1, rats and dogs
chart for a team of mice to ascend to embezzle the beef, they alerted the sleeping dog at the table. Mice discuss with the dog, said: , and some suspected that I eat, and then I will transform a case of slabs of flesh. wastage of the greater nice.
2, frogs and mice
mouse frog watch their neighbors very nice to the eye, always looking for opportunities and courses academic it.
day, the frogs to discern rats,
GHD Hair Straightener NZ, persuade it to playing in the water. Mice can not, the frog said, there are ways to keep it safe, with a rope interlocking them together, the mouse eventually admitted to try. Under the water, the frog entirely exhibited their courage, it is sometimes voyage rapid, and sometimes dive to the bottom. Toss the mouse a very tough battle. Finally, a rat tolerate was filling water, rehydration was drifting in the water. The kite is flying the air in quest of edible, found floating in the mouse. Stuffed up. Rope spliced to the frog also brought up. After the rats eat the last drip of your mouth are stretched frog kite. Kite before creature eaten, frog regret to say: Maybe we've already has entered into the failure threshold.
3.
pearly goose white goose frequently captured together to the lake, where many white geese often place the selection of appropriate habitat. Wild geese chieftains also planned a white goose vigil sentry, he saw something coming to call and the police. Lakes goose hunters are familiar with the living habits of white.
in the nightfall, they accidentally lit torches. Sentry saw the fire of savage geese to rattle cried, hunters and extinguishing the bombard. When brutal geese fly until the frightened, what movement is not, geese and fall back into place safely rest.
This reiterated 3 or quadruple, the geese goose that is the sentry's purpose of deceiving them, they must peck at it this time, hunters torch near to the geese. Sentry of geese geese pecking afraid it can not then told. Sleeping geese along hunters in the capture subnet, not an escape.
Marketing Implications: any business will face the market test, when the competitors when the first test, the enterprise set up early advising system - the reaction. But after continual after the test, and even enterprises have gradually relaxed their vigilance, resulting in competition and win a warfare.
4. animals plucking carts
pike, shrimp and swans do not know when the three became good friends, one day, they also found a car on the road, automobile There are many good things. So, just want to drag the car down from the road, three guys together to take a cumbersome burden, they Maozuliaojin, blue capillaries above exposure, resorted to his life's exertion, but, no matter how they drag ah, ah La, ah push , car or in the old place, can not move one step. Turned to the sky to advert hard Swan, shrimp and pour Yibubuxiang drag, Barracuda has got me towards the tarn, whether right or bad? Anyway, they are straining the.
Marketing Implications: a company's marketing team have differ talent, they have a dedication for the company, but if companies can not use their one area, so that the marketing power of corporations connect forces, then, finally complain about who is needless.
5.
an order of a tiger in Jingzhou official, the mountain's tigers eat out often and livestock. People asked the magistrate to remove E Hu. This person only one eviction below the tiger's command. Jiaoren engraved on a high rock, occurred to the tiger fall butme cause left Jingzhou,
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Soon, he was transferred to dissimilar regional official. The people of this place is very strong, very effortless to manage. He believes that the rock engraved in Jingzhou bid to subdue the fierce tiger since it can be that can mollify the people literate,
GHD IV Pink Straighteners, they tug people to describe the stone in Jingzhou. The results, not only does not govern the place, the official but lost because of mismanagement officer.
Marketing Implications: Many companies have a successful history of marketing, they depend on these methods to obtain huge profits. But when a new market when in front of, the environment changed, consumer psychology has changed, the incipient company of The detection here is that every enterprise has its own marketing prototype, but the time when the market changes, companies ought adapt their marketing strategies to accustom to the market, after all, the market is always right.
6. tiger survival
have a hunter in the mountains to excavate a cage, placed a trapping tool, as long as the beast's feet touched it, it will firmly brace the animal hoof live.
Once, a hapless tiger bring ... to an end to fared, deliberately standing on this trapping tool, how can Zheng Butuo tiger. Tiger caught by hunters will be decapitated to know, how do? Is it a few inches to permit for up to seven feet little paws uncomfortable body? No, or escape bear. Tiger vexed up the floor desperately hopping prance, stop the bands of the vise's paws, and finally ran away.
