What is corporate image

accidentally if you know the corporate image, so to you to ask those parasitic in the large enterprise market sectors, senior bureaucrats, or ask an experienced advertising creative head is full of people, in most cases, you the answer is a lot of piled up with the nonsense rhetoric, listening to your corporate image or do not know much what is? Include? What is the role? How to Establish a corporate image and so on. Bureaucracy that every one never use the specific words,Monogram Multicolore Handbags, such as: corporate image is the life; always use the abbreviation you do not understand, such as: corporate image is the VI, BI, MI; always use the corporate image has been successfully established perfunctory, such as: Nike, as they have a good corporate image. So then you ask him how to build corporate image, they will tell you how to how to waste money, because only a waste of money is the people who work and ability. In fact, corporate image is very simple and does not need to rely on far-fetched interpretation of the sentence, it's just a business training both internal and external training, with the metaphor of a person is dressed and temperament. Corporate image is mainly reflected in four business areas, that is: the boss's image,Prada Sunglasses, the image of the staff, the Office of the image, the image of propaganda. Corporate image is not out of specification by administrative provisions, which require more long-term training, the formation of a business-specific practices.

1. the boss's image, the manual is the corporate brand

looks like if you are the owner of a successful enterprise, and if you look like a outstanding for operators, not complain Why do not your men excel, do not complain Why do not your business outstanding, do not complain about why the customer does not trust your product, your services. Because your image will tell others, my business is not the pursuit of excellence, do not pay attention to the details of my business, my business does not taste, like myself, I am a slovenly person. In the corporate image, the boss's image is the most important part, because he is the owner of this business, just like the head of the family, representing the image of the whole family, all family members, or internal model. Many of the world big business, his firm size is not large, these companies show they will not give the administrative office building, no enterprise VI, no advertising, have flocked to their business because their business image is their boss himself, he represents the ability of a credit, character, and so customers need to know. Mrs Yau will be business people, is relying on a person's image to conquer the world. Look, the world's most successful financial companies Buffett called the world's most passionate of money called Soros, the world's best-looking movie called Spielberg, the world's most attractive mobile phone called the Jobs, the world's greatest software company called Bill Gates, the world's best companies named Jack. Wei carbonate in the world of these great names, even more than his legendary command of the enterprise. In my client there, Zhang Weiping is such a legend, he led the New Picture Film Company, including chefs, including only 9 people, but they invest the film Father and Mother, All to be made, he outspoken character, violent disposition, innocent laughter made him legendary enterprise, and the pursuit of the news media. When I was a fledgling child, when my first job fair job, I was shocked over the truth, when I went to GE's booth, they broadcast the speakers is this: Hello, welcome to GE, we are one of the largest companies in the world, our founder was Thomas. Edison! Work should start to build your own image. Can we Chinese have a special feature, that is, those who said the image and quality of the mind immediately thought of the others, and Seoul will not link to their own, subconsciously always think: ; I have no problem with the quality. If not, please do not be too confident, because this knowledge will not be without a teacher. Your image is like the weather every day, although no one will bring, but we all see. Your customers will see from your image quality and integrity, your staff will you see from your image of hope and direction, your suppliers will see the image from your strength and credibility. Shopping malls in the survival of the fittest, the most important principle is that you seem to be a man of success, even when you start, you should know who to become, and then try to play him. To know the world's great people, great idol of his own actor. So, your image include? Of course, is your first appearance, this is also the most easy to do, let us first start from the morning: every morning you are at least 40 minutes to leave their grooming time to dress up, do not think this is a waste of time, which for your career is essential. You should cultivate the habit of taking a bath the morning, especially to carefully wash your hair, face and hands, so that when you walk into the office, you can show to others is the face glow, just as constantly to others said: ties, suits,Gucci Handbags, shoes should be supporting the release with a link, so you will save a lot of time. You should learn some suit with shirt and tie knowledge, which is very easy to find in googel above. If you're not good mix between clothing, then I suggest you buy them, try to be complete, and this is tantamount to designers to help you to worry about Dali before. In a season you should have at least 5 different sets of clothing inside and outside (five different color or style of shirt and, five ties, five sets of fitted suits, five pairs of shoes), so at least you every day within a week have been changed, but I think it should only request your subordinates. Dressed later, standing in front of the mirror is necessary to look at their own must be your hair, beard, neatly trimmed nails and nose hair, you also need to know some of the perfume of knowledge, because although you do not know, but your body will secrete some people feel uncomfortable smell. Do not underestimate these, if you have had in the morning of the Tokyo subway ride experience, then you will certainly feel that the professionalism of national respect, it is not difficult to imagine why there would be the birth of so many world famous, and strict management enterprises. In fact, a look that is so simple and elegant appearance, or if you are humble enough for their demanding, you should go to a stylist to help planning your system about it, so not only can save you a lot of time, but also to you get a better image. If you do not know whether their own image problem, then we can do an interesting experiment, to show your ID card, and then stood in front of a mirror, if you mirror the image, and your ID above Photos look the same, then it means you have bad image to the intolerable level, you must act now. You can only spend a week's time, can make the appearance above the earth-shaking change, but your inner cultivation really need some time to training, including the conversation you speak, your speech and your witty walking access to be sitting or lying matter of temperament. Now, some leaders of the course has already begun such a program, I suggest you should lend a hand to accept the training, you know, Bill Clinton was cool wit the image is specifically trained in the Western campaign, the four most indispensable in One member of the image of the designer. In order to spur their progress, you should look for a cause above the idol, and then collect the person in a magazine photo above, in a television interview above, the most important was his speech. He then analyzes the image of his temperament, his imitation of him. First of all your images in your social circle and outstanding, allow themselves to be the symbol and logo of your business, and then expand the circle, until came before the public.

