Sports Marketing (Sport Marketing) is the vector of sports activities to promote their products and marketing activities of a brand is a means of marketing.
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Introduction to the concept of edge effect characteristics of the object flea market rule rule rule red rule southerly Peacock law good match adhere to the continuity of sports sponsorship is the life of sports sponsorship package must have the ability to execute well to consider the broad participation of the media, amplification sponsorship rights sufficient financial resources to support the basic information content of Library and Information About Books Catalogue sports marketing is to sports as a carrier to promote their products and marketing activities of a brand is a means of marketing. Understanding of sports marketing, there are two: one is to sports as the sports industry marketing, merchandising, the other is carried out with the other sports marketing industry. Often mentioned is the second sports marketing. The concept of sports marketing is to sports as a carrier to promote their products and brands as a marketing campaign, is
sports marketing
as a means of marketing. One sports marketing, including two levels refer to the sport itself as a product marketing. From a team and its players to a tournament, a sports, can be regarded as the sense of marketing products, this level can be called Another is the use of the original amount of marketing to sports events as a vehicle for the promotion of non-sports products and brand communications and other marketing phenomenon. For example, we have seen in the World Cup sponsor in all activities and presence, and their products, brands and other clever show. We usually refer to the latter is the sports marketing level. By the definition of sports marketing sports marketing can be seen the triple meaning: a sports marketing elements are both can not be as successful as its sports marketing; Sports Marketing Second, sports marketing is carried around the sponsorship, sponsorship (sponshorship) can sport the image of (event image) and corporate brand image (brand image) combine; transfer mechanisms The starting point is the sponsor, the formation of knowledge, interest,
ugg Bailey Button, attachment, and enhance desire, until the customer purchase, transfer process is complete, sports connotation attached to the brand and the strength of the transfer effect depends on the conditioning variables both: the sports business and sponsorship similarity, sponsorship level, the frequency of sports and product complexity. The effect of sports sponsorship effects of natural, easy to be accepted. Sports sponsorship is essentially a soft advertising, but because of advertising does not appear alone, and therefore not as commercial and utility hardware advertising so obvious. Feature 1, sports opportunities with the implication behind the boom spread sports, sports to watch, sports and game play features, a
sports marketing
The main celebration of all mankind, is one of the most widely accepted human activities. As a result, the attention generated by the economic and physical economy, a profound impact on enterprise development,
ugg boots sale, or brand value. Many companies have a profound understanding of the magic of branding of sports marketing, but also keenly aware that physical activity is behind business opportunities. 2, it is high public interest and the credibility of the sport is physical activity the cause of mankind, sponsorship of sports or other forms of sports marketing portfolio, and its audience's attention, brand penetration and influence of other types of advertising can not achieve The. Dissemination of results easily accepted. Relatively weak resistance to the exclusion of some of the audience, commercial and utility is not obvious. At the same time, it can inspire individuals and groups, and emotional attachment to the halo effect. 3, sports a wide range of marketing communications, targeted at the big game live,
cheap ugg, the audience is the sheer number of other events can not match the marketing; event live, the media audience is broad. Sports itself is a universal language, it breaks faith, culture, language and race obstacles society is bound together, the relationship between businesses and consumers, it is very conducive to business and to communicate effectively targeted, rapid increase brand value , fast race and international brands to promote international brand value. Advantages of Sport and Physical consumers tend to link themselves to create an enhanced brand loyalty for products related to sponsorship opportunities; and sports marketing is precisely its unique public welfare, interactive and cost-effectiveness advantages for consumers and businesses together popular brand of communication. Specific reasons are as follows: 1, stimulate personal emotional attachment to sports, sports marketing business and products are able to match the brand and the excitement, power and emotion linked; 2, and the chime through sports in general attract all the elements of life, can overcome culture, religion, race and other obstacles, if you are looking for a common worldwide language of communication, it is certainly sports, sports culture that is fair, equitable and non-border communication feature that allows a large number of sports marketing business circle brand dream. 3, on the other hand as a function of both media, sports events, the events group popularity, size grade, attractiveness of different, and its ability to spread and business investment value to vary, as companies face the reality to invest, how to get found that the value of winning in return is even more urgent! 4, the general trend in marketing is an important this trend; sports marketing is relying on sports activities (sponsorship), the product (or business) and sports combine to give meaning to sports brand, the formation of unique corporate identity, image decoding transfer, the brand of interpretation within added value of systems engineering. Sports Marketing in the 21st century called the most effective marketing tools, is the business of a strategy, sports marketing industries have recognized the utility in achieving business goals. Target a wide range of sports sponsorship communication targets large, targeted. Live in big games, the audience at every turn books into