Marketing Implications: Each company in the market, the market could fall into the trap, these traps may come from a shortage of funds, organizational chaos, relinquished customers, distributors rebellion, but the companies recognized this trap, if as the only tiger in a emergency situation would rather must save the disbursement of the local overall it?
7.
a person wants to emulate a set of furniture, went to the woods to cut down a tree and hands it to sawn wood. When the man saw the tree, the trunk of one asleep on a stump, riding in the trunk; also saw in the slot to hit a wedge,
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do a monkey in a tree watching him do all of this, I thought: the original timber so uncomplicated.
the person stem tired, lie down and doze for when the monkey climbed down the tree trunk on the ride, imitating the campaigns of people saw from the tree, saw it very easy, but when the monkey has to pull out the wedge, the tree of a close up, caught in its tail.
monkeys screaming grief, it strongly struggling to awakened the male. Finally, being knotted up with rope.
Marketing Implications: Japanese companies are started by imitating Western products, but they are innovative in the ########, which endowed to the prosperity of Japanese economic for 30 years. Many of our products are imitation of making companies in Europe and America, but we are not in imitation of innovation, so immediately TV, DVD and many other products, the core technology is not in our hands, this monkey's tail, was accidentally caught in the tree This shows that imitation is important, but innovation is more fussy.
8. Medical hump hump
have a doctor cures himself, signs that read He took two pieces of lumber, do not prescribe to the hump, not to give him medication, put a chip of wood on the body, called the hump lying on top of another piece of wood with the pressure in the hump of the body, and then tied with a rope firm. Then, they bound on board to their own, step on someone hard chaos. Hunchback he kept profession for assist, he does not attention about as a result, humpback be Jinong straight, people are
humpback's son and the doctors appraisal, the doctor said: , the corporate marketing problem is to find solutions and methods of customer demand for products and such products and methods to meet customer needs, this is successful marketing. Many companies brag about in the ad what the product can solve any problem, when customers buy after use but there is no effect, but can not find people to tell the decide had.
9.
shrewd criticism of Calvin Coolidge in 1923 on the U.S. presidential sovereign.
known the president to reticent, often called
Coolidge has a beautiful secretary, though a long good, but work was often careless blunders. One morning, he turned to see into the office secretary, he said to her: flattered. Coolidge went on to say:
a friend know this, he asked Coolidge: ? He first gives the painted soap, why Yeah, just to blow, people do not hurt.?
Marketing Implications: In guiding the work of subordinates, praising more efficacious than reproof.
10 . unrealistic
Once there was a wealthy man like valuable leather and exquisite robe things.
day, he would like to show off their wealth, they want to do a worth of twelve hundred silver leather gown. not so many the skin, he went and Tiger discuss the skin to peel them, this person did not finish, tiger fled into the mountains to go. Once he had wanted to table a rich feast of mutton, and sheep to discuss to cut their meat. sheep fled into the dense forest one.
this way, the man scheming for a long time, not make a tiger rind robes, there is no way to realizing a lamb dinner table .
Marketing Implications: In marketing, there are many opportunities for cooperation and strategic alliances, but the basic principle is that when you want to chase something with this when you absolutely can not discuss things that amuse people. China TV industry do not know them. then said: see which one of us into your home. Let us invite Wealth recent Go and invite Love to our guest.
woman went out and asked the three old men, The other two are followed him inside.
wondered woman queried Wealth and Success: will not follow up, and you invited Love, love go not stuff where we go with him, how can love, which is also Wealth and Success asset and success. In marketing management, in the same team, every director, every salesman to do if the cause of love, then there would be anyone competitors can knock it?
12. enemies and friends
Lincoln as U.S. president, his political opponents led an official outlook of discontent. He criticized Lincoln should not try to make friends with those people, but should eradicate them.
friends, is it not one less enemy? In the sales market, the tournament is relative, if the co-development via unions between market, for businesses not only save a lot of cost of bargains, and market space will be more roomy.
13. Chuixiao fisherman will Chuixiao
a fisher, with his darling Xiao and nets to the sea. He stood on a rock, blowing Xiao come. He ambitioned music so beautiful, the fish will swim to his face to his. He beat a long time attentively, even a shadow of the fish are not seen. Hsiao he angrily put down his web, to scatter the water to go, the results caught many fish. He will net the fish a section of the still to the beach to see the fish jump, the fisherman says angrily: but you jumped up. So choose what kind of target customers as the company's marketing target, and for these customers to choose what variety of marketing strategy is very important. Marketing unsuccessful may be an important reason that asset do not look at objects.
