Shop! Mary Portas wonders if t-nike ventilation ma

Shop! Mary Portas wonders whether the digital age has left Argos behind - Telegraph
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Shop! Mary Portas surprises whether the digital age has left Argos behind
Is Argos still a pertinent portion of the British tall avenue? A straw poll behaved between,0 everyone I met this week suggests that the jury is out.
26 February 2010



For some it's a affair namely belongs to a bygone old in which housewives spent a leisurely p.m. by home with a mug of Mellow Birds, perusing their personal copies of Grattons and Littlewoods.
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For others - like Melvin, the cheery cab driver who looks later me on my filming days - the service at Argos is at the outset, and it has one admirable 'no-quibble' returns plan. 'Just like M&S secondhand to be,' Melvin tells me.
Personally, I equitable can't bring ... to an end the fact that a business that absences the tactile pleasures of true,0 shopping, but which seems to attempt mini manifest benefit over shopping online, still exists at all in the digital age.
In the early 1970s, while,0 the Green Shield Stamps mogul Richard Tompkins founded the business (reputedly naming it after the Greek isle where he was vacationing), its discounting policy and self-ordering system seemed revolutionary. Today I'm not so sure. Am I missing something?
The windows
This Liverpool branch namely situated in the down-at-heel St John Centre,vibram fivefingers women's kso, with extra 'Cash as Gold' marts than you be able to,0 vibrate a mallet at. Argos namely advertising a 'huge list clearance' across its spacious external skylights.
Shopability
If you don't understand the Argos drill, dozens of bulky laminated catalogues are exhibited throughout the store (mini-catalogues of the latest amount slits are aside).
Once you've base something you favor, you type the product code into a calculator-like apparatus to check it's in stock, fill in a little form, bring,0 your chitty to the pay desk, then queue up to gather your goods.
The collection desk is this store's maximum famous feature, alongside a big,nike air max 89,0 jewellery counter. The catalogue tables, or 'browser units' as Argos phones them, are cleverer than I recall, but the recess of the shop is a morsel grotty.
Lowest marks go to a 'Get set for digital' feature wall, which consisted especially of empty shelves and exposed wiring, giving the impression that however digital tellies had once been on display had since been nicked along an impatient customer.
Was I being served?
In malignity of the unflattering blue fleeces that Argos pate office had published its staff (nice for the storage, merely altogether out of area above a jewellery counter), those I saw were merry and accommodating.
Far more irritating were the 'Argos Radio' bulletins - 'Suck up some savings and you'll wash up with our new range of vacuum cleaners' - piped through the shop's spokesmen.
Good value?
Yes. I price-checked a couple of items, which came out in Argos's favour.
A Babyliss Pro 230 cilia straightener was great value at ￡48.99, down from ￡97.89 - likened with ￡89.99 at Boots and ￡97.87 at Tesco.
Online
Argos.co.uk looks and feels like a vocational set-up. Lots of product, great navigation, a explicit sense of the bargains and the new adding of trustworthy client reviews.
With such a nice online pack, the role of the shops, and why in future people ambition disturb with them, is of care.
Verdict
It seems that the Argos hierarchy has recognised that much of its real estate is looking a little exhausted, and last month announced a important reformatting of its business, which includes a new brand personality, touch-screen technology and zig-zag-shaped catalogue tables.
The branch I visited was apparently well past its sell-by appointment and is probably unrepresentative of the newer stores. But, in whole,0 integrity, I'm not sure these new fathom go distant enough.
Internet powerhouses such like,vibram five fingers kso black,0 Amazon and eBay show that you don't need a beauteous retail space to establish zealous communities of like-minded shoppers, so a new logo isn't what this business needs.
As supermarkets heap into non-food products, the value sector has get,0 increasingly sophisticated, and others have copied Argos's once solitary 'click and collect' technology. A deeper rethink is required.
The Argos experience clearly has its fans and seems to offer excellent amount.
Given its track record, the enterprise should be competent of integrating its offline and online offerings into something that reflects the direction we shop now. Unfortunately, I don't feel the hand of innovation.
Rating 5/10
Good for range and value, and the website.
Bad for seduction and innovation
Do you agree on,0 Mary? Have your say at telegraph.co.uk/maryportas
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