13 years from the schedule, to 100% occupancy rate! Shenzhen Lemon Street has created a miracle in the retail business, and the driving force after miracle, it is the ascend of China's recent win-win marketing sector team! Although there is no time to draw a conclusion, however, the formation and development of the project, there are many areas worthwhile of thoughtful consideration, this blog will give planners the form of Notes, and look forward to sharing with your friends!
Tactical strategies,
GHD Precious Gift Set, cutting theme of mall marketing, creating youth!
huge conquer for the Lemon Street, 08 traditions located in Shenzhen whole fable
Zhou Chunke / text
2008 年 5 late May, Wenchuan is still the heart of the medium focus, the sound is still more than earthquakes ears nigh the country when the people. Win-win task of receiving the emergency agency, took over the Trade Development Co., Ltd. Shenzhen Jin Bailong The array issued for the entire team was shocked! Spencer Plaza, Shenzhen is one of Shenzhen's first commercial project, located in the East Gate shopping, the negative floor to the 5 planned for commercial intentions, but, deserving to the intricate relationship between ownership, idle for many years the East Gate in the high cost of land city center, actually nothing cares. Do not say that many employers have emigrated, that is, and bank negotiations, not a few gave up the brush does not work, in order to revitalize it easy!
Mall investors
in the end - Trade Development Co., Ltd. Shenzhen Jin Bailong what variety of organization is, why they challenged to touch,
as outsiders meditation that way, but also to deed as the experts do!
East Gate Plaza, West Tower, 1607, department store, namely Jinbai Long's bureau place, and we will approve the project,
side of the bubble tea, martial masterpieces, while about the project. Jinbai Long,
GHD Purple Butterfly 2011, chairman Zhou Shi Hao, Chaozhou people, long, Wutaisancu, very wealthy state. Year-old is said to be doing business, took the gold ingot, and the people of Taiwan, Fujian for watches, clever is a world famous Chaozhou people. It is said that the 3 shareholders to do business in the building next to the Shopping Center, originally proposed to find a storage in Spencer Plaza, and later saw the underground has so many free space there, suddenly find business opportunities. They spend between carding attribute rights, signed a rent accession, the site successfully won the establishing.
a shareholder said, along to Jin Bailong, department stores, Citic to talked about this venue, Rainbow also came talked, they do not negotiate. Did not discuss the causes not understood as, but their success in the East Gate shopping to get a project, they thought they got the item, that is, caught the keys to wealth treasure.
the same as the layman to think it's good that it broke the natural mode of thinking. Allows daring! Therefore, it allows people who began his commercial projects, initiation of intersection the rill by emotion the stones tin make money cerebral! So Jinbai Long's shareholders that control what research he did not research, we did not do, we feel that this place is very prosperous east door, Wang will be something to hire Putou, somebody to lease Putou we tin make money!
the same mode of thinking as an outsider, so Jinbai Long have a contingency. However,
GHD Straighteners, there is the layman's thinking impair to them. The project led to the gainful lose large fighters for two months,
GHD Red Butterfly 2011!
ahead we took over, they have investment more than two months,
GHD Benefit Straighteners! Investment by a self-proclaimed Don's position was vice president, apparently forties, responsible for investment and management. Started in March, ten days of the time, recruited more than 30 businesses, the number can be, but the quality was not. Many firms had no previous business. At the same time the costs of shopping is also very ponderous, are good shops to work out. Jin Bailong shopping mall is called, is said to be discerned to spend money on the main, the main of the said Wang should want to do this shopping, you have to use this name, not to make a different name.
mall Tang Deputy General Manager to Jinbai Long position is Marketing concept is the Philosophy is The concept of competition is the According to Don himself said he worked for many years in the army! From his position to the mall and these ideas, we truly can see some The eight-pole could not buffet the shopping malls and the slogan, the idea was made a huge huge red publishing, posting the most outstanding place in the mall. Although many people look outside that territory, but the boss trusted him entirely to him to do, he want to do on how to do. He is an expert at this time. In appending to printing, he has secondhand advertising to subserve a unattached model is made for the East Gate sweep the avenues of small businesses.
foreman confidence owned trust, but the affair is for profit, the foreman did not confidence him apt acquire agreeable results. Half a month afterward, China Merchants go has encountered unprecedented disaster! To enrol does have, although, a more than 20 days there was not transaction. Do not push out of a mart, the original commitment apt open July 1 prestige? Don is still not dry in no hurry, as with arrangements for themselves and their staff Saturday and Sunday daytime weekend.
