in the 21st century, when we mention CI, it seems inappropriate, even if it is in a very prosperous period, did not give Chinese companies a few successful examples, but the more it's the end of Valley period, our vision should be _ is taking a little further.
stressed U.S. futurist John Naisbitt, the 21st century will return to Long century, China will become a world power. With the development of China's market economy, corporate image design must establish a modern, CI is the representative of modern design features.
CI term, (Corporate Identity) of a designer or entrepreneur in China is not new. It is prevalent in the nineties, the now stagnant, and in China's accession to WTO, Chinese enterprises to create international brand case, CI is a
brand is the fundamental task of CI, it will in Chinese enterprises to emerge and what kind of model to accomplish this task?
CI introduction of the eighties, the nineties to help domestic enterprises to take off, people think she is very mysterious, here, let us look at CI in the end is what?
that CI is a way the Japanese, the Chinese people that CI is a strategy, I said, CI first and foremost a business strategy. Pard Rand famous American professor of the theory that the three pillars of CI: individual enterprise image,
Burberry Bags Online, corporate image, corporate identity design to divide the CI system. They are representative of MI, BI, VI. For example: a country, MI as if the country's constitution to determine the nature of the country; BI is the country's laws, regulations, code of conduct of citizens, and VI is the national flag, national emblem. On a personal image, a person's temperament, personality is an individual image; behavior, training is an individual impression, hair dress is individual identification. Design for the operation, in addition to other professional performers, the overall image, play road is characterized by BI design, professional ethics and norms of public behavior is BI, and VI form package is communicated. Changing the appearance package today, people on the star image of the individual, the individual impression of more demanding ... ... IBM second-generation owner of that as an entrepreneur, to their own position is: to have excellent operating credo; to be able to format Article trustworthy; change at any time and also have the courage of these tenets. This is his MI, BI design. Similarly, enterprises need a business strategy: corporate nature of the functions of the MI, corporate codes of conduct is BI, its logo, advertising and other visual communication systems for the VI section. And we are now, always comes with the enterprise associated with CI, because companies need more business strategy. Enterprises to produce products, from raw materials to market, improve product quality alone is not enough. In today's society of excess goods that consumers value from the pursuit of material itself, the gradual transition to the emphasis on? Meteorite Tridacna gigas favorite picnic shed Buddhists Dong Mi men kitchen sink footsteps River ⒓ non-intestinal worm? Procellariiformes meal of the day ⒉ Wong Mei Qiao Mu Tang Fan Old Miaomuhedan?? Qianjiaoyonghe worry? Qiaosiqiaolou sink lazy hybrid ????? F Li Mu Di? Qiaoxihouyun Miao satisfied? Jie sink arrived? Guo? hanging? Di Zhizidonghe Idle> ostrich? ü?? Till the dawn of low cost Pyo Dong Jian Gou Mountain suck barbed comments raised sink Daochuo Li files? Lang? Yan hissing doorpost frog U supper bream River ⒁? ü? teach Jian Chong? ァ? I is to improve this information business strategy, so, CI or dissemination of culture, business strategy and a common product.
With the changing world economy, the economic center of gravity of the non-stop shift from Soviet hegemony to the rise of the Japanese economy, to the multi-polar world power, global economic integration process, CI swept through Europe, swept through Japan, China also registered the land ... ... the United States are the United States CI, Japan Japan, CI, China also has its own CI, CI design of each country has its own characteristics. At different times, CI in these countries have experienced a rise and decline in foreign enterprises has a different direction.
in Europe, is the birthplace of CI. The first is a German electrical company AEG, then 30 years, the British Government please Yidewaqiong Princeton, and other famous designers of the subway system, unified image of the design to enhance the public's impression.
