Changchun Jinmailang drinks production conditions

not the best answer

company now employs 3 million people, total assets of 5.0 billion, divided into noodle, flour, food, beverages, integrated five division, under 28 branch. Hebei Longyao built in the country, Handan, positive,Tsinghua University, Twelve Five strategic planning and busi, Xu water, Qinhuangdao, Harbin, Changchun, Shenyang, Liaoning, Shandong Yanzhou, Xuchang, Henan, Tangyin, Hunanpingjiang, Tianchang Anhui, Shaanxi Fufeng, Jiaxing, Zhejiang, Guangdong, Dongguan, Chengdu, Sichuan, Beijing Miyun other 18 base with an annual capacity of 12 billion copies of instant noodles, the annual 180 million tons of wheat into a large production scale, this transformation is equivalent to more than 60 counties in the amount of grain farmers, noodle, flour scale ranks the world. Marketing company is divided into North Division, China and Central, East Division, southern China, south-east, the Ministry of Sichuan, northwest, northeast, Jiang Department (Jiangxi, Anhui), the Ministry of the Southwest and Direct (municipalities) and other 11 business department, 47 under the jurisdiction of the Office of 600,000 business outlets. Jinmailang company's series, the East San Fu series, well-off family series, the six-chome series of consumers around the country are subject to wide acclaim, particularly in JV is more representative of the product is delicious, Love Long Nissin 2004 the company achieved sales of 6.3 billion. Jinmailang Hebei Hualong Food Co., Ltd.,At the same time with the lines from the higher level of art to interpret cross-culture, the predecessor of Flour Industry Group was established in March 1994 created a joint-stock enterprises. Fan, chairman and president of the company are country-led policy-makers, and always will be , the domestic market advantage of high coverage to achieve the extraordinary development of enterprises, creating a Chinese food industry enterprises speeding growth Just ten years, firm size and overall strength 1000 times expansion of the brand value rose to 82.8999 billion, selling products in 31 provinces, municipalities and autonomous regions and exported to the United States, Canada, Germany, Czech Republic, South Africa, Australia, New Zealand, more than 30 countries and regions, the industry as is the instant noodle industry and the development potential of the most dynamic companies. Edit this paragraph

contribution to society

Jinmailang group's rise to absorb the large number of rural labor force, directly addresses the employment of the population over twenty thousand, and led the planting, breeding, packing, transportation, construction, services, the rapid development of related industries to form a one, two,Coach Handbags, three patterns of coordinated development of the industry. For example, an enterprise Jinmailang be converted to wheat equivalent of more than 60 counties in the amount of grain farmers, to enable farmers to increase each year over one hundred million yuan, the group specialized production bases around the base of vegetable cultivation has reached 10 million acres, led the 蔬菜深加工 business flourished, only to have chili eight local processing enterprises, the annual conversion of thousands of tons of dried chili, chili pigment production of 150 tons; addition, the company purchased fresh vegetables each year 30,000 tons, 3,000 tons of dehydrated vegetables , 5,000 tons of beef, chili 1,000 tons, 2,500 tons of eggs and other raw materials. Jinmailang to take off to solve the Edit this paragraph

Honors

1999, the No. 37 Top 500; August 2002, Hualong key state enterprises 2004 National Food Safety demonstration unit top ten enterprises in the year.

Edit this paragraph noodle products and services

Nissin Hualong

main products include: 1. Hualong Ramen series;

2. a well-off family series; 3. Six-chome series; 4. East San Fu series; 5. off 130 series; 6. A series of one wheat; 7. Hualong 108 series; 8. be cooked series; 9. Halal series; 10. good family series;

11. snack noodle series; 12. Hualong surface series; 13. this road series; 14. a round face and Museum series; 15. bowl of incense series; 16. can be made fresh series; 17. handmade noodles; 18. Guanghua Business Series (bag / barrel) and so on. Jinmailang The main products include:

1. Jinmailang playing surface series (instant noodles cooking); 2. Jinmailang vip series; 3. Jinmailang playing surface series soup (cup surface barrel surface); 4. Konno Ramen series; 5. small Jinmailang series; 6. Jinmailang large bowl / medium bowl series; 7. smooth surface missile series and so on. Decade of innovation, the achievements of today's brilliant Jinmailang. Today, has been onto the international stage Jinmailang adhere to the nutrition, delicious food, food to world-class modern enterprise group forward.

