entry is a multi-meanings, as Collateralized Mortgage Obligations of the acronym refers to mortgage the property (real estate mortgage loans) as collateral and issue securities. Also refers to the chief media officer, CMO, contract manufacturing organizations, the Chief Music Officer and other means
directory
About all kinds of meanings generated by China's three ways CMO CMO is doing what in the end CMO famous Wu Shixiong Airui Ke Jin Wanghuai 南迪帕克阿 Devaney Ruian Zhuo Xu Zhijun, Zhao Weimin Rong Wang flatter Tips About CMO CMO, all known as Chief Marketing Officer, imported goods, the Chinese translation for In
CMO
some enterprises in China, also known as the the ultimate life-long struggle, and work life goals. CMO is not a marketing director, also different from the sales director, director of marketing in the enterprise sales director or CMO can only be counted as a reserve force or a CMO replacement at any time, while the CMO will have on all marketing and business-related issues fully responsible for corporate marketing department is the supreme commander. World famous management guru Peter Drucker once said: responsible for market operations of the senior management staff, also said the marketing director, the main market of the vice president or vice president and so on. Mainly responsible for the marketing thinking in the enterprise to locate; seize market opportunities, developing marketing strategy and implementation plan to complete the company's marketing objectives; coordinating internal and external relations, corporate marketing strategy to monitor implementation of the plan and control; responsible for corporate marketing organizations and incentives work. CMO: (Chief Media Officer), chief media officer, maintain friendly relations between the media, press release for the company at any time to prepare. Second, Chi Mei Optoelectronics Chi Mei Optoelectronics CMO is the world's fourth largest LCD panel supplier since 1998 to a wealth of creative energy and the high quality
Chi Mei Optoelectronics
insist, is committed to LCD panel production technology research and products to enhance the enjoyment of human visual aesthetic realm of high technology development and achievement. Corporate management in addition to the pursuit of profit, the CMO of the characteristics of the inner man that is the lifeblood of business continuity operations, it has remained consistently steady and dependable style, for customers, shareholders, colleagues, social, environmental contribution to the progress and well-being effort, and do everything to become a good corporate character of the companies objectives. S are: Qi Jing, Qida,
air force one shoes, odd letters, wonders, Chi Lin, Ling Wang, NB Chi Mei, NH Chi Mei, Kellett and so on. Third, Contract Manufacture Organization outsourcing contract manufacturing organizations in an organizational way, and the CRO, are primarily because of some enterprises such as local labor and resources constraints, in order to reduce production costs,
air force one low, production bases to low cost labor and materials areas, the most important way is with a local contract manufacturer, the production will be outsourced to local businesses. This is the contract manufacturing organization. A typical example is the IT industry and the garment industry CMO. Many of the world IT enterprises have established their own production bases in China, Southeast Asia; NIKE to their clothing and sports shoes outsourcing production to China and other low-cost labor areas are of such a form of business organization four, CMO: (Chinese Mathematical Olympiad) is a national middle school students winter league in the national high school mathematics based on a higher level mathematics competition. In 1985, the Peking University, Nankai University, Fudan University and four universities in China University of Technology initiative, the Chinese Mathematical Society decided, since 1986, held in January each winter the National School of Mathematics. 5-day winter camp, the first day for the opening ceremony, the second, the third day of examination, the fourth day of seminars or sightseeing, the fifth day of the closing ceremony, announced the examination results and awards. CMO IMO full simulation tests carried out three questions per day, limited to four and a half hours to complete. 21 points for each question (item 3 times for the IMO), six questions out of 126 points. Item difficulty close to the IMO, and IMO is also a similar presentation to set up one or two. Third prize. Since 1990, winter set up a Chern Cup team competition. Since 1991, the National School of Mathematics Winter Camp was officially named the China Mathematical Olympiad (Chinese Mathematical Olympiad, referred to as the CMO). It became the highest-level students, the largest, most influential mathematics competition. CMO China produced three ways The first is generated from the online market, CMO of the growth process of such is the case. First engaged in the design, planning or market research work
CMO