14. couple Apple
New Year's Day, a college club before, a woman selling guarding two baskets of the Big Apple, because Tian Han, and asked only a handful. Seeing the position of a professor, came up with the woman to discuss a few, and then walked around the store bought vacation spent in the red ribbon weaving, and with the old woman with a bundle of two apples, then lofty shouted: Yo! two dollars a pair! Needless to for a when, all sold out, grateful woman, acquire big salaries.
Marketing Implications: This namely a successful sale target market positioning circumstance. That namely, first to distinguish the feud between the number of mart segments, and select one alternatively several market segments, these sections for the evolution of products and amplify the sale mix. The instructor was the multitude namely the club carried out ahead the market segmentation can be described as fantastic, accounting for a colossal proportion of the pairs of the pair gave him inspired to make couples conscious of the absences of the largest apple market, and the positioning of their productions is Kit Kat, a bundle of 2 ruddy ribbons, and shrieked for the
15. antelopes and lions
Every morning in Africa a gazelle wakes up, she knew to be in Africa than the fastest lion run faster, or else she'll be eaten;
Every morning in Africa a lion wakes up, he knew, to be run than the slowest antelope in Africa, faster, or he would be starved to death;
Whether you are a lion or a gazelle. When the sun rose you have to start running ~!!!!
Marketing Implications: run up it, in this competitive society, if the business stagnation, still immersed in the old reputation inside, then finally end up or be eaten, or starved to death!
16.
two salesmen marketing manufacture is a well known fable: Two Shoes Manufacturing companies were sent a bookkeeper to open up the market, a man appointed Jackson, a dare the well. On the same day the two of them came to an island in the Pacific, arriving the same day, they found that local people are all barefoot, no shoes! From King to the needy, from the monks to the lady, even no shoes that night, Jackson beat the foreman to the citizen headquarters of the telegraph, back tomorrow. Here people are dressing shoes. . . . . . . . . .
Marketing Implications: Many people often complain that hard to open up new markets, new markets to the truth that in front of you, but how do you find that the market only.
17. newsboy
a zone sapient, there are two newsboys selling the same news, two people are competitors.
very hard the first newsboy, selling the avenue every day, his pharynx very noisy, a journal newspaper is not selling a lot, but also a decreasing trend.
newsboy compliant to use the second head, in increase to peddle, he also went to some nailed places every day, go afterward a newspaper dispensed to everyone, collect the money again after a while. The more the more familiar place to run, newspapers will sell for speed up, of way, some loss. The first newsboy's also capable to sell less and less, and have a course out of another.
Marketing Implications:
second excellent profound averaging in the practice of newsboys:
First, in a firm territory, the same newspaper, the reader is finite customers . I bought would not buy him, I sent the first newspaper, the people who get the newspaper, is naturally not going to buy someone else's newspaper. My occupation is equal to the market first, I made more of his market will become. It rivals the profits and reassurance poses a blow.
Second, unlike other consumer merchandise, newspapers, this thing has a complicated decision-making process, randomness purchase more, generally will not return because of quality problems. And the money was restricted, we will not do not give money, no change today, tomorrow will give. Intellectuals so it was not tough for children.
Third, even if some people read the newspaper, reports do not give money back, there is no relationship, there is always a backlog of newspapers, and second, he had read the newspaper, certainly do not buy the same. Or their latent customers. The anecdote we will learn a lot about consumers, market share, potential customers, obedient customers and other marketing terms.
18. success or failure of just one dime!
a job that benefits life!
when I and another pass break pass opponents to approve battle, I was confident to win the last. The strange thing is, recruitment, general manager did not ask questions, but with my opponents to another company the bill. Only one company from going to Station Road, general manager of recommendations by bus and gave everyone 5 pence, will impulse everyone to buy their votes.
fee is 4 angle, due to the lack of change, the bus troop have adult a 5 angle does not give change received the habit, and I will be looking for will not ask for a dime always feel open to a dime, also lose. Did not think my antagonist has naught to the team are looking for. Crew tear like a knife contempt in the eyes of my opponent glances, only handed out one dime, one side of me, and delighted in the thought, opponents of the Station, obtain off, general manager of the opponent's shoulder patting: to be able to defend the interests of the company.