flour Flour Division is

Mai Lang Food Co., Ltd. today the second largest business unit, build in 1998, although the late start in the flour industry, but because the system relies on advanced powder equipment and technology, standardized management, after decades of rapid development, has become the daily processing of 5,000 tons of wheat flour processing large modern enterprise, with Hebei Longyao, Xu water, positive definite, Handan; Anyang, Henan Province, Xuchang; Shandong Yanzhou; Shaanxi Baoji of eight branches, ten production plants, more than a thousand employees. The branch is located are high-quality wheat base, and strategic location, road, rail extending in all directions, through the concerted efforts of all the company has created Companies to Jinmailang flour to the development process: in February 1998, at the headquarters of the first day Longyao processing 500 tons of wheat flour,Burberry Bags Online, Hebei Hualong Group Co., Ltd. (now a shop) put into operation; June 2000, the second day processing 500 tons of wheat flour high (now Hebei Hualong Group Co., Ltd. Second Workshop flour) production operations; December 2001, the first built outside the water, flour and flour companies Xu, Inc. (now wheat flour Lang (Xu water) Ltd workshop) put into operation; October 2002,Hermes Birkin Online, at processing 500 tons of wheat flour positive definite, Inc. (now wheat flour Lang (positive definite) Co., Ltd.) put into operation; March 2003, Xu water company can process 500 tons of flour milling II plant put into operation, bringing Xu water processing capacity of the company at 1,000 tons; October 2003, at Tangyin processing 500 tons of wheat flour company (now wheat flour Lang (Anyang) Co., Ltd.) put into operation; November 2003, at processing 500 tons of wheat flour in Xuchang, Inc. (now wheat flour Lang (Xuchang) Co., Ltd.) put into operation; May 2005, at processing 500 tons of wheat flour company in Handan (now wheat flour Lang (Handan) Co., Ltd.) put into operation; June 2005, at processing 500 tons of wheat flour, in Baoji, Inc. (now wheat flour Lang (Baoji) Co., Ltd.) put into operation; August 2005, at Yanzhou processing 500 tons of wheat flour company (now wheat flour Lang (Yanzhou) Co., Ltd.) put into operation.

Food

since 2006, began Jinmailang catering industry throughout the country to get involved and become a beautiful Chinese catering industry, reputation in Jinmailang starting from 2006, have opened in major cities, Western fast food brand in the market continue to affect the consumer at the same time, to enter the Chinese food chain store market has become another Jinmailang into the field. The opening of the chain Jinmailang product quality, delicious, clean, affordable, casual dining is a good place for consumers. Jinmailang ramen soup from the decoration style to Japanese style-based, though a bit like the Ramen Museum in Japan, but in fact Jinmailang sell all kinds of restaurants is a taste for people based fast-food noodle soup stores, relying on technology and distribution Hua Longjiang large capacity, semi-finished products made from the distribution center, through the cold chain transport and post-processing, customers can enjoy in different places to the same taste Jinmailang fast food. Jinmailang soup ramen shop chain in Beijing, has been in full swing, plans to open more than 200. Soup in the ramen shop Jinmailang the management team, there are many from McDonald's, Pizza Hut and other Western fast-food managers. Through the study of the industrialization of Western fast food business model, combined with the essence of oriental food culture to create unique dining Jinmailang.



Jinmailang drink beverages (Beijing) Co., Ltd. was established in February 2006, is now Mai Lang Food Co., Ltd. joint venture with Taiwan's Uni-form of large beverage companies, with total investment of 1.8 billion yuan, up to Miyun, Beijing Economic Development Zone, covers an area of ​​200 acres, an investment of 600 million yuan, 10 million square meters standard factory building, two beverage production line, the total investment will reach within three years 1.8 billion, the company will be in the region along the construction area of ​​100 acres of Chao's headquarters base. Jinmailang beverage concentrates and Uni Jinmailang two advantages in technology, channel, brand, etc. have shown a strong competitive strength. Uni-President Enterprises will provide Jinmailang drinks all aspects of technical support; now Mai Lang Food is a strong channel resources. Drinks Jinmailang 2007 to build ten factories in the country, located in Miyun, Beijing, Hebei Longyao, Anhui day long, in Henan, Jilin, Changchun, Harbin, Xianning, Guangzhou, Hangzhou Tonglu, Baoji, Shaanxi, the current top eight plants have been put into production. Launched in 2009 the health motivation, health elements, excellent fruit orchards dominate the market, excellent fruit juice contains three orange juice, grape juice, peach juice, new products. Jinmailang drinks launched there are five items, namely Jinmailang tea, Jinmailang Iced tea, green tea Jinmailang, Jinmailang ice tea, plum juice, health, power, health elements, excellent fruit juice, a lot of orange juice and mineral water Jinmailang. Edit this paragraph

culture

Jinmailang corporate culture, from the fine cultural traditions of the Chinese nation, Jinmailang people industrious and simple, down to earth among the more innovative work hard the pursuit of efficiency and spirit of the times, and formed its own characteristics and philosophical and cultural meaning of corporate culture. (Example: Jinmailang spirit: unity and hard work, ahead of a breakthrough,Coach Messenger Bags, striving for the best and challenge themselves Jinmailang image: civilization, honest, efficient and aggressive.) In order to enrich cultural life of employees, the Group has established a

Jinmailang philosophy:

industry serve the country for the benefit of society.

