Purchasing Guide exercise, training

recently read But the most critical Purchasing Guide training the question of what should be trained, it gives people a language Yan ominous, hesitantly impression; the same problem exists in the now best-selling paperbacks and popular training the Purchasing Guide Purchasing Guide training. The existence of this training can not be said that Purchasing now facing the most embarrassing questions.
theoretical inevitably fall into empty speak, the experience of the inevitably biased, lack of market research and shopping guide practical training, at last, because of lack of substantial combat, unable to meet the lust for professional knowledge, Purchasing Guide, but with little success. And what they most want to listen is the Purchasing Guide, most want to learn most quickly digested into a shopping guide to the ability of knowledge, it seems that a lot of training, most experts do not attention almost the most easily overlooked.
I set more than five years of the Purchasing Guide training practice, that training should include a complete Purchasing Guide: Culture and History Awards training, standardized training responsibilities Purchasing Guide Purchasing Guide Code of Conduct training, rules and regulations Purchasing Guide training, product knowledge, training, industry knowledge, training, market training, customer service training and other aspects of the progressive eight systematic training. Far below the eight aspects, On the train I should be training the Purchasing Guide to understand what the problem. In mandate to piece of a jigsaw, and the way question to Fong.
an enterprise culture and history training
Purchasing Guide honor local employment situation, and they can not explain the Purchasing Guide's history and culture of free enterprise appearance. Purchasing Guide as person creatures rather than to employees as part of manipulation really exist in most enterprises of this phenomenon. Most companies honor the culture and history of the training as a Purchasing Guide should master a skill, in the promotional process of the enterprise culture and history of honor as a subsidiary of the product selling the product sold.
However, this is apparently a misconstruing of the largest corporate mores. I believe that corporate mores and history training for the end-result should be a medal to Purchasing Guide into the atmosphere to the corporate culture, commerce and commerce culture have a muscular sense of identity and pride. Purchasing in the shopping guide work to promote self-confidence and amend the Purchasing Guide for the adore of corporation products. Purchasing team to assure stability and enhance the shopping guide team cohesion.
corporate culture resolute by the relative stability of the daily Publicizing and shrewd influence, Purchasing Guide into which become an important part is not difficult. But the company's history, onward with the evolution of enterprises honor, this change ever occur. For example, a brand within two years has won: China Famous Brand, China's first brand-name products, a significant patent and so on. Meanwhile, the company's total market location every day with the quantity of geometric growth. These have contributed to the Purchasing Guide to help resolve customer concerns and questions, to promote the deal.
honor culture and history training as the primary content of the training the Purchasing Guide is a lot of shopping guide training specialists outside the firm for exposure can not be carried out. We will be content as the New Purchasing Guide outside of the chief elements of pre-job training, but also with the company's corporate culture and dynamic of positive change, the opportunity to use Purchasing Guide weekly conference at any time to transfer the latest changes in corporate culture and honor information. And every 15 min to behave a complete system of corporate culture and history honor reciprocating training. Through loyal corporate culture and history training for honor, on the one hand we have received a sales rising from the market return on the other hand, mainly enhancing the Purchasing Guide on the company's sense of belonging, sense of honor, and received a cohesion Purchasing Guide team, stable Purchasing Guide team, and enhance the battle effectiveness of multi-team effectiveness. Early final year, a coupler venture brand to more than double our salary and commission criteria instigation of two of the best shopping guide my colleagues, but without success. I excitedly, feel more culture and history, honor the importance of training behind and ahead.
Second, standardized training
Purchasing Guide Purchasing Guide responsibilities as a corporate front-line staff in the extremity, visibly with manufacturers representatives bargains service and image of the dual identity. Similarly, shopping center, where its point of outlook, the special status the same set up. Customers a diversity of titles for Purchasing Guide has entirely demonstrated this point. Purchasing responsibilities can be watched how much training is an important description. Purchasing responsibilities
complete standardized training, the same can not be confined only in respect of the duties within the company specifications of the Purchasing Guide training, Purchasing Guide should accept the responsibilities of their standard management at the mall. Purchasing knowledge and understanding as the money enroll terminal shopping malls, warehousing, delivery,Lacoste Swerve Lace Trainers, mart Ji mart rules and other aspects of the duties of regulatory requirements, even more than to comprehend and comply with the duties of the company's Purchasing Guide specification also important.
