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Old 04-26-2011, 06:06 PM   #1
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Default Office 2010 Product Key Podcast Advanced Blogging

Podcast: Superior Blogging Tips for Authors With Blogging Teacher, Paul Cunningham
by Joanna Penn on May possibly 14, 2010

Hi there absolutely everyone.  This really is Joanna Penn for that Innovative Penn podcast and these days I’m interviewing Paul Cunningham.
Paul is the Blogging Instructor and offers content articles, guidelines and tutorials to assist blogger conquer the many difficulties they experience in creating a successful blog site.  He is also an IT skilled as well as a author.  So, we’ve completed a podcast on basic blogging before around the podcast series so this interview is more about some of the sophisticated tactics for people who already have a blog, but need to boost it or develop traffic.  So, welcome Paul.
PC:      Thanks Joanna, an absolute pleasure to get right here.
JP:       It is wonderful to get you along.  So, we met very last yr whenever you came along to 1 of my seminars, which was fantastic.  So, probably you are able to commence by telling us somewhat about you, somewhat about your website and in addition about your personal producing ambitions.
PC:      Sure.  So, I’m Paul Cunningham.  I live here in Brisbane Australia with my wife and two youthful kids, and I operate two blogs.  I’ve received BloggingTeacher.com, that is where I speak about blogging and Online marketing, web design and style and things like that, and ExchangeServerPro.com, which can be about my day career and that is an IT professional.  So, I’ve been blogging for any few many years now so, and discovered several years in the past that I truly enjoyed blogging.
I like composing.  I’ve probably composed an incredible number of phrases in my task more than the very last 10 many years and yeah, I also enjoy supporting people.  So, for now I’ve acquired my two weblogs in which I publish my blog site posts and we’ve obtained some no cost stuff there, some guides, some brief guides and a couple of of individuals subjects plus they seem to be actually acquired by the visitors.  So, I’m working on making some far more thorough publications and guides to complete from people and my goal this 12 months is to self publish a minimum of one particular guide from the couple of dozen suggestions that are in hand.
JP:       Totally.  Okay, so I indicate I’ve been getting a take a look at your blog and clearly you’ve aided me using a couple of queries also with your WordPress knowledge.  So, we’re heading to consider the example of the writer or an writer that has had a totally free weblog for any while.
So, they’ve got a WordPress.com blog site web site and they’ve been blogging for maybe 4 or 5 months and now they are going to take it to a fresh stage.  I’ve been by means of before creating their very own hosted blog site so we don’t have to go into that, but what are your 3 leading strategies for finding a far more professional and efficient heading as soon as you’ve received into the essentials?
PC:      Clearly you’ve already talked about no cost providers and obtaining onto an unbranded internet site, un-hosted internet site, that’s truly essential.  Then, the word professional –  I think probably these are two really good phrases there and when folks hear skilled they shouldn’t think of stiff, informal and boring.
It’s truly far more about taking a weblog to the next stage and treating it as seriously as you would expect folks to take it when they come and visit.  So, you know, you’ve got to just have a look at just some key things and I think most likely the blog layout is one among the first things that folks fall down early on. You have received to have a look at the design and think what does it say about you.  Is it actually cluttered, covered in ads and widgets and that sort of thing and after all, you know, we’re writers, we want these written phrases to stand out the most.  Why distract individuals from that with a cluttered design and, you know, that’s not really something that you must spend a lot of money on.  You'll be able to do genuinely properly with totally free things or even a few of the less expensive commercial things.  Just ones which might be genuinely clean and tidy I think are perfect to get a writer’s blog and actually everybody who is listening to this certainly is looking at your world wide web internet site also.
And they shouldn’t just read what you’re creating, they should have a very have a look at what you’re actually doing along with your design and style there because there is a lot of genuinely good pointers that it is possible to get, you know, from The Creative Penn.  It’s just nicely laid out, you have got a nice simple colour scheme, you have got a expert photo yourself, very couple of widgety ads and other distractions, but the ones you do they are basically all for your individual products.
So, you know, what are we trying to complete as writers? We’re trying to create a product that we can sell so if you’re heading to use that real estate on your website,Office 2010 Discount, you know, in a nice powerful way, it could as well be for your own products other than somebody else’s.
