Search Engine optimization (SEO)
Your Search Engine optimization (SEO) strategy requires to cover a range of activities. Depending on your current positioning, it should include some or all of:
Pre-optimization Comprehensive site crawl and in-depth Diagnostic Report regarding search engine accessibility.
or Collaboration with your web developers in the case of a new website or redevelopment. Assessment of any previous SEO activity. Keyphrase research to identify those phrases most relevant to your information, products or services. Keyphrase analysis to determine which phrases to target (based on user search data, competitiveness, current positioning etc).
On-page optimization Copywriting of new material or editing existing text to build the relevance of the content on your web pages, including synonyms, word stemming, associations and components. Development of Page Titles, Meta Tags and other page code elements to send the correct signals to the search engines regarding your topics and themes. Crafting of internal links and sub-editing page copy in a fashion that is most effective for search engine optimization purposes.
Also see Website Copywriting.
On-site optimization Site structure. URLs. Navigation. Crawl depth. Internal linking. W3C validation. File size. Server Performance. Scripts. And more Off-page optimization Link Audit and Analysis, revealing
Sites which already link to your website. All sites linking to your online competitors. Sites which link to multiple online competitors. Multi-channel link building,
Links of London Necklaces, featuring
Article syndication. Blogosphere interaction. Complementary websites. General and industry-specific information sources. Link strengthening through cross-referencing. Online Press Release campaigns. Publishers advertorials. Social bookmarking. Social networks.
Also see Link Building and Off-Site optimization.
Measurement and Reporting
To identify:
How your site is ranking for targeted keywords/phrases in the major search engines. Ranking trends across time.
Contact MediaCo for comprehensive search engine optimization (SEO) services.