Clothing selection through ten years

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2001 年 9 months, the Younger, Shanshan, the first batch of red beans to represent the 11 Chinese famous brand clothing in public anticipation turned out to open a Chinese clothing brand from the Honors. But the road is not all flowers and applause, but also has thorns and scandal.

the glory of an era
the Chinese famous brand effect

magic, there is usually such a description: brand name is a passport to enter the market, the emergence and development of a brand,Louis Vuitton Wallet, not only to the production of famous brand enterprises flourishing life, back to the local economy the development, operation revitalized.

full use of the magic of a typical representative of this stock devaluation Younger. As a winner of the first Chinese brand, branding effect Younger rely not only on the main achievements in the clothing quite good, but also extends to the east by the famous real estate, finance and other fields. As in the clothing brand on the main ring, a lot of consumers trust these three words Youngor high Youngor This operation was facilitated by other products. In Ningbo, Youngor develop commercial real estate once hot,Gucci Shoulder Bags, is considered to be one of the brand to ensure that the real estate.

Younger never conceal their top brand in China's And its development has proved this point, started in 1979 and a 2 million artisanal enterprises, today's brand valuation Youngor up to 18.721 billion yuan. Hundreds of millions of staggering level of growth.

Shanshan, red beans, Bosideng, good news birds, Heng Yuan Xiang, Ordos, the U.S. Masters? Bonwe ... ... The market is currently active in the forefront for the industry created a wealth of apparel brands, can be said to

years according to the Chinese clothing brand of 115 companies received the statistics, there are nearly as enterprises have from the have been enhanced. This is also the incentive to participate brand name clothing companies one after another Chiang, chairman of Tiger Balm

Mao suits far this has strong feelings. Access to the did not hesitate, because they believe that the With this experience, Chiang Mao Yuan honor in the body and coming.

Duck Down's development path is proved that the In the awarded But in that year in September, Duck, or bringing home the Since then, the miracle will occur, after the Duck with was share increased gradually in 2004,Chanel Bags Outlet, the industry's top four results routed, Duck and therefore out of the predicament.

In the 115 enterprises in China brand-name clothing, Zhejiang, the largest proportion,Chanel Earrings, up to 31, followed by Guangdong, Jiangsu and Fujian, were 15, 14 and 12. The arrangement of these numbers is precisely the size of the clothing brand the scale of development in these areas and maturity reflected. Zhejiang is the first and the largest number of provinces in China, designer clothes, the shirts, suits and other men in the nineties to the beginning of this century occupy half of China's apparel market, and its peak of prosperity I am afraid so far unparalleled. The four provinces in China's garment industry is currently the most concentrated cluster, as long as the mention clothing, consumer mind may immediately think of them.

decline of

, however, was Unfortunately, in 115 Chinese famous brand apparel, a half into the subsequent development of enterprises in a variety of problems in the more or less even quality The original

open to open, Silver Lake,Louis Vuitton Handbags, the Temple of Heaven, which was in the nineties of last century glory, the first batch of When contemporary Youngor and Shanshan in the diverse, multi-brand development do a catch, snowball forward brand value growth, they still remain unknown in their own world.

open open once is the most qualified manufacturers of shirts, one of the first pot of gold earned Youngor to open from the open-OEM clothing. Younger Apparel Group Chairman Li Rugang in an interview with reporters bluntly that they initially brand management model and business model are learning to open to open, we can say, not open to open, Younger may be another path of development some circumstances. But soon the light was put Younger its

the Silver Lake and the Temple of Heaven has the same fate. Them in 2001 was I do not know whether the coincidence of its brands with the acquisition and loss of the Chinese famous brand and has experienced the ups and downs on the business. Silver Lake is basically out of the domestic market to foreign market access to living space.

with these issues on the enterprise in the business compared to the Antarctic persons

2004 年 9 months, Antarctica were named Zhao made it hired spokesmen that the However, it is in the same year, Wang specialized households exposed ######## his own people to buy two sets of underwear, musty thick Antarctic and Antarctic as the grounds were reported to the Beijing Dongcheng Court million yuan to its claims, caused a public outcry. Misfortunes never come singly, March 21, 2005, the Beijing Quality and Technical Supervision announced sampling of the report, Antarctic underwear lint color fastness were unsatisfactory. April 10, Beijing lawyer Zhang Xianfeng to the China Brand Strategy Promotion Committee and the open letter to the State Administration of Quality Supervision, who strongly recommended abolition of the Antarctic issues such as thermal underwear products, Antarctica was again trapped in a

Antarctic were retained despite the year of the In addition, the rise of other new underwear brands all lost PARTICIPATING qualifications. Antarctic were temporarily become common knowledge.

quality of the Antarctic were not isolated cases of Chinese brand-name clothing. In 2006, Erdos Austrian group was The formaldehyde content and pH value of the two indicators exceeded.

and quality problems of Chinese brand-name selection process is the most sensitive and most controversial issue because according to the rules, who is commentary on the only routine checks, which may lead some companies to relax the quality of the root This would imply some kind of mental consumers: exemption under the Chinese brand clothing, often have a hidden quality.

reputation questioned the confusion and chaos phase

Can you count by how many Chinese famous brand clothing? Or you on the list of Chinese famous brand clothing how many of these brands are familiar? When these two issues before us, the majority of consumers bewildered. Wang is a Chinese brand alliance Secretary-General, he has been engaged in the brand research and evaluation work, but when a reporter asked him, he did say that they have a large clothing brands do not know, have never heard of it.

This may be China's another major brand-name clothing at present embarrassment.

all this years was Look, they are in their respective areas of performance so bad, Hailin underwear called integrated in the national market share of 2% -7%; sherffer2006 had annual sales of 8 billion, now began to walk the road of diversified development ; Panda Spring began its multi-brand development strategy, and get involved in building materials,Louis Vuitton Outlet Store Online, goods trade, finance and biological medicine. But the reporter has a small scale survey, almost no one knows what these brands in the end is the product. Its popularity is clearly not satisfactory.
According

for industry professionals, experts and ordinary consumers survey, in their view, the Chinese brand name selection of the many factors, brand recognition is second only to word of mouth is an important basis for consumers. Therefore, consumers have a direct question: Comment on a brand they do not know brand name in China, this reasonable?

also raise questions on these clothing brands in the process of selection procedures and the absence of follow-up monitoring measures. In 2005, Zhejiang Fu up in the Consumers have questioned the view that when the brand took place in the selection of financial problems, why not discover the relevant departments? Selection of an upcoming