sports marketing
thousands, media audiences are just countless. Even some local races, as long as the organization well, the audience will be very positive, so it is conducive to business and target audience to communicate effectively, to achieve a multiplier effect of l sports marketing is the biggest feature of public welfare. We can say that sports are a common cause of mankind, sponsorship of sports, the sports marketing operation of the market, its role is not comparable to ordinary advertising. Sports marketing is to re-integration of enterprise resources, reflected in the physical activity of sports and cultural products into the enterprise to realize the sports culture and brand culture and the integration of three corporate culture, which led to resonate with consumers and businesses, In the minds of consumers formed a special preference for long-term, become a competitive advantage. So, from this perspective, sports marketing is a cultural emphasis, the real implementation of sports marketing business is not selling products, but a culture, a kind of resonate with consumers feeling for the sport. Sports marketing for the company's brand has a very good role in promoting, because sport itself is vibrant, healthy, competitive, for an enterprise, a much needed idea of docking it is saying, this is a very good brand help, at the same time, sports is very easy to link an image thing. For the sports marketing, in order to obtain the desired results, there must be a system of planning, sports marketing have a correct understanding. However, doing a sports marketing to emphasize the correlation of the leading products in the electrical power is the power transformers, solar cells, insulating materials, industrial intermediate goods, like Intel's chips, 杜邦德莱卡 the same, the user is not directly involved in the purchase decision, buyers are not very concerned about the use of effects. In addition to export 80% of photovoltaic products, many products of other decisions of the current main energy only into their home, electrical power transformer in the electrical, insulation materials, microwave instrumentation of these products are closely around the electrical market in China, China is the world's fastest-growing history of the electricity market, so the World Cup, their marketing initiatives related to this little, there is no product for a segment for marketing pull. Sports marketing on the Internet in addition to the traditional ground-marketing, online marketing has become the field of sports products, the company's new marketing tool. Such as through sports events, sports time, the sports celebrity's online community forum to disseminate the article. Related video editing or transmission. Present a forum on the network sports very much, so the network through the corresponding forum topic as the starting point of sports is very easy to enhance corporate brand image. Brand marketing is a good choice. Marketing, sports marketing, law, through the sponsorship of sports events to promote their own brands, which in the global market, has become popular with stars to promote the highest recognition rate of the two marketing strategies. However, we must follow in sports marketing, How much you want to jump flea law, it will jump tall. This concept of operations as a corporate brand, the same. A good brand is an urgent need to enhance the visibility and reputation, sports marketing is perhaps the most direct and effective. Many corporate brand through sports marketing to help increase brand awareness or reputation of their own. Recently, the audience were happy to discover, a dynamic, eager to appear in the Formula Geely booth, not only in the exterior design in full compliance with requirements of Formula One race, and loaded with self-developed engine lucky, you can always
Sports Marketing
involved in Formula One race. Geely Formula F1 by way of participation in sports marketing to join the ranks of Formula One racing by the top sporting events, a comprehensive technology transfer model are used to dispel the car industry for Geely Automobile core technology independently developed the suspicion, making Geely Automobile As the pride of national automotive brands, improve the domestic brand awareness and trust. As a football fan for ages and finally qualifying leader in the Chinese football team Milutinovic, although the an opportunity to hire Milutinovic endorsement, the However, as the domestic apparel industry leading Shanshan Group hired Olympic champion Liu Xiang has spent a lot, but somewhat nondescript. Shanshan original suit brand attributes is making a high-end consumers feel some uncomfortable. Red rules the basic utility of sports marketing is, for businesses and consumers to build a platform for genuine cultural exchange, and this built the red line between businesses and consumers, sports marketing, sports culture must be adopted into the brand culture, so that consumers identify with the brand, which is different from the enterprise to win the goodwill of consumers to take the leading type of transmission manufacturers, thus shaping the course out of the corporate image more deeply rooted and difficult to shake. Otherwise, one or more of the hype alone, it is difficult to pass the core culture of the brand to consumers and enhance consumer acceptance or approval. Our business in this area also need to systematically and thoroughly study and excavation. In fact, not every company is suitable for sports marketing,