But the real businesses into the CI to determine its importance, and undoubtedly the United States. 50-70 years, after the Second World War,
Tiffany Bracelets, European economic recovery urgently, the United States has ushered in an unprecedented favorable environment for economic development. American sociologists in the late 50's made International Business Machines Corporation, abbreviated IBM, has been considered in the early success into a model of CI. It inspired many U.S. companies start to import the advanced CI, such as the Mobile (Mobil) Oil, Westinghouse, etc., 1970, Coca-Cola Coca-Cola around the world innovative logo, the famous 3M, the major airlines, banks , chain stores, Chrysler and other famous car company ... ..., many enterprises have joined the ranks into CI. It should be noted that the United States at the time know that in the information society, in terms of the composition of wealth, knowledge will become increasingly large proportion of intangible assets. Nike, the world famous example, many manufacturers sell their own products, when running around, it did not own a manufacturing plant. Manufacturers are in the Nike company to license under the authority of the production of Nike is the brand of the intangibles dominate by virtue of the global athletic footwear market. When the Arthraxon? Inspector cool mynah value of spades sword? ⒑ Yun stir interpretation? chant which restore male fear of neon discharge baking Long Ying gluttonous? Austria significantly less collapse of thin barium take statins? site Gou Ying Yi Lan sew Ne baking? Eris Qiao Yi Chuan even dream track ? Kaogushaocai α throat poke weed kitchen panic encyclical by ё yo significantly less grazing?? Handichenwu Junaoshanbeng Tingbenshaoyun Dengqiaoliaotuan? fans Songbaliushi Hedaibeiting sink idle target banks ⒓ Spacious? alt? ⑵ pipit Susan Chan Hui Qiu paper bag to http ulterior worry? unruly Kang pry? difficult and dangerous? di pocket Juan I system. This tells us that, CI guide created by the integration of the symbolic image of the brand to ensure the goods information; to ensure that enterprises dominate in the macro to grasp the information output in the overall results.
the Meiji Restoration in Japan was introduced from Europe science and technology, take off up the defeated nations after World War II became the world's largest electrical appliances, car exporter. 50-70 years, CI prosperous period the United States, Japan, CI was started. Japan's TDK, Ito Wing Tong, MAZDA and other enterprises into CI, but they do give the identity of the enterprise standards, norms, so that in large high-rise buildings, small business cards, envelopes, are following a standard, to play unified visual effect. In fact, this is only the visual recognition system - VI design. At the same time, this comprehensive standardized operation has unexpectedly brought a management efficiency, low cost, high returns. MAZDA and Daiei department store which is still considered a success in Japan after landing a typical case. This is only the CI design experience of Japan in the first period of four periods, the real fun is yet to come? The CI introduced the concept of his own country, Japan has always been to learn enough to see and absorb the experience of success copying the Western known for.
time China, political movements continuously, without a stable center for economic development for the social environment. In the
about the eighties, the exact, the United States in the late 70 CI heat greatly abated. At that time the U.S. recession, the design company can not like Japanese design company a steady stream of manual labor, nor the demand for design in China is still in short supply in the state ... ... the United States and even popular with their own design, financing, sale of such design company. In theory, scholars Liailisi proposed, CI theory is This When Americans realize the strategic needs of sublimation and improve the CI, when the business community in Japan has not heard, into CI. CI Design in Japan and went through three periods: the range of services to improve the overall quality of business in order to More and more companies think about how to import CI to explore business management resources. such as . description: I like the hybrid rather than pure elements, like the distorted and not to proceed before, like the ambiguity that is not clear, inclusive and not exclusive like it. and, while paying attention to corporate philosophy, CI design methods in Japan is very strict on, tree seize every opportunity to import CI, tricks constantly changing, it is worth drawing of Chinese enterprises.
the eighties, the spring breeze blowing through reform and opening up of China's major north-south, the state leaders to taking economic construction as the center, as the basic material and spiritual points of the socialist market economy was established again. have been introduced in the political and economic policies result in any significant change in people's lives, from the Chinese people in the change in values can be seen. especially in the economic first developed coastal cities, economic zones, more and more people accept the In many families share a place. followed, CI design is also the Chinese people have a hazy understanding of the brain. out as an input to production issues to consider. In fact, China's advertising time, not many design companies, professional firms can manage CI no.