Yeah, consider a take a look at your website layout and possibly get it a lttle bit far more seriously with your producing also.  Establish something that is a lttle bit much more like a routine and producing – blogging and composing are basically the same thing.  They sort of both happen in fits and bursts and when inspiration strikes and when time allows, but you shouldn’t try to website in that actually erratic fashion.  You should try to website in a a lot more sort of structured routine that builds far more momentum and gives the audience an expectation that on certain days of your week or at a certain frequency there will be new content there for them to read.  And, that establishes most likely a lot far more audience engagement, which is a lot better for your visitors because people will come back to a weblog that is, you know, delivering at a sort of reliable rate.
Probably a third tip I’d say is try to make all of your blogging effort, your content and so on, the maximum effect and use it is possible to get out of them by actually being very deliberate about what you’re doing.  So don’t just blog in a haphazard way and discuss about any odd topic, throw out a podcast every now after which and perhaps put a photo on there and that sort of thing.  Actually pay attention to what you’re doing yourself and what sort of reaction you’re getting from your audience.
So, if you try video one particular time and somewhere you discover that your videos work truly properly and get a lot of great, positive reactions out of your viewers, that is a sign that you should almost certainly do a lot more videos cause it is much more effective for your audience.  And if you find that your blog site post is on Tuesday, you get much more comments on your blog site post on Saturday, effectively then you should possibly make Tuesday certainly one of your blogging days.  You really don't have to publish it on Tuesday, you are able to write it in advance, but that should be the day that you publish it.
And when you’re acquiring that good, consistent targeted traffic, make the most use of it. Do not waste it by getting visitors coming along, ‘yeah, that is excellent, I’ve read your weblog post, off I go again’, you know, give them a way to subscribe and stay up to date so that they really do not have to remember to come back to you, they get these constant reminders.  So, as long as you make the most use from the little time that we all have to look after our blogs, I think it is possible to genuinely kick it up to the next stage.
JP:       Effectively, lots of things there.  Several inquiries.  You mentioned there about a routine in blogging, which I like and I know some individuals will say, “oh nicely I have to wait for inspiration or whatever.  But I sort of do – I do a lot of them in advance and I do generally a single podcast a week, but I don’t necessarily do things on a certain day, but I do make certain that I’m covering all my topics and only my matters, I guess.  So, I feel like that’s a definite I would recommend at the same time.
One question I have about momentum, naturally if you’re posting, like I try and do every two or three days maximum, generally every two days, does Google come back according to a schedule or do you train Google to come back regularly or doesn’t it matter?
PC:      It does matter.  Google will come to your website far more often if they realise that you’re putting up knew content a lot more often.  And so if it is possible to – I guess train is most likely a good phrase.  If Google thinks that you’re blogging every day, you’re possibly going to get noticed, scraped by Google or called by Google every day and your new content will show up faster.  Whereas if you’re doing them in bursts, they don’t need to waste resources by coming to a web site that hasn’t got fresh content.  There are actually big blogs and these are blogs that post dozens of posts.  That they’ve obtained staff writers plus they post dozens of times a day covering all the latest news, Google hits them up every couple of minutes sometimes just to make certain that the absolute latest content is in the index and can be ranked and that sort of thing.  Yeah, training Google that is possibly a good way of thinking of it.  If you can – you’re training not just your viewers but also search engines and other things like that to know what to expect from your weblog.
JP:       That is wonderful.  And thank you for mentioning my site, that was very nice.  I have mentioned prior to that I bought the thesis theme, which I think is fantastic but you said that there are sort of free of charge things that individuals can use which can be less cluttered.  What’s your most recommended internet web site for people to get good themes?
PC:      Effectively, I will say thesis, I love it, I use it myself and it is perfect for writers because it is so clean and simple and typography based.  It really emphasises the writing.  It costs a little bit of money, not a lot.
JP:       No, it’s actually seventy dollars or something isn’t it?
PC:      About seventy dollars, yes.  Totally worthwhile.  It’s a fantastic theme and you can even personalise it yourself quite easily using the sort of backend controls on it.  That’s a whole massive other topic that I guarantee that really hundreds of tutorials and things out there for free of charge to help you do that including some great videos around the internet site, the diythemes.com world wide web site in which they sell thesis.  So, anyone who’s obtained several dollars to spend give that one particular some strong consideration, but if you’re looking for something for free of charge, that's also fine, just do several Google searches.