2. Staff image is the corporate culture Messenger

Jack Welch, the same stringent requirements as a gardener He said: ? Not be able to display highly professional image to customers equivalent to declaring: , you can pay low prices. three dollars to eat a restaurant table with a thirty thousand dollar restaurant, the difference between them is the first image, the location of the image, the image of their stores, waiters have a huge image difference, the difference in the final price and profit performance of the above. the image of our team is the most valuable intangible assets, and the image of our team managers through the company, staff, sales, customer service, and so directly reflected. Company than in the company's network, businesses are more persuasive slogans. successful salesman, almost without exception, excellent interpersonal communication at home. for guests visiting the company, our eyes, say hello, work status can be Judgement of the guests. If, after eight o'clock in the evening you went into business in Tokyo near streams in the office, casually walked into a lighted office, you will be surprised to find that the state is like the morning where the work At eight o'clock the same rigorous, still neatly dressed employees to work overtime, still sitting upright, the office clean and orderly, as if all this is telling you: created the world's second largest economy of the century myth. In our business, there are specially designed for the enterprise office renovation work, our design team, often after the completion of a design project, will stay in time for the party before, and quickly asked the photographer to take pictures work, because experience tells us, as long as one party and put into use, space to work with people every day, and then a beautiful office will soon become a mess. We are today a lot of the subconscious, are derived from 60 years of public sector to develop the unique habit of public economy,Hermes Birkin Bag 30CM, firms in the boss (leader) is appointed by a superior position, so we focus only on the leadership of the aesthetic habits, such as in previous years are popular with Chinese officials as large black-rimmed glasses. There is an interesting phenomenon is that when people dress casually in the day, every day is an old way, they are used to the confused mess on the desk, to indicate how busy work to demonstrate to others that the state of tired of how hard he was, every holiday'd dressed, do you not know that the opposite of civilization and modern workplace. that our employees need to dress well understand why, we must teach them to smile, but also To teach you to speak elegant and agreeable manners. If you can not see the true state employees, may wish to sit at work when the subway, go hand in hand from the office who overheard what came out of the dialogue between people, there are always some people complaints will be issued irresponsible, abusive and negative emotions. must be confident that your company employees in the same way, but these complaints do not reach your ears, this is how dangerous things, like a business in The influenza pandemic virus, once spread, you can not pick up. the virus makers are often such people: they are good words in front of you talk, it is faced with another set of employees, must be found to complain about those days of ######

employees need a healthy and positive attitude towards life, the collective need for close cooperation in an atmosphere of unity, all business leaders need to lead by example and create such an atmosphere, if this collective work to develop such a habit, Even if the formation of the corporate culture.

So how does the establishment of such a team atmosphere, which requires a start bit by bit from the start, to know you are their role model and parents, your behavior is essential:

1. Every morning, when the company went to warm, so that people believe this is a day of hope.

2. to meet you must be smiling to say hello. A sincere smile and greeting is better than all the small favors.

3. accept the report, be sure to smile at each other's eyes.

4. meeting the Church's important we listen to, and only learn to listen to others, to let the meeting become efficient.

5. Lunch time is best not to talk about work, we should cultivate the habit of talking about life, family greetings.

6. as we opened the expression of lectures and training courses.

7. for everyone to create professional dress code and workplace etiquette courses.

