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Old 04-03-2011, 02:51 AM   #1
maksjd6hm
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Default Air Jordan 1 Fundraising with Cookbooks - Non-Prof

Cookbooks have been popular fundraisers for years. They started out with church and women's groups and have now spread like wildfire. It's because they can be produced by almost any size group,Air Jordan Spizikes, club, team,Air Jordan 4, or nonprofit organization. Much of the increased popularity can be attributed to the use of the internet by cookbook publishing companies and the ease of producing a cookbook online.
Despite the spread of cookbook fundraisers, they remain a good source of fundraising income.
A custom cookbook is unique to your group.
They aren't overly difficult to produce.
With the right marketing they sell well.
They have a long shelf life and can be sold year round.
They are a popular gift item around the holidays.
How It Works
Custom cookbooks are, by far, the most popular option when it comes to fundraising with cookbooks. A custom cookbook allows you to use your members' recipes, personalize the cover, choose from different layouts, choose the binding,Jordan Space Jams, and include pictures in your cookbook.
Your group will collect recipes and pictures from your members, family, and friends and submit them to the cookbook company. The company prints your custom cookbook and ships them to you. Payment is required up front.
Getting Organized
Start with a little planning.
Who will lead the project?
What are the goals of your cookbook fundraiser?
What will be the design of the cookbook?
Many hands will make light work with your cookbook fundraiser. A committee of 6 - 8 members will help spread the work with gathering/submitting recipes and with sales.
The cookbook publisher you choose will have an established process for you to follow. Be sure you commit to a publisher, contact them, and understand their specific requirements before you start to collect recipes and pictures. Things to look for include:
Guidelines
Formats
Pricing
Payment plans
Upfront costs
Minimum order
Shipping costs
Typesetting arrangements
Reprint procedures
Scheduling requirements
Free cooking hints and starter recipes for you to use
Selling materials for your group

Profit Potential
The profit you make from your cookbook will vary depending on how large your order is. The more books you order the cheaper each one is. It will also vary depending on the makeup of your cookbook. Color covers, pictures,Nike Jordan 5, and overly large books (over 200 recipes) will increase the cost.
A good rule of thumb is expect to at least double your money. So, if your cookbooks costs $6, it should retail for at least $12.
Another rule of thumb is expect to sell 3 cookbooks for every recipe contributor. This will help you decide on how many cookbooks to order.
A great way to reduce the cost of your cookbook is to include advertising. Just a few ads can significantly reduce your costs.
Sales Secrets
There are several ways to increase the desirability of your cookbook which will increase sales:
The uniqueness of your cookbook- give it a special twist.
Cover design- choose a cover that has broad appeal.
Keepsake quality- don't go cheap.
Photos- everyone likes to see themselves.
Keep it specific to your group- spreading the focus for your cookbook can make it bland.
Proof read carefully- pay attention to the spelling of your contributors names.
Customize divider pages- colored stock,Jordan Spizikes, artwork or photos add appeal.
And above all- keep it personal and user friendly.
A technique used by some groups is to pre-sell your cookbook. Taking orders and collecting money before you order will reduce your out of pocket expenses when you publish.
Always order extra copies and make sure your cookbook information is stored by your publisher for reprinting later.
Other suggestions to increase your sales:
Make it an annual event,Air Jordan 1, bring out a new cookbook each year.
Include sales coupon and ordering information in each cookbook for others who may be interested.
Push your cookbooks at the holidays as a gift idea.
Ask businesses and bookstores to sell your cookbooks.
Display your cookbooks at all your meetings, events,Cheap Jordan 5, and any time your group has a get together.
Advertise in your newsletters, emails,Nike Air Jordan 2011 Save Time and Money With Your Next Fundraiser - 5 Simple Ti, website and any time you contact your members.
Give cookbooks away as door prizes,Air Jordan 2011, raffle prizes or as an auction item.
About the Author
Deane Brengle has been writing about fundraising for nonprofit groups since 1996. You can visit his website, The Fundraising for Small Groups Newsletter, and get the latest in fundraising ideas, tips, hints, and secrets.
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included. Fundraising with Cookbooks by Deane Brengle in Non-Profit (submitted 2008-03-15)
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