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Here comes the bride, all dressed in J.Crew? Reall








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Here comes the bride cheap prom dresses 2011, all dressed in J.Crew? Reall





Here comes the bride, all dressed in J.Crew? Really?
Really. Ann Taylor, White House Black Market and Urban Outfitters have recently joined J.Crew to offer their own bridal collections. Largely lower on cost ― some retail for $300 ― and high on style prom dresses 2011, these retailers very well might be giving bridal salons a run for their money.
Urban Outfitters launched its BHLDN (pronounced beholden) brand on Valentine’s Day through its Anthropologie line. The vintage-inspired spring 2011 collection features classic styles like the A-line, ball gown, trumpet and tea length, further punctuated by "feminine details with a whimsical sophisticated touch," Kristin Norris, managing director of BHLDN A-Line prom dresses, wrote in an e-mail. Think: Flowers, bows, eyelet and embroidery in shades of off-white.
"We love to inspire a feeling of nostalgia through our designs and styles and try our hardest to offer an assortment that works for every body type and personality," she said.
Bridal dresses ― from their own brand designers prom dresses, as well as guest designers ― are priced from $1,000 to $4,000. The line also includes bridesmaids dresses, jewelry, headpieces, footwear and lingerie. A Houston storefront is in the works for the fall, Norris said.
White House Black Market last year unveiled Vow, its signature line of bridal and bridesmaids dresses. The dresses and accessories are available online or at the company’s Chicago-based boutique and range in price from $348 to $648.
Ann Taylor joined the wedding party in 2006 with a small collection of gowns and bridesmaids dresses online as well as in its salon in New York City.
Even warehouse giant Costco is offering wedding dresses ― by designer Kirstie Kelly ― in limited locations including California, New Mexico and Arizona. Available in six styles plus size prom dresse 2011, the dresses range in price from $700 to $1,400 and are expected to be available online in the future.

Trendsetters

The first retailer to saunter down the online aisle, J.Crew, launched a small line of dresses in 2004 and has since expanded its assortment to about 55 wedding gowns, as well as tuxedo coordinates for groomsmen cheap short prom dresses, bridesmaids dresses and bridal accessories. Shoppers can also visit a stand-alone retail store in New York.
The retailers’ collections are almost entirely sold online-only. All the retailers offer one-stop shopping for gown, accessories, shoes grad dresses, jewelry and veils plus size prom dresse, plus bridal party apparel. Brides can chat live online or on the phone with wedding specialists and can also consult the sizing charts on the retailers’ websites.
White House Black Market encourages brides to visit a retail store and use a strapless dress for reference. But for the most part, brides can’t try on the gowns from these retailers before buying them. And with the exception of J.Crew credit card holders, brides are on their own for alterations.
Should the dress miss the mark, it can be returned using the prepaid label provided by the retailer. In some instances, the retail store will accept the return.
Brides last year spent an average of $1 ball gown dresses,099 on wedding gowns, according to a survey conducted by The Knot.com and WeddingChannel.com. Perhaps a lower-priced, high-fashion dress from a familiar name would entice brides-to-be?
Rose DelRosso, 49, of Park Ridge, wasn’t so sure. DelRosso, married for 25 years, was shopping recently at Garden State Plaza in Paramus.
"Looking online is an incredible idea," said DelRosso. "But me? I’m skeptical about buying clothes. I mean it could look gorgeous in the picture and then you could put it on and say, ‘What was I thinking?’ "
This is precisely why the bride-to-be should understand the return policies, said Daniel Butler, vice president of retail operations of the National Retail Federation in Washington.
He explains the trend as a way for companies to expand their product offerings and test new categories.






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Topics related articles:
2011 Prom Dresses
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prom Dresses
Prom Dresses 2011
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