This brand that came into creation through the efforts of two design experts Leonello Calvani and Patrick Ithier in the year 2000 stunned the fashion world through their unique presentation of ideas and style that got reflected in the footwear designs. Very soon they were present in most of the fashion capitals of the world like London, New York, Copenhagen, Paris, and Athens and so on.
In the year 2009, the brand through its two collections for the Main Line as well as Fashion Sports line reached new heights of creativity by including all kinds of styles such as open-toe shoes, woven ballerinas with heels in the shape of trapezoid as well as wedges. This brought out their vast range of ideas and was well accepted by the market.
They also introduced the 'hippie chic' collection of shoes that featured a whole array of very interesting and different shapes with heels of wood lending extra elegance to the footwear. Other designs with metal heels embellished with shining studs as well as carefully chosen jewelry also became very popular. The brand also brought the Indian weave into the market in the form of ballerina style footwear in a number of vibrant shades such as emerald green, fuchsia, dark violet and so on. Some of the more famous names out of such a collection are Iris, Kelly, Maud,
Ash Gin Sneaker, Norma,
Patty Bootie Black, Sumatra and many others.
Their signature collection of sportswear for women include the typical wedges,
Leo Satchel Castor, heels and stilettos to provide that dash of femininity and yet look very modern. The material of canvass, uppers and dyes used are very varied in their range and while khaki, black and white as well as tan continue to be the favorites of most people, usage of other vibrant colors such as coral pink have made them popular amongst the youth.
As a sharp contrast,
Ash black sandal clogs, the Fashion Line was a veritable treat for people loving funky shoes and this comprised of sneakers in the most wonderful designs and colours. They were ideal for the modern age woman who loves to combine a lot of style with functionality. This line also features some lovely sports shoes specially created for summer wear with the 'Virgin model' being the most famous due to its gleaming buckles and fabric that appears pretty vintage in its appearance. Other equally popular ones were the 'Spot' and the 'Venus',
Rem Ankle Boot Military, both of which comprise of a wonderful melange of rubber wedges, toned suede and leather.
Ash Shoes have also made their entry into the men's shoes category and their collection last year promise a lot in this niche as well.
Yet another Italian brand that has maintained the rich Italian lineage of high quality footwear products and style in presentation is Ash shoes. This brand has ensured that it carved out its unique identity from the clutter of various brands by focusing on small details and making efficient use of materials and color that have their roots in nature and the romanticism of travel. They have something for everybody and have concentrated on giving the urban user a novel experience through their collections.