Then, as the Purchasing Guide trainers, we must 1st have terminals for each mall where the Purchasing Guide Purchasing Guide duties well aware of the provisions of the ability to regulate; secondly, to carry out our responsibilities shopping guide shopping guide and regulate the collective training terminal functions standardized orientation training. Thus, notwithstanding the Purchasing Guide to decrease and avoid the duty of the Company to comply with regulatory requirements but due to violation of the pertinent provisions of shopping center, where, and needless punishment or adverse effects. You know, a peerless good Purchasing Guide If shopping center, where the implementation of standard functions, you can establish a good personal connections. As long as competing products shopping guide,Womens Lacoste Arin Trainers, all the other mall staff can help him promote products, and this improvement is occasionally ground than disbursing lip service to the efforts of the Purchasing Guide, the effect is even more faster and more effective.
Third, conduct training
Purchasing Guide Purchasing Guide-based multi-identity, we believe that outstanding Purchasing Guide must also be strictly bound by their deeds, but also to promote manners, devoted service vocational. Purchasing responsibilities
If the goal is to standardize training the Purchasing Guide to know who can do, those who can not do, what to do, then the code of conduct Purchasing Guide Purchasing Guide training is to know how to do better, more perfect .
Purchasing Code of Conduct training of many asset, usually including: narrate the instrument, facial expressions, psychological, stations owned stations, service with a smile, attach to contact, customers command goodbye to the shop and many other aspects of public relations training. In practice, we process a massive collection of both professional knowledge about training, but also developed a corresponding management standards, codes of conduct implementation of the Purchasing Guide institutionalized supervision and management. Proved. Purchasing Guide norms and institutional management, the training content as a Purchasing Guide Purchasing Guide is a good team can use to create the most effective means.
four, Purchasing rules and regulations training
system is more important than power, and efficient power must be a bottom-up system for the formation of two-way feedback force. Basically shopping guide training, or the power of managers is not different from the duties and responsibilities as a imperative form of the constraints of power, the constraint force for the individual emotions and Purchasing Guide Purchasing Guide is ruinous organizational cohesion colossal. And most of the shopping guide trainers and managers are not aware of it.
Purchasing rules and regulations training usually is taken in accordance with the system tread by step, with a difficult intonation, discourage threats. However, at present most of the shopping guide enterprise management system regulations are often continue for many years from other companies or directly from the transformation applied, so that each may have changed, but afterward inseparable from the Purchasing Management does not meet the practical disadvantages.
however, no shopping guide managers dare to challenge a provincial headquarters of the administration. Act according to the implementation of numerous opinion Purchasing Guide, team cohesion break; ignored, shelved, so the corporate headquarters of many rules and regulations of the destiny of the Purchasing Guide. However, the headquarters of the built rules and regulations are often hungry for the shopping guide is a set of Purchasing Managers and supervisory punishment machinery, you can put the system headquarters shelved, but it can not be avoided thus had to face severe punishment. This is indeed a quandary.
So, how we solve this issue? First,Lacoste Zepher MR2 Trainers, the company issued after the headquarters system, we will systematize all the usual training the Purchasing Guide to learn, even through a written examination in the form of check on the rules and regulations are Purchasing Guide rote class. But at the same time, we will collect Purchasing Guide by understanding the system and recommendations, combined with local market practice, the company's headquarters system careful, characteristic, and provides for exceptions to the principle of the treatment. Shopping guide through the headquarters of refinement and range of the system, we follow the principle of the premise based system, amplified a local market management practices (methods), and composed by the culling of shopping guide managers, business assistant, excellent representatives of the Purchasing Guide management team to carry out the company's implementation of the system and the local specifications (ways) the supervision and implementation.
as February 2003, the company headquarters issued a approach Effectiveness of three months to testify not only that no one be penalized for violating the new system, on the opposed the market because of the N management activities, sales decline in the proportion of disabled machine returns 30%, paid only 4,200 yuan customer perquisite, but reducing the return loss of almost 12,000 yuan. There are many alike cases, proven bottom-up two-way feedback system training and implementation of the concept of Purchasing Guide, either effective in promoting the implementation of the system headquarters, headquarters of the system to avoid the irrational, hollowed out, while also ensuring the shopping guide the interests of members of the hungry, promoting the standardization of the local market management.
