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What is SEO?
Search Engine Optimisation (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings.
An effective SEO strategy starts with the thorough research and analysis of a website,
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Following the content optimisation and link building processes, the effectiveness of the website’s SEO strategy is monitored on a rolling basis through the use of website analytics software, such as Google Analytics. The data revealed by the web analytics then dictates the future direction of the SEO strategy,
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Our SEO process: Research – getting under the skin of the website and its market Optimise - using targeted keywords and long-tail phrases in the website content Build – establishing a network of high quality one way links Analyse – monitoring the Search Engine Optimisation strategy using SEO tools / SEO software Refine – acting on what the web analytics tell us about the strategy’s effectiveness The main search engines are constantly refining their algorithms, making it vital for any Search Engine Optimisation strategy to remain adaptable and keep abreast of changes that could affect the ranking of the website in natural search listings. SEO is a long-term plan for success.
Search Engine Optimisation – boosting rankings,
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