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Action, is a city Zaochengyundong to build an international, inspiring much to special significance: the process of urbanization in the government should play what role, developers should be how to deal with the broader market development should be how to start, can not see the market hand and the visible hand of government on how to jump double harmony ... foxtrot ... All these, Has entered the Real estate developer real estate development, sales operations and management capacity of the operation of the real estate market along with the gradual maturity of the growing, developing ideas and business concepts are becoming increasingly rational and mature. After the stragglers in the real estate industry, piecemeal type of small-scale development (an area of ​​5 thousand square meters -10 million square meters) and medium scale development (development area of ​​100,000 square meters -30 million square meters), the last few years there a large-scale, into a film development (development area of ​​more than 30 million square the main, or even super 100 million square meters) of the defined). As small and medium-scale real estate project development, with the development of land is relatively small, the project site is more favorable, investment of smaller, more flexible marketing strategies, etc., so many developers to benefit from the development of small and medium scale. The ■ block site, tend to focus on With less and less central area of ​​land, plus the law of real estate development from abroad, many developers look to put suburban areas or city center area, which gives developers a very broad development space for tape real estate on the point of no return, the real estate development industry has been purified, those operating ability of the large real estate development enterprises have a larger space for development of real estate developers, real estate developers in the development process, gradually matured, especially with strong business scale and management capacity of the real estate development companies, they found that property ■ real estate Although it appears consistent with the development of real estate law, but its still difficult to overcome the shortcomings. Science marketing strategy should be to avoid weaknesses, or of the scale effect, the formation of scale; (2) in favor of upgrading to gas, the formation of regional advantages, enhance the value of plate; (3) easy to focus on corporate capital, technology, management and personnel and integrate various social resources and concentrate on doing a things; (4) helps to create corporate brand and the property brand, using brand to promote and facilitate real estate sales; (5) Easy to local conditions to create a theme, landscape, facilities and other projects to increase the added value of the property, with great degrees of freedom and play space; (6) through centralized management, help to reduce costs and development, maintenance and management costs. There are two cases a lack of location, one block of the project site is relatively remote, undeveloped or only during the initial development, the second is a strong competitor within the lined plate, rib involvement as difficult to create a unique selling point of the floor, lack of competitive advantage, from the narrow This is also a lack of perspective in terms of location of a performance; (2) difficult to locate real estate projects, in particular, positioning target audience is difficult to locate, easy to locate the errors into the pan; (3) The sales price is difficult to grasp, especially in the first phase opening prices; (4) Sales difficult to control the rhythm, is to develop good rhythm and pace of convergence of sales; (5) long sales cycle, resulting in the recovery of funds long period of economic efficiency and increase investment risk, difficult to form strong popular; (6) If a crisis, the situation is difficult to control; (7) Property Management radius is too large and not easy to plan, design and implementation, and commercial facilities; (8) is difficult to raise funds, especially in the country continue to introduce new consumer credit policy and increasing rational case. ■ philosophy and marketing strategy, as short as possible, Desirable Based on this reality, a lot of Nevertheless, the need for strategic planning on the property, including real estate product (design, construction, building materials, the environment, supporting, etc.), cultural (community theme, architectural culture, etc.), services (marketing services, property services, etc.) and market (market positioning, marketing, etc.) for planning. More importantly, the resilience of the market and adjust the capacity, that is continually revised according to market changes and adjust marketing strategy planning, so that more realistic strategic planning, advanced and exemplary. (1) brand marketing strategy. Brand is the soul and the main line of marketing, is Brands and brand advantages of the property reflected in the good reputation and good reputation, trust and reputation, through the dissemination of (mass communication, social communication and media communications) to stimulate the desire to buy real estate buyers, in turn results in a purchase . Brands should be, pre-sales for the late, late pre-appreciation of the drive. So brand strategy of Real estate industry is becoming more mature, real estate product homogeneity has become a reality before the developers put in, so developers or real estate agent has taken to give a different concept, theme and other measures to create a selling point, to form a competitive advantage. Should affirm that this idea is correct operation. Advantage of the hardware developers have gradually faded, so the software to make a fuss, that the formation of a cultural difference, which requires real estate with the industry, technology, culture, docking and fusion, to form their own competitive advantage; (3) technology leadership strategy. Green, technology, humanities have become the three elements of real estate development, science and technology is productivity, that is, sales force, the adoption of new materials, new products and new technology to improve properties and gain a competitive edge science and technology has been valued by the majority of developers in the use of technology attaches great