Just Google “best no cost premium themes for WordPress”, a search like that.  Individuals sort of lists are commonly used by odd blogs as link bait.  They try and attract targeted traffic to these wonderful lists of wonderful free of charge resources and I almost guarantee you there will be a new one among these best free premium themes pop up every month somewhere on among the big blogging or world wide web design internet sites.  And a few of these free things are definitely gorgeous, they appear great and they’re actually excellent.  And they are usually developed by really good developers who are just trying to get a foothold in the premium marketplace by giving away a few totally free runs at first.  So, a lot from the time you’ll find premium theme sites like woothemes.com.  They sell dozen of premium themes at a price but they also leave their original free of charge ones that you are able to just go and download as well,Office 2010 Product Key, and they are fine, they’re wonderful.
JP:       No, that is good.
PC:      If you desire to spend a bit of money it is possible to but, you know, do some search for free of charge premium themes where you can find some really wonderful looking ones.
JP:       Yes, that’s amazing.  You also mentioned there that the only ads I have are for my very own products and I really have an issue with individuals using Adwords on sites.
What’s your opinion of using Adwords and what are a few of the ways that individuals can make revenue if they do not use something like Adwords?
PC:      Adsense is one among those things that we all try at the start because it is just actually easy to sign up.  You get the little bits of code from Google and stick them on your website and like magic these ads appear. But there’s a nickname for Adsense, which can be called “blogger welfare” and that’s with good reason.
You’re showing these ads from Google on your internet site.  Google is charging the advertiser.  Every time someone clicks on that ad on your internet web site Google charges that advertiser after which gives you a cut, but the cut that you get is trivial, it’s several cents.  Only a very small percentage of your web website visitors are even likely to click on an ad in the first place and so you’re obtaining a small percentage of a small percentage of a small percentage.  That is really just a few cents.  You might be lucky to make a hundred dollars a month once you truly begin to ramp up your targeted traffic and truly what you’re doing is working so hard to bring visitors and visitors to your own site after which sending them away to someone else’s products for just a tiny little sliver of that money.
I think that that works excellent if the whole point of your blog is to do that.  If you are a website reviewing cameras or something like that people who are coming to your web site to read your reviews they’ve received that buying intent currently.  They need to buy something, they need to read your reviews, or but there’s an ad I’ll click on it.  Hundreds of thousands of those and you might actually make a decent bit of money.   But for writers, why would you want to work so hard to sell someone else’s products. You’re trying to create a e-book, something to sell and when you strip away all of that inventive passion and the joy that we feel when we’re doing these things, that is what we’re doing.  We’re creating a product to sell and that’s a product of our individual, not someone else’s product, not for two cents every time 5% of your visitors click on it.  I think it is a technique – it is a model that works for some world wide web sites, but by and large it doesn’t work effectively for bloggers and particularly I think writers.
JP:       So, what are some other ways, what is far more effective to make some income from a blog?
PC:      Nicely, naturally you have acquired to possess something that you can sell and I don’t necessarily mean a physical thing because we are all trying to create publications, but you speak a lot about the writer platform and other ways that authors can make money and you’ve carried out that yourself.  I went to your day long seminar having a dozen or so other individuals, so things like seminars and training programs and speaking gigs, doors that it is possible to open yourself by having your e-book there for sale and obtaining your blog site and getting your name out there.  That’s the way to get revenue and that’s the way to get a lot better revenue that helps you out far more in the long term in terms of reputation and things like that, then any Google banner ad or whatever will ever do for you.
JP:       Now, I think that is fantastic and I genuinely think folks should be concerned about, as you said, their reputation and I think their online brand and as we said if you want a skilled internet site and an efficient blog, you have to create that specialist brand.  Like you have the Blogging Teacher, that's a wonderful name because it is very obvious what you do and as you say I try and do that myself as well.
PC:      Yeah.  Glimpse I made that mistake earlier myself.  I tried to use Adsense to fill spaces in my blog and make a bit of money and it was selling all kind of crap.  It was selling click this and fill out this survey and we’ll send you a free ten dollar sign card, I mean it was just rubbish, complete rubbish and I think you’re right.  I think it really damages – exactly what you said, it damages your brand.
JP:       I think so and it’s just not worth it and genuinely I would recommend following the model of several of the bigger bloggers too, is create your individual products. Not just a guide because we all know it is brilliant to compose a guide and if you’re selling a lot you’re not making that much money whereas if you make a few dollars per book or if you write a course that helps folks they will pay far more money for that.
