low tods- 2008 online straight sale enterprise in

suddenly spring night, marvelous display of online straight marketing companies pear tree to open. It immediately appears, PPG, VANCL companies such light only of spring flower only in their after the agreeable newspaper birds, Daphne manufacturers such speed is a quite straight marketing strategy to start their own network; Xidan shopping heart IGO5 site has been operating to 10 years, it seems still on blaze, and Carrefour, the United States has action, more retail business network of straight bargains system, treading up construction. 2008, the enterprise network marketing year.



gold has opened now, a large multi-market network of Master Cheng Yen is a fact: crashing two hundred million Internet users in China has the world's first, in addition to nearly 500 million mobile call users. According to the survey, in 2007 the total online shopping mart in China nearly 600 million, an mushroom of 90.4%. Have portended that the online shopping market will presently subjugate the total retail sales of 5% to 8%, and the present, the percentage is only 0.64%. 2007 citizen per capita disposable income of urban residents in 14,140 yuan, and online shopping consumer spending 1,080 yuan per capita on average accounted for 7.64%. Demographic perquisite to this sudden explode, waiting for distribution.

more important is that after 10 years the Chinese people to e-commerce, online shopping, consumption has gained admission, becoming a very mainstream access of life. This trend is accelerating to the second and third tier cities, and even the central and western districts and rustic spread. Second and third tier cities in matter and cultural life of a relatively humdrum, so that dwellers more interested in new asset.

ashore the shirts, trousers, for instance, if the year mean of 1.3 billion Chinese people merely buy 10 shirts, 10 jeans, and if one of the 8% sell through the web, if network 300 days a annual In mandate apt digest (and 65 days namely about what the holidays, usually not one above the network, so no), then sold through the network one needs 7 million shirts or jeans namely enough. This namely equitable a shirt alternatively trousers.

marketing battlefield has long been on the ground, a bloody, on-line are still one of the new territorial waters blue. If signs of a few years antecedent it was still, today, some forerunners have accustom crop Note: Gold has been open. When the

five advantages of traditional enterprises, they are destined to become the protagonist

PPG and were suddenly luminous VANCL the true meaning of pedagogy is that it is China's user merchandise industry and retail: the incipient online direct marketing can do, and can do so. This excess fabrication to China to detect a new outlet, and this export is low-cost, there may be an opportunity for industrial upgrading. Many people are interested in PPG and VANCEL their so-called Why do I only become their suppliers?

as they think, network marketing on the revolution. Yes,cheap tods, why not? Not only can, but I think they also have five special advantage.

First, the manufacturing and supply chain, already in their own hands. PPG and VANCL are good at is marketing, not good at the industry and supply of goods, so by outsourcing these. The opposite corner consumer products companies. They will surely think: if they set up a

good news is that the birds appear to do so, even for this intention carried out a brand shrieked BONO. As far as I understand it, is really more than could have been at least 30 other people's clothing and shoes supplier companies have announced or carried out a alike plan hidden. This will persist to spread into the 300, 3,000, 30,000, spread to the entire consumer goods industry, and retail. The light companies, find a few obedient foundries, systematized into a absolute supply chain, and not easy, at least not so dry the ground more accessible flow gigantic. For he is the original manufacturer of the plant, they have a stable supply chain, retailers, in turn, find an e-commerce technology development, extension services and even e-business process outsourcing operations of e-commerce service provider capacity, to make up their own short embark, it seems very plausible.

Second, investment in advertising and marketing is not only a lot, perhaps more mighty. PPG and VANCL are adept is through advertising and online marketing, hard throwing money to fast spread the brand. However, the brand is not only understood it. In the extremely competitive market Gunda years, traditional companies to invest not only in the time and money spent a little aggravate than others, and more skills. Mengniu our cooperation, to several hundred million a year advertising haphazard, Southern sleet calamity, when a shot is 20 million acquisition. U.S. bombing of the country is astronomical advertising, marketing, planning is even more classic. Recently, we often see good news on TV advertising birds and BONO Deal or No Deal is an example. Milk everywhere, electrical shops and sanguinary clothing market now, and the more powerful the Vietnam War, which enterprises in the advertising, so the market, tree brand, seems to be more seasoned and more adept. Now they need to do is nothing more than a little to the ground advertising, marketing resources and network to promote the integration of resources to do something natty. Any advisable favour, to do this quickly is not tough.

