Fought in the domestic market have shoe dedication

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When the crisis came, Zhejiang and Guangdong enterprises encountered the same problem: domestic sales are not easy things today, a challenge to us. This is what used to be the international market, many OEM enterprises in Dongguan have begun to shift to the domestic market. According to reports, enterprises are facing the following problems: First, the international market, built on the basis of rigid production line model, when domestic sales must be converted to meet the domestic demand of flexible production line. For example, a production line with the head and tail may have to produce different types of varieties; a production company had to do This is forcing companies to improve their technology and production processes. The second is dependent on order business, according to a single shipment must be converted to personal marketing model to enter the market, make efforts to meet consumer needs. The third is also involved in domestic technology, trademarks and other aspects of intellectual property rights. or more of these in the past when the economy is difficult to imagine,baby girls hats, therefore, the media refer to this as honestly say that this matter both difficult and easy. that is not difficult to review the course of reform and opening up, Guangdong is to start from both the international and domestic markets. In addition to foreign trade, huh, on the other hand also invigorate the domestic market, the 80s of last century, the country. Dongguan During this period, there have been until the middle of 90s, Guangdong is still one third of the products in the market selling local, one-third of domestic sales, one-third of sales abroad, the ability of the domestic market in Guangdong did not bad. It was not until the late 90s, with the increasing of the degree of opening up, Guangdong products will be gradually shifted abroad, the export processing trade practices in Dongguan is more simple, so that particularly in Dongguan, Guangdong and economic dependence of a high outward. not only in Guangdong, the Yangtze River Delta has a similar situation. such as Zhejiang, eighties and nineties is But in China's accession to the World Trade Organization, international brand has run, they took large orders in China looking for OEM companies. As a result, companies began mass production and small-volume OEM production of own-brand selection. Finally, the former prevailed. as do the gross profit margin was low foundry, but the total profit greatly. For business, make foundry without difficulty. In many cases, parties to the transaction do not even have to meet, as long as a few phone calls, several fax,on sale caps, can start, the purchase price of two clear. As time goes by, people gradually abandoned the old, by order to survive, life good. that difficult, when the crisis came, Zhejiang and Guangdong enterprises encountered the same problem: domestic sales are not easy to do. While the inevitable difficulties of media coverage, but the most fundamental difficulty is the high transaction costs. in the domestic business, while the cost of production is very low, but the products sold in the market, the profits get our hands on, with people is difficult, to drink, to Latin American relations. would also like to know a lot of unspoken rules, a violation will not work. None of the international business needs, according to international practices, products, samples of their past, a container of a suitable container, then take the goods. Now back to the domestic market, it is tantamount to what they have rusty familiar over again, do not want to do their own re-done. Who positive it? So, the biggest problem is that entrepreneurs are unwilling to return to the domestic market. a Wenzhou businessmen say such a passage: human life is limited, more than 20 years, entrepreneurship; 30-year-old factory shop before starting the business of marketing systems, sales commission agencies, a modicum of success; 40 years old, He became a export, manufacturers, OEM on behalf of the business; eight years, the international market contraction, the order did not, he has over 50 years old soon, but also to re-do back to front shop it? The present situation is that many people have dry no more. Guangdong,baby cap, Dongguan, is not it also the case? The author's last article in this column once said, Guangdong people are good at capturing new business opportunities, new markets, flexible defect is excessive, the consistent and shot for a place. Now, back home to die abroad, but soon occupy the domestic is not easy, is not shifted to other places or other areas, other industries? Can we attached some, next to no other care, and strive to continue. Someone once said, Guangdong to achieve the products are mainly sold abroad, spent ten years. now and head back to occupy the domestic market, three years can be successful. We hope this is not only a utilitarian argument, it should be a manifestation of the spirit. fails for three years, more years, should go on. now need most is to train a group of daring to do the domestic market, the domestic good management talent.