for step by step to achieve corporate planning department or the marketing manager, at promotion to director of marketing for the enterprise, and ultimately become the CMO's. This type of CMO has its notable features, due to the long-term deal with the consumer and the market, develop a more emphasis on market research and market research work habits, problems are often considered more rational decision making will find much of the data as a basis for decision making , more emphasis on brand building. Because previous work in the marketing department, the main work is how to spend money, how to spend good money, how to be effective to spend the money, so served as CMO, compare willing to put into marketing, cost concepts and input-output ratio over awareness concentration. This type of CMO in the previous work as extensive contacts with consumers and businesses associated with the marketing of external public and internal departments, marketing-related aspects of a more comprehensive grasp, so the logical way of thinking is strong, more open perspective. The second type is generated from the sales online, these CMO's growth process is this. Promoters from the tally clerk or sit first, and then became a sales representative, and then along the regional director, city manager, regional manager, sales director of such a career path, and finally embarked CMO positions. CMO produced this line are often . This type of CMO in the long history of the Chinese market, but also have more Chinese characteristics. Market economy development in China not long, a few decades ago the Chinese market, sales staff and not only sell and market the concept of marketing, corporate sales department at that time known as the Supply Division, are generally purchased by waiting for customers to come sales model. However, due to years of rapid growth of Chinese economy, the market environment has undergone enormous changes in Chinese companies have quickly gone through the conversion seller's market to a buyer's market. As a surplus of products as well as foreign competitors continue to join, so that Chinese companies face production costs, brand promotion, market shrinkage and other multi-party pressure to survive, China's earlier group of marketing people who have not sufficient mental and physical well prepared When forced to have to jump into the market too early and the sharks were swimming in the ocean, there are many people in the harsh environment not suited to the sea,
nike air force one high, in the choke after a few mouthfuls of water, the water was relentless swallowed. China may also have a group of marketing people, in such a brutal market environment, not only to survive and to grow and develop rapidly. Them both in the traditional Chinese sales of plain and tough, while the market has experienced a baptism of a trace of brutal cruelty, that is, so a group of people, often in the Chinese market so that their international counterparts and go off birds. Line generated from the sale of CMO, as many large and small business through the baptism of war, relatively calm in the face of that pressure of work, more adventurous, which is why this type of CMO in the number of losers and as much success. They make decisions, not over rely on data and analysis, this type of CMO is often also believe that their feelings and intuition, often based on their experience of decision making, of course, experience is sometimes right, sometimes not right. A third way to produce the number of CMO are two ways though less than before, but because this type of CMO are in the Chinese market plays an increasingly important role, so we can not ignore them. The third category is generated from the online marketing and management consulting, with the last two years of marketing management consulting market, the rapid development of various types of marketing and management consulting firm, as in a mushrooming everywhere in the land of China, the world renowned multinational consulting more institutions in various forms have entered the Chinese market, which has also spawned a number of new professional managers - consulting division. Higher education consulting division is often, on entering the consulting industry, through to the larger customer service, vision is often more open, coupled with consulting firms have standardized their workflow and after years of market testing of a variety of marketing analysis tool, grasped the consulting division relatively strong analytical and problem solving problems. Chinese entrepreneurs in these consulting firms for their services, and gradually both eyeing the young, and learned, both a solid theoretical foundation, but also related industries and business counseling through the practical experience of the elite talents who, in the consulting industry is often responsible for the project manager, after completion of the project became the CMO business rumors appear. Of course, when the consulting division in the consulting firm to guide enterprises to solve the problem, is a successful coach when, after entering the business as a CMO, it may not be a good athlete. To send forces into Kelon Quyun Bo, the ultimately chose to leave also shows the problem, but this does not affect China's entrepreneurs are well-known consulting division in hot pursuit and hard to wait. CMO is doing what in the end Marketing Officer Wu Shixiong's remarks