Swatch Group

Swatch Group
Nicholas • G • Mr. Hayek (Mr.Nicolas G. Hayek), born in 1928, the Swatch Group (headquartered in Biel, Switzerland) co-founder and current chairman of the Swatch Group. In 1985, Mr. Hayek and SSIH in Asuag had lasted more than four years after the reorganization, and eventually to the 2 companies combined to form watch Swatch Group. At the same time, he also connect a group of Swiss investors become the Swatch Group's controlling party. In 1986, Mr. Hayek became chairman and CEO of the Swatch Group.
Nicolas Hayek • G • Swatch Group owns a number of watch brands, including Swatch (Swatch), Breguet (Breguet), Blancpain (Blancpain), Jaquet Droz (Ya Cover • Rohe), Glashutte, Original / Union (Glashütte), Leon Hatot, Omega (Omega), Longines (Longines), Rado (radar), Tissot (Tissot), Calvin Klein (Calvin Klein •), Certina (Certina ), Mido (m °), Hamilton (Hamilton), Pierre Balmain (Balmain Pierre •), Flik Flak (Fei Fei), and Endura. Swatch watch brand in the refreshment of the road, Mr. Hayek played a certain character. He adult the early 1980s,Lacoste Prep CB Trainers, the development strategy of the Swiss watchmaking industry, eventually re-glory, and in 1984 established a global chairman again.
Mr. Hayek's Swatch Group, the amazing achievements include record:
Strategic launch Swatch watches.
To invest because the Swiss watch industry and parts of watch actions, power to help the Swiss watchmaking industry in the 1980s renewal.
Continue to develop and improve the Breguet, Omega, Rado, Longines, Tissot watch brands such as product and brand picture.
Achieved year sales of more than 40 billion Swiss francs, the Swatch Group, the global watch industry in the long term to reserve the premier name of the location.
Breguet brand to enhance and revitalize. Breguet served as premier during Mr. Hayek to use fewer than four years to re-Breguet return to the ranks of luxury table.
Mr. Hayek has repeatedly won numerous classic rewards issued by the agency of Switzerland, including Swiss media ) Innovation Award (Innovation Award)
In admission of Mr. Hayek and Swatch Swatch Group established the brand has made outstanding achievements, and its clash on Switzerland and the European contribution to industrial development and employment,Womens Lacoste Carnaby Trainers, University of Bologna (the University of Bologna, Italy) Department of Cultural Heritage in 1998. acknowledged in June, Mr. Hayek honorary doctorate. Previously, Mr. Hayek had also won in 1996, the University of Neuchatel, Switzerland (University of Neuchatel,Lacoste Trainers, Switzerland) presented an honorary doctorate of statute and economics. In 2004, the Lausanne Federal Institute of Technology (Federal University EPFL) designated Mr. Hayek Strategy Committee.
[Edit] Brand Story
The late 1970s, the Swiss watch industry into an unprecedented emergency. At that time, the Swiss watch production is produced in the proportion of the universal market dripped sharply from 43% to 15%. Revival of the Swiss watchmaking industry to become pressing and difficult task. In 1978, the birth of the world's thinnest watch at the time, which again sent to the Swiss watch industry challenges.
Determination of the Swiss watch industry rose to the challenge, create a more light clock.
In 1985, Swatch dad - Nicholas G · Hayek in Asuag and SSIH had lasted more than four years after the reorganization, and eventually to the establishment of two watch company Swatch Group mingled. Swatch Group watch craftsmen not only created a new ultra-thin sheet record, but also invented a entire new watchmaking. The tabulation process using integrated case, and the base of the case as the installation of floor movement. Watch movement from the altitude of the installation, the installation is a sapphire crystal glass mirror final process.
To simplify, this is a daring watchmaking, namely unusually successful destructive. However, if the use of plastic to generate a more cost-watch it? Swatch Group led the Swiss see manufacture embarked on a cruise to overcome the next challenge.
Made use of plastic ought be effortless to watch and set the movement on the fetter must be capable to setup from its plastic case of side movement. In counting, the plastic tables of men's, women's watch should also be using the same found. After many promotions, Swatch Group watch craftsmen use 51 parts instead of the usual combination of the watch at fewest 91 parts, plastic chart finally transform feasible.
Swatch watch with Swiss quartz movement, artificial materials, both waterproof and shockproof,Lacoste Shoes, precise timing, the amount class should be so emphatic vantage. Watch primarily for hunk product, and with rich color options.
This young and innovative watch exclusive manufacture in Switzerland, has become a passion,Lacoste Canvas Trainers, amuse occasioned by moving, the absolute symbol of life goals.
[Edit] Swatch: the The early 1980s, Swiss watches in inexpensive In order to renew the honor of Swiss watches in 1981, a subsidiary of Switzerland's largest watch company began to introduce the famous eta Swatch watches.