Third, believe companies and brands. On the network from scratch to build brand believe is not cozy, because everyone is scared of cyber-crooks out, so very carefully added. A examine shows that 61.5% of people worried about Many traditional consumer productions and retail business after many years of hard work, have long had a tall degree of believe the brand, such as Mengniu, good news birds,jp tods sale, Ai Records, Gome ... .... Internet consumers must live in reality, they are in reality of trust in these brands, of lesson, extends to the network up. Taobao, even those on the ground there is a projectile shop Shop employer, will highlight this fact hard to show their credibility, think you can understand them: the traditional brand management business for years, principally on the network valuable.

fourth, is emphatic the ground resources. Consumer goods companies do have a lot of trustworthy users, or live to see today. The retail business is not only that, but the reality of a mammoth flow of stores. If the baby to use human wave tactics red hard-depth distribution of hospitals and kindergartens directory, CTRIP more people use the card at the landing station, PPG painstakingly pondering his nice to DM mailed to where the traditional business to do more than simply the. Such as Mengniu, perhaps, to do just put a card in the carton, do the birds may be good news in their own stores to do a little selling, the United States might do to their own members who mail a magnificent message,tods flat, do Carrefour The eye-catching POP may be put up posters ... .... In fact, pure online businesses have to await after accumulated to a certain number of users can melodrama out the exact effects of marketing, loyalty marketing, database marketing can really pull its weight of these e-commerce effort, they may be proficient to start the first day.

Finally, the narrate of the solitary resources, and the combination of e-business meditative, maybe new light burst out. Traditional enterprises in the sea to buffet is still alive, and surely some of its peerless core competencies and distinctive resources. We migrate the points of cooperation is a very typical mall example. In addition, in Hubei and the local Mengniu have a superb cooperation: they use bring offthe area of ​​milk and its distribution points to promote deep house channel, we use a unique mobile commerce platform, production it easy and handy Sales. Believe that this potential has just revealed the tip of the iceberg. A tiny bit of imagination, creativity, to put this potential resource and e-commerce idea and train, a new world maybe in a layer of paper side of the skylight.

hand, this does not mean people no way out. As I said earlier, China's Internet will soon see the day of 7 million shirts and pants in the market. It is said that VANCAL 6000 orders a day, more than a PPG. Well, at least, need to more than 1,100 PPG or VANCL is enough. As the business of Carrefour and Parkson are very good, Silk Street, Oriental Plaza and the same day, mobbed, BALLY, and O'Connell are all alive very moist, EABY AMAZON how hard can not hit as consumers with different experiences, different needs, will give us the opportunity to bring diversity, forward with huge bread to share boom.

spread a whole new industry: e-commerce services

while these companies started actions, decentralized to the specifics of China's B2C: business in the virtual world also needs to complete world of their own. The approach hereafter, everybody has their own e-commerce e-commerce business element or subsidiary. No e-commerce business, the business will not be complete.

Therefore, only the platform service is insufficient.