cheap ugg boots, such as Microsoft sponsored a football team, called Microsoft's soccer team, IBM sponsored a football team if we lost the house every day, then do not be embarrassed? So basically the team sponsor, Microsoft will not do, including spokesmen, etc., because there will be scandal spokesman, scandal and so on. The same is to make people excited Liu Xiang, do endorsements for the Baisha Group, the author always felt a little awkward, careful analysis, they discovered that Baisha Group, Xiang, But the ad in the Baisha Group, a crane stance Manwu wonderful light, but how and Liu Xiang Only the occupation of the south wind rules the mind, will occupy the market. This is a sports marketing must be integrated into the culture, the key to marketing. Northerly and southerly than the power of the pedestrians who could take off the body coat. First of all to a cold north wind bitterly cold and windy, the results pedestrians in order to resist the invasion of the north wind, put his coat more tightly. The south wind is blowing gently, suddenly sunny, pedestrians because I felt a few warm upper body, before the unlock button, and then took off his coat, the south wind won. Mineral water spring in the struggle for markets farmer wartime, has faced several major Wahaha and Robust giant penny Nongfushangquan by sponsoring the ball, rope skipping, game. Voice-over tells us: first felt the joy of movement. high-end brand image. Accordingly, the Red Eagle in participating in Olympic bid activities, not only to promote a new spirit of the times, also through the 2008 'Olympic Games held in Beijing, a victory for the National People's gesture of transmission, a victory of faith, which Red Eagle promote itself with a Peacock Peacock law always who they like and the beauty of the open screen. Sports marketing must be targeted at specific properties for their own brand of consumer groups. Audi brand in China, to participate in sports marketing O'clock emphasis on This narrowed the Austrian
sports marketing
Di-distance brand and sporting events. Of course, the Audi-sponsored sporting events are top or top stars, as Audi's top brand, top quality and the same. As the monopoly of China Telecom, the telecommunications industry, operators, sponsors what the Olympics can play a brand and market effects? It is said that Ningbo Beifa Group as a one of the largest pen, take the Olympic mascot of the economy, such marketing will produce the document to produce If Beifa as little known in the stationery business, you want to enhance their brand awareness for sports marketing, then, it can be considered as a short phase of an effective marketing tool. So, think of the most well-known as a domestic PC and notebook manufacturer, but take the Olympic opportunity, but really some people scratching their heads! All this requires a system of brand strategy, if we neglect any one rule, tend to be Before last year's Olympic Games, Coca-Cola Coca-Cola only use star Liu Xiang and Teng Haibin, not only extended the original gold medals speed, when Liu Xiang, the final 12 seconds to 91 years of achievements in Olympic history to complete the legend, and Teng Haibin, are rude to regain confidence after winning a gymnastics gold medal, brought back the passion each person to experience the Olympic sports culture to dominate their own feelings and desires of consumers and aesthetic vision of the We have many domestic enterprises in sports marketing, is often a lack of systematic and comprehensive marketing strategy, but the sport itself as a carrier of event marketing, sports stars or sports events on a direct, single publicity and promotion, lack of related to branding, sales promotion, exhibition, advertising investment, product launches and other systems engineering. So far, all on system analysis, a number of regional sports marketing often attributed to Note the high cost of sports sponsorship, risky sports, because of its healthy, continue to struggle and the public good characteristics, widely accepted and easily followed, the effect is obvious. So far the most expensive of all corporate sponsors in a, and the substantial growth year after year. Sports sponsorship money into huge, often after a project in the corporate sponsorship, account for marketing costs
sports marketing
with a large proportion of the year basically from the capital, and material resources to promote it around the main line are be. Shows the success of the annual sponsorship still to a great impact on the long-term brand building. Due to the actual situation of each company is different, sponsorship of sports events assessment, planning, financial strength, lack of enforcement, sports sponsorship is not expected to be able to achieve the desired effect. According to statistics, in the Atlanta Olympic Games sponsorship in more than 200 enterprises, only about 25% of the company to pay off, some companies just get some short-term benefits, and some even lose everything. In addition, the trend of the future direction of sports events are also at risk forecasts. Lenovo sponsors TOP6 program to the International Olympic Committee to pay about $ 65,000,000, and this takes 3-5 times the total matching funds of more than 20 billion yuan, only the current scale of business enterprise more than 200 billion yuan for risks has been outside attention. Sponsored soccer team because of the drag on the entire business case is also not uncommon. Sports Sponsorship Sports Sponsorship point must be a good match to pay a certain