In order to sell Swatch watches, they made a startle move, designed a giant Swatch watches, 500 feet long, hanging in the Commerzbank headquarters, shows the emulating summarize message: German jot. Commerzbank is the highest high building in Frankfurt. The migrate now caused a sensation, German media have done a lot for the Swatch free advertising. In the next two weeks, every German people understand the Swatch. Swatch is also broken people Although the price is only 40 dollars to 100 dollars, but it has high quality Swiss watch: light weight, waterproof and shockproof, electronic analog,Lacoste Arin Patent Trainers, the plastic belt with a kind of colors, manifold colors are very shine, very appropriate for sports .
Hayek, Swatch foreman to let people Daisiwoqi become an distraction company established a Swatch Club, Member of purchasers to sell special watches, inviting them to partake in union activities. Club members also receive a beautiful magazine Swatch watch, which is a quarterly publication of the full-color magazine, published at first of the information on the Swatch watch.
Swatch has also become a fashion symbol, has become a popular symbol. Swatch every year continue to launch new style watches, design and creative advertising to stimulate consumer interest in carefully, so that people are anxiously looking forward to the emergence of new products. Many people have more than a Swatch watch, because they want at another times, on different occasions to dress different colors of the watch. Swatch's strategy fascinated numerous customers flock to often buy new fashion watches. One businessman has 25 Swatch watches, every daytime he must alteration a suit, tie, shirt and a Swatch watch.
Swatch is too broken through the easy time-keeping watch - it's a new interpretation of the conception of period, no only neatness and color of the brilliant mix of wealthy and use of high-tech achievements, reflecting the asset of elegant imagination. For sample, in April 1998, Swatch several well-known advertisement buildings in Shanghai at the Swatch give every fashionable 1 alternatively romance, or deep name, there contains a unforgettable cultural connotations, such as the based on theories of; have of juvenile folk eager to browse the mysteries of science is undoubtedly hard to study the power machine! Swatch special brand personality, truly firm grasp of the youth man's heart!
Swatch Alternative marketing is also reflected in the unique marketing techniques - to preserve high-quality low-priced brand, absence to be very promotional skills. Low-cost and lofty quality seems laborious to reconcile, but they do not have a martial masterpieces Swatch. All Swatch watches, 5 months later the introduction of stop production, so even the most priceless watch would be a collectible. Swatch double a year and launched a quite limited number of new watch devise edition. Swatch watch collectors have the prerogative of bidding, buying them a design version. The problem is the company may only produce 40,000 watches, and collectors there are 10 million copies of mandates or more. Activities of the company had drawn lots to resolve to buy a watch 40000 fortunate collector. Christie (chdsties) auction Swatch watches on a regular foundation on the before auction. One collector is a small number of Swatch watches spent $ 60,000.
Although Swatch watches merely 12 annuals antique, yet it has made a Museum in Lisbon, has built a restricted digit of Swatch watches, display stands, and a bullet-proof glass conservation. The Swatch corporation itself has several million greenbacks Swatch has its own retail stores. Napoleon in Milan, the prominent fashion street of Wei Meng, Swatch cache the number of tourists attracted to the avenue than whichever additional renowned stores and more. Sometimes the number of buyers too many, reported at the cache 4 digits via the microphones, and merely while the customer's passport number included in the 4 diagrams, ahead entering the store.
Swatch Alternative marketing soon receive a high return, the company began in 1983, designed to make Siqi amount has been tremendous growth. 1992, Swatch's bargains of 2.0 billion U.S. dollars, profits of $ 280 million, the company's mart amount surpassed 38 billion U.S. dollars.
[Edit] Swatch Swatch
Swatch watches, Swatch watches, Swatch Swiss watch as a prototype, it is the power of teens in the world watches, with its fashionable colors, lively design and subvert the traditional style, with the tick to the rhythm of modern life along. Swatch watches for time to pass an unprecedented direction of thinking, to win recognition and acceptance nigh the earth, the unique style of Swatch watches have been sold worldwide over the millions, all in fair a short period of eighteen years - 80 in the early Swatch started, the market has been regarded as no future experts. This is a world log!
Swatch before, there is not way to such fashionable brand success: in a very short phase of time, occupy the heart of fans worldwide, status survive this; In addition to maintaining the existing territory, when also proceed to amplify to other areas of development. The morn of the millennium, Swatch is still vibrant, lusty bold, creative and highly aggressive, sales are also booming. Reasons for the success is not secret: Swatch watches are not only timekeeping.
Swatch the message touched the hearts of all people: regardless of citizen mores, no material what age. Emotional claims of kin on an exciting, fomenting creative fancies, making Swatch victory. This corridor, for the Swatch philosophy of act the best narrated.
If you do not confidence their own vision of a bold leader, Swatch ambition not be born. With this watch is full of anything related to innovation and stir: from the appearance to the internal parts, technology, and come out the way alike. Anywhere she is in a unique way of condensation of consideration. Lot of money spent on this ticking without booking the miracle, so she has the right of the stage play. Artists and designers for her arrival to the popular main of cutting raiment for her. Special limited edition watch collectors ambition buy a accumulation. Thanks not limited to traditional marketing usages, unique savor, bold and plucky pioneer morale, the plastic was born in early 1980 in order to become especial watch the world-renowned brands.