Jinmailang Spirit:

unity and hard work, ahead of a breakthrough, striving for the best and challenge themselves, as a team collaborate together toward a higher goal of struggle and struggle. To advance the awareness, non-stop aggressive attitude, break through the self, the development of self. To do it the best tireless pursuit of self-denial and challenge themselves in constant progress in development.

Jinmailang values:

honest person, work conscientiously.

Jinmailang purpose:

business development for the happiness of employees,Chanel Bags Outlet, employee contributions to the development of enterprises. Edit this paragraph

origin of the name

90 early, Master Kong, such as instant noodles were a unified enterprise, invariably lock the urban market will be the target market, and being too busy to take into account the vast rural market. Hualong was still very weak, on the one hand, Hualong instant noodle market in rural China to see the huge potential, on the other hand, no major brand strength and positive competition in the high-end market; therefore, Hualong chose to do first in the low-end market large. A few years later, Hualong has become quite a strong competitive advantage and regional brands. Hualong in the market's dominant position in rural China have been identified, but in the urban market, Hualong instant noodles is still a blank. Now must not lose the rural market, well-known brand of instant noodles in Hualong, but also great to competing with the Hualong ambition. Hualong top recognize, attack is the best defense. Hualong be a breakthrough, high-end market to be torn to complete the low-end brand from a regional brand to the nation's strategic restructuring and brand promotion. This is a long-term stability of the enterprise plan Hualong, Hualong blessing began to spread 21st century strategic cooperation agencies. Through in-depth research on the urban market Hualong concluded: Hualong brand must not attack the city market. On the one hand, Hualong surface has been formed in the low-end image positioning, consumer memories; the other hand, Hualong just a brand, product brand, is not appropriate to a specific product name. Hualong Group must create a new sub-brand, with a new sub-brand high-profile intervention in the market to meet new people Hualong Town, to accept the new Hualong to complete the strategic transformation into high-end market.

the sales of the product name to create

Jinmailang - the sales of the product name to create

product names are the first products in sales is an important communications tool, although good name can not be said necessarily guarantee product success, but successful product must have a good name. Good name, every word Zhiqian Jin; good name, they will speak, Hualong the product name in the urban market, there must be natural, friendly, unique. Study in Japan, the Hualong president found the same range is called the country a certain man of the instant noodles, very popular. At that time, Japanese and Korean products in the minds of consumers is to show the identity, status symbol. Coupled by a Japanese or Korean, and the impact of cartoons, Therefore, we unanimously agreed that the new product called XYZ Lang, on the one hand the trend of consumption occasion, to meet the psychological needs of consumers, create the illusion of products in the international context; the other hand, certain Lang to anthropomorphic approach, look lively, lovely, with compatibility, ease of consumption closer distance. Authority of the State inspection reports show that the quality of flour, Hebei, China has been the best flour, and Hebei Hualong flour is the best. Hualong Longyao is the location of production base of high quality wheat, wheat gluten higher than other areas three to four percentage points. Therefore, the Hualong will be the product name must be the advantage of the flour directly demonstrated. Hualong think a lot about Hualong feel there. Lang. A Western style, cute, lively, very high degree of brand association was born.

playing surface = great new type of market

rural market and urban market for instant noodles is not the same quality requirements, and in the rural market, consumers about benefits, plans are cheap, convenient and fill the stomach. In urban areas,Burberry Outlet, consumers across the texture, taste and even the psychological feelings are especially valued. Therefore, Jinmailang to achieve the technological upgrading of products, strong rural market is different from the original product. More by boiling, the bubble of instant noodles, the quality, the better, sell the better, and that everything is determined by the surface toughness. Toughness, and spirit come from the north side of the highest rating of good. The JV is the best flour to use, so you want toughness, spirit come fully manifested, so toughness for consumers to buy instant noodles Jinmailang a great standard. Toughness more than the writing, popular not sufficient, as a marketing communication language; then Effort is the northern dialect, not easy across the country and because of . In Hualong to try a variety of instant noodles and exploration than on time, a After the test, consumers, especially young people very interested in the concept of playing surface, they think, entertainment pleasure. A

the People wearing the equivalent of product packaging, use Jinmailang playing surface to enhance the cultural tastes of the packaging of its sense of quality, consumer groups in the cultural requirements of the product will be high. Hualong Please calligraphy inscribed Jinmailang products for the name, create high-quality image. We now see Jinmailang words, is master of Hualong Group Please calligraphy personally written. The JV has now become the country's well-known brands, Hualong has successfully completed a brand upgrade. Edit this paragraph

