China declined apt be consumer -oriented blog war

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◎ Hu Yong, Associate Professor of Journalism and Communication, Peking University -
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2010 年 11 months, and Netease, a former agent redactor to join a workshop, he compared the four micro-Bo portal strategy, said: Sina is a strategic-level products, NetEase is a transformational product, is a sniper-type products, Tencent, Sohu is the retinue products. -
his specific explanation: Sina microblogging is a strategic-level products, massive features,2011 Supra Shoes, open, use the platform tactics, media, technology and celebrity tactics; NetEase is a light trait, tied up and to the hub to change the characteristics of the media into products; Tencent is the heaviness function, bundled, the media and celebrity strategy of aggressions on the specifics of products; Sohu is the emulating products. -
this portrayal I sent to the micro-blog on Sina behind the comments caused many users. @ Shen intonation, said: private emotion, microblogging is the life of Sina, Tencent is the panic of his life leather, Netease is fatalistic, Sohu is do not deem life; @ V Boa Bin said: take the product to speak Sina, Tencent money speak , Sohu leaders speak for themselves, NetEase does not speak; @ caryzou said: Sina revive microblogging is a unattached, Tencent vitamins, Sohu Netease as health attention products, first eating, it ought be no injure. -
Indeed, the entry is currently creature fought over the 4 micro-blog the huge cookie. This situation occurred in the two clashing premise: First, the founder of Twitter microblogging tin not enter China; the other, equitable favor the previous blog, vanquished entry devoted microblogging site. If we say, Twitter is just a product class in the U.S. innovation, merely in China, microblogging has slowly evolved into a platform-level emulation. -
This platform-level competition
Sina and Tencent's body in the most evident. Looking at China's Internet business evolution process, merit, the two camps are very differ. Look closely you will find that compared to those who are beyond the beyond who have a general characteristic: they are the platform of the company. The truth that destiny has turned, fully proved at the U.S. Internet observers Kevin Kelly summarized the development of the Internet industry, a mysterious truth: product-level innovation and company-level innovation, and finally lost to platform-level innovation, the only platform-level the overall impact of the innovation have all the strength and depth of change and build fashionable market space and long-term vitality. Just one example: Once the IM began to build itself into a super-platform, Tencent switching to content, but can accessible exceed the three traditional portal, fast occupied the largest portal service provider's position. -
beyond liken the in mark advertising, which may explain why the micro-Sina Bo for a microblogging transfer, it have to not grant ourselves apt alteration in the situation in the content of whichever slip in, otherwise it ambition directly jeopardize the behave of the; Second, Sina has long been struggling apt detect out direction, microblogging it provides access apt the Internet the next wave of the tide - a golden opportunity to social network, notwithstanding still distant back the remove profit model; Third, and maximum importantly, Sina saw his transfiguration platform type potential for the enterprise, relying on changes to the platform microblogging, Sina for the premier time have a comeback in China's Internet industry in the premier camp opportunities. -
This also explains why the fight is most Tencent beneath strength. Tencent has done half-hearted to rolling when I look behind,Kids' Supra TK Society, only to find Sina to their city has been below attack,Supra Pilot Shoes, and the use of offensive weapon,Supra Trinity NS Shoes, if it just had too many investment is likely to be generated internally microblogging. Compared to the Snow line of barricade. Attention and are cared, private letters, Swarm, simple sharing, communication all the time, all of the value of QQ may pose a meaningful erosion. -
I Battle Tencent and Sina, known as the combat microcomputer In the time you were online all day, you will hang on what application, and always give feedback? At one time, this issue is the static Q & QQ, now, Sina microblogging chance variant important adoption. And one day some time and exertion are Therefore, it is limited to users contend for care, Tencent any circumstance can not lose the war. -
Tencent unprecedented for a single scamper television ads in the CCTV business, employing micro Liu Bo and Karen Mok as the speaker for Tencent. Tencent microblogging also sponsored the Public users constitute a mighty foundation microblogging Tencent, QQ users can quickly plucked up by tying the number of users, but the answer is, Sina and use their first-mover convenience, China has successfully provided the decline of celebrity and media blog of the route, resulting Tencent had to take the same strategy, which limits its innovation. However, Tencent's strength, at the end of the day, should not be overlooked, so the next few annuals, most of China's Internet industry Aspect, is also very threaten to rewrite the entire industry, competition is a pattern of Tencent and Sina microblogging war. As mentioned earlier, this will be a platform for war, not to advert, microblogging is extra natural characteristics of this platform for mobile devices amplify in the Battle of the characteristics of mobile Internet platform, so that this war has become more intriguing. -
As Sohu, Charles Zhang individually work into battle, as a product director for Sohu as concentrating on micro-Bo, but the distinction remains to be assertive. Zhang ample comprehending of place: know a tiny bit late, but Zhang will obviously not meet only a follower. 'd Netease, either former deputy editor who said, microblogging to a different reach. Netease in the heading, thread, etc. have good extravaganza products,Supra Muska Skytop Shoes, and its mighty editing maneuvering capacity needs and the ability of Internet users from the making of a nice medley. -
Overall, Sina microblogging on the product's ease of use, high-quality consumer response on the elemental and on the openness of third-party developers, and are temporarily leading . But must say,Supra Indy NS Shoes, every is highly competitive micro-Bo homogeneity. Moreover, China also has some inherent ebb of Bo: undue accent on celebrity microblogging products damaged deserving among the equivalence; medium occasion the exaggeration of the lack of respect for the user, such as the various privacy settings are not satisfactory; peerless micro-Bo Chinese Internet norm is tough to have real In such circumstances, whether any of the microblogging battle expectations, it is hoped that each truly the -
microblogging empowerment of the individual unprecedented power to influence the Internet. They use the new media to do, how to do, and who together, can all be determined by their own entity. Bo and other networks using micro-application tools for community architecture, people can follow the transformation of their own needs and ambitions of the Internet, but abandoned the consumption of commercial interests. Most companies have even now recognize this basic fact, still in the blind pursuit of those They believe they can come freely to users rush and, therefore, can not escape looking the fate of one mode of destruction. -
say that Bo is not in the declaration that the commercialization of micro hard area? Not necessarily. High-tech industry has long been the technology existed between users and business folk a The former institution and active use of new applications is often because This is of way an oversimplified generalization, because the two are not diametrically opposed, it may overlap with each other. However, the evolution of high-tech history has repeatedly proven that the most revolutionary applications constantly do not get busy advertisement organizations, but from a adore of loyalty to the network users. These people are most amused in is So, amuse do not prevail over the interests of users on the business. -
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