Depth of the shoe market to prevent the pain - sho

New century, the capital market is huge temptation to rush shoe. Inspired by Li Ning Sports,bucket hats, ANTA Sports, Belle International, Prime, Yongjia International, the pace of Hong Kong-listed China Dongxiang, Erke and international sports and other small and medium enterprises listed in Singapore decided to experience the capital situation pleasure, Red Dragonfly, O'Connell, Kinglake, Jordan sports, 361 °, Conway, also are listed on the countdown status. capital market is a mouth-watering grapes, based on the traditional shoe manufacturing has a huge temptation. But the market is double-edged sword, once the shoe market, although they achieve the purpose of financing, will be is also facing a problem that is further development of this industry, or the diversified development track? Some people say: However,straw fedora hats, there are several diverse traditional manufacturing success? Not to mention that the dispersion of capital and speculation there is a huge risk in itself, imagine, accustomed to the traditional manufacturing management If you would like to take after the listing of diversification as a means of accumulating wealth, often Jifeidanda, is fast growing capital markets, So, after listing a number of shoe companies choose the Belle listed in Hong Kong, with its heavily successfully incorporated in Hong Kong Millie FILA brand and trademark in China, Belle decided Sheng Baijiao group president issued a leader,wide brim straw hat, 2007 年 11 月 Youyi cost 1.6 billion yuan, the acquisition has been accounted for, after the merger, the formal involvement of the Chinese men's Belle market its footwear brands to 11, tried to brave walking shoes However, South snowstorm, earthquake, raw materials, labor costs, prices, RMB appreciation like a sword embedded in the shoe of the spine, in many small and medium enterprises have been closed down and a wave of restructuring, such as listed Belle shoe 2008 years, Belle, the founder and major shareholder of the early Tang Yiu together with the other three major shareholders sold a total of about 10%, pumping 5.5 billion. Asia Footwear Association President Zhang Huarong said, get rid of external dependence, out of the independent research and development, creating the world brand of shoes is the only way of sustainable development. Long also pointed out that fact, the Chinese shoe suffered the pain of the European Union, after the anti-dumping, although increasingly familiar with the international rules of the game began to change higher mid-range line, to address barriers to long-term, but in the international market Chinese shoes , of course, many listed companies in the internal management, technical research and development, channel management, continuous innovation and re-innovation, dreams break the those constraints bottleneck in the development of Chinese shoe, but the change significantly increased the risk and cost, and not be able to effectively enhance the quality of Chinese competition in the footwear industry, shoe most of the core technology and design for the control of multinational companies. China's comparative advantage in shoe does not translate into competitive advantage. In sharp contrast, investment in equity . lingering uncertainty and non-self-confidence once again to the shoe market in China poured cold water on his head. According to statistics, output in 2007 reached 14.7 billion footwear. The experts predict that by 2010, before being over 15 billion footwear production. So the Chinese shoe company is facing a growing market, the market expansion of the embarrassing situation of limited capacity, this shoe is bound to hinder the market no doubt, at present, from the high-profile capital markets, the temptation is to transform the strategic direction of the domestic footwear industry. eclipsed in the stock market is surging trend, In fact, the shoe in the stock market So, no matter the pain or not, after the shoe must also be listed