8. off the performance of those who only like the guy is not practical work.

9. as much as possible for people to create social opportunities to encourage people to show style in front of strangers, to help employees plan their own future.

10. companies are subject to change every year, no matter what, the company unable to retain talent in stone.

11. promote the image of a strict those employees, let everyone see the example.

12. unless special needs, do not produce the uniform dress that will make you look dead.

13. Do not mean to praise you to the staff self-confidence is a brilliant image of the magic glow.

spoil the staff will not only seriously damaged the image of the company's image, but also delayed their future employees. How many good people in a stagnant position is that they no longer work, or lack of intelligence? No, the image of their people said: space. Image has a direct impact on personal income, attractive image in the United States attorney's income is higher than 14% of other colleagues.

3. Office of the billboard is the corporate culture

2001 I was a business trip to San Francisco, Silicon Valley was received, natural to pay homage to the legend about Apple. Noon friend to the restaurant in Apple invited me to dinner, eat steak, eat while he said that Apple's best steak is the Silicon Valley.

I asked:

They said:

I began to lament a corporate restaurant actually had such a good reputation, next to a few friends disdain and said: Help yourself.









night, I was received by an Internet company called google, where the restaurant turned to a rich beyond imagination, even more than the standard five-star hotel buffet. Not only that, the company stocked with food and drink everywhere, and small snacks, most of this home-made food restaurant company, such as vacuum-packed in small bags filled with three celery and a little peanut butter, very tasty. Moreover, in this company everywhere, beyond imagination, like a fairy tale or not the teacher's school, the staff seems not fixed seat, dining table, sofa, bench, floor work everywhere, not only so that the company also a yoga room, gym, tennis, beach volleyball stadium, etc., and even a massage room, hire a professional massage experience in the day, I have revolutionized the company's original model in mind, I very much doubt this was How long the company can operate? But after a few years, google has become the world's most prominent corporations, their unique corporate culture into a lot of Business and Management textbooks.

in the modern commercial society, at least one third of our lives every day in the office through, the people sitting at that desk time, more than even more time in bed. To know that this life is not human nature, do not look where people sat obediently, but they already feel tired and bored. Row upon row of those in the business district of the city office, a seat like a luxurious prison, those miserly owners, interior designers aim is to recruit, inch by inch with a tape measure to calculate the area of ​​public spaces, the people are kept in 1.4 m square of the grid, so the office is also preoccupied with becoming a dirty cage Yeah. In fact, the office is not only where we work, but also show us the company's image, showing corporate culture, pride of place to arouse people, many of our customers is to look for in your office for your business confidence, a brief staff on very often rely on the image of the office environment in order to radiate out. In general, the design of the office is divided into image areas, work areas and living areas. However, in order to establish an effective brand image, in the design of your office, be sure to locate clearly the main function of your office, invariably there is no need to do according to a standard mode. For example, some investment companies do not need too many employees, their spacious office decorated like a museum, they have the strength to show; those companies selling strategies, business areas lies in the presentation room, so they will money there, using the most advanced technological means to show off their ideas sold to customers, and customers do not care about these ideas in the end is in the toilet or the birth of the table; and online game company who is wealthy to attract investment home, their real customers,

so you must know that the function and role of space, the image of an office space, including its lobby area,Burberry Outlet, reception room, conference room and the boss's office, which is part of a client to do, so you have to Guests want to know what where the most confidence. Staff work area is the place for you to produce wealth, so they feel important, comfortable and happy is a prerequisite for high efficiency, or even if you spent a lot of price, people still do not appreciate. Living area is a place to establish corporate culture, including: changing rooms, cafes, restaurants, entertainment room, fitness room, library, lounge, enterprises need according to their capacity-building, do not underestimate the space, you may have to the gym is always empty, but as long as people will feel very happy. Advanced Comfort is not necessarily luxury office space, not necessarily the plate with artificial wrapped up the walls and pillars called decoration, office cubicle home is not necessarily a style. Space is provided people in the workplace, people feel comfortable is the most important. Therefore, the clean space is a prerequisite for any quality, a longer high-end office space, if you do not even think people would look neat. When I visit clients, I often went into expensive office rents, some luxurious office, but you know this is a drill,Nike Air Force, a company does not taste bad: there is no staff to greet guests, full of stains on the carpet (if you carpet replaced once a year without funding, it is recommended you do not use this material in office), staff mess on the table (just like their hair), in a reception room on the coffee table still left dirty cups wave of guests, meeting room is often temporary warehouse, especially toilets, toilets that stink to high heaven, and that the company is simply proportional to the taste. To know a taste of the company, may not have the luxury five-star hotel decoration, five-star hotels must be clean, because the office of the decorative design companies can employ to complete, but the quality of maintenance of the office is the day to day work.