B2C originally refers to From the business model of view, the goods sold, most of the attribute has been transferred prior to their companies; from a business model outlook, the gist source of their income into the net cost of goods,moccasins tods, merchandise sales profit margins will determine its own main source of income. This is no different retailers and on the ground. For traditional businesses, in addition to B2C companies such as suppliers, nothing good cooperation musing. This pattern of chiefly servant JOYO, Dangdang, red kids, PPG, VANCL and so on.

then asked to say what B2C store. Analogy, there is a store called the Beijing Oriental Plaza, the operators are all within the shopping center business services, retail and service enterprises, it does not instantly sell any products. And one of the businesses, such as BALLY other multinational brand stores, is the B2C business. Oriental Plaza this store revenue, mainly from market rents, and BALLY store revenue, mainly from the sale of goods out of the post, which is the merit of two different chain links. Self-employed individuals or small businesses to open an online store called C2C, the company opened the store should be called the In addition to the main business of which is outdoor the enterprise,

However, only the store platform service enough? Manufacturers or distribution companies the cost of joining one online store shop constantly cost near to an entity, merely to sacrifice chapter of their own neutral mark image, and personal free-market championship into the environment. The Internet is no physical commerce zone, anyone corporation tin have its own unlimited globe. Therefore, afterward the extra presumable position is that companies set up their own e-commerce system, and create their own main intending complete closure of e-commerce business processes, establish their own neutral service descriptions, and then in Taobao, tap, EBAY or additional place as much as likely by prologue fashionable branches, necklace stores or appointed agency.

companies need e-commerce services, distant more than that. They need: solutions consulting and needs thinking, including strategic consulting; technology system construction; full operational assist and system conservation, including upkeep of network systems, software and the customary maintenance of the sheet, the implementation of operational programs and technical patronize as sale tactics. The most major entity is, often also need to e-commerce business processes can take on entire or part of the operation of services outsourcing operations, by least operational consultant. PPG that integrate outsourcing, upstream contractors and retailers know thatthe integration of outsourcing, contracting out only part differ. Pierce this floor of periodical, and we understand the need to residence the upstream and downstream industry chain, rather than one shredded orders.

direct sales in 2008, the spring of this business, e-commerce can flourish in the business who really began. I was in charge of this business is called: e-commerce services.

attached: Background and Reference

on electronic commerce services. November 2004, I have said, our reason is the In the National Development and Reform Commission unlocked in June 2007, Planning a absolute of only 7,000 words, many times referred to a specific vocabulary: e-commerce services.

on the mobile business case. We are moving in cooperation with Hubei Mobile Mall, already has three years of successful operation, not only responsible for the system multi-phase development, support maintenance, has been fully outsourced its business processes. The mall began the integral system, now rich in business, according to their official introduction, has become the first domestic case of a mature mobile store, mobile applications by the media as one of the top ten milestones.

Relying on this platform, we tried a lot of ground with the network of integrated marketing activities, the efficacy is obvious. At the same time, help local companies to sell some of the traditional first step in e-commerce. Carrefour, SOGO Department Store, Mengniu breast, Aokang shoes, Hangzhou Paradise Umbrella ...... these activities and services, we have further to 13 cities in Hubei Province every year, plans to cover every county.

a mobile business last year, an important appointment, this model is named We trust that model on the three outstanding innovation. First, by outsourcing the construction and operating mode. E dynamic business network in 6688 needs analysis and planning,tods gommino, commitment to systems integration and application evolution, maintenance, and entrusted the work of the annual operation of e-commerce platform; 6688 the company sent a vocational operations team to the Principal the scene and set up a special investment sector, the business co-operation department, purchaser service, technical support, are responsible for related work. This prototype to aggrandize the worker and e-commerce professional services to their relative conveniences, scale up the petition of the improvement, to ensure perennial correction of the system. The second is open to the enterprise. Platform provides enterprises with thousands of to encounter the low high educate at all levels of users, effectively bonding the SMEs. The third is to be localized, diversified services, bonding a colossal number of consumers and businesses. e dynamic business network along every business cooperation, the metropolis, shire, including retail, providing, entertainment, education, health, life service and other industries. These, for the more mobile business development of new business and laid a valuable user bottom.

Currently there are more carriers and enterprises are working with us to promote the application of this model. Can now be disclosed, including: the world's largest independent record company, Bank of Beijing, and so on.

on e-commerce trend of decentralization, watch Some evaluating considering about the PPG, discern Some other backdrop and considering about the B2C, radiated

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