importance to the advanced technology and pioneering. Guangzhou Poly Garden extensive use of new technologies, new materials, residential than the average house cost about 10%, but the performance of residential real estate image will also increase its sales than the average house price is about 15%, although prices similar properties in the high, but a bleeding Springs home sold in 2 months or 9 percent, return of capital of 2 million, say that it is a miracle; (4) cooperation strategy. Between upstream and downstream units of the real estate industry has more features, emphasize here that the cooperation is taken for granted. Cooperation mainly refers to urban construction, planning, land, business, design units, construction units, planning units, units of landscape design, media, and throughout the planning, sales agents and other agencies or departments, these units through the establishment of good relations of cooperation , you can get a good development of the soft environment, excellent real estate products, careful planning and brokerage services, laying the basis for developing knowledge of marketing; (5) information technology strategy. Closely related to real estate and information work, the real estate industry will eventually have to transition to a service industry, rather than development. to absorb and digest the platform to enhance the final positioning of real estate capacity, design capability, capacity-building, sales, management and service capabilities, and these capabilities will serve the market. Marketing strategy: marketing strategy and tactics, is a product sales campaign of the play, the right to develop and implement successful marketing strategy is the key, the following policy for Needs of the market real estate companies in the marketing process more and more detailed the work done, for buyers, This is Dalian Wanda Group (2) mobile marketing strategy. Motor that is flexible depending on the circumstances, including the sales model, channel, price, payment and other operational flexibility. Sales model is to rent consignment, rental combination of online sales, marketing, etc. with flexibility, and extend the internal sale, packaging and other means; channel refers to its own sales, sales outsourcing and late (including slow-moving real estate) into two three levels of market liquidity, etc.; price is price, shocking prices, price and other decoration to meet the prices of different forms of consumer demand; payments include a one-time payment, mortgage loans, hire purchase, construction of the payment, deferred the flexible use of means of payment and the combination. Flexible for the (3) leveraging the occasion to strategy. The key to proper understanding of leveraging an occasion to External force may appear to be in charge of industry sector, the media, experts, industry and consumers, strengths and opportunities may be manifested as regional advantages, holidays, events, etc., look for the good opportunities and the help of external forces, carry out marketing events to promote and promote the marketing of the depth. Poly Garden held during the National Day guarantee After that they launched the It is indisputable that the marketing hairpin Poly Garden marketing expert who is the event; (4) knowledge of marketing strategy. Marketing, popularization of knowledge as a leading knowledge-based to knowledge-driven marketing ideas, many property developers have accepted this marketing idea. Universal knowledge through the housing, industrial policy, housing decoration, loans, and how to apply methods and procedures of trade procedures, knowledge and common sense to pay taxes so the popularity of real estate buyers in increasing knowledge, but also enhance the development of real estate buyers business identity, and thus results in a purchase decision-making and even a purchase. For the added value; (5) innovative marketing strategies. Marketing innovation is premised on the concept of innovation, driven by technological innovation, management innovation is the key to the soul of cultural innovation. The rise of the real estate industry in China, Of course, innovation should be allowed in national policy within the scope of Whatever the marketing strategy and marketing strategy, in the The tone is the Country Garden 50 million square meters that year while sales of construction at the same time is a capsule, kind of Looking ahead 10 years, China will maintain a sustainable housing and real estate development, but faced with the fact slowed down. This means that the real estate market is not for all the developers are bright and full of opportunities, product supply, real estate homogenization, buyers spending stagnation, decline in the effectiveness of marketing, low level of information technology issues serious challenges to rational planning, reasonable position for themselves and find a successful development and marketing model, good integration of social resources and business resources to devise strategies in the competition, can easily adapt and remain invincible. First, under the guidance of the Pan broader real estate development, real estate development must be taken to the concept of model compound, because it is more arms, large-scale coordinated operations, design and resource development strategy and operating platform to build integration is very important. Broader development considerations need to integrate and extremely broad and complex, which led to other related industries are also very large. Around the housing industry, will drive such as building materials, flowers, leisure,Louis Vuitton Outlet Store Online, catering, retail or design, advertising, media, printing a large number of industries. This is the secret of the market economy and charm. Wuhan, many of these new properties new technologies and new techniques used by hundreds, thousands of applications of various materials, there are just over a hundred varieties of flowers, Tree and Shrub, and mobilize and integrate the domestic and foreign, including architectural planning, landscape design , water treatment, media, advertising, marketing agents all aspects of the force. Second, in the process of urbanization, the government plan is only the visible hand of the market mechanism is the invisible hand. How the interaction between the government and developers, is the urbanization movement in the university