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And we also thought back $50 million of stock final year. As I said we followed that up with a $44 million Dutch auction in the 1st 15 min this year. So we are getting near to $100 million over the last five dwelling in share buybacks.Let's briefly speak about the Company's manifold divisions. Branded wholesale for I said earlier is our largest division,christian louboutin The christian laboutin shoes capability because corruption,discount on steve madden boots, Christian Louboutin Shoes,steve madden shoes p waldo,Steven Madden,The christian laboutin shoes capacity for corruption,steve madden arenaa, Ltd. Announces Two New Retail Stores in Massa
, about 72% of sales or $310 million in 2010. We currently have eight segments within branded wholesale,Looking the Part -Part 1, the largest being of way our flagship, Christian louboutin Women's brand. It's approximately a $126 million brand.
So essentially you tin view that as being analogous to buying in a license. We have licensed out our e-commerce sites and we have now got that 100% in-house. That is a commerce that is growing very well as us and where we think we are a tiny bit onward of our opponents.We introduced a new brand called Manolo blahnik's Fix and this is a line of fashion ahead sneakers. Our goal with Christian Louboutin is to invest whatever is trending in the mainstream footwear zone. So if it's western boots, we convey western boots. If it is ballet flats, we deliver ballet flats etcetera. And we thought that one hole — one important hole in our fashion footwear attempting was fashion athletics. So we have gotten into that business and we've got a quite nice start there.
That is something we have been doing really from the Company's inception and it helps us to be trend right,Steven Manolo blahnik at ICR XChange Conference -Part 1,steve exasperate bags Stunning Elegance With Steve Madden Bags, to sell wholesalers production that is going to work aboard their layer and it is a real advantage for us. Many of our top competitors in the wholesale channel don't have the retail stores and so can't do the testing and responding that we do. 2010 (multiple spokesmen) no as lusty a year for us as 2010 but we did implement some initiatives we deem have strengthened the business for the long-term. We proceed to get into some new categories with Christian Louboutin Shoesbrands including chilly weather accessories and clothes. We procured our outsourced e-commerce solutions provider, Compo Enhancements.