caused laughter. . In many multinational companies, each product has a department or division head in charge of marketing, but this level is often the parent does not CMO this post in the technology-oriented companies even more so. However, the situation is slowly changing. Over the years, more and more multinational companies to start setting up unified management CMO position the company's overall marketing strategy. Head of Business Management, Tsinghua University Zhao Ping believes that with the changing economic environment, companies in the technology gap is getting smaller, at the same time, consumers have become more demanding; Therefore, in the technology and Can not find differences on the production company must be achieved through different means of marketing operations. Prior to 2001, the German software giant SAP is a fully technology-oriented company. In-house, technical staff of the marketing staff dismissive, and even co-chairman and CEO Hasso Plattner (HassoPlattner) also believes that a good reputation within the industry than the market Xuanchuan Jiang a thousand times. However, the company is not a strong competitor Oracle, thinks so, it adopted an aggressive marketing campaign to win a lot of SAP's market share. Under pressure in the market, Plattner had to call the Sony ago CMO, Americans Martin Huo Lishi (MartyHomlish) as CMO, and the company's marketing department from the German town of Waldorf moved to the United States Greenwich Village has a century-old printing plant on the inside. Under the leadership of the Huoli Shi, SAP changed the conservative strategy, using a more direct way fashion and market image is passed to the customer. Huoli Shi said: SAP's advertising signs posted on each car. Year in April, the Internet e-commerce in New York Expo, there was a 53-foot-long trailer, the trailer which has a movie theater, several large-screen information kiosks and a private meeting room, which is SAP's booth. And a year ago, in the same place, SAP is only a very modest little exhibition booths, submerged in Oracle and other competitors under enormous propaganda signs. Even the most technology-oriented companies can not ignore the power of marketing. In the sector, products, many brands of multinational companies, it is indeed a high-level executives need to integrate all the company's resources around the company's business model to develop a unified marketing and sales strategy, which is a specific product sector sales executives can not do. In addition, CMO should also assume greater responsibility. International public relations firm Edelman, president of China Wen-Tao Ma that, CMO should also be in new product development,
nike air force 1 high, industry and market analysis, to seek new market opportunities play an important role. Pfizer, Assistant Director of Business Development Marketing Sheng shock was experienced in such a state of things: a pharmaceutical company launched a clinical injection of antibiotic injection, and its biggest feature is only injected once a day, the company Department of major hospitals to promote patient. The company's CMO doing market research, they noticed that For emergency patients, after watching the disease go home, and if injecting two or three times a day is very inconvenient, So in next year's marketing strategy, he decided to adjust the main direction of this injection to the emergency department, was a big success. It seems, CMO and do not just advertise it, he can also play in the details of their unique role. In fact, in a company, CMO to get out of the company's product itself, he often from the customer point of view, to give their products and marketing plans to pick holes. In general, multinational companies are not responsible product divisions reporting directly to the CMO. Philips CMO Ruian Zhuo's work is on the board to develop an overall strategic framework, policy decisions and projects of Philips's marketing plan, or by the specific implementation of the various departments do. Because they do not understand the specific business operations resources, but also to achieve specific objectives and performance, CMO This post requires high collaboration and communication skills. He must, through their own efforts to affect the company's decision-making, affecting the person in charge of all product divisions, to have Hay Consulting Group (HayGroup) was the most successful global operation of the performance of the 600 most senior executives to do an investigation, according to position and results of operations of the extent and degree of control of human resources, leadership positions can be divided into three categories : The first operational type positions, such as in the production line management and the daily management of the post, this type of leadership resources by controlling the key business performance directly responsible. The second is a consulting type of job, they can make recommendations on a particular area and guidance. The third is the collaborative class jobs, which is flat as the company's management and the matrix of the emergence of this type of leadership to the company responsible for a large piece of business, but do not have direct operational