And as you said my day seminar I obviously charge much more men and women far more money and again it is possible to make a better income.  So,Windows 7 32 Bit, yeah, encourage individuals to think somewhat outside the box as to what they can sell.  Okay, so naturally that’s selling things, but you clearly have some wonderful totally free giveaways, I have some totally free giveaways.  So, can you explain the importance of getting some sort of free of charge giveaway within the blog?
PC:      Well, there’s sort of 3 attacks that you'll be able to use that free giveaway technique.
One is you’re just attracting visitors by giving it away for free and hoping individuals will go, ‘that’s great,’ and link to it and share it around.  The second is you’re trying to build a mailing list and the third is you might be trying to use it as something that it is possible to up sell the paid products onto to them afterwards.
So, I think probably the a single that I like to use because I think it gives you an actual tangible sort of feasible result that it is possible to build on is usually to use it to build a mailing list and that’s what I do.  I put a nice free of charge resource, a no cost guide or something like that.  So what individuals do is they fill out a form with their email address and say yeah I will have that please and it sends an automatic email to them which has a download link and they download it and hopefully they enjoy then they are on my mailing list.
[See this recent article from Writer’s Digest Jane Friedman– Authors should build their mailing lists now]
The mailing list is I would say absolutely critical, definitely critical because it makes it genuinely difficult without a mailing list to capture and keep an audience more than the long term.  It is kind of like insurance, like you have acquired to get it just before you will need it otherwise it is too late.  So, what exactly are you supposed to accomplish when you have finished your book and you have obtained no mailing list to market it?  You’re not heading to sell very numerous of them.  You’re heading to get to work genuinely hard to attract all that traffic and so it is easy, like it’s just so easy to commence a single.  It takes only some minutes so if you’ve previously acquired a website, you just sign up to one of people provider like Aweber, that is who I use.  MailChimp is another one particular that’s – I really don't use, but folks I discuss to say their grade is up and you just create your list.
So, when you have actually obtained that form up there, then you just acquired to begin encouraging people to sign up and that free giveaway is among the best incentives to accomplish that.  It is from one among these things that the big bloggers have been doing for years and some people resist because constructing mailing lists and advertising, they’re quite uncomfortable matters for some individuals.
They feel a little bit awkward, ‘I’m collecting email addresses.  Oh, I don’t need to be a spammer,” and all that things.  ‘Oh I really do not want to market, I really do not need to be pushy and push my content out to them,’ but you have received to sort of detach yourself from that mentality and think well yes I am a marketer, I’m creating a product that I’m trying to sell and people are totally free to sign up.   Men and women are totally free to unsubscribe if they don’t like what you have obtained and the men and women who stay subscribe to the individuals who genuinely desire to see emails from you.  And why wouldn’t you keep sending them out.
JP:       Definitely and I think as long as folks really do not spam their lists, you know I’m on quite a lot of lists and I unsubscribe if men and women keep sending me things, but I do communicate the moment a month with my ezine and send it out to my list and then like I’m doing a launch for my Blogging for Authors course (now available) and that will go out to my list.  But as you say you treat your list with respect and give them lots of value and after that they’re happy to buy when you have something that they want.
PC:      And new writers have very good options because that is something that folks are expecting and folks like obtaining newsletters, brief, precise summaries of useful information, but you’re right.  You’ve received to use your list in the spirit in which you got individuals to sign up.  You really don't sign them up to email your little no cost guide on how to create your first e-book or something like that after which tell them, hey buy this other product.  You don’t spam them with other unrelated emails.  You stay on topic and only send them what you promised you would send them that is your regular newsletter or your blog posts and individuals are pretty happy with that. I was quite surprised.  I thought at first, oh individuals are heading to sign and grab my freebie then unsubscribe and I’ll never see them again, but very, very few men and women actually do that.  All these individuals who do stay subscribed, that’s folks you would have missed out on if you didn’t start building your list.
JP:       Yes, and we all started with zero.  That’s the other thing.  I remember when I started my list and I literally had zero folks after which of course you sign up for your individual list so you can have one particular person and then you get your first unsubscribe and that kind of hurts.  I also made a mistake and started with 1 provider that was too expensive then I went to Aweber that's very reasonable too.