Development

2002,2003, Hualong Jinmailang brand promotion and lay a solid foundation for strategic transformation. In 2002, bombs Jinmailang face in Beijing, Shanghai and other official listing market model, in just one year, with sales of nearly billion, as with the Master, a unified power of the new products to compete. In 2003, playing surface Jinmailang Hualong become the main sales; Hualong heavy advertising in the CCTV launched the 2004, Hualong Jinmailang achieve third leap: married Nissin Hualong, the world's largest noodle business was born. As Jinmailang out of place on the market performance of the Hualong Group received a leap in just two years of development, China faces industry witnessed strong market power, the power of foreign investment in the formation of a strong temptation. April 19, 2004: The Japanese company invested 1.554 billion yuan Nissin, face and Hebei Hualong Industry Co., Ltd. the world's largest noodle joint venture companies - in the Japanese joint venture Nissin Hualong Food Co., Ltd.. Japan's Nissin unique noodle, seasoning technology enables a strong market advantage Hualong unleashed, in the In just more than six months, the Hualong to achieve a non-fried bread directly to a good taste of this brew and noodle technology, a major breakthrough in China, combined with the soft canned food (meat bun) process technology, Livestock (soup ) processing technology, home kitchen style of seasoning technology and other modern food processing technology, developed Jinmailang playing surface vip and soup products. December 16, 2004: The Institute of Food Science and Technology by the Chinese experts organized by Kam-assessment meeting, Nissin Hualong Food Co., Ltd. recently launched two new products --- Jinmailang vip and shells soup noodles, so that participating famous food experts and nutritionists are lifted. Set the world's leading technology in a noodle and seasoning of Jinmailang vip, opened China's non-fried food cake 4 minutes a precedent for making real-time, while its strong aroma of soup ingredients to the family of industrialized products, the flavor vision possible. To this end, the experts unanimously awarded Jinmailang vip December 28, 2004: Nissin Hualong invited to the State Oceanic Administration, Institute of Food Science and Technology of China, China Central Television, distributors, and local cooperation on dozens of media held in Beijing, China World Hotel, soup noodles market news conference,From the beginning of the beginning of microblogging , and a, visit the Office of Polar and Nissin Hualong Food Co., Ltd. announced in Beijing: Since then, truly realized Jinmailang instant noodles 2005, playing surface Jinmailang soup for a minute prime-time advertising in an upset of CCTV: a minute! 1600000! 200 million people! At 3:16 on January 18, 2005: Chinese Antarctic expedition team finds the Antarctic confirmed inland ice sheet's highest point, this is the first man set foot on the highest point of the Antarctic inland ice sheet. At 19:37 on January 19, cctv set: As the special surface of Antarctic scientific expedition team, Nissin Hualong Jinmailang playing surface for a minute soup advertising, event marketing, the use of the unique way in the successful bid of the CCTV broadcast of gold. This one minute up to 160 million advertising is not only pocketed the audience's eye, a great encouragement to the morale of Hualong dealers, but a record of gold from the CCTV Section of the first time since the length of a minute of broadcast history. Jinmailang soup projectile surface dissemination of innovative event marketing and advertising will increase by Nissin Hualong instant noodles in 2005 continues to lead the chip industry, from price competition towards brand competition, the Chinese side to promote the industry to world-class forward, to promote the rural economy industrialization process. Vip Jinmailang playing surface and launch of soup and noodles Hualong Jinmailang brands are the momentum to curb the rapid rise is not, as the strength of the snowball getting bigger, it will not only Hualong, China will also face industry markets throughout the endless wonderful. July 2005, sponsored Jinmailang the 23rd World University Summer Games, the Chinese delegation, the brand into the January 2006, Jinmailang In the end of 2005 and early 2006, was once widely by the media attention Jinmailang finally settled the issue into the beverage industry, the ultimate collaborators earlier media speculation it is in Taiwan Uni-President. February 19, 2006, Nissin Hualong Food Co., Ltd. and President Enterprises (China) Investment Co., Ltd. joint venture in Beijing and held a signing ceremony, and officially announced Jinmailang drinks (Beijing) Co., Ltd. was established. The two rival instant noodle market is to find a meeting point in the beverage market, they have been in the industry as of 2006 ability to create food industry trying to take advantage of international brands and diversified development of strategic thinking is more clear. Jinmailang Jinmailang concentrated drinks, day three of the advantages of SD and Uni-President Enterprises, the technology, channel, brand, etc. have shown a strong competitive strength. February 28, 2006, Jinmailang drinks (Beijing) Co., Ltd. held drinks listed Jinmailang Jane Zhang endorsement Release & Signing Ceremony conference, signed a formal cooperation with Huayi Brothers Music, Super Girl Jane Zhang as brand ambassador Jinmailang .

good production, business operation is also very good