4. CI is not the Messiah

the market today, the work done did not make people know that MI (Mind Identity corporate philosophy specification), BI (Behavior Identity corporate codes of conduct), VI (Visual Identity corporate visual specifications), also know these three files together called CIS (Corporate Identity System, Corporate Identity System), however, know what use it, how many poor owner was from a marketing manager for the establishment of a do 忽悠 CI, seems like the company's standard preparation , wait for everything from signs to the toilet paper, printed a thick one, beautifully bound in hard plastic shelves, everyone some visual impact to lock into the metal cabinet, calling them Do you not know, is a business has an even simply identical. Then, as long as the manager of another market, they would say: Yes

our colleagues, often self-deceiving to do some things, such as part VI of the mark, there must be a few pages of the design grid on the gray above, it seems to be the VI standard, not the gray network grid, VI looks less professional a like. But never one to ask, that the gray mat in the back of the grid design what for? That was 50 years ago, painting signs on the wall, in order to analyze the ratio of the original invention of ways, may I ask which ad today also need to hand paint it?

please search the Internet about it, look at the flooding in the network above the CI template, and then open your cupboard, your business secrets that you control what is not exactly the same, if such a

Moreover, the business is, CI is not the Messiah, nor is it a business license. Coca-Cola and McDonald's is the first to complete the CIS to China, so most of the domestic model of the CIS are to the development of the past, but we created 20 years countless Chinese fast food, has no one in the image, service, management close to McDonald's, we can see VIS is the key to uphold and implement, as to keep the office clean and tidy environment, this is day to day real skills.

In fact, most companies do not need to complete the dogma of the CIS, in particular, is currently in rapid expansion of Chinese companies, their market environment, firm size, the main business, and so often changed dramatically, too dogmatic image of habitual corporate image building will bring a pair of invisible handcuffs. Moreover, we now live in an era, the era of the concept of subversion, the public will be 5 years subversive aesthetic one, in the image construction, the aesthetic restrictions are too strict, allow companies to pay a heavy price. In today's corporate image, the signs have become a daily change of toys, such as google and Baidu's logo, change is often followed by holidays, by changing signs to spread their corporate image, and has been widely recognized by the public. Be aware that 50 years ago, certainly does not work, unless you do not want done in the marketing department.

So what kind of companies need to complete the CIS are very strict it?

1. across the enterprise to the field of business

2. chain business

3. rapid consumer products manufacturer

4. food and drug manufacturers

5. standardizing service provider

6. Clothing & Accessories Manufacturer

we can search the Internet on today's world top 500 enterprises VI manual, most of the contents of only 15 pages or so, we just some of the most basic norms of corporate image, because we believe that today is the changing market competition, often new, and pdf files and web documents have replaced the traditional printed VI manual. Many companies use strict CIS management success, many companies can standardize the CIS has failed to comply with success, IKEA has its own unique system and strict corporate image, no matter where in the world, regardless of their appearance or the internal details of the store, and promotional materials have maintained a consistent style. However, for the WALMART large supermarket chains Wal-Mart, in addition to signs outside the store they are not deliberately to keep the unity of the image, but you can do it without the corporate image, the image of four decades it has been ingrained in the minds of consumers, who can tell you that WALMART is the world's largest and most expensive supermarket. Therefore, the establishment of local corporate image is not on paper, should be in the consumer's heart. Find their own market place, find their own unique place, find their own channels of communication, to find the most appropriate means of expression, the re-start building your corporate image. So what is the most effective image building methods? Successfully established the world's corporate image of companies, only two modes is proven feasible. First: the long-term hire, a leading design company, as their corporate image service providers; Second: to establish their own high-end design team. Most of the world famous enterprises, such as Coca-Cola, Nike, Adidas, are perennial hired a design company, between companies and design firms to establish not only the employment relationship, and to maintain a deep friendship with each other quite familiar with co- close. Some companies, like Apple, Motorola, Lenovo has its own design department, Motorola's design company has a design capacity of 500 people, they can very well take up their corporate image building. In my client there, love the company is such a business, it established the beginning of the creation of their own design department, but for a long period of time, it is still well-known design companies to hire their services, through collaboration with these companies , and gradually matured his exercise design team. Today, the company's design team would love nearly a hundred people, has become China's garment industry is relatively excellent design team, through this way, love his own product design, brand design firm control in their hands.





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