learn the lingo.

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You can find any sort of advice on the web. For example, a web blog recently told its readers about putting text on web pages: "So do write text -- at least 200 words per page." This is excellent advice, but all the more interesting because of its specificity. The article was devoted to keywords,Trends Report 2011 in PDF., meta tags, search phrases: learn the lingo.
Meta tags are one or more important words we call "keywords" that are separated by commas into phrases and placed in your internet site code. Search engines use meta tags to index sites so that people could find what they are looking for.
But one should not believe that tweaking your keyword meta tags is all that's required for SEO. There's some possibility that keyword meta tags influence the rankings in Yahoo and Live Search, but the degree of influence they have is very, very, very, very small. And in Google, it isn't a factor at all.
The article proceeds with some good advice on titles, headings, and content. Also it contains some info on doing reciprocal linking. Yes, reciprocal links with relevant internet sites can help your rankings. But if this is all you do with your link building campaigns, you won't get any place. Link swaps could be considered barter, which makes them a compensated link. Search engines may consider these for less than a one-way link.
If a large part of your links are reciprocal in nature, then you could be headed for real trouble. This was the issue of the BigDaddy update by Google back in early 2006. In that update Google did many things, but one of them was to discount the value of reciprocal links for sites that had a lot of them.
Summary
Just because someone calls themselves a SEO agency,ugg insoles, or even if they're writing publically about it, this doesn't make them an expert. Put your mental filters on what you hear and what you see. Here are some quick things you can do to protect yourself:
SEO agency
* If you outsource your SEO agency, have someone in-house who has a basic level of competency.
* If you hire a full time SEO agency, you should still have someone additional who has a basic level of competency.
* Ask questions. Make sure you understand the logic of what your SEO agency is recommending. If your SEO agency won't answer the questions, or can't do so clear, it's time to get a new SEO agency.
* Validate advice. Do recognized experts provide contradictory advice?
* Get references while you sign up an SEO firm,ugg boots au, or hire an SEO to work for you.
* Similarly,chestnut ugg boots, don't read one article, and act on it, without validating that advice as suggested above.
This may add some overtime and effort to your SEO campaigns, but it's your site, and it's well worth it.