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REVIEW: 3G era, through the development of mobile communication and the rapid development of the Internet, mobile Internet is the water from the wind, the beach-goers into the technological age. In this context, the introduction of mobile Internet technology Sina series of interviews, and mobile Internet practitioners concerned with the development trend of mobile Internet, the difficulties and problems, and so on topic. Video: Mobile bulk QD Wang fine words SoLoMoCo Media Source: Sina Technology
fall face the emptiness I feel you,
like Kuangshi lose confidence in the Buddha before;
title names such as Grottoes Luekong away,
met you was suddenly in the underlying fundamental.
- from the Yuan Kejia • a natural extension of the Internet; one is chosen to move directly to the Internet, uncertainty in the industry have predicted when, quietly trying, until the mobile Internet ushered in the dawn, or have died before dawn; there is a class from communications industry to make a transition mobile Internet，
supra dixon shoes black, mobile communications and value-added services in the veterans.
Naturally, he's in communications, Internet and mobile Internet development experience and is experiencing the full, I invite him to do the interview begins with the reasons for the mobile Internet. I believe that only experience can know, in order to have insight and believe that only experience can know the joy and pain of the industry.
this interview and Mr. Wang Qindai already the third In this period of the interview, the judge out of the industry, he stressed that
for this month's theme, SoLoMo as early as February this year by the American venture capital partner John Doerr • raised, but also by Sina CEO Charles Chao and mobile Internet practitioners moving in April Conference on Internet discussion fermentation, a few months, is the most popular mobile Internet industry's vocabulary. From the QD Wang's interpretation, I found, SoLoMo not just a fashionable concept, it is the mobile communications and the inevitable development of the Internet, and social, localization, and mobile will continue to move around the Internet trends.
QD Wang, said the mobile Internet through three phases, the first is the painful stage of the SP, the second stage is the
However, QD Wang, based on the SoLoMo added Co, comercial, business model, indeed, no business model of the mobile Internet is not complete.
.
But he also believes, only to find SOLOMO concept did not really find such a product, application or service is meaningless.
However, Ebb Tide, the last only a low tide, you can find out who is lying on the beach, who reached across the Atlantic.
Record interview follows:
Sina technology: users Hello everybody! I am a SAN channel Cases show Qian, and very happy to meet you. 3G era, through the development of mobile communication and the rapid development of the Internet, mobile Internet is the water from the wind, the beach-goers into the technological age. In this context, SAN naturally can not miss the opportunity to witness the development of the industry, so we hope to invite some guests appear on a regular basis between the Sina interview, and we talk with all aspects of mobile Internet. We hope this interview can be a long-term, sustainable, and can become a series, and today is just the beginning.
such as the beginning of a series of interviews, we invited guests with such a heavyweight, and we talk about a popular concept that SoLoMo. There are guests, please phone the bulk of today's interview CEO Mr. Wang Qindai. And friends that you first say hello!
QD Wang: Sina you friends, good afternoon! Very pleased to have this opportunity and we exchange for the mobile Internet and mobile Internet trends that we believe may be the killer applications or subvert some of the views.
Sina Technology: Wang, in fact, choose you as our series of interviews with the head of the guests, we also have to consider. You have five hundred in the world of communications companies, such as AT & T, Lucent, and Nortel have worked, and later founded AsiaInfo, Hurray, and then started doing Mobile Internet. Experienced in the middle of a magnificent turn, how do you have a strong sense then to be able to determine the overall development trend of mobile Internet? And every time when you are in a great development to enter, every time in the sun when you exit quickly, and then re-enter the area of another sunrise?
QD Wang: My career, you have summed up rather well, that is, communication is one, the Internet is a mobile Internet is the third block. I think I first learned of the fact has nothing to do with this, I saw many of my colleagues, friends, partners, and working with partners, many of them do not have much to learn and their direct relationship. I might also put up a little bit edges, in fact, I majored in laser physics. Was actually learning a variety of laser equipment, laser equipment, and physical principles, and may be used in what applications.
the field of laser physics is a development communication, such as optical fiber communication is the first laser source. I graduated, I chose the first communication. I think in that era, really laying communications networks and the popularity of communication terminals, so that people's lifestyles, work, entertainment and even the biggest change occurred.
I am interested in, or is that I think we are interested of course that in this day and age there is a what kind of application technology and the popularity of the laying system, the real change our daily lives work but also entertainment. That if we can join them, you will find it very interesting. So the earliest I graduated in communications to achieve such a goal，
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However, as long as you join the communications industry, the communication in a variety of work to do, whether it is sales, marketing and technology-related or other work, you will find after a period of development communication, rise of the Internet is the future. The Internet will largely squeezed up a considerable extent even replace traditional communication equipment, means of communication and means of communication.