Chaozhou
peruse many earlier. However, they took the business, they are particularly good at seizing opportunities, they also particularly good at seeing flaws. Total leather Hong Hong Tang, why not rent out Putou! Asked him to not notify, he said that advertising does not work, might as well purchase a few couples of shoes and more to the staff! The face of difficulties, they Laotang is working, he can not in a little while, but they are the boss, hurl down their money, and this continues, the investment does not make sense to fight, their hearts whispered. Is the idea of a problem, is to promote the model in answer, and promotion problems, alternatively have a problem? Their analysis does not bring ... to an end, but they felt a problem.
;
Threatened command! Win-win situation is a transient relief of dry live!
After a win-win position for days
research and analysis, the project is located in the East Gate, and Old Street underground station interlocking C exports, Rainbow Department Store will be sleepy for many years stationed in International Trade stores. With this project to see along Shennan, a unique geographical advantage.
east gate is trendy, popular merchandise delivery heart and the birthplace of the East Gate of the direct shock of business trends in the forms of Shenzhen and the nation. East Gate of the business world to those who have someone to to mention! Then, the homogenization of the East Gate of the forms of very serious, brand clutter, the absence of accurate positioning of thematic mall, no shopping is young.
too guide to the prosperity of the East Gate mercantile lofty price of land, many businesses would favor to entered the East Gate, but the pressure coerced the rent, the face of business prohibitive. If the degree of latent by this period Jinbai Long GENOTYPES, has provided heavily to establish a youth theme mall, both juvenile and trendy consumers slit out the audience, to fill breaches in the industry and developed a reasonable stationed way of wrecking the rental amount of gold the myth of the lot depress the oppression on the operators. So, not only optimizes the East Gate formats, enhancing the brand picture of the East Gate, when conference a lot of businesses to seize the East Gate, and establish the picture of appetite.
via newspapers, newspaper, bus shelters, outside three-dimensional message, the youth theme of the Shopping Center Mall in Shenzhen is almost to stimulate the displacement of information out, not scared of no an pillaged Putou!
So, win-win actuator, the outstanding curator Zhou Chunke human in command of anyone project adviser, a week afterward the agency came up with win-win marketing, integrated marketing system, investment and marketing mainly for fashion, vitality and dynamism of the Lemon household, the mall is positioned as youthful theme of the premier store in Shenzhen. Is called The development of a
in the use of newspaper ads, but also the development of a And judged to use
the same time, make full use of win-win
anything is in location, is money! Marketing folk are advisable,
GHD IV Straighteners, the eastern air is the money he owed, Jin Bailong verbal 200 million advertising budget, along the win-win sole agent arrangements.
City Mall new concept theme
- Lemon Street. The Mall by the Trade Development Co., Ltd. Shenzhen Jin Bailong invested heavily in the construction. According to the Shenzhen Jinbai Long Trade Development Co., Ltd. Zhou Shi Hao introduced Jinbai Long Lemon Street has a location, location, marketing, prospects of the four major advantages. Jinbai Long Lemon Street Mall is positioned for the current generation theme mall, cutting into the perfected marketing idea, vocational planners integrate planning, lock 13 to 23 annuals old trendy target consumer groups to Hong Kong, Macao, Shenzhen and Japan and South Korea the latest trends boutique, shape, handbags, shoes, entertainment, catering for the cardinal commodities. Jinbai Long Lemon Street Mall is located in Spencer Plaza, Shennan Road East, even the people of the South on the bridge, then under the subway station C Street exit, bring an end to ... the East Gate and the shopping district're putting 2 people in the South, sitting on 800 million consumer groups . Lemon Street, has successfully arranged by the female in the globe, babies of the globe responsible for the management team, experienced, steady development of mall security.
Curator notes Tactical strategies, establishing ma
Linear Mode