5, product knowledge training
product knowledge training, especially training the new Purchasing Guide training listed on the main components. This is no doubt, a great many shopping guide for trainers and managers of the pie. However, what training and product knowledge training, filling most of the shopping guide how to train trainers and managers headaches.
Everyone knows the importance of product knowledge training, but not all of the shopping guide trainers and managers know how to conduct effective product knowledge training.
Our product knowledge training is naught fewer than common, including: product conviction of operation, features, Competitive Analysis,Lacoste Casual Trainers, smart little training who can also carry out product selling purified, vivid exhibit, product analysis and market predictions of individual training . But often limited to naught. Shopping guide for trainers and some managers, the lack of products shopping guide practice and research the market carefully,Womens Lacoste Trainers, and naturally can only be the case. Their analysis and understanding of the product, not even the individual skilled experienced Purchasing Guide deeper understanding of the product, a more thorough analysis to explain the more colloquial and more convincing. For Purchasing Guide, the approval of such training are all boring, garbage of time. Purchasing Guide to know the time for enterprises manner that resources and money. Invalid shopping guide training, the company is another sense of the offense.
but what kind of product knowledge training is effective for? Our product knowledge training in the Purchasing Guide amounted up:
a training content:
efficient product learning training in addition to the on related apt the content, it too ought include: perception of colloquial book products, selling products nicety and vivid, the formation of short USP, the product amount and the target buyer group inquiry, the character of products in the product sequence and reasonable positioning, products, market analysis, product contribution of Purchasing salaries and so ashore.
two forms of training:
efficient product knowledge training in the form of direction should not rigidly cling to the spoon form, but should be inflated to: new listing, the shopping guide based product file manager based on the product analysis and explanation, At the same time the product target market orientation quantitative analysis; new listing week, Purchasing Guide from the wonderful presentation of the product analogue training; New listing the third week, brainstorming ways to take a accumulation of all the wisdom of the Purchasing Guide product USP, unified promote products caliber; the fourth week, the organization asked for the product starving naval examination, according to the test structure and product marketing situation, thus evaluation of the product, positive feedback to the company headquarters or improved observations.
6, industry knowledge, industry knowledge, training
so-called training, is to focus on products in which the Company and industry backdrop, industry status, industry dynamics and prospects of the industries and other areas of specialized training. . The shopping guide shopping guide manager or managers, but with analysis of industry knowledge about the external conditions (time, opportunities) and their own conditions (knowledge, experience). Fully competitive in the current buyer's market conditions, competition in the growing degree, have the essential industry knowledge, calmly deal with market competition and thus are shopping guide and Purchasing managers must partake in work.
selling competing products here (advantage) how to decide, and how I accustomed to, into their products selling point is our Purchasing Guide for the opener industry knowledge training. SMZ zero as the face of selling space technology, we are told to convey a refrigerator Purchasing Guide to consumers as an nationwide labor-intensive low-tech products, the so-called high-tech in fact, a misnomer; Then there any new use of technology , is bound to addition the consumer must be developed so-called technology to share the price of additional spend of purchasing the hungry; the other hand, we absorb the knowledge point of view based on the knowledge of space SMZ naught points, broken down into a company selling a product. Use the results of others to do their own entity, in the present information is appropriate more open today, learning from competitors, learn from each other's core, can reduce the need to browse their own time and effort. Low level of intending for the management of some companies, the lofty level of rivalry is a more effective learning shortcuts. We put this motif to form the ranks of the major guiding philosophy Purchasing Guide, one also received a premonitory effect. In addition, the growth of competing products or companies on how to merge the consumer causativeable explanation, to avoid suspicion of attacking competitors, when also highlighting the advantages of their product or company, to determine the company or the negate aspects of their products; do not oil the motorcar, do not cordless refrigerator, washing machine without cleaner arose, for the trades; the emergence of a substitute product for any company or industry may inspire; international environmental treaty restrictions on the refrigeration industry and so on, the same metropolis we are cared objects, but also to the main content industry knowledge training. Today, scale up expert consumers, the emergence of the objective requirements of Purchasing Guide must have a crowd of industry knowledge, so as to better carry out the shopping guide work.
