Senior Seminar actual product planning division (

product planning in the creation and color - Pan Jing inspiration in creative thinking - Cai Qinlun

commodity procurement and management applications - Cheng Guoguang potential development and use of - Mao Lemin

event: 21-24 January 2010 (4 days 4 nights)

Venue: Shenzhen Sea Hotel

June Sponsor: Blue Space Management Consultants Limited

Participants: general manager, product planning division, product director,Miu Miu Shoulder Bags,www.dressed.cn, design director, marketing director (limited to 30 participants)

course sharing:

first day: to clarify the concept of product planning,Chanel 2.55 Bag, understanding own brand in the end who Who are you?

one to understand their brand (pre-prepared business enterprises) (awareness of the brand

sort out their core brand message and brand prototype (the prototype of their brand awareness exercises)

brand positioning and product planning to establish the relationship between the (column set their own idea of ​​brand personality and Planning)

Second, integration of product planning steps (awareness of business enterprises of the
method of integration of information (books, popular explanation forecast)

1. From the information in the background and popular topic, create a brand for their own direction

2. pick line with their own brand designer style to analyze (Field Exercise: Students can take their own pictures to practice)

how to analyze the following designer brands

1. Analysis of the methods of international designer brand spirit + market Features + season + brand positioning design

(designer of note)

2. designer interpretation (line + application + color + fabric styles)

order visual The concept of creativity inspired by the image

- how to look for information on the visual images inspired by the designer thinking (creative image interpretation practice)

how to conduct market research and procurement-like clothing thinking skills

1. market research methods (brand and store & logical analysis and structural methods)

2. Thinking to buy like clothing (according to the general direction of the main body & under styles, fabrics, cut category)

Day: understanding the creation of product planning stages: understanding of their target market Where should you go?

Third, product planning Consideration of cognitive analysis of consumer segments which elements?

what social issues, with the relationship between your product planning? (Students bring their own site to discuss the latest magazine)

1. How to create the content of goods - trend in the conversion element

2. Popular concept of creation and pop elements (feeling pictures, drew up a plan Thinking copy)

trend forecasting what the main spirit of the season?

- Total seasonal spirit and copywriting

four, planning to create a step (understanding of Photo Interpretation and planning practice stories, examples, description)

image analysis (sensory descriptions,When the dead of night, dominant color, color, designers focus on analysis, profile-type analysis)

create a fashion design integration of visual and image beauty

fabric material analysis and market direction of the existing (View Textile)

- a series of thematic development (color combinations,Jimmy Choo Shoes, fabrics and fabric collection development structure planning)

color and application of analysis (analysis of seasonal color, fabric and combinations with, focus on color training)

color and creativity (color concept and practice)

product series Color and color scheme

trends and color combinations

business people with training in the six elements (examples show)

Mood / Color / Material / Texture / Shape / Life Style

˙ think the color scheme and fabric structure plan

Day: how to get to know their own brand business enterprise operation How to get there?

five, planning to create sectoral integration and communication method - creative team

business people to communicate concepts and sectoral integration (concerned organizations operate)

operation of another organization (in ZARA example)

design management methods

six organizational communication, product planning of the practice exercises (, planning inspiration description,Coach Messenger Bags, color planning methods and combinations)

overall sense of color combinations + + + Creative concept of logic

(visual image provided by the JP part, by students with some of their own pictures to practice)

˙ s version to create the concept and planning to complete in two hours

˙ reporting and reviews, ratings,Depth of interpretation Chanba key projects in 2011,USA Louis Vuitton, and be challenged to practice critical scoring

:

1. the whole concept of creative thinking 2. creative integration of aesthetics and visual signaling of

3. logical reasoning and deduction with the spirit of the brand 4. the color of the mix of

5. small theme extends creative possibilities

Day: to narrow the distance with the market, so that the operation of business people can really think How to uate?

seven , product planning due process architecture (understanding of operation of the engine, brand head, a neutral third party and remind buyers

four basic kung fu - the procurement plan, merchandise mix Planning, distribution, transmission

basic buyers Belief - the time to make the meeting and communication

eight, merchandise planning and sales and customer links (to ensure that each product are listed popular?)

commodity procurement planning and digital program training

nine, product planning and sales performance figures and customer relations (to ensure that public goods are sold each) (bridging morning session)

the collection of information subject the entire season and the major categories of goods subject

goods to consumers served by the family of each individual product segment product knowledge

classification of the subsidiary or distributor level (for different levels of shop unit loads)

The life cycle of products and separately the shelves plans of the individual products in the past sales of goods

heritage and the spirit of the relationship between education and training products

myth of unsalable goods along with goods on display to show combination of customer complaints

planning to go off resentment is the responsibility of product planning staff

experts:

static in the Pan (Taiwan)

blue space-time product planning chief Consultant, JP Focus Fashion Studio founder, Taiwan Invista (formerly DuPont) Co.,Manolo Blahnik Shoes, Ltd. Spin and information consultant. Pimpin quiet walk in the perennial teacher forefront of countries in the European fashion, the latest international fashion information collected and posted to the popular professional institutions throughout Asia and enterprises, many consultants in the industry's most popular experts, China's apparel industry!

Cheng Guoguang (Taiwan)

blue space-time product planning consultant, international fashion buyers, Graduate Institute of Textiles and Clothing, Fu Jen Catholic University, a former NIKE apparel product marketing manager for the Taiwan branch, ruentex shares KENNETH COLE brand manager.

Caiqin Lun (Taiwan)

blue inspired by space-time lecturer in creative, new idea and the developed a set of experiential learning and group discussion-based curriculum inspired creativity.

Mao Lemin (Taiwan)

potential of the blue space-time coach, providing one to one and one to many dedicated coach service, through deep listening, questioning and response, to help customers from day to day life and work situations found in the heart of the answer and personal talents and potential resources required to start the driving force of life, to accompany clients to realize their dreams and career goals.

Admission Information:

1, please prepare the following information on student enrollment:

latest quarter's book 1;

can tear the visually rich old magazines 2 (for creative image interpretation practice);

pictures to follow a number of works of designer brands (for designer brand analysis exercise);

the latest fashion magazines 2 ( used to discuss social issues);

their favorite and most worthy of study brand directory 2;

in preparing their own series of pictures of goods,Louis Vuitton Handbags, color sample, fabrics & accessories.

2, Registration Fee: 12,800 yuan / person (4 days 4 nights four-star beach resort hotel training, accommodation, activities, materials)

3, Registration: Fax registration form to Blue Space - to the bank for remittance - the business of receiving notice the blue space

4, remittances account: Bank: Shenzhen Development Bank Shenzhen Branch

stone buildings Account: 11007182064701

Company Name: Shenzhen Blue Space Management Consultants Limited

5, Contact: Tel / Fax: 020-61131132 (10 lines) 38840946 (with fax)

Contact: Yue Shijie,Prada Handbags Online, the Xi, Xie Fang