control authority. At present, many multinational CMO can be classified as the latter two positions, specifically in the company can play a useful role, depends entirely on the CMO's own collaboration and communication skills. For China, the CMO, the challenge is not limited to this. As the great differences between China and developed countries, they need to continue to communicate with headquarters, so that headquarters to understand the unique consumption patterns in China. Wu Shixiong as China in the marketing director of Intel, when in the middle of the night had suddenly received a phone president of global markets, the other geological angrily asked him: up and sell it, that's junk food ah! love say love when we come to understand that KFC in China is not like the United States only Aunt retirees coffee place. Wu Shixiong CMO CMO-known former Microsoft vacancies for up to 9 months in the following, e-Bay eBay has come since its founder Shao Yi Bo, another one after the CEO. E-commerce giant eBay announced on September 4, has appointed Wu Shixiong to eBay eBay CEO. It is reported that Wu Shixiong currently chief marketing officer for Microsoft Greater China (CMO), will be the end of September he went to his new post Airui Ke Jin Shanghai Intel's first CMO Beijing on December 2, Intel announced the appointment of the first history of the company's chief marketing Officer (CMO) Ai Ruike gold. Analysts believe that the rapid development of business in recent years as AMD, Intel had the chip industry monopolized by the situation facing a huge challenge, Intel had to increase investment in marketing efforts and input. Airui Ke Jin Korea, where he had worked in the Samsung last year, Intel was airborne. Wang Huainan transfer to Google any of the Asian CMO
Wang Huainan
11 28, Wang Huainan, said he served as CMO Google news in Asia, [All] Although Wang Huainan working direction yet, but by his past, we can see his interview with the series idea. Lenovo CMO
Deepak Advani Deepak Advani
11 月 8 日 10 am, Lenovo's chief marketing officer Deepak - Advani (DeepakAdvani) for the first time disclosed a Lenovo Olympic brand strategy, Lenovo started in the world want to brand reputation and visibility before the CMO 11 Zhao Weimin Glanz 1st, reporter learned from Glanz, because of its domestic air conditioning market is not satisfactory, the original air-conditioning market Glanz Zhao Weimin, director of the outgoing. Together with Zhao to mobilize people in the country were also part of Galanz air conditioning sales and marketing manager. Xu Zhijun, Xu Zhijun, Huawei's CMO
Huawei's marketing from the original sales and customer service functions separated and given a higher position: it not only in the R & D and marketing departments to build bridges between , but also play a role in the direction of traction company. In order to strongly promote this sector, Ruian Zhuo Philips CMO
Ruian Zhuo
nothing is in the hands of Philips Ruian Zhuo chief marketing officer, has repeatedly stressed the need to Recently, the Dutch giant Philips home appliances to the press showing a group of 3 to 5 years in the back of the so-called city These products are both small, handheld wireless audio receiver ball, but also for hospital CT scan of the Philips, a common word people use to describe the performance of different characteristics of different products, that is Flatter Rong Wang, director of AMD Greater China market, flatter
Wang Rong
10 月 24 日, AMD Chairman, President and CEO Hector - all members of the board, led Ruiz debut in Beijing, among them AMD flatter Rong Wang, director of the Greater China market, AMD's global board of directors for the first time in Beijing. The next three to five years in China's development strategy and goals become a core issue. [All] Analysts said the chip giant Intel's market share is continuing shrinking, while the pace has not stopped the progress of AMD. CMO Marketing Tips soul McCarthy Americans since 1960 wisdom and rational thought like a flame into the sky, as amended and guide the behavior of corporate marketing and direction. 4P marketing concept built the basic pattern of thinking, a milestone in the history of marketing thought. McCarthy about the U.S. economy after World War II after 20 years of rapid development, introducing the concept. Throughout the development of China's market economy has more than 20 years time, China's lack of commercial marketing sector thinking, completely accepted the Western marketing concepts, marketing is almost no original ideas. The last century, the United States JL and business advisory firm CEOMichaelYu provisional grid in Shanghai, China marketing planning agency, Mr. afterlife after all the Chinese business community for several decades of observation, that the era of the Chinese people is the heart of marketing marketing era. Marketing concept of soul as a cup of soothing tea, reflecting China marketing people think the problem of marketing the spirit of deconstruction. Mind marketing idea: after filtering through the consumers mind is the real brand communication strategy brand communication strategy. No matter how perfect your communication strategy, through the web of the mind of consumers, if nothing