seven, the market environment training
We all kas long asdiversification of real consumer costing. The same money, what variety of consumer goods to buy, what mark to buy goods, buy a decisive brand what neatness of goods as the consumption of a commodity wheel and reiterate purchase probability of a commodity, there is uncertainty. Similarly, consumers will prefer where to buy, what time to buy, what variety of state purchase, there are also great uncertainty. Therefore, the market surroundings, including the following-mentioned training customer service training, training namely also an important part of the Purchasing Guide.
market environment training include: government unions and authorities published various types of survey information, fashionable policies and regulations impact on the market,Lacoste Arixia FD Trainers, worldwide economy and other macro-environmental analysis of the dynamic training; shopping mall in which the structure, operating conditions, local market dynamics, opponents in the local market dynamics and other micro-environment training.
all types of information we collect mow, or even communicate with the seller to listen to people talk about the contents of competing products and the avenue people's remarks to those who believe that valuable information or information through arranging, processing, refining, use shopping guide Training opportunities to communicate, and from a different point of view, to beyond broaden the vision of the Purchasing Guide. Purchasing Guide
market environment we believe training is not optional, pointless mitigation boring heading. For Purchasing Guide, the scope of their journal work is nothing more than 3 feet of counter, and the market environment, training, social integration Purchasing Guide can help, adjoin the community, so they have a sharp market sagacity and quick response to market changes force. For enhancing the professionalism of all Purchasing Guide Purchasing Guide to create high-quality team, the market environment, training is very important.
eight, client service exercising
If that product knowledge training is the cornerstone of training the Purchasing Guide, then customer service training, training is another cornerstone of the Purchasing Guide.
and our mutual customer service training is constantly academic, the conception of the paradigm of training. The so-called customer service capabilities training formulas are essentially a type of training, merely the formulas, the absence of customary, people understand what to do.
I do not renounce that now popular customer service training in customer type, customer action, customer psychological analysis, transaction skills, customer service etiquette, the concept of customer service role, but also the formation of a more mature system. Purchasing Guide for guidance training has an important role.
However, customer service training, whether finite to this, then it is not wonder that the organization's Purchasing Guide on the company time and money consuming assorted types of training exist passive participation, and even a strong rebellious. (Because, often accompanied by the end of such training, will have this kind of checkup, and Purchasing Guide terror of examinations, tests, it has been a lot of resistance training organizers headaches shopping guide.)
Course, we are very long duration of time the subsistence of such confusion. How do you learn to alteration for me to study, Purchasing Guide training as an educational usage for adults to solve this problem extra difficult. Through a time of reconnaissance, and tried numerous ways and eventually we formed a set of customer service training methods and philosophy. Basically solved the problem.
First of all, customer service training must also focus on the psychological analysis of customer behavior, customer type decide, transaction skills, customer service philosophy and other places;
Second, quantification of customer service training, customer service is to solve the theoretical, the paradigm of effective way.
example, we summarize the inquiry, the customer desire to buy the analysis, explain the reach taken as with:
our 100-store customers, 120 of the industry conducted a survey among products, the results show the following Features:
(1), 40 The customer has decided on before into the mall, but also determines the choice of a brand or a product of a certain brand. Performance of these customer actions: compact feet, eyes focused straight to showcase a brand (product). Well, apparently their stores outside of these customers have made the purchase decision, there is a clear desire to buy. At this time, the Purchasing Guide can make sure the above specifics, the quick turnover achieved by our statistics show that such a customer turnover rate of 90%.