90 years, CI Despite the decline in the U.S., but it Other business strategy based on constantly expanding its fullness. VI focus on the U.S. part of CI spread of the design. not pay attention to cultivate ideas, develop business strategy, mentioned earlier the lack of marketing ideas. So,
Burberry Sunglasses, instead of Western developed countries had a CS that customer satisfaction strategies. 1986, the United States, a market research company to CS theory as a guide for the first time issued a customer satisfaction rating on the car. it as a consistent trend of the times demand management strategy to make up the CI over-emphasis on corporate lack of self-image, so that CI strategy out of the enterprise as the center, to the consumer as the center, continue to play its functional effects.
CI to be sublimated in the United States, Japan has encountered a problem. Japan CI-led emphasis on corporate culture, emphasizing the concept of CI identification (MI), behavior recognition CBI in two parts. all because they involve a wide range, the implementation is difficult, therefore, to being able to operate with MI and BI are not many In addition, many scholars had been seriously br> regardless of whether CI is a product of the bubble economy, anyway CI craze swept the Island of God earth. of the nineties, with the deepening of reform and opening up, further develop the socialist market economic system, the coastal economically developed areas led to the development of other , more and more people become rich, some of the living standards of large cities to medium-developed capitalist countries. as long as warm clothes, food to feed their families as long as the watch keeps good time as long as the refrigerator as long as refrigeration, the desire of the arrival of the culture.
CI Design in China that is emerging conditions. Chinese companies began to realize the value in addressing its own survival, but also the realization of social values, let the pursuit of the business value of information can better solve the survival value. China's economic construction, market-oriented, market-development as long as, without accountability is named can destroy a business overnight, the ups and downs. So, all filed on the company's attention on the packaging. nineties mainland China by Taiwan's most direct impact of CI design, design in Taiwan by the Japanese influence, but less than Japan as to keep up with world trends into the post-modern style. It operates in mainland China for the At that time the design of corporate logo can be seen. If the sun god, hemispheric electrical, single-fu senior shirt, Long Branch and so on. At this time China's CI is still in its infancy, and then a rapid economic development in the country spread. Many advertising agencies and design companies play the design of the flag CI, CI planning fees are low, some employees did not seen to do CI CI manual to claim the overall planning of the business. In this other person vertigo flooded chaos swollen head of the world, who pressed full of Japanese design company, design company in China in short supply there is a difference in a very long period of time is unparalleled.
stumbling block to the design community in Japan has been gradually excluded from the: to the male-led BC The designers are in the United States on the basis of the original increase of CI philosophy and economic planning, etc., will also feedback to the U.S. this theoretical system. In MI is obvious to all aspects of the behavior of Japan, such as Guilin, a smile every morning, the Japanese Church Staff convened the leadership of shouting slogans, and strengthen the spirit of enterprise. in BI, in order to stimulate the vitality of enterprises business development mechanisms, such as Honda, to mention proposed rationalization of the construction workers can be award-winning programs. and in the hospitality attitude, establishment of marketing services, etc. reward and punishment mechanism. In VI, the promotion of CI develop the assurance of Japan.
CI Design in China was virtually no examples of successful, can we say China is not suitable Abstract CI? Why nineties are talking about China from the CI, CI design at the time China has become the most fashionable thing, I heard the Guangzhou Light a China has just entered the enterprise market, many companies even the most basic 'business problem' has not yet been straightened out, too early to talk about CI. domestic representative experts also put forward this view. requirements of our enterprises to survive and development, need to be solved is not into CI, but the establishment of modern enterprise system, strengthen corporate culture, and to enhance overall quality of staff. From an economic point of view, China's rapid economic development momentum, but the basic national conditions, at present, and can not be keep pace with the Western developed capitalist, market economy yet to perfect. Some companies blindly pursue advertising package, that does not differ from the original capital of the ads will bring huge profits! counterfeit and pirated products popular, which is a healthy competition in the trap of commodity markets, CI is one of the design errors. from corporate managers, and designers do not communicate, according to individual will act led to the design out of the non-corporate image but have the personal image; said, CI to engage designers engaged in other places because we can not lag behind ... ... That engage in it! Management does not focus on marketing strategy, and business strategy is formulated by management. only in close cooperation with managers, CI is applied. In addition, some managers still in the product quality while ignoring the corporate image, that Corporate Planning Division for the new image, business strategy must be implemented by management. After all, the designer only trumpeter, is the command of business leaders. In addition, China's professional design company can really control the CI of the few. Most of the so-called ad or the design of the CI is not enough to understand,
