How do you track customer relationships

This is guest post from Allie Rutherford a summer college intern on the Access team. Do you own your own business or are you in a position where you have to keep track of your customer relationships and sales leads? Have you ever wished your CRM or sales software was a little bit different or easier to use? Today, I am posting to ask the users what they expect and desire from Customer Relationship Management software. We are currently doing research into how businesses and small companies track their leads and customers. Your input is invaluable to us and will greatly aid our research into this topic! To help facilitate conversation on this topic, we have created a rough prototype database in Access of a streamlined CRM system. Here’s a link for you to try it out: Some questions for you all: - What system do you currently use? - Are you satisfied with your current system? - What makes it better than other systems you have tried? - Does our prototype meet your expectations of a simple CRM system? - How could our prototype be improved? Are there any features you wish were included or are especially important to you and your business? You can respond in the comments or directly to us via the contact page. Thanks everyone! Allie <div