(2) 5 customer are temporary changes in the incipient to make a purchase decision, but there is a clear lust to buy. Such short-lived changes in customer buying decisions are often the cause is because of product shortages, the impact of abrupt accidents within the exhibition hall, the outside globe and so on. Such customers are often intuitive actions as follows: eyes free, voice fluctuations, whatsoever, if the Purchasing Guide to grasp this, then highlight the product's features and firm situation, the probability of turnover is still above 80%.
(3), 18 The customer into the cache in advance is not sure what brand to buy, but the product needs. Brand of alternative is mainly based on on-site demonstration, promotion, Purchasing Guide's private ability to change. This is a typical in-store decision-making. Such performance is often the customer's action, Zhanzhuan the exhibition, this exhibition repeated comparisons between products; query the question more so. Purchasing Guide to grasp this time the host will make full use of a variety of shopping guide techniques, facilitate transactions, otherwise, this part of the flow of customers will surely be competing products.
(4) 37 The customer is not the intention of purchase, but there are six customers to achieve the product purchase. Behavior of such customers tend to have: aimless, the pace faster, stay a short time functions.
Again, the refrigerators, rinsing machines, TVs and additional utensils, the customer focus on the optional period (points), showing: a annual surrounded the four major vacations, in January surrounded the four day weekend, day amid the two point. We converge on customer purchase point of time of day the learn found: non-holiday period is: M10-point point-PM14, PM16-PM18-point point; vacations is: M11-point half-point half-PM15, PM16 points at half-AM19 half. So, variant a diplomatic body in different folk wading market fatigue time study: Children 40 to 60 minutes; mature :90-150 minutes; antique :60-120 minutes. Obviously, the customer purchases a customer focus point just wading the mall fatigue limit, and also the aptitude to answer to the customer the most depressed state of idea of the time. At this time, customers are most receptive to the views of Purchasing Guide, turnover rate is the maximum of the day. Therefore, we suggest namely the Purchasing Guide to keep early hours of agreeable rest causativeable diet and lifestyle habits, and not spend too much effort, yet also deserving to compel treatment to lest the adverse effects of management effectiveness. Our nice working condition Purchasing Guide and conspicuous sales representation, so along the mall management by home. Also fascinated a lot of plant director, shopping navigate obtain the so-called
another example, the 25-degree temperature fluctuations on customer sentiments, customer admission of 45 degrees 70 cm and so on. Of lesson, cases such as these quantitative training, there are many. The customer service of the quantitative analysis of soft science, so that divorce has convert more honest, so that the mathematics become more agreeable. Many of our colleagues in addition to the quantitative Purchasing Guide Training Tips and produced, but also through their own customer service practices summed up three minutes of decrees, introduced price 2 / 8 methods shopping guide techniques. And afterward our derivation, build up behalf Purchasing Guide.
another, customer service training in vivid
take a small sample. Who knows how the PMP is to promote the customer speedily resolved to buy goods? I calculate most people know but also to EIDA, MAN, FRIDE and other advanced methodology of customer service through training taught to Purchasing Guide. But who would have thought PMP (PAIMAPI) flattering marketing techniques rotated out to be a corporation in Nanjing Suning Purchasing Guide
face strong sense of accomplishment and vanity Intuit customers how to do? And he (she) happens to your brand is not too prominent, the ads do mini, mini known, so your products do not taste. How to do? PMP, give him (her) from the heart of even a modest and witty slightly amplified praise, give them psychological satisfaction is apparently an effective direction.
customer service training also embodied a vivid personification of products, sales and presentation pieces of folk craft technology, training, organization of language and so many hungry, attempt humor. Customer service training will be lively and expertise in a boring way to interpret them loved, entertaining, definitely an effective way of training the Purchasing Guide. So, I hope speed up of the Purchasing Guide trainers and training experts to keep trying this.