Coach Wallets, but also the overall lack of knowledge of modern marketing. over the past decade, although there are a number of high-level designers, but our intelligence industry has not yet formed, CI design is also difficult to National Cheng Kung University climate. because the design market was mixed, malignant competition, lower prices, it is difficult to ensure quality of design. Some even think that a CI, but only to a manual, do not spend much money! everyone knows CI rally in the production of manuals how many designers investigation, analysis, conception and production efforts,
Louis Vuitton Outlet Online, Japan CI design companies to do a manual to spend three years! a sign to do a thousand times, the Chinese design company can do that? such serious, practical work of the spirit is worthy of our study design company in China. and the Japanese CI Design , the Chinese also lacks some of the material, technical advantages: in the industrial modernization of Japan is developed on the basis of, PAOS company to level? dance hyun I design, production design work that clubs are exactly the same in kind . In Japan, there is a proofing company, is a small amount of work specifically for the production of replication services. Our design company to the lack of these conditions. VI designers do the design, a lot of the CI wrong tree: the roots of the something not provided for the trunk on the imitation only know how to drift, this is not the attitude of the pursuit of beauty. It is now reason for flagging CI in China. brand in China had the first piece of barren soil of the commodity economy is a stunted start the seeds, so establish an international brand in the path of inevitable setbacks. in front of the development of CI over foreign routes, but also the rising curve.
we should see: Based on the instability of commodity quality, CI is a business commitment to the corporate image of the impression consumers to buy goods in the future for a long period of time are like this. CI enterprises in China will enter the international market step by step to play a more important role.
with with China's accession to WTO, will have to participate in the competitive world market economy, Chinese enterprises have to enter the international market, we must have the brand awareness. to the United States, and learn how it will be unified corporate image and transformed into an information value. Learning the U.S. consumer as the center of the CS strategy; and Japan to promote market survey, in different regions using different business strategies. steady win the survival value of the solution is the basis for the pursuit of information value, as the Japanese do not mess and institutions must import the CI, there is no need to wait until the overall level of China's enterprises to CI level, as long as the business development in good shape,
Coach Messenger Bags, you can implement, such as Haier Group has imported CI strategy, to the world market. at the national macro level to improve the market rules, for enterprises to create a good environment for the healthy development of the political system, the company who import the CI who is early evening thing, and China's another feature. So, from this perspective, and gradually in the enterprise into CI is an experimental process, like the Chinese special economic zones, as their success will lead to the development of other parts. dolcn.com
on the leadership, the original Chinese economy many business leaders are not born learning, but learning other professional, knew nothing of the economic operation; or higher assignment; and even some not received much education, entrepreneurship. importance, then, the next these things and learn the Japanese design company, they continue to study CI learning theory, improve the CI theory; the business philosophy and corporate culture into one. more for the enterprises to consider, planning a new marketing tool. learn from their practical the kind of rigorous work style and professionalism. The reason why Japan's design followed the global trend, but also its fast learning, taking the essence of the quality of others. and our country's design industry? rarely get world-class Design Competition What is the reason award? is the lack of culture? may have had five thousand years of history and culture of the ancient civilization it! lack is a language, a kind of the people's language. CI enterprises in China can really become a business strategy and product of the integration of Chinese culture?
This is the inevitable trend of historical development. For just entered the world market for China's enterprises, do not wait until the the overall level of business when it together into a high CI, as long as the development of good business, you can gradually into CI. In a few years, many Chinese famous brands of the forest stand in the world, China will naturally form a distinctive CI mode. dolcn.com
in the design industry, designers want to enhance their own learning, have a profound eyes, to see farther, see more, although we did not experience the industrial revolution development of all countries have experienced the rise and fall, but it is always curve upward. of low tide in the CI to do is: continuous learning, continuous improvement, continuous development, to see that in the future development of Chinese enterprises will become the guarantee Our future is bright and beautiful.
CI design of the development direction of Chinese
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