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The extra free the extra gainful - Marketing Innovation in Network Economy (a) In this article from the China Internet Association, the sea billion enterprise to undertake the eleventh Viagra Blue Ocean museum. Zhao Yi at the log, Du super modified and edited, deleted the contents of the txt,Lacoste Arin Patent Trainers, the caption at finishing the increase. Speaker: Wang Jianguo 1P builder of the methodology Professor Wang Jianguo, under the tutelage of Steven Cheung, Wong Yau, Xiaokai mains such as economics, annual in marketing, management, treatment research in the field of economics, the present Beijing University of New Market Economy and Management Research Center, Peking University International MBA and Case Teaching Research Center, Peking University, agent manager of China Studies and chairman of Hong Kong at China Resources Corporation and the China New Technology Venture Capital Company has amassed a great many management executives and marketing experience, is a position of China in the meantime with the dialysis entrepreneurs with multinational vision-based scholars. Moderator: Association of industry self-regulation of Internet Society of China, Deputy Secretary-General Li Zenghai Committee Chair: Du super-1P methodology namely the regional Blue Ocean Strategy? Du Chao (sea billion Wei, President of Beijing Information Technology): China regional Internet companies constantly face the problem namely that everyone is free, merely free later a free folk died, it was extra free apt live more good. Some folk joked that China's Internet is full of several people, was the philanthropist, free after never return, was a cheat, that then have the opportunity to acquire money as free, but they did not. More than a year antecedent, there was a quite fortunate to hear the I calculate the blue sea tactics was the implementation of China's companies ambition bring some current breakthrough, it allows us to look how to destroy via the middle of the intense industry tournament that limits tournament to ascertain some new evolution. Therefore, the patronize of Internet Society of China aboard the launch of our Blue Ocean salon. Not long ago, I was a contingency to look the 1p below the theory, I consider he is differ than the blue ocean tactics, he is more localized than the Blue Ocean Strategy Blue Ocean Chinese. Moderator: Professor Wang in with our final interchange, he tell us, in the 1p theory of this writing begins with reference to google the two Internet companies and Baidu's affair prototype,Lacoste Trainers 2011, though this book Although he is a business guide aboard the theory, merely I think more from the prologue of his book refers to the Internet for business, emulating the chief taught us a very good lecture. (The emulating is Professor Wang Jianguo speaking array) Introduction: Theoretical Innovation in China marketing industry needs to create a patent theory is not the 1st Westerners fair do not engage with the general views of Du. He said that my book is the local blue ocean, in truth, mention that is not precise. Why? We forever favor to talk about the Harvard of China, Peking University, said not long ago there was Japan's so and so who I am, I do not admit with this view, the reason is very easy, while God made man-made are the same, we are our China is the earth, of course, the world can go to China. In fact, We have a general mind is that only the Western earth, the theory of global people can build, this is bad. In accordance with the provisions of statistics we have 1.3 billion people, 1.3 billion people are engaged in theory at Peking University and Tsinghua University, one is by profession, a good school, so people would command a number of innovative theory to Peking University, Tsinghua University. Why are additional schools that translated materials are translated others, they have not? We too have Peking University, Tsinghua it, Peking University, Tsinghua University is also about the lessons you think we are always translated materials, the lack of things to innovate. So the innovation in China, which is the obligation of Beijing University. I was the management of Peking University's Guanghua School of Management scholars, then I should be to establish, it is duty-bound. Is the production of more than 1.3 billion people, But this author is Korean, South Korea was how many people ah? So we now have one asymmetry of preoccupied, all with a mind to see the success of others, with the idea of ​​a home to see their own discrimination. China marketing theory there is no innovation, management, economics is not innovation, is the phenomenon of holding people to presumption. That is because there is no self-confidence. Do not know they have aptitude, they have refused to recognize their own competence. I, case in point, peruse a few years ago, strain, which with China's Things made in China at a time we have doubts, right? It is said that we lost this positiveness. China's absence of theoretical innovation and marketing industry is the lack of symmetry of the reasons is the lack of symmetry of meditative and then thinking of a so-called symmetry of thinking what is it? Americans are coming, long a blond, speak English, we'll go to college to do his English professor, we are the streets of China's black cilia and dingy eyes, and speaks fluent Chinese, do we have to take him, please When the Chinese work to campus professor? Americans who can talk English, but can use English to write a book can have a few people? We always trust that China can speak English to be skillful to be one English professor. A few years ago in Hong Kong over to that he was very rich, diplomatic to the scientist to think that he is, this is the lack of a symmetry of thinking. My English is better than 99% of Americans! You might mention, so how do you beef? I too detect this expression fairly modest it. 100 people in China, there is no 1 human can write an article in Chinese published in China's best newspaper, is there? No material how well you do not have a Chinese, the United States is the same, no matter how good 100 people in American English can not have an person write someone in English, published in the magazine the best it is impossible. There are a thousand people on the good, I was ten thousand people in one. Because we can important in English in the United States published in the periodical object, and often published. How ordinary Americans can do to it? I instruct in a foreign nation so long, to see their students with our campus students are the same. Written in English often want to modify, whether we are here, students are often criminal of grammatical faults, you say they are not the same mistakes in linguistics, is not the same? So their English as good as my 9 thousand nine hundred ninety-nine ten thousandths is not elated, I do not annotate what you thought I was haughty. We are not undue modesty,Lacoste Swerve Trainers, modesty is a virtue, but not over-confident modesty. Foreigners also confident, what is his over-confidence does not work, modesty, self-confidence to have degrees. Du ambition to recognize the total is really me, but I do not adopt this recognition, so some people say that Japan's so and so who I am, I do not accede with this statement, I am me, why say it to Japan Wang Jianguo, so that there is no self-confidence. 