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Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question…
I believe social media (Facebook, Twitter, etc.) is replacing blogging as the primary way web users share links. Most social media links are no-followed and have little or no explanation surrounding the link to add context. These kinds of links are not as strong of a signal as a 1-2 paragraph blog post that links to a great article or piece of content. Continued
Random SEO Theory: Linking Out
By Matt McGee on Jul 12, 2010 in Featured,
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For decades,
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Search Direct Yahoo recently announced Search Direct. According to Yahoo, small businesses have been naming themselves “A1 This” or “AAA That” because yellow pages and similar directories listed businesses alphabetically. They optimized their company name for the primary marketing vehicle of their time; they wanted to show up first in those listings.
The online equivalent, to a large degree, is choosing domain names. And SBSM reader Laura recently sent in a question about optimizing domain names with SEO in mind.
Continued