Curator notes Tactical strategies, establishing ma

13 years from the schedule, to 100% occupancy rate! Shenzhen Lemon Street has created a miracle in the retail business, and the driving force back marvel, it is the heave of China's recent win-win marketing sector team! Although there is no time to paint a conclusion, whatever, the formation and development of the project, there are many districts worthwhile of scrupulous consideration, this blog will give planners the manner of Notes, and look inward to sharing with your friends!


Tactical strategies, cutting theme of mall marketing, creating youth!
mammoth triumph for the Lemon Street, 08 institutions located in Shenzhen whole story
Zhou Chunke / txt

2008 年 5 late May, Wenchuan is still the heart of the media focus, the sound is still extra than earthquakes ears nigh the nation when the people. Win-win task of receiving the crisis agency,GHD MK4 Kiss Straighteners, took over the Trade Development Co., Ltd. Shenzhen Jin Bailong The order issued for the whole team was shocked! Spencer Plaza, Shenzhen is one of Shenzhen's first commercial project, located in the East Gate shopping, the negative floor to the five planned for commercial purposes, but, due to the intricate relationship among ownership, sleepy for many years the East Gate in the high cost of land downtown, really not concerns. Do not say that many landlords have emigrated, that is, and bank negotiations,GHD IV Straighteners, not a few gave up the brush does not go, in mandate to revitalize it simple,GHD Classic Straighteners!
Mall investors
in the end - Trade Development Co., Ltd. Shenzhen Jin Bailong what variety of organization is, why they challenged to touch,

as outsiders think that way, but also to perform as the specialists do!
East Gate Plaza, West Tower, 1607, department store, is Jinbai Long's bureau location, and we will approve the project,
side of the foam tea, martial craft, while about the project. Jinbai Long, leader Zhou Shi Hao, Chaozhou people, long, Wutaisancu, very wealthy state. Year-old is said to be act business,GHD Blue Straighteners, took the gold ingot, and the people of Taiwan, Fujian for watches, beautiful is a world famous Chaozhou people. It is said that the 3 shareholders to do business in the building afterward to the Shopping Center, originally proposed to find a warehouse in Spencer Plaza, and after saw the underground has so much free space there, suddenly ascertain business opportunities. They spend between carding property rights, signed a lease approval, the site successfully won the structure.
a shareholder said, along to Jin Bailong, department stores, Citic to talked about this venue, Rainbow also came talked, they do not negotiate. Did not discuss the causes not known as, but their success in the East Gate shopping to get a project, they thought they got the item, that is, grasped the keys to asset treasure.
the same as the layman to muse it's agreeable that it broke the regular mode of meditative. Allows plucky! Therefore, it allows people who began his commercial projects, initiation of intersection the creek by feeling the stones tin make money mental! So Jinbai Long's shareholders that control what research he did not research, we did not do, we feel that this place is very prosperous east gate, Wang ambition be someone to lease Putou, something to rent Putou we tin make money!

the same mode of thinking as one outsider, so Jinbai Long have a chance. However, there is the layman's thinking injury to them. The project led to the conducive lose excellent fighters for two months!
before we took over, they have investment more than two months! Investment by a self-proclaimed Don's rank was vice chancellor, apparently forties, responsible for investment and management. Started in March, ten days of the time, recruited more than 30 businesses, the digit can be, but the quality was not. Many firms had no previous business. At the same time the costs of shopping is also very heavy, are good shops to go out. Jin Bailong shopping mall is called,GHD Purple Straighteners, is said to be seen to cost money on the master, the main of the said Wang should ambition to do this shopping, you must use this name, not to make a different name.
mall Tang Deputy General Manager to Jinbai Long position is Marketing concept is the Philosophy is The concept of competition is the According to Don himself said he worked for many years in the army! From his position to the mall and these ideas, we actually can see some The eight-pole could not beat the shopping malls and the slogan, the idea was made a huge big ruddy publishing, posting the most pronounced place in the mall. Although many people look outside that territory, but the boss trusted him entirely to him to do, he want to do on how to do. He is an expert at this time. In adding to printing, he has secondhand advertising to promote a single model is made for the East Gate sweep the streets of small businesses.
boss trust owned trust, but the business is for profit, the boss did not trust him to acquire good results. Half a month later, China Merchants work has encountered unprecedented catastrophe! To register does have, however, a more than 20 days there was no transaction. Do not move out of a shop, the incipient commitment to open July 1 prestige? Don is still not dry in no hurry, consist in ... arrangements for themselves and their staff Saturday and Sunday day weekend.