19. moose and gas masks!
a salesman can sell anything he understood, he has sold to dentists a toothbrush, a baker selling bread. sold blind a television. but his friend said, if you can sell a moose gas masks, you be thought a actually good salesman. So, the salesman, not far thousands of miles to the northwardly, there is only one moose live in the forest, ; began to live in the jungle to the chief moose built a factory. ; when the vegetation is completed, many noxious emissions from smokestacks billowing out after hours, to the salesman at the moose come and said to him, ; need to establish a great salesman to sell to encounter this claim and needs work. This is up from the tactical to strategic shortcuts ~!
20. pupa and butterfly pupae
the flowers looked beauteous butterfly in the fly, very jealous, and asked: Second, you must have from you that is very safe, very warm lair of prowess dead; from the butterfly's life sense, you have acquired a current life. Use it to Italy explains the entrepreneur, it is very fitting. Entrepreneurs to innovate, and sometimes had to Management mover of Schumpeter talked about the old saying, that so-called We have the spunk to break the cornerstone of our success to find new development motifs?
21. look for a horse
There was once a scholar to the capital test. Way, in a store, to lodge, the horse set a stake at the gate, the morning ready to go, the horse has evaporated. Since then, the scholar began to look in a horse around.
he found the entire day, not seen to ascertain traces of the nag; afterward day, he saw far seems to have a horse in front, but came closer, but it is a donkey, he quaked his head down and proceed to shake ahead.
the third day, he saw in front of the horse, he was secretly delighted; this time my horse to the bar, but went into a look,
GHD IV Dark Straighteners, or a donkey. He has gone, and still every day to see a donkey, but he has not ignored the donkey, merely to find their own horse. Close examination of the time went, but the end outcome of depletion and died the savant looking for a horse aboard the road.
Marketing Implications: Marketers look in each customer is the first day of work done, but every day we are doing this work, the first should consider the question: What customers can do for us? What we need is the customer? How to find customers? Conformism, lack of chance preoccupied marketers will not find their own customers.
22. breakthrough innovation
Columbus is only the noted 15th centenary sailor. He experienced hardships finally found a new continent.
for his discovery of this essential, it gave a high rating and numerous credits, but some do not agree that this is not everything showing if often ironic.
time, friends, a visitor house in Columbus, talk and smile, he also filed a Columbus entity, Columbus listened only a faint smile, do not debate with you.
He got up and went to the kitchen, took out an eggs for everyone, said:
suddenly become red.
Marketing Implications: Marketing Innovation and Columbus discovered the New World, the results came out people additional up, but it was not thought of it before, no one to break through. So try to study marketing, statute and innovative usages, and the recess for others to say, at a time you can move your customer on the line! !
23.
two different experiences of consumers at the gates of heaven, the two met a diplomatic woman. God let them differentiate their own life a most cheerful thing.
American woman are also pleased to say.
God sighed and said,
Marketing Implications: Many consumers in China's backwardness in the elapse deposited consumer awareness so that in the context of limited spending power and do not want to select the consumer honor, can only cause sadness of the Chinese woman. However, the potential demand for a stock of resources that can be navigated through advocacy. Marketers through the production of new marketing methods to get consumers to tap the potential demand for admission intentions.
24. the faultless toilet
have a household, living in the road among the town and the town to grow vegetables for a living, undergoing from a prefer fewer manure.
one day, parents had an idea: bamboo and thatch
he built a restroom, and sure ample, said always who travel it, from no shortage of fertilizer to grow vegetables, apples and oranges also grow plump.
Road inverse a family, but also to grow vegetables primarily looked at with envy, thinking: neat, beautiful, generous, luxurious.
completed, he felt very satisfied.
curious people coming and going across the latrine, build their own aesthetics toilet no one cares, and after asked a passer-by, before we know because he was the toilet lid is so beautiful, so clean, most people thought it was a temple, in urgent who of course ran latrine, the temple will not run out.
Marketing Implications: marketing is targeted to the work carried out by the customer, if you see movements taken by competitors, their lack of well-planned preparations,
GHD Purple Butterfly 2011, hastily, although beyond work will inevitably guide to a perfect failure.