I made the first stage of the company AT & T, AT & T，
Supra Skytops II Women's Shoes Cover display si-supra-nation, the equivalent of China's first Ministry of Posts and Telecommunications, Directorate General of Telecommunications with the current operators. AT & T was the only U.S. long-distance and local telephone companies. It provides equipment, but also to provide telecommunications services. The second is Nortel, Nortel is North America's largest communications equipment, communication terminals and communication technology providers, especially in the wireless network has its own certain expertise. This is the first stage.
the second stage, when you find that the Internet may be the next decade or even two years on people's lifestyle, learning and entertainment have the greatest impact and maximum change. That will not help very excited to learn, to understand what the Internet is. At that time they just have the opportunity to join the team returned to business, we work together AsiaInfo. AsiaInfo to do very well, it is positioning itself as the architect of China's Internet. Because at that time China has 163,165,169 Internet, these large-scale Internet, it's the equipment and system integration, design, systems and system integration and final system implementation, most of the team is completed by the CICA based of.
AsiaInfo left after the creation of Hurray, in fact, we enter the wireless Internet. The idea is very simple, the Internet is the future, wireless is the future, wireless internet and that is with wireless Internet. This may be the next decade or two in our surrounding, our friends and family have the greatest impact on things. Of course, we also believe it is more promising, more promising things. So we started doing Hurray mobile Internet-related services.
us from technology to communications products to the construction of the Internet, and then went to the mobile Internet services, such a stage. I think from beginning to end, the flow Ye Hao, Ye Hao interested in new things, or I think the most important thing is that you all how to live life, very interesting times.
Sina Technology: Recently I found a lot of people are talking about SoLoMo concept. This concept as early as February this year by the United States a well-known venture capital partner John Doerr • raised. Later in April, Sina CEO Mr. Cao Guowei said the meeting also talked about mobile Internet, this thing, that is the future of the network will be moving SOLOMO direction, for example, Social, Local and Mobile, will become the future development of the Internet trend. Do you think such a concept, it is just a concept for the concept, or indeed able to bring us some development guidelines?
Wang Tai Dai: SOLOMO Later we joked with some friends back together with a CO, called SOLOMOCO. This concept is actually about the first time in February this year, I saw our investors to the KP, is that KPMG is a great investment company, is doing a Mary Meeker, Mary Meeker was originally known as First American Internet analyst, in his report quoted SOLOMO on this concept, and has done some analysis. This is my first exposure to January and February of this year's. You say this thing is very interesting, in the Mobile Internet Conference, the morning keynote speaker is always Chao Cao, but the morning may not have time to hear him say that the future network development trends SOLOMOCO development. The first afternoon we called China Mobile Internet forum, I see is this. Because I do not know Cao has been strongly emphasized, I thought only I was a lot of stress SOLOMOCO.
SAN: Because great minds think alike.
Wang Tai Dai: Yes. I have a completely own observations and views. I think the mobile Internet may be through three stages. The first stage is what we jokingly called the painful phase of the SP. You know in the SP phase, air, Hurray, Tom, well-informed are at this stage, it can be called the leader. At least at this stage of the leader, and they go through their own efforts, such as Hurray is the fastest air is less than three years. Hurray is three and a half on the Nasdaq market. However，
supra shoes on sale, I conclude that a first stage, to do all the SP's companies, including the four flagship, because to go fast, have first-mover advantage, and found such an opportunity, and very fortunate that this opportunity and business models simultaneously, it is on the phone to offer ring tones, to provide images, provide a very simple game, news, weather, etc., and can direct user fees. I think it is early.
then there is the impulse spending, the user first saw the phone can have such information and entertainment content. So I urge you willing to pay you money. And he played very fast, because the user base is in China's large enough. Operators to offer a promotion and pay channels. This is Monternet great help in this. This is the first stage.
but the first phase will soon be over. There are two reasons. The first is to provide mobile value-added services SP itself lacks core values. Why? Provide some of the pictures on the phone, ring tones, games, or provide some news, weather, etc. the content. These elements can in fact everyone in the free access to the Internet, he did not irreplaceable value, but a long time, you will feel that I pay a dollar for the picture, I pay two dollars a piece of music, unless I urge , and I have not seen. It can not as I do a daily quest，
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second, this value chain is not complete, to provide this service, whether the person providing the content or services. They can not stand themselves. How do I say that? Because the network is set by the operator shops, is owned and operated by the operator of the. When you want to reach users in any way to do product marketing, publicity, and the users of your product, you need the money received from the user, all marketing channels, marketing channels and pay channels are concentrated in one to three operators hands. So the operator to help you promote, you can get users, operators help you pay, you can get the business model. If operators do not need, do not help you do that, you have nothing, which is the present problem.