asked. The rapid development of urbanization in the process, market forces often beyond the power of the government. Developers will increasingly play the role of the Government's original. Some very large project development, the actual equivalent to the construction of a new town,Coach Wallets, all the market demand, developers are integrating elements. Therefore, there has been the developer to spend huge amounts of money, cover your elite stay at the school. In addition, hospitals, commercial centers, entertainment centers have invested heavily in developing the developers, this is the wonder of the times the broader market, which is the power of the Pan estate. For decades the government has done something not up, the market did it. This is the great power of the market. Third, the real estate industry will face a re-shuffle. According to as if being the opposite. The Throughout the real estate market in some developed areas of the like: big to bigger, while the small smaller. Along with Thus, we can see the emergence of the broader market is not only the inexorable law of development of the market, it is a significant market re-sign the one hand it makes the strength of the strong aspirations to those who dare to compete in the broader market and gradually expand in the other, forcing Some strength of weak capital due to their inability in the competition bigger and eventually eliminated. Garden, Royal Garden, Discovery Bay Villas, Hua Park, reputed real estate projects in Guangzhou and other classics, called a model of real estate for Canton. Pearl River Investment Co., Ltd. was named the 1998-1999 real estate development in Guangzhou strong comprehensive strength rating of 30 companies; Gallopade Park, Wonderland Park in Guangzhou were also awarded the top ten most popular real estate; Discovery Villas also won the 1999 Guangzhou Top Ten Star City, the best real estate planning and design, architectural style award. Guangzhou is the In the past ten years,Hermes Birkin Bag 30CM, One of the most long-standing Park like China, has now developed to the Eighth; the most famous gardens like Royal Ascot, Ministry of Construction as million, is considered a sign of business district of Tianhe noble settlements; and under development in South Park, covering more than 3,000 acres, is the largest in Guangzhou Development Zone in South China plate in the hottest largest development projects. First, under the guidance of the Pan broader real estate development, real estate development must be taken to the concept of model compound, because it is more arms, large-scale coordinated operations, and the score, and the design of development strategies and resource integration and platform structures is very important. Broader development considerations need to integrate and extremely broad and complex, which led to other related industries are also very large. Around the housing industry, will drive such as building materials, flowers, leisure, catering, retail or design, advertising, media, printing a large number of industries. This is the secret of the market economy and charm. Star River up to 5,000 people when the fighting in the site, new technology and new technology development and use of hundreds, thousands of applications of various materials alone have more than one hundred varieties of flowers, Tree and Shrub. Mobilization and integration of both domestic and foreign, including architectural planning, landscape design, water treatment, golf course design, media, advertising, marketing agents all aspects of the force. South Olympic Park Olympic graft integration of resources, physical health concepts, the concept of the village school, golf is the interpretation of life under the foot work. Each tape must have their own charm and success of the innovation, simply build a house, or blindly copying, cloning, competition in the broader market will certainly be an out. Second, in the process of urbanization, the government plan is only the visible hand of the market mechanism is the invisible hand. How the interaction between the government and developers, is the urbanization movement in the university asked. The rapid development of urbanization in the process, market forces often beyond the power of the government. Developers will increasingly play the role of the Government's original. Some very large project development, the actual equivalent to the construction of a new town, all the market demand, developers are integrating elements. Therefore, developers spend a billion there, find schools cover the school to stay wonders. And even the South China plate overnight, bringing together the number of blocks in Beijing, Guangzhou and even schools. In addition, hospitals, commercial centers, entertainment centers have invested heavily in developing the developers, this is the wonder of the times the broader market, which is the power of the Pan estate. For decades the government has done something not up, the market did it. This is the great power of the market. Practice has proved that, when the government can not the same as the construction of Shanghai Pudong, there is no strong capital and financial resources, capacity for large-scale urban construction, the developer can develop the city as a hand, large areas of land will be sold to a strength, a brand, a reputation for development of large developers, through the hands of the developer to complete the region's commercial, cultural, and life support. Third, the real estate industry will face a re-shuffle. According to is the opposite. This Throughout the real estate market in some developed areas of the big to bigger, while the small smaller. Accompanied by see the emergence of the broader market is not only the inexorable law of development of the market, it is a significant market re-sign the one hand it makes the strength of the strong aspirations to those who dare to compete in the broader market and gradually expand in the other, forcing some strength, capital bigger due to their inability of weak and eventually eliminated in the competition. Huan way further and further, especially in Guangzhou staggering. in Guangzhou, following the vigorous Huadu, Conghua, Guangzhou property market, real estate development gradually showing a tape of, the development trend of suburbanization, which is the inevitable real estate development, market behavior is the process