amount of sport in cash or in kind, as a partner with the sports organizations involved in the development to achieve their goal of a particular business practices. Corporate sponsorship of sports is to play a commercial effect of the basic behavior of the carrier, is to assess whether the sponsor, the most important indicators of how the sponsorship. Therefore, the sports sponsorship to be married, mainly from the following aspects to be considered 1 event is suitable for the target consumer group? If sports are not sponsored by the target consumer group, nor was their favorite, there can be no talk about business value, no talk sponsored. This is a good match the most basic considerations. This seems simple enough, yet there are enterprises in the actual operation that an item is not expensive, a lot of people are concerned, or by the government hastily decided to sponsor the attention to, and in fact the main target groups in addition to playing with non- hello, map a Lianshu just no other use. 2, sports sponsorship and brand positioning, product characteristics are consistent? No matter what kind of sports sponsorship in the form, input how much, and its ultimate goal is to establish and consolidate a strong brand positioning services, thus affecting sales. Brand must have a product carrier, first of all we want sports sponsorship and sales of the product characteristics are consistent with product features include: the product functions, features, sales of regional scope. For example, a regional health care products sales are less suitable for women sponsored by the national football league. Also, sports sponsorship and brand positioning project must be consistent. Marlboro cigarette brand sponsored several Formula One racing in Europe, the world's top drivers will be masculine and macho Marlboro brand connotation linked together. Then, Marlboro by the transplants to the strategy to China, in China, Marlboro has the title sponsor of the China Central Television The success of its sponsorship strategy and Marlboro with the Chinese audience to exciting sporting events and spiritual ties to the sports together, (and sports fans, fans are mostly smokers) elucidation of the Marlboro brand content - free, crude Kuang, a spirit of adventure. Again access to a vast audience of close friends. Marlboro has sponsored the event with this feature, Formula One racing, football. It is location-based services for the Marlboro brand, and if the sponsorship out of this brand positioning will be poles apart, there is no meaning. 3, the event is generally recognized, and at the rising trend. The project is sponsored sports is widely recognized brand communication that will determine the breadth and level of acceptance by the public. Sporting events like the wave-like development to follow the law if at the time was sports hot topic of discussion is, of course, spread to wide spread effect is much better than passive. Match upward or downward trend will affect the brand reputation, sponsorship of a tournament full of life is on the rise, consumers often feel that your brand is a young and vibrant. Sponsor a disappointment to the target audience, in the downhill event, often there will be more consumers feel the brand is old-fashioned sponsorship, and unwelcome. Some companies limited strength of the brand, can affect the breadth of the current general aim, but it made a very good sports marketing
development potential, the rise of the sport. Even small brands have also been trying not to look for gas, may be necessary to phase-out of the sport. 4, look at competitors sponsorship situation. Sports sponsorship will depend on their major competitors. If the competition sponsored by the same or similar sports, and more than the item you plan to sponsor one level higher, then I suggest you immediately give up, or you will become a victim of the end cut. Because you chose direct combat with competitors, but significantly stronger than their opponents, the final goal can only be left to the consumer such an impression: the sports institute sponsored by the project, consumers remember the brand competitors, and forget you, even if they know you, but also natural to think you are worse than the competition. This situation can find a suitable location, but also to distinguish the competition sports. Instead, you stronger than the competition sponsored projects, and have the ability to do a good job, it is recommended that sponsors the competition to snatch the brand for themselves. Sports Sponsorship Sports Marketing adhere to the continuity of the life of a sports sponsorship, sponsorship lack of long-term planning and management, short-sighted behavior seriously, is the soft underbelly of Chinese enterprises. 1996 Atlanta Olympic Games, the Chinese delegation has 37 sponsors as much as the Sydney 2000 Olympic Games, Li Ning Company when only one of the (Jianlibao exclusive products as Coca-Cola was forced to withdraw), the figure shows that many companies change not mature on the sponsorship, the sponsor is also understood to be too simple or one-sided, so that enterprises should not therefore receive benefits, and some even carry a heavy burden, it was forced to withdraw. The other hand, foreign enterprises, they have a set of long-term sponsorship program, and even sports sponsorship as a marketing strategy, set up a special department, public relations solely on the planning of the project sponsors, or by the president in command, targeting the huge market of sports sponsorship, from the R & D to market, from financial to personnel, full mobilization. Truly sports sponsorship and create their own brand as part of the implementation of corporate strategy and implementation in place. 