because of the value chain to provide promotion and charges is very small, only three, very powerful, and can provide a few pictures on the phone, music，
supra skytops red, games, information, and so these small the maximum is reached at the fifty-six thousand. Because its value is not enough. Therefore, we believe that SP's business model and their business value itself is built on an unsustainable, the lack of competitiveness on the basis of the core. The first generation of SP in the past years. At that time I wrote microblogging is to say, that a generation was lying to income-generating livelihoods.
the second time I called squatting like to joke that the income-generating livelihoods hand, but did not earn. What is it? Include the bulk of today's mobile phone companies, including many companies on the mobile Internet. They actually put a good application or service on the Internet to cell phones up. Today there are many in the industry, UC do navigation and has done a very good browser, 3G gateway to do, do do, and now the client platform, are leaders, but also done a good job. Provide the bulk of the original mobile phone news aggregator, aggregation music, video aggregation, reading polymerization, have done well. But all these services as well as their application form, to some extent on the Internet are all there, just say how to extend it well, and up to cell phones, so cell phone users can enjoy PC content on the service and applications. This is the second generation.
why I say squat want to make money, but very hard to not make money now, I think the value chain. A good business if it is to form, it must first have a good value chain, the value chain to complete, while the mobile Internet value chain, there are three layers, a layer of the mobile phone, such as this I want to enjoy the Internet on mobile phones application, I must need this phone is the Internet, the first feature phones can not connect to the Internet are on, or MPK, even on the Internet are not, how to enjoy Internet content, services and applications. Then there smartphone, you can get online, and have a good feeling than the original, although the feeling is good than the original, holding a small phone, you will still find a lot of uncomfortable places, or uncomfortable place. This is the point, the first point that is terminal. The second point that the network, if the 2G network will not have to say, 2G network is on an on-off a half a day off or so are stagnant, 2.5G network barely can, 2.75G network basic can, 3G networks popular in our country is called after a long make out a few years, I remember, at least seven or eight years, from the earliest Come right call out 3G networks, 3G networks to come, took a long time, but anyway , from 2009, 2010 become a reality, and began to develop. The third layer, you have a very good application, we like to use the old killer application or subvert the application level to describe the application, if the application is very good, never excavated and meet user demand for a certain class, then you was collected on the money, you are indeed unprecedented, to meet the needs of a particular me, I like to use this service you, but you let me go or how to pay it easy to pay it, That is the mobile Internet, easy to pay a third party, this is the third layer of infrastructure.
So I think that is the second generation of mobile Internet services on the Internet, applications and services to cell phones up, has been done we can, strictly speaking, a long time may have more than six years , a short time also have three or four years, because just say that the three levels of infrastructure, has not been effectively improved, so it is hard, not make money squatting.
the third stage, also said recently that some people often mention, I also feel the third phase or three phase I points, would not everyone views the same, such as open re the teacher will have their own views, Lei Jun, sometimes we have a chat view. I think the third stage, it can be called a cell phone will find the above mobile phone-based, mobile phones can only complete implementation of the killer applications, or subversion. The computer, its extension of the traditional Internet. Another words, it is possible SOLOMO era will come, Why? Back I said, there are three levels of infrastructure, I think there is a level has begun to break the ice, and made substantial breakthroughs in the rapidly developing. This level is our cell phone, also known as a client, the smart phone of a total of two sentences, iPhone becomes uncomfortable to enjoy from the mobile Internet, Andrews, or spread to gPhone to enjoy this low-end. These two things, when we had the Internet is compelling，
Supra Skytops III Men Shoes, or the Internet is completely fragmented, the Internet is one to do it, do not do a thing to do, it becomes like a touch screen panel of the iPhone, the Internet is very comfortable, so great Most of the pieces of time, not sitting in front of the computer time，
supra ns black skytops, you can enjoy any way to the Internet, of course, playing the high-end iPhone. The original joke, iPhone is a true high-end and stylish crowd, because it wants all aspects of their gross profit margin is very high. In this case, there must be one that is Andrew, Andrew system the iPhone a good experience, people from the so-called rich people into the homes of ordinary people, you can see probably hundreds, more than a thousand pieces，
supra-national, has been to four or five thousand dollars Andrews phones began to appear. Touch-screen smartphone because of the presence of board, so we feel that the infrastructure value chain or the outbreak of the first important point from now arrived. The smart phone can do? Play an example, the first of its smart phones anytime, anywhere, you take your smart phone or smart little small computer can move anywhere and any activities, rather than you holding the computer. The second you go, you can know your location, the phone has location, the computer can locate, but I have not heard what is positioning the computer. There are many mobile phones have my phone, the phone can take pictures at any time, at any time in the video. Such a small notebook to bring you the original big books ever mature, we used to enjoy the application of technology.