left, it means a great strategy for nothing. Consumer perception is reality. Whether we should go to study? Product positioning? Brand personality? Brand equity? Product Review of competitive interests? But the heart of marketing ideas, not to study how the orientation, but rather to study the consumer's mind turned to how to export your position? Export hearts of those of consumers - those are the real value. Therefore, product review by no means the interests of advertisers, the ambitious super-brains in the room and graceful description of excited, but after filtering through the minds of consumers lifetime cognitive network. Everything should be filtered through consumer network complex mind and awareness is retained after the fact. It appears that all of the marketing research must go further. Especially for communication strategies, further research seems necessary and urgent. We must be clear: a large mesh filter through the mind of consumers, after it becomes how - and that is a fact. CMO Management Management is not the true meaning of restraint, but encourage everyone in the organization to create benefits for the community and creating customer value. By imitating the same execution and the command will never improve on nature not only based on the actual organization itself, the execution of the values embodied in each of the chain throughout the organization in order to reflect the efficiency of implementation, reflecting the competitive edge. As a professional manager, you have to pay full attention to communicate with this tool, only the communication, to work together, the only communication can the thought is well known, and individuals. Execution in the final analysis the process of access to external resources, you can not only concerned with the results of the implementation of the process you should always monitor, at any time correction, so that the Executive do more with less. Not everyone is suitable for professional managers, not everyone is suited to start, choose a career in fact, is to choose a lifestyle business you can not accept this way of life is to make it clear before the start. Never take the past success and glory of self reward the work of today and tomorrow, you'll never live in the new high new targets. I also constantly remind ourselves, each seeking a job, only to struggle on their own, do their own mind to overcome numerous hardships, to work hard, to make their work far more than the value generated by their own pay, This is the life of a professional manager proud of the capital. Now the business community and dangerous, a lot of traps, temptations are many, and no room for negligence and connivance, the average error can be tolerated, in addition to hesitant indecisive, timid, or evil intentions, or even the failed efforts of the task, but as long as a carefully planned, there is no committed a fatal error, is also commendable. No matter which level you are the manager, no matter what industry you are in, in this world, we all have to face the flat waiting for life and death, happiness and pain, have had no choice but to face the life, work, career This kind of pressure, I have always thought that, in a market economy, the greatest risk of innovation, entrepreneurs, wealth actually comes from its commitment to innovation and risk, to cherish life and power. Therefore, under the weight of their own knowledge of release, pleasure themselves, can serve as a life of fun. One based on honesty, fairness, justice, responsibility of the person or business, even if the whole world is against him or it can always stand in the world will never waver. Because, responsibility and integrity will never be able to measure with vulgar things. Because, this is professional managers to adhere strictly to the high professional sentiment. Business organizations to maximize profits, corporate marketing theme is to address competition, should be thought of as a professional manager, said, done, see the not from the organization to find comfort from others that they are not I think, must be good to find the reasons from their own ability to learn enough and adaptable enough, you can not break through their limits. If you keep thinking about how and business exchange of equal value, how to think about how your credit how above all else, if your efforts and create profits and not to the enterprise value of intangible assets, then as early as possible their own fried squid . Professional manager to join a new team, we must let go yesterday's success, today withstand the temptation to seize tomorrow's opportunities. A more correct way to do more right things to ensure that both the right career in the right direction. Mission of marketing the first question: This item may be put into a large, output slow. One must admit that may take some detours. Some is inevitable, some are artificial. Inevitable: the Christians and the integrity of people as the starting point of the market is a new market, business mission is a new mission, this approach not only in the domestic marketing history, unprecedented. The solution: we need a real center of truth,
