Microsoft is displaying off at the Search Engine Strategies (SES) exhibit in New york this week the next version of its adCenter on the web ad platform. Microsoft launched the very first version of adCenter in Could possibly 2006. Microsoft programs to change out the present adCenter consumer interface for your beta adCenter 1 later this month, stated James Colborn, adCenter product manager. Microsoft has long been testing the up to date adCenter release amongst existing adCenter customers, in addition to with its ContentAds contextual-advertising pilot end users,
Office 2010 Professional Plus, Colborn said. New in the next-version adCenter UI are up-to-date campaign-management and navigation equipment, together with several brand-new features. A few of the new ones Microsoft is highlighting this week contain: * Pop-up support * Far more choices to manage detrimental keyword phrases (For instance, a five-star hotel may perhaps not need to match on the words ‘cheap’ or budget.) * Bulk campaign management instruments for bulk edits and bulk deletes on keyword phrases * A Favorites list for tag ads,
Microsoft Office 2007 Key, keywords and campaigns with which advertisers plan to interact on a regular basis. * Improved,
Windows 7 Download, extra Windows-like "family" breadcrumbing for navigating between campaigns and keyword phrases "We rebuilt the middle tier of adCenter over," stated adCenter Item Manager Natala Menezes. "Now it's faster and supports better navigation. On April 12 at SES,
Office Professional 2007, Microsoft ideas to indicate off another new adCenter capability: a business-intelligence front-end based on Microsoft Excel for adCenter's keyword services platform. The front end,
Office 2010 Product Key, developed by adLabs — the joint venture between Microsoft's adCenter and Microsoft Research units – will allow advertisers to manage and view at a far more granular level various data from their search campaigns. It's not clear when Microsoft will release the new business-intelligence tool to adCenter clients.