a senior advertising professional, said: \Brand core \seconds, but people feel recognized. A blogger commented in his blog: \magical power of advertising. \
count date, the end of time advertising in December 2009 in late, a time when Christmas and New Year's Eve, this time a considerable portion of domestic spending focused on the procurement of festive gifts, but once someone joked \send LV \LVMH Group's chief operating officer, once said: \
Logo comparable
CCTV ability
1.3 billion people are very mysterious
LV abandoned reserved up to 90 seconds to capture market
global TV ads a few years ago Dior, Chanel, Estee Lauder cosmetics line and other international brands in the domestic first-line urban TV station after another television ads, has set off no small waves, people awareness that China has become the most important of these international brands in the market. During the later years, these big-name cosmetics in China increased at an alarming rate performance, and even led to imitate the big name cosmetics, packaging and concept of the domestic cosmetics brand sales. Louis Vuitton images comparable to film television commercials
2009 年 11 end overheard TV music sounded familiar, glanced at it once stunned, the player is the famous luxury goods this ad, even a financial channel of CCTV. According to CCTV staff revealed that, Louis Vuitton and the CCTV advertising department signed a 20-day advertising contract, every night at 20:30 pm in the \This is an incredible thing, the fashion media know that luxury is carefully chosen media ads, usually select only well-known high-end consumer magazine, aimed at shaping the lofty, leading fashion high-quality brand image, so that other the media is almost impossible to encroach. And as Louis Vuitton as \
priceless golden
advertising such as film
Mood NO.1
2009 年 3 15, SMG Shanghai Media Group (SMG) Shanghai Dragon TV's including TV channels, including the 5, launched the luxury brand Louis Vuitton for up to 90 seconds of the world's first television advertising only, moment caused a sensation. Not only talked about the domestic advertising industry, but also attracted another wave of wave of stir-fried users. It was also immersed in the ad creative itself, shooting techniques such as praise of the superb technology, this TV ad and another in Beijing TV financial channel, TVB Pearl in Hong Kong and other local TV stations running, now, people began to perceive the French luxury brand is openly declared its luxury goods consumer market in China determined to win the huge ambitions.
fact prior to this, Louis Vuitton and other luxury goods have been blindly started quietly shaping the quality of different high-end fashion advertising strategy, careful readers will find the recent Louis Vuitton ad also occupies a print media \\Advertisements from the content of the media point of view, neither Madonna sturdy legs, a look of disdain and no supermodel, replaced by a representative of the brand essence of \
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