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It absolutely was just over a yr back that Microsoft;s lookup staff was wrestling with back-to-back executive departures. Now it;s the finish of 2008 and here we're again within the midst of much more Reside Lookup shake-ups.In just the past the 3 weeks: MSN has gone by way of a major reorgMicrosoft appointed previous Yahoo Qi Lu as its new head of On the net Services,Microsoft Office 2010 Pro
Brian McAndrews — previous head of aQuantive and an alleged candidate for Lu;s new job — announced his resignationBill Shaughnessy,Office 2010 Professional Plus, head of global advertising sales (and a reported buddy of McAndrews) announced he;ll be quitting Microsoft in MarchBrad Goldberg, Reside Lookup General Manager, has quit and is joining Peak6,Office 2007 Key, an invesment firm. (Welcome to the fire, frying pan.) As other pundits have noted,Office Home And Student 2010 Key, Microsoft needs to try something — anything — new to fix its On the net Providers business.Microsoft;s query share is stagnating, in spite of the company;s continued attempts to tweak business models with programs like Live Lookup Cashback. And its decision to focus on a handful of crucial verticals hasn;t done a whole whole lot to improve Microsoft;s lookup mindshare or marketshare, either. And there is still no deal with Yahoo Lookup after a yr of on-again/off-again courtship. (I still wouldn;t be surprised to see Microsoft and Yahoo consumate some kind of lookup arrangement before the finish of this calendar 12 months,Office Pro Plus 2007, however.)What else do you think Microsoft could and should do to try to shore up its lookup business? Do you think throwing technology at the lookup problem (”we;ll have the best lookup algorithm and APIs, ever!”) is the best approach? Will rebranding Reside Lookup to Kumo help fix what ails Live Lookup?