of step with the city. this year's , the Jiaowai tape full of people fame. But as real estate developers, facing not only the drawings and product competition, but also of how to guide the market and create market and real estate development is a huge systematic project, involving to all aspects of living. In the broader market behind the scenery, there are many issues worthy of our consideration. breakout where real estate financing? real estate industry is a capital-intensive industry, no capital is not enough. hundreds of thousands of square meters of tape, demand for funds also open the Xuepentaikou, from the control of land resources to support the project started, we need huge capital, when the million is the threshold level. a real estate project development fund raising channels, the current from the large the block side, divided into three parts, namely, enterprises own funds, bank credit funds to invest and sell the scroll. in accordance with the 30% of the funds needed, according to the relevant media, real estate companies in Guangzhou and strong asset-liability ratio of 30 to 70% or more generally, the enterprise's own lack of funds, so the broader market funds and bank credit project rolling capital market to rely on more large. and the bank credit funds, in the current financial regulatory policy, there is a threshold to enter, such as The capital return in the scroll, will depend on how illiquid the market for the product. tape covering large, the location is generally more partial, surrounding cities supporting immature, Renqibuwang, developers do not come up with the first point of investment clubs, the model model group tricks like the image, called the consumer will become increasingly more difficult to pay. In addition, the market was of course the atmosphere, in the integration of today's latest residential development in domestic and international concepts and technology, real estate market toward specialization of today,Gucci Sunglasses, a the development of the broader market, need to develop business on a larger scale and higher up the organizational perspective of professional collaboration of resources, from project planning orientation, program planning and design, construction, supervision, property management, marketing, sales agents, etc., all need capital to pay for it. overseas architect worth mentioning, no matter whether the domestic master plan, there is always a value to measure, on the broader market, the beats are indeed good Jia much money. Therefore, the market for developers, the primary challenge is the strength of capital, financing capacity. And once the money supply fault, beautiful home will likely become a blueprint for the city's , Country Garden people are from the outer ring of a large piece of land, construction of residential quarters, the walls of residential, parks, commercial, clubs, clinics, schools readily available; a , right close range and some supporting facilities between the repeated construction, not only a waste of resources, but also increase the burden on property owners; the other hand, some large-scale public construction such as hospitals, theaters, gymnasiums and other serious lack, resulting in spiritual aspects of life are affected. In addition,Coach Online Outlet Store, we can easily find a lot of hot tape, but it is a a Unlike the rural as urban and rural areas, where a wide range of rural enterprises inclusion. residents of the developer built a large enclosed in walls, in the region, is an independent supporting the construction of kindergartens, primary,Coach Handbags, secondary and other schools, because they all belong to private nature, expensive. In some urban real estate development in the widespread use of such Senior Planning Engineer pointed out that such large-scale real estate projects and extensive land use, land allocation on the lack of unified planning and overall coordination of the developer to focus only on the cultivation of the internal environment, and the surrounding environment does not improve, the public open to the public a serious lack of green space, supporting the construction of municipal infrastructure has their own way, closed-end property management, undermining the diversity of urban life, urban landscape, the environment and great impact on urban spatial structure. As both real estate development to meet the people's lives basic needs, while entrusted with people's lifestyles through the ages, an understanding of life and the pursuit of the state, while the residential area as an urban form of the organism, only the integration into the city this situation, and life will be colorful, individual No residential or residential communities to form a Dance? in the urbanization process, the Government planning is only the visible hand of the market mechanism is the invisible hand. The Government and developers how to interact, is the urbanization movement in the university asked. In Western society, of urban infrastructure is not built, the first cover real estate, construction, the order is disrupted. Perhaps, the rapid development in Guangzhou, the process of urbanization, market forces often beyond the power of government, developers are increasingly playing the Government's original role. Some very large project development, equivalent to building a new town, all the market demand, developers are integrating elements. Therefore, the developers take a billion there, find schools cover the school to stay wonders. and even the South China plate overnight, gathered a few blocks in Beijing, Guangzhou and even schools. When the government is not the same as the construction of Shanghai Pudong, there is no strong capital and financial resources, capacity for large-scale urban construction, the developer can develop the city as a the one hand, the large area of ​​land sold to have strength, brand, reputation for development of large developers, through the hands of the developer to complete the region's commercial, cultural, and life support. But the government's regulatory functions are still is unavoidable. With the broader market highlights the growing market structure siege, the market then was polarization-like: big to bigger, smaller ones less. but overall, the size of real estate and consumer orientation in addition to related, but also mainly depends on in a city planning and land management efforts.