nike air force one, renewal, service to the new customer-oriented marketing mode of operation and create a new marketing team. How? First of all have good talent strategy, select Christian faithful have the ability to operate the team (because it involves spiritual warfare, culture war, a do not understand the military culture is difficult to avoid defeat), out of the program, set up a professional team in a professional way to do it. This requires that we rely on the truth in marketing operations, integrity as our conscience, testimonies, and by God give us the wisdom and smart, original and balanced manner. In fact, we have to admit that we are exploring in a step by step, side to explore while working, ask God to grant us wisdom, mercy, perseverance, constantly revised, will Cheng Kung University. Man-made detours: choosing the right people, presentations or sharing goals such as not selecting the right participants and so on. Second is to have long-term perspective. We are a faith-based, it is not more horse-like confidence, but confidence in Abraham style! God is faithful God, the truth of the body, all-round wise, the one true God, may God open our hearts, open our eyes. Body and soul to God necessarily good news for the whole country prepared integrity of the church responsible person or persons; God through His people are willing to do business with the mission to bring healing broken social relations, of mind, body treatment so that it restored relationship with God; God willing the world, especially Christians, not only physically healed, economic growth, moral and spiritual references to the growth of long, live a balanced, rich and glorious joy of the Lord of life; God also willing to Christians and the strength of integrity of those who grow up with social status; God looking forward to his bride - the church and the clergy's influence growth; look forward to the impact of integrity who updated growth and mind know the truth, and so hand in hand with each other and promote unity of the Church, faith co-operation and business professionals, the workplace culture of a Christian continent. This is our conviction. This is the workplace culture and Christian God-given mission of the team. We must update thinking. The second question: Some people think that the mission of marketing may be just a Such a view is exactly the same with the first question, it will affect the marketing operations of the mission further input or compressed, reducing the auxiliary projects. Our view is: the need to further increase investment. As long as we strive to increase our level of management, to enhance the understanding of the business mission, the company's loyalty to God is the best exhaust, and gradually adjust their thinking,
nike air force 1, selecting the right customer - that Christians have a sense of responsibility or integrity of persons in the business elite activists, business professionals, select parts of the education business, or church in the good name of the experts and professors, priests to participate in the recommended work is not difficult to achieve good results. I believe along this road, and gradually improved, to further improve the system, strengthen the building of key customers in particular follow-up, success is within reach. For example, summed up with one: Mission Marketing is in the build tall buildings, and traditional practices can be said to cover the operation of the cottage. Two different roots, fruit effect is also different. Deep roots build tall buildings, there are many hidden places; slow effect, but was built after the majestic and impressive. The traditional way quick, but if not based on a profound faith, the foundation of character and trust, and I believe it must not be for long. Thinking can not be covered cottage (speed, results) to measure the fruit to build tall buildings. The third question, how long it takes to prepare double, copy? Doubling the conditions for success? Why the delay in preparation of the past? When exactly reflect long-term benefit? We have the patience to wait to have it? I believe this is the hearts of every person a long question mark. Preparation period (ie, system construction period) is correct to say, our understanding is that the premise of the system copy can be doubled, and doubled values of the core premise is consensus that the , guidelines), a manual (textbook), a team (talent), the establishment of a model project. Specifically described as follows: the company must abide by certain principles of philosophy, such as honesty, integrity, excellence, respect for the individual, and shall be clearly expressed and can be a strong emphasis and clarification. Project leader must be the truth as the center and foundation of biblical truth and trust God for the better (faith + professional liability + compassion), and directly responsible for the general. General manager of the trust must be authorized and the project leader, including the formation of the team aspects. Project Leader shall provide the following strategic text: business model; the recruitment training and promotion, staff incentives and management mechanisms; gradually establish and perfect the systems and regulations. Atlas Atlas entry for more extended reading: 1
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