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September 15, Microsoft and its retail partners commenced marketing the Zune High definition during the U.S. Lots of webpages have hands-on reviews, images and aspect details concerning the gamers as well as accompanying Zune 4.0 software programs outside of what’s already leaked to the Web over the past few months. have been more curious about how the Zune fits into Microsoft’s product and services strategy. Here’s what I learned from chatting with Terry Farrell, Senior Project Manager for the Zune. Microsoft, the Zune is than a media player, Farrell said. Microsoft is fully aware that,office Standard 2010 64bit, currently, the Zune is an MP3 player “with a few million, highly engaged customers,” in Farrell’s words. Microsoft execs have been saying — ever since the company split the Zune team in two and sent the program folks to work with the MediaRoom IPTV folks — that Zune’s future is all about software package and services. also: ##############: A closer look at Microsoft’s Zune 4.0 music software programs
##############: Custom-etched designs available for Zune Hd there will be “at least” one more generation of Zune media players. Over and above that, who knows? The way the market is moving, dedicated MP3 players look to be on their way out,microsoft office Professional 2010 activation, with users preferring to buy,microsoft office 2010 Home And Business product key, play and consume their audio and video on phones and/or other devices, he said. bigger story,” Farrell contended, “is about how it (the Zune) is helping us build a new entertainment brand for Microsoft. Among the core pieces of this brand are the Zune High definition,microsoft office Professional 2010 x64, MSN and Windows Media Center. The idea is to provide a set of unifying services — the same video service/same catalog — across all of these devices. doesn’t mean, as some have speculated,microsoft office Standard 2010 serial key, a single app store for the Zune Hd and Windows Mobile. Or a common set of games offered across the Zune High definition and Xbox. Yes, there will be even more integration between the Zune Hd and Xbox (as well as a new $89 A/V dock for non-gamers who are still interested in streaming High definition content to their HDTVs rather than onto their gaming consoles). But the handful of games and apps Microsoft is going to offer in November for free on the Zune High definition are casual games (think Project Gotham Racing Ferrari Edition), a calculator, a weather app, and Facebook/Twitter clients. not go the Apple route and have one big app store while in the cloud? devices are always connected. Our device is sometimes connected to the Web,” Farrell said. That means different kinds of apps and experiences are better suited to a Zune High definition than a mobile phone, he said. of the Web, Microsoft — or, at least, the Zune team — is starting to talk about Microsoft’s entertainment future as being about four screens. Microsoft execs, from CEO Steve Ballmer to Chief Application Architect Ray Ozzie, have been describing Microsoft’s long-term “three screens and a cloud” vision. Those three screens — the PC, TV and a portable device — are complemented by a fourth, Farrell said: The Web. the Zune Hd, Microsoft is including a built-in Web browser as part of the device’s Windows CE-based operating system. (It’s “a version of IE for Windows Mobile 6.5, but highly customized for Zune Hd,” a spokesperson said. The version of IE that is part of Windows Mobile 6.5 is IE 6-based.) Users can use an on-screen keyboard and Bing, unsurprisingly, is the built-in search engine on the device. industry watchers cite Apple’s control of the end-to-end experience — everything from the hardware to the program — as key to what makes its products successful. that’s not the way Microsoft is going, at least not inside media player market. way to think with regards to the Zune going forward is as a computer software and services layer,” Farrell said. your take: Are the Softies are thinking about this the right way?