So, I kind of restarted my list, but as you say it stacks up very quickly and in addition once you possess a guide and if you’re looking for any publisher it becomes part of evidence about your platform. So, individuals can say, I have these numerous thousands of men and women ready to buy my guide,Office 2007 License, which may possibly or may possibly not be true, but if you possess a list you'll be able to actually do like a screen print of Aweber and show them, appear I’ve obtained eleven thousand folks on my list.
PC:      You’re right, you’re actually right and I think you probably hit on two points there.  Obviously it genuinely is a trickle, it’s a trickle at the start.  You get possibly a single a day, two a day, 3 a day, but even just 5 or ten a day for that six months that you’re composing a book.  At the end of six months that actually adds up to a decent list.  A lot of bloggers tend to agree that the moment you get above five hundred and start getting your thousand, you have actually got a actually good list on your hands that you'll be able to market to.  Because 5% of the thousand individuals that’s a good number of sales straight off the bat for a first time product or something like that, but you do want to pick a good service to begin with because if you go with the wrong a single or try a free of charge one particular or something like that, it can be actually painful to try and bring this data too.
JP:       Oh yeah, cause you lose a lot of individuals if you move about.
PC:      You do, yes.
JP:       I think I lost about 50% because Aweber has that double sign in.
PC:      That’s right because – see that is to our advantage because it increases the trust.  It is a little bit painful but…
JP:       Effectively worth doing, yes so we both recommend that.  It is excellent.  I’ve just go another question and we’re running from time.  There are so several things we could chat about!  Yes, so a single thing that I’m really interested in personally, because I think that authors and writers and men and women who find my blog site are not very techie individuals and don’t necessarily use RSS visitors and it’s kind of niche where folks really don't understand and therefore I really do not have as a lot of subscribers as I have folks on my list for instance, which I find quite odd.  So what is your best tip for building subscribers to your RSS feed?
PC:      Forget about RSS.
JP:       Oh, genuinely?
PC:      Yeah.  Appear it’s excellent to possess it there.  I think you should offer it because some people want it.  It is built into WordPress and all that sort of thing.  I actually wouldn’t emphasise it as a subscription option.  I’d just have it available.
I think your mailing list is really what you should be promoting as the way to subscribe to your blog for exactly the reason that how does anyone actually use RSS?  Like it is big in the techie world and the internet world and everything.  It is a wonderful technology, it is wonderful.  I can’t fault the technology, but your average person doesn’t – hasn’t even ever heard of it.  They haven’t heard of it plus they haven’t got an RSS reader.  They really don't have a couple of hundred subscriptions that they religiously check everyday like I most likely do.
Why go to all the trouble of trying to educate them around the merits of RSS and help them get set up with an RSS reader and hope that they remember to open their RSS reader everyday when they are previously an email user, they already read their email almost certainly every day and they have that inbuilt sort of instinctive urge to, you know, an email’s come in I should deal with it.  They will be reading your email.  They won’t be letting it stack up until there is a thousand emails in their inbox.  They’re heading to be looking at your emails.
I follow a lot of blogs by RSS because I know how it works and it is convenient but I’m days behind on my RSS feed sometimes.  I’m not reading what individuals wrote the day they wrote it, I’m reading it sometimes a week later.  It just takes me that long to catch up whereas my inbox, if there is a dozen unread items that bothers me and I go and sort it out.  So, yeah I think have it there,Office 2010 Home And Student, offer it, but I’d be trying to get folks – add on people towards your mailing list.
JP:       There you go.  That helps, but then I genuinely do not mail my list that often versus the blog site post come out every couple of days, but then of course you are able to subscribe by email at the same time to the blog.
PC:      Yes, you’re right.
JP:       Yeah, so probably I emphasise that much more.  No, that’s very helpful.  Well, then let’s skew that round to a different way then.  So, if folks desire to build site visitors to try and get people to their mailing list, what would be your number one particular tip for targeted traffic these days?
PC:      Yeah.  So we’ve by now talked about individuals incentives, so the moment the site visitors actually arrives, but it’s actually acquiring them to sign up with individuals incentives because you actually want to attract the targeted traffic and you have basically acquired to go in which your audience is.  So, you’ve obtained to go and find them.
You can’t just blog in isolation and hope folks stumble across you in Google searches and things like that because search engine targeted traffic is only a percentage of your – should only be a small percentage of your visitors, it shouldn’t be relying on it.  And it is not as committed and as engaging as visitors that you'll be able to attract from other venues.
