low moccasin boots UPDATE 1-Geox sees lower H2 ma

UPDATE 1-Geox sees lower H2 margin pressure
* Enters toning shoes mart, goes ashore current technologies * Shares down 1.5 percent (Adds quotes, detail,tods gommino, shares) By Antonella Ciancio MILAN, Feb 17 (Reuters) - Italian shoemaker Geox (GEO.MI) isstepping up its "no-sweat" range offer apt target selectiveshoppers and offset lower margins due to ascending leather pricesthis year,tods moccasin, its founder and leader said aboard Wednesday. Mario Moretti Polegato, who has cornered the 15-year-oldfamily fixed into a $1 billion worldwide mark, said he aimed todouble the size of the business in coming years by enteringsegments like "toning" footwear and by boosting dressing sales. Geox has foresaw a 5-8 percentage drop in revenue because 2010and a squeeze ashore margins in the premier half of this year due tohigher raw materials, money and labour costs. [ID:nLDE6A92BB] However, Geox said the gross margin attrition should belower in the second half and merely partially guide to amount hikes. "We expect lower pressure on margins in the second half,"corporate administering director Massimo Stefanello said on Thursday. Geox,cheap moccasin boots, whose market amount is half namely of high-end leathergoods maker Tod's (TOD.MI), intentions to boost sales of its"breathable" dress to half of turnover from 15 percent overthe next five to 6 years,Tods shoes, he told reporters. The shoemaker namely too launching its premier curve-soled boot,understood as "toning" shoes, a sector led by Swiss MBT and athleticshoemakers Adidas's ADSG.DE Reebok and Skechers America (SKX.N). Italian billionaire Polegato, who owns 71 percent of Geox,said the corporation plans to invest 30 million euros ($41 million)in cache prologues this year and does no watch possibleacquisitions by the moment. "We ambition consider opportunities ifthey appear," he said. Geox shares closed down 1.1 percent,tods bags, underperforming thebroader Milan index .FTITLMS. It was set to report 2010 results on March 3. (Reporting by Antonella Ciancio, Editing by Dan Lalor) ($1 = 0.7366 euro)Earnings

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