the reporter Haofeng Ling
intern Chen Honglin Shanghai reported
"Red Feizixiao a ride, no one knows is the lychee come." Tang Dynasty poet Du Mus poem as the Tang Dynasty royal family this "voluptuous," a true portrayal.
However, today "in the shortest possible time to eat the most fresh lychee", still a luxury it?
Wang do not think so,
new griffey, he felt, "With consumer awareness of people, Chinese consumers are good, healthy things growing demand."
carries this idea, April Fools Day 2009, Wang began to sell fruit online, after he had an American companys middle managers. But he did not joke, to April 1 this year, his website has been full every day, orchard 2 years old.
for Wang Wei, the fruit can be inherited his father, their home has been engaged in the fruit import business more than 30 years, the current annual turnover of tens of millions.
"our website will be able to do two years of catching up." Wang Weis quite proud of this venture partner Zhaoguo Zhang.
data provided by Wang Wei, the orchard every day since its inception, has an annual turnover of 300% growth in 2011 expected to reach tens of millions of the scale. It is said that this is a "controlled" speed. If development is too fast, then worry about Wang Wei, "service, logistics systems and personnel training can not keep to affect the consumer experience."
but Wang has repeatedly stressed that "were not just an online Fruit Shop."
through access to foreign materials, and some agricultural institutions with foreign contacts, Wang found that "behind every fruit has a lot of knowledge and stories," many people before the fruit, "just came to know a money two dollars to sell, make a difference ", but for some fruits, such as what benefits the body, taste best when eaten, can be fresh a few days, how to eat, etc., are not very understanding, but no way this consumers.
Over the years, and this situation corresponds to the consumption habits of consumers in mind, there is no reliable brand of fruit, so be sure to buy fruit to pick in person,
black heels, in addition, price becomes important to determine the quality of fruit reference factor.
30-year-year-old Wang Wei, also like a big boy, talking about his entrepreneurial mind is quite idealistic, "I feel obliged to pass this information mining and consumers."
Thus, technical background and business partner Zhaoguo Zhang Wei, Shi Xinghai want to use the Internet to build a brand, provide consumers with a good selection of fruit, and access to consumers with quality service and trust.
main imported fruit
in just two years, the orchard every day, and a positive association of fruit orchards with foreign cooperation, reduce intermediate links, on the one hand to control the quality, it also can get a better price space.
but the online fruit, the first problem to be solved is how to standardize?
in the orchard every day, you can add to the shopping cart, is such as the United States, Sunkist Orange, Cherry New Zealand, Thailand and dozens of categories of mango fruit imports.
Yes, every day is the main import of fruit orchards, but they also provide a small amount of high-end domestic fruit, such as Xinjiang, pear, papaya, etc. Hainan.
in Zhaoguo Zhang view, high-end fruits, especially the imported fruit, one of the benefits is that "they have done a relatively standardized." The United States, Sunkist orange, for example,
griffey shoes, in the picking process in the conduct of the first artificial selection,
nike heels, then use the machine automatically filtered fruit into different grades according to size, then label into the sales cycle.
Therefore, in the orchard every day, fruit and a "box", "group" or "a" as a unit for sale, "If the customer wants to buy a box (20 pcs) imported apples,
griffey max 2, each apple is the same basic Well, basically the same size. "
the spirit of "sell good fruit" principle, in just two years, every day,
nike high heels, fruit orchards positive associations with foreign collaboration and orchards, reducing the middle
links, one can better control quality, it can also get a better price space.
In addition, the United States, Chile, New Zealand,
air griffey max, every day with some fruit orchards or fruit experts reached a cooperative association, they play such a role: for example,
dunk sb heels, Sunkist navel oranges from November to December each year beginning in the Chinese market, But in September, when possible, they will be informed in advance orchard every day, "more rain this year, Oranges head too small, too few large oranges, a big one this year, prices of oranges could be." Accordingly, the orchard every day can be booked in advance some of the big orange, reduce business risk.
Therefore, the price, Wang said that if the same level of fruit, orchard every day,
jordan high heels, there is a price advantage can be lower than other channels, ranging from 5% -30%.
Even so, every day, mainly imported fruit orchards, customer price is also more than 200 yuan. So, how many people are willing or able to normalization in the orchard every day to buy fruit?
"Our target customers are those who want to eat good things,
griffeys shoes, focusing on quality of life and health of people, their income is not very likely, but not the same as the concept of consumption." Wang said.
self storage, logistics
"We feel that service is very important," Zhao Guozhang that delivery is the only time every day, orchards face to face with the customers part, if done well, then, may be the last.
Up to now, self storage, logistics can be regarded as the largest investment in the orchard every day.
its inception,
ken griffey sneakers, every day, orchards and other places in Shanghai Songjiang has voted to build a four cold, cold storage construction costs of each are in the tens to hundreds of million.
benefits of doing so are: fruit in Shanghai, after entering the pass directly into the cold storage,
kids ken griffey shoes, no extra in the middle part of the customers orders to the library and then distributed to selected customers at home. Wang Wei, said the library from the fruit to be delivered to consumers, are completed in the day, largely to ensure the freshness of fruit.
but the fruit determines the specificity of them can not, as 3C, clothing and other products, as the inventory cycle can be up to several months, for example, also the longest cherry stock about 7 days, and store up to 1 day strawberry .
Wang Wei said the orchard every day, there are some inventory loss, but the amount is not large, "Based on our own experience and previous sales forecast, basically within the controllable range."
Currently, the orchard every day, the cost of a single distribution about 15-20 yuan. Wang believes that even if future orders increased, the distribution costs per unit will not drop much.
they spent on improving service quality of mind, to some extent, it also brings increased costs. For example, a customer delivery address will be selected in the office, but received the goods to the time between work, some fruit taste and quality may be due to factors such as temperature decreased. In this regard, the orchard every day, simply in the distribution of temperature-sensitive fruit, while also giving a warm ice, this is the source of the cost. When the courier industry in the New Year burst positions, some customers even they have to express what the people entrusted to the orchard every day way delivery, and its free.
"We feel that service is very important," Zhao Guozhang that delivery is the only time every day, orchards face to face with the customers part, if done well, then, may be the last.
Therefore, from its inception,
women griffeys, they choose self-built distribution team, and now has grown to more than 20 individuals, but also buy a dozen cars in succession from the delivery vehicle. Even a small amount of third-party distribution, Rather,
nike high heels, they would only hire a third party vehicles and drivers, porters must own employees orchard every day, "so to give the customer before,
air griffey max 1, you can also check whether the goods in good condition again." .
present, the coverage of the orchard every day, still confined to Shanghai and its surrounding, distribution is one of the constraints. But Wang said that they do not want to sacrifice services to the expansion of the scale, "first the Shanghai market meticulous precision to say."
nike high heels then worry about Wang Wei
Hybrid Mode
