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this, the Shanghai retail research experts, Shanghai Institute of chain said Professor Gu Guojian, large-scale comprehensive supermarket format as China's fastest growing retail format in the objective to increase the need for transformation stage. Study the causes of its decline occurs,jordan xi, Gu Guojian original analysis put forward their own ideas, and points out the solution.
his view, the large supermarkets in Shanghai, the situation of a downward turning point in China will gradually emerge in other cities, because the first consumer enthusiasm waning. Such as the 2004, a large supermarket free shuttle bus brought the number of customers account for about 30% of visitors, but by 2006 this figure had dropped to about 7% in 2007, continued to decline. Consumers believe that large-scale comprehensive supermarket distance, the inconvenience store large selection of products, payment line up is not convenient, and its The quality of the. Second, the same highlights the vicious competition format. According to statistics, 133 hypermarkets in 55 stores within 1 km at least there is a competing store, the largest to four, most recently two large supermarket is only 100 meters away. Again,christian louboutin clutch, the monopoly of the shops category in the price formation of large-scale comprehensive supermarket competition, such as home appliance chain stores, home stores to suppress the development of a large-scale comprehensive supermarket of home appliances, household goods sales, and standardized food market reform and the diversion of large fruit shop large-scale comprehensive supermarket sales of fresh food. In addition, a substantial increase in commercial rental shop to make large-scale comprehensive supermarket format model will be challenged.
the current large-scale comprehensive supermarket in China able to establish the position of the main format, but Professor Gu that must adjust and transition to the four directions. First, the large-scale comprehensive supermarket in the direction of department stores, from European and American-style supermarkets Hypermarket large-scale supermarkets to the Japanese GMS transformation. Large-scale comprehensive supermarket department store target of a foothold is to focus on customer needs, and strive to achieve value for money price the consumer demands the freedom of clothing general merchandise brand development is the development of large-scale comprehensive supermarket department store sales and an important the fulcrum of the profit increase. Successful cases of such transformation is South Korea's Second, the large-scale comprehensive supermarket in the direction of small business area in general between 3000-5000 square meters, more similar to supermarkets, closer to communities and target customers in the merchandise mix to strengthen the fresh food and fast moving consumer goods. Third, take advantage of the unique conditions of urban commercial real estate will be developed into a large-scale comprehensive supermarket in the main shopping stores,tory burch reva black, shopping center went on to become organizers. Once a large-scale comprehensive supermarket shopping organizer, would make large-scale comprehensive supermarket guide created by the , but also significantly reduce operating costs and create a new profit model,mbt sales 小童幼儿园逝世亡被埋尸续 当事老师被拘8天获释, operating from a commercial activities to commercial real estate business model transformation. Fourth,wholesale jordan shoes 藝人慾從禁行小區門出行遭保安圍毆, from cheap to quality and service orientation to enhance the transformation. Carrefour in a few years ago began to adjust product structure to the introduction of first-line brand counters, the introduction of more and more imported food and supplies, Wal-Mart this year launched a new lead to the Hypermarket to buy more restructuring to GMS, but TESCO company introduced a new service is a new strategy.



the new network on November 15 in Zhejiang electricity since last year,mbt tambo boot, Shanghai's development of large supermarkets in the development of speed and performance of growth began to slow down and fall movements, the end of June 2007, Shanghai,coach stores, a total of 133 hypermarkets, compared with the end of 2006 only increased by one, growth in February 2007 to June is zero, setting a large-scale comprehensive supermarket in Shanghai to develop a new low. At the same time, large-scale comprehensive supermarket door
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the new Zhejiang electric network on November 15 last year, Shanghai's development of large-scale comprehensive supermarket in the development of speed and performance of growth began appear slow and declining trend,cheap tory burch 雪碧汞中毒案续：二审法官约谈当事, the end of June 2007, Shanghai Total 133 hypermarkets than the end of 2006 only increased by one, growth in February 2007 to June is zero, setting the development of hypermarkets in Shanghai a new low. At the same time, the average large-scale comprehensive supermarket store sales fell, the average decline was 10%.

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