So, if you think about discussion forums, Facebook groups, Twitter, social networks and things like that, that’s exactly where your audience is.  You’ve just received to go out there and find them.  So, discussion forums that are related to your topic, you go out there and you set up an account and you start engaging with men and women and you’ve received your little forum signature that says my name, and here is my website.  And you just go out there and you just be interesting and useful and be yourself and helpful and people will go, you’ve received a blog site I’ll click within the blog.  They show up at your blog plus they like what they see.  They see far more content relating to the matters that they are interested in from that discussion forum and they’ve currently built that trust and connection with you from being in the same forum and engaging a few discussions with you already.  They see your freebie plus they sign up to your mailing list plus they become a loyal subscriber.  So, basically go in which your audience is.  Find out wherever they hang out about the net after which go and get involved in people communities.
JP:       That is a good idea and…
PC:      Yeah, don’t spam though.  Really do not just get out there and go, ‘hey everybody check out my weblog I think you’ll like it.’  Just go out there and be useful and friendly. It’s like showing up at a party.  You wish to meet new friends in a brand new town, you show up at a party and you just do not hang around in the corner and stare at every person.  You go and introduce yourself and chat about things and people will come and check you out basically.
JP:       That’s excellent. This really is a kind of the different thing I have just been thinking about, is doing more on amazon.com which I haven’t been focusing on too much.  It is possible to go on Amazon and it is possible to create as an author, I’m not confident as a just a commenter, but it is possible to create a whole page about yourself using a link to your blog site actually on amazon.com.  So, for authors it is a excellent idea to go and leave a review on a book that you have read that is similar to yours after which you are able to put a link to your internet site on your personal page. I’ve started finding traffic that way that's quite random, that is something that – certainly you’re more in the traditional Internet marketing field but I’m just trying to think a lttle bit more about things that authors can do in which visitors are.
PC:      There’s a place around the Internet for basically every topic and hobby out there.  You just received to go and find it and start off with Facebook and glimpse for other discussion forums.  Do Google searches, but I guarantee you’ll find your little corner from the Web wherever individuals who like what you like are talking about the things you like. That is where it is possible to sort of stick your toe in and start off to get engaged.  If that means heading on Amazon and leaving reviews for all the other books in your topic, genuine ones, don’t just throw any odd sentence out there and hope individuals will click a link, but that is one way to do it because people live all about people Amazon reviews getting all kinds of discussions and arguments and almost like a competition to see who can review the most publications and all these sort of things.  So, if that’s exactly where your folk are hanging out…
JP:       Yeah, hang out there too.  No, that’s wonderful.  So, go find your audience and I primarily do that on Twitter.  That is my fishing place, which works well for me, but I guess everybody has to find the place in which they wish to do that.
PC:      Yeah, that is right.  I’ve acquired a lot of IT people that I discuss to on Twitter as well as a lot of bloggers and things like that too and you’ve acquired writers that I know it is – you’d be surprised.  I think even sometimes the hobbies that people do not really bring to the surface, sometimes they keep hidden amongst their Twitter friends will suddenly come out as soon as they see you appear on Twitter as the greatest barbeque chef in the world or something like that.  All of the sudden all these people interested in barbeque that you had never predicted are following you and talking to you and checking out your blog.  Sometimes it is surprising I think in which you find folks which can be interested in the same thing.
JP:       Yeah, definitely.  That’s fantastic.  Wow, there’s been some brilliant information there Paul.  It is been so good.  So, we have to wrap now, we’re from time.  In which can folks find you online?
PC:      Yes.  So, probably for that things we talked about tonight, possibly BloggingTeacher.com will be the best place to go and have a very appear. You can also find me on Twitter as Paul Cunningham, all 1 phrase, but you’ll find that link on bloggingteacher.com also.  And yeah definitely love to hear from any of your listeners if they’ve acquired follow up queries or anything that.  I’ve got a contact form there on my internet site.  Always happy to get concerns by email, because that is instantly a website post that I can compose with things like that at the same time, so I’m more than happy for people to follow up with me if they’ve received any further queries.
JP:       Brilliant.  Effectively I’m certain folks will because there are so numerous queries about these matters these days.  So, thank you ever so much for your time, that was great.
PC:      My enjoyment Joanna.
Joanna:            Thanks for listening today.  I hope you found it helpful.  You can get far more information on creating, publishing options, sales and promotion for your e-book at www.TheCreativePenn.com.
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