2, the enterprise must be consistency in the implementation of the scheme and the rhythms, the audience will have the rhythm of continuous stimulation of the impression that this is the life of sports sponsorship. Since the psychological effects of sports sponsorship is mainly a variety of income only after a long and unremitting efforts will be achieved, it is difficult overnight, so Guizaijianchi sports sponsorship, whether it is sponsored by Target, or sponsored project must remain relatively stable, so that formation system, complete the sponsorship brand image, should not play fast and loose, Yibaoshihan. Must have the ability to complete the implementation of sports sponsorship package is a complex system activity, to make the sponsorship to play the best sponsorship benefits, must be provided with comprehensive supporting implementation capacity. And many domestic enterprises are often thought that business out of the sponsorship fee,
ugg boots, with advertising and other interests after the bin, but in fact this is a misconception with good sponsorship, but reluctant to spend more human and material resources to do with the nature of the amplification work, which is like buying a good horse, but do not want coupled with a good saddle. Really good to play the benefits of sponsorship, must pass a height of media publicity, promotions ground activities, new market development and business aspects of product development within the match. First of all, with the development of long-term and comprehensive implementation plan. Sports sponsorship company for its non-simple behavior, it is related to sponsors, media, sports brokerage firms and other institutions, and the sports sponsorship on a larger scale, involved extensive marketing tools and promotional tools, businesses can often not Cheng
separate sports marketing
Tam, only trade-off relationship between the parties of mutual benefit, in close cooperation, to work together to create a good benefit of sports sponsorship. For companies, sports sponsorship has become an important marketing strategy, it developed with long-term and comprehensive implementation plan is imperative. In general, divided two parts, one long-term strategic plan sponsor, in this scheme the system on its overall strategy in the company's position, need to reach the goal, several steps away, the goal of each plan year, how general budget for how much. Second, the detailed implementation plan for each year, the general objectives, including sponsorship of this year, spread the core, with this project requires several steps to go, how to tie (sales and marketing, media placement, product tie, etc.), staff organizations. Second, with the implementation of a professional team. I said before sports sponsorship is a complex and systematic work, not only requires sufficient in all aspects (product, promotion, advertising, public relations, etc.) professionals responsible for different tasks, activities, organizations also require staff with a comprehensive, professional practice experience and overall organizational capacity to mobilize the entire executive team to complete the task. Sports sponsorship in China is still a relatively new marketing tool, not the formation of a more mature professional team and operating model, which is the enterprise in the great difficulties encountered in the implementation process, companies can help sports agency from outside this area rich in experience, training of personnel planning company. Meanwhile, the short-term aspects of the company's entire operations staff training, and gradually led to become a professional law enforcement officers, which is separated from the original status actors, but also qualified for the work of sports sponsorship. Good planning, training and implementation with a good team in place to ensure that capital investment can play a good sponsorship effects. Prevent a department or part of the work done is not sufficient, which led to half-hearted off the sponsorship section of the chain, so that enterprises suffered losses. To consider the broad participation of the media, amplification sponsorship rights sponsorship does not in itself have much effect of the spread, it is only the most basic tools to advertisers, the real effect of the business from how to use sponsorship, use of communication strategies, this is corporate sponsorship value of the essence. Sports sponsorship is a sports brand with the corporate brand leveraging driven behavior, public welfare through sport, extensive features, so that the brand quietly caught on, and feel good about the brand. In this process, the media came to light and exposing the brand sponsorship level is crucial. However, the current media environment in China, you will be the basic sponsorship rights ruthlessly killed by the media because the media do not agree with him related to your sponsor, it will not bring you this sponsor. So after that, people only remember the exciting sporting events, as to who has spent much of the original capital brought to unknown. Based on this environment, media companies must be formed with key long-term, deep relationships, such as the professional sports media, focusing on the market of mass media, sponsored by the spread of amplification effect; air communication through the media, combined with other promotional companies on the ground promotional activities to attract target customers to access and participate in groups, to deepen understanding of the brand; sports marketing sufficient financial resources to support the International experience shows that successful sports sponsorship, sponsorship supporting the implementation of cost 3-5 times, if the company spent 10 million yuan sponsor a tournament, then at least another estimated 30 million yuan as the expenses related to supporting the promotion in order to obtain good results.