Chaozhou
peruse much earlier. However, they took the business, they are particularly good at seizing opportunities, they also particularly good at looking flaws. Total leather Hong Hong Tang, why not rent out Putou! Asked him to not advertise, he said that advertising does not work, might as well purchase a few pairs of shoes and more to the staff! The face of difficulties, they Laotang is working,GHD IV Pink Straighteners, he can not in a hurry, but they are the foreman, cast down their money, and this continues, the investment does not make sense to fight, their hearts murmured. Is the idea of ​​a problem, is to promote the model in question, and improvement problems, alternatively have a problem? Their analysis does not bring an end to ..., but they felt a problem.
;
Threatened command! Win-win situation is a transient relief of dry live!

After a win-win position for days
research and thinking, the project is located in the East Gate, and Old Street underground station connecting C exports, Rainbow Department Store will be idle for many years stationed in International Trade stores. With this project to look across Shennan, a distinctive geographical advantage.
east gate is trendy, fashionable goods distribution megalopolis and the birthplace of the East Gate of the direct impact of business trends in the forms of Shenzhen and the country. East Gate of the business world to those who have something to to say! Then, the homogenization of the East Gate of the forms of very solemn, brand clutter, the lack of accurate positioning of thematic mall, no shopping is young.
also lead to the prosperity of the East Gate mercantile tall spend of land, numerous businesses would like to entered the East Gate, but the pressure compelled the disrupted, the face of commerce prohibitive. If the degree of potential by this time Jinbai Long GENOTYPES, has invested heavily to create a youngster theme mall, either youth and trendy consumers mow out the multitude, to fill breaches in the industry and developed causativeable stationed access of damaging the rental price of gold the myth of the lot decrease the oppression aboard the operators. So, no merely optimizes the East Gate formats, enhancing the brand image of the East Gate, meantime meeting a lot of businesses to seize the East Gate, and create the picture of desire.
via newspapers, news, bus shelters, outside three-dimensional message, the youth theme of the Shopping Center Mall in Shenzhen is about to refresh the displacement of information out, not terrified of no one pillaged Putou!

So, win-win actuator, the outstanding curator Zhou Chunke human in mandate of whichever project adviser, a week after the agency came up with win-win marketing, integrated marketing system, investment and marketing primarily for fashion, vitality and dynamism of the Lemon household, the mall is positioned as youthful theme of the first store in Shenzhen. Is called The development of a
in the use of weekly ads, but also the evolution of a And judged to use
the same time, make full use of win-win
anything namely in area, is money! Marketing human are wise, the east air is the money he owed, Jin Bailong verbal 200 million advertising ration, along the win-win sole agent arrangements.

City Mall new concept theme
- Lemon Street. The Mall by the Trade Development Co., Ltd. Shenzhen Jin Bailong invested heavily in the construction. According to the Shenzhen Jinbai Long Trade Development Co., Ltd. Zhou Shi Hao introduced Jinbai Long Lemon Street has a situation, location, marketing, prospects of the four major conveniences. Jinbai Long Lemon Street Mall is positioned for the fashionable generation theme mall, cutting into the progressive marketing idea, vocational planners integrate planning, bolt 13 to 23 years old trendy target consumer groups to Hong Kong, Macao, Shenzhen and Japan and South Korea the latest trends boutique, fashion, handbags, shoes, entertainment, providing as the chief commodities. Jinbai Long Lemon Street Mall is situated in Spencer Plaza, Shennan Road East, even the people of the South on the bridge, then below the metro station C Street exit, all over the East Gate and the shopping district're putting two people in the South, sitting on 800 million consumer groups . Lemon Street, has successfully intended by the female in the earth, children of the globe responsible because the management group, capable, steady development of mall security.