, our products will be sold to end users. From our point of view the company's products, in prices, export prices for the ASEAN market, the export market than the lowest in Europe and America, but about the Middle East market prices; on the demand side, the market demand is relatively stable in Europe and America, the ASEAN market demand is no continuity. We in ASEAN agents, and its procurement have the following characteristics: First, more cautious in the procurement quantity, the amount of each purchase are relatively small, mainly caused by fear of stock; the second is the quality of their products, do not ask, basically is' to with the line '; third affordable price they will ask the price as low as possible. "Wei said. He said that ASEAN to implement "zero tariff", its market demand is bound to change after next year, ASEAN exports if the price of the company, as now, that is the case in the absence of price increases will not need to pay for imports Customs agents and reduce procurement costs. After purchasing cost reduction, if the agent is not a sale, then their number will increase profit margins, and profits increase, they become more capable and more space to do product promotion to increase sales. That is, the local market sales agents will be more active. In addition, if the profit agency to maintain the original level, so that price to the end user, will also promote the growth of its sales, as products become more expensive. "'Zero-tariff', the ASEAN market will be relatively large changes occur, and in order to adapt to this change, we need to adjust their export strategies in order to better meet the new demands of agents. Of course, how to adjust the export strategy , have the feedback according to agents. At present we mainly do is pay more attention to the changes in procurement agencies of ASEAN loui vuitton outlet, and the more they understand the local market to date, and to facilitate the export of strategic adjustments in the future. I think after next year, We may increase efforts to support a number of agents, including technical and service support areas. "Wei said. 3 �� brand marketing company operating locally to the Southeast Asian countries set up an inspection tour of some of the bosses think of Quanzhou, China - ASEAN Free Trade Area of ??the establishment of light industrial products in Fujian will bring great opportunities for development. Some companies even have plans to set up sales subsidiaries in place, the implementation of brand operation. Quanzhou, a clothing company boss revealed the interview to go to Vietnam to promote its own brand of thinking. He said that when America's "Apple" brand in China, expensive, then the level of domestic consumption is not high, but still attracted a large number of higher income groups. his analysis: "to Vietnam, for example, although the country's economy is not developed, but there are high-income people. If the promotion goes, Quanzhou clothing brand to enter Vietnam and the current 'Apple' to China the same. " Earlier, representatives of textile and garment enterprises lions about ten ASEAN countries studied. After returning home, an inspection officer pointed out that China - ASEAN Free Trade Area, for the domestic light industry products, more opportunities than challenges. According to analysis, in recent years by the global financial turmoil, Europe and greatly reduced the purchasing power of export enterprises are facing many difficulties in Quanzhou, an urgent need to find new export markets, and ASEAN will they expand overseas market, a good window. "Trade among ASEAN member countries are duty-free into one country means more than ten countries of ASEAN have entered the market." Tsai, chairman of Fujian finery, said the dragon, will establish a sales company in Vietnam, the product United States. "If a market barrier, we turn to open up other markets, to take the initiative." He said.
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