sports marketing
Back in 1996, Coca-Cola Company has invested in the global market throughout the year by 4.5 billion dollars to sports, and sponsor their own funding for only 40 million U.S. dollars, the other over 400 million All dollar market for external collaboration and consolidation. Coca-Cola sponsorship for every $ 1 invested in the periphery and the fee will invest $ 11 target markets with the spread and consolidation of results. Lenovo become a global partner Olympics 2005-2008, the International Olympic Committee will pay $ 65,000,000, and this takes more than 3-5 times the total matching funds of more than 20 billion yuan. Sponsorship costs just a entry-coupons, promotional activities to maintain the entire match is the value of sponsorship, so considerable financial support continued investment is the key. In summary, sports sponsorship is a new marketing tool, into large, with a certain degree of risk. Sports sponsorship is not a short-lived short-term, long-term, sustainable strategic planning. Sponsorship of sports sponsorship is not an isolated event, is a strong need for financial support and supporting the implementation of systems engineering. Any misunderstanding of sports sponsorship and operation are not standardized, it will only make sports sponsorship has become the weapon toward the market darkened become painful Basic Information book information Title: Sports Marketing ISBN: 730111020 of: Zhu Xiaoming / / Zhang Yong Publisher: Peking University Press Price: 39 Pages: 286 Publication date :1900-1-1 Folio: 16 On Packing: Paperback content Introduction former South African President Nelson Mandela once said: Favorite sport is not only the activities of peoples of the world, is becoming the new darling of business and sports marketing, many companies have struck up, and get good results, both as Coca-Cola, Samsung and such sports marketing pioneer, but also Lenovo, Regis, a rising star like Anta. Sports Marketing can give the brand into fashion, health, dynamic elements, to attract more high-end, young, loyal audience. With the 2008 Olympic Games approaching, more and more enterprises begin to care about sports marketing, sports marketing and hoping to expand their brand. This book brings together a classic case of more than 30 companies to explore methods of operation of the sports marketing, summed up their successful experience to help businesses find effective ways of sports marketing, to find a strategic marketing of sustainable development path. This book on sports marketing to enhance the level of Chinese enterprises to explore with Chinese characteristics, the sports marketing model to promote the further development of sports marketing in China,
ugg classic mini, are of great significance. About the author: Zhu Xiaoming, famous sports marketing experts, CCTV sports channel next advertising business consultant, the United States , Mengniu Group sports marketing Dayton asked. As a former sports marketing entrepreneur professionals, Mr. Zhu Xiaoming in brand communication, marketing, sports and cultural industries, media operations, public relations planning, advertising management, has deep knowledge, is the first one of those who engage in sports marketing , has been 14 years of corporate marketing and Olympic sports marketing experience, he made the movement of value theory, investment theory, risk assessment theory and management theory and other stars has become the recognized authority on the history of sports marketing point of view. Library catalog order a / I sequence b / Ⅲ sequence III / V (case? Drinks) the right to use sport sponsorship marketing management - Coca-Cola (China), sponsored by the Athens Olympic Games Nongfushangquan marketing sports marketing case studies: a little taste of Champions Light sweet joy of the city of light - Brief Bright Dairy title Case Samsung: There is no doubt that sports marketing model (case? car) Beijing Hyundai: Sports Marketing dancing Volkswagen brand and market the cautious way case Maxima photo Wuling Automobile Sports Marketing: Quality-driven life, sports marketing, brilliant casting (Case ? sports apparel) Li Ning Company: Sports Marketing Age difference competition made in China brand strategy - multi-brand strategy perspective Conway, ANTA Sports Marketing: Brand-depth with the world contest Three Six was: Stick to sports marketing, brand promotion of non-ordinary boost feel - special steps: move to seize the National Games after the counsel of opportunities Dragon Prince: a brand for their own world of integrated marketing communication strategy is the best - nine, animal husbandry, side view of the king of sports marketing integrated marketing communication seven Real wolf Galaxia track local beer brand strategy puzzle - health products / fitness equipment) sports marketing effort to the Nutrilite for Shu Hua: leveraging a CCTV 5, the top brand fitness equipment to create Postscript [1] entry for more Atlas Atlas Reference 1
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