1P theory is a general rule, not fair for the Chinese mall applicable. Can be accustomed in China, foreign countries can be used, it is a logic. In this theory which described 1p phenomenon that I extracted from the ecology of the phenomenon, in fact, I'm not talking to every of you will be such a baby, I was speaking fact to the life sciences out the child is not my students. We were there to do, have long been the train, but no one has extracted his general rule,Lacoste Running Trainers, engage in theory is extracted from this general rule, you await for Apple, waiting for the peaches, pears waiting, we is presented to fruit, because fruit and the asset we can go to find other fruit, which is engaged in theory. Some people say why did not you use your free to promulgate 1p theory this book? Of lesson it can, and this book can naturally be free to do, such as the digit of good business on my book as a case, this circumstance is entirely in line with this book, and then by their sponsorship of this book for free, this can be done. But we did not do that, because I do not have this amuse, because my purpose to write, how to say who I no longer have control of. Is on: 1P theory beyond the Blue Ocean strategy and why the Long Tail The Long Tail of the economically ignorant , there are always incapable to encounter the needs of customers, that is, he does not love to purchase, do not love What is the cause to buy it? Too priceless. As long as the cost of a production, there will be demand for some people fail to realize the needs of these fail to accomplish, we call it the long tail demand. demand the end of the definition, never know what is the long tail. Throughout the book are listed, you still do not know what is called the tail. He cited a typical example is the google, he explained google, that we equitable want to go to google to quest what message, virtually anyone can go, why? There is no prerequisite that the long tail, because everyone's needs can be met, why is it so? One aisle, one logistics, cache space great ample for him, at all times you storage space is large ample, smooth enough channels, then we can attain this long tail of demand. He in fact this argument wrong. Now I can give a meaning of long tail demand, strictly speaking, the long tail demand leads to amount, and each time while consumers to buy goods, there is a goodwill to price,Lacoste Casual Trainers, how much money is compliant, but the market there is a real commodity prices, such that the tangible price is 1 USD cup of tea, I do have money, I thirst, I was willing to pay 10 yuan, if the market is a greenback, I would surely buy because the price of more than 9 dollars to his will, which is the purchaser extra. But some people the first of his tiny money, limited purchasing power,Lacoste Swerve Keyline Trainers, the second he may simply not thirsty, he was only 5 cents, 1 dollar on the market to sell, he would not buy. Therefore, whichever price underneath the actual market price will demand generated, needs to become a long tail, it can not be achieved. Needs to fulfill the long tail is only price. To lower the price for every portion, there is no absence to achieve to achieve part of the long tail. If you drip the price go down, demand will be achieved in this part of the long tail. Under what circumstances did not demand the long tail? Only while the price is equal to naught. When prices are equal to zero when the long tail, there is no demand, the demand for always can achieve. google is such a product, because on google do not want money, so those who want to go to google to search for people, the needs of all can be achieved. Only when the price is equal to zero, the needs and requirements are the same conception, there is a demand for purchasing power needs. As long as google's search service does not dictate consumers to search a lifetime to do, so this is a long tail of search service needs to come true. But the full comprehension of the problem has appeared, of way, we do not want money, when all of the customers come, so he is to maximize the amount of customers. The problem is the traditional marketing theory, the cause is because we have a long tail business is no access to demand unlimited price, the price is lower than the long-term average cost, he does not lose money on it? So he determine his price is higher than the average price him his only gainful. Once you have higher than average cost of products, there have to be consumers want and can not be your customers because your price is too valuable. Now we see how thoroughly to achieve the long tail demand, the price is equal to zero only when all requirements have transform a reality long tail demand. When the price is equal to zero, where the profit? Profits would be a negative number. This loss of the Well, all the losses into the cost should be. How lucrative this period? How do I say from the usual traditional concept of negate profits, how to make it greater than zero, even bigger than the other, then the price is equal to zero when not only profit, and my profit is greater than someone else's profit. Google created this marvel. His search service price is equal to zero, he won the maximum profitable. Go melodrama with the same two students to do google, he is now near to the market amount of one hundred billion U.S. dollars two hundred billion, equivalent to the market value of ICBC. What is Google a big funds? Is a network. Google and Baidu nature of the business prototype for a long period that people do not know how google is production money, did not see him advertising, so I google profit prototype is the highest found by far out of the profit model. His price is zero, but how can he make money? Simply put, is to sell the customer, and he spent the equivalent of a mart, all the flowers the bees can go, you go to pick my flowers for free, something you do not want you to linger, to become our honey, and he selling honey, honey who wants it? All companies want these people to put its own search web search out a hope make a wish to undergo, there to search, here wanted to put its own search. google says you can, who want customers to your first search, get money. He received on this money. Baidu to learn from him, Baidu's market value of more than Sohu and Sina and grand. Baidu and google the model is exactly the same. This model using traditional marketing and traditional business models can not annotate the quondam, no such pattern. We used to just say to work hard in mandate to make business, to be tortured, and then by family but also collection of several generations, like Li Ka-shing, as put forward a few hundred million, it was incredible. Now people do not profit by this thing, and Jerry Yang can not go out, 躲在房间里 surface, two people several lifetimes than people are more money, which is now the business model. Can not go out, do not go out all the incipient scholar knows that the world, but now is not to go out to National Cheng Kung University savant merchant. Now see by your intend is not able to plan out the business model. Now I want to inquire a answer, google profit model that is based on what variety of foundation, why 4p theory can not explain the elapse this phenomenon? Because in the past among economics and marketing have an immutable decree, this principle? The Long Tail of the explicit additionally?