technically in such applications, there is a possibility that you put these techniques play the most effective to meet the user an unprecedented new demand. It is this demand? We just said sscol, how to explain it? Whether we are willing or not, this is indeed a social era, the original virtual network and the computer without the existence of time, we socialize, but our social distance was limited by time constraints, but there is a virtual network, the We are huge social costs to decline, with more people we can not limited distance while maintaining friendly exchanges and communication. We do not particularly think of the social narrow boyfriend and girlfriend, which I particularly do not appreciate and feel boring. Social itself is one of the most fundamental of human needs, but it greatly expanded the Internet such a possibility and cost greatly reduced, so when he says, why is a social time, we might even see news, watching movies, listening to music, buy things，
Supra Vaider Low Men Shoe, many, many things, we are willing to start from the social network, and my friends and family willing to look like a model or a celebrity or an expert, they are doing, what they enjoy, what they are willing to listen to music, what movies they recommend, what movie they saw, they bought something, and they bought this thing feel good. We also hope that the original, but because no one had all the time does not exist, and very easy access to the virtual social network, we can not obtain this information, when we find we can get this information, many times, we changed to go directly to web1.0 web site to see news, said access to content, access to collecting content. But rather that go to our social network to see my favorite and most trusted and most admired friends, opinion leaders, and industry people to see what they are, because they may have to filter out the things I like, and They get through, which is what we call Social.
I think that it is itself a long-standing demand, but on the Internet it will release organic.
second is Local, Local is combined with the phone, you people go, he's the biggest feature we describe is called at your fingertips, at your fingertips and just imagine the mind is completely different things, what is within reach it? I sit here at your fingertips that you can get these things, or I walk ten minutes, you can feel the or a get, or is the completion of my needs. This is not in the virtual Internet. For example, I now want to buy something, this is called Local, which features to put in here, Mobile is the anytime, anywhere, you take a cell phone, then we give it added a CEO, you always have a business model. So these things together, it is in our new smart phone, can also reflect the Social, Local，
Nokia released new Meego system, Mobile, and even SOLOMO four things, since only these four things in today's smart phones in order to best experience we believe you can follow it to dig out and SOLOMO user needs related to unprecedented, if you ever meet user needs, you will have the opportunity to become disruptive or killer-type applications.
Sina technology: but this concept was put forward after a lot of people are using this concept to the hype, to promote, do you think there is some example among the blind to get together, or where there is a bubble will exist?
Sina technology: a critical spirit to look at, there will be the first SOLOMO application, this application is not in the moment and this group of people will get to meet the unprecedented demand. That I think need to practice to test, you need to try to work out such products, to market, through market experience, and finally you know you are not ever meet the user needs a new and better, and the second, now users are not the most favorite, there is sufficient frequency and of sufficient strength and viscosity user. This, I think it opens a door, giving you a direction, you can be well and good to try to dig. Looking back, it is not SOLOMO application is the killer application, is not all who apply their own label affixed SOLOMO, it should fire, and it should line up.
Yesterday, I made a micro-Bo joked, Pioneer and whether an individual or a few people have mobile Internet entrepreneurs have invested SOLOMO camp, I personally think is really rough, Ebb Tide, and finally only the low tide，
Supra Cuttler Men Shoes, you can find out who is lying on the beach, who reached the ocean the other side. From this point of view, only to find such a concept did not really find such a product, application or service is meaningless. Second, you could find such a service or product, you can not afford it and to promote the best developed and kept out of operation, maintenance is good, keep up the iteration, still nothing. Back to business, I think the times is essential, but what kind of foundation you have, what you have the ability and expertise, you are most suitable for what kind of things, this must strike a balance between their . In addition, the concept can be obtained from by adequate financing, the door should have been closed.
Sina technology: including Chinese stocks also have experienced this problem, because some companies may be before these concepts can benefit, but may include the Nasdaq future will be more cautious. Of course, each industry has TOP3 the law, not the mobile Internet industry, so be it, eventually there will be less precipitation pattern of the next few exist?
QD Wang: I totally agree with this point, all sectors are sub-TOP3, but when the foundation is to a large industry, for example, e-commerce, for example search, for example, mobile Internet, when it comes to user base is in a huge, when it can get very large scale of time, then it will segment, there are two segments of points, called vertical segments, another subdivision called regions. To play a very simple example, such as search, Baidu is a generic parallel search, you can search any of the things that will give you the most comprehensive, most timely, the most common answer, do you think we go to search Housing Network is doing what, you think we go to public comment networks are doing.
Sina technology: These are from around our needs.
QD Wang: These call search, search for our daily needs of the requirement is very large, and when I found a good apartment in Beijing for example, when, in fact, I can search on Baidu, but I will not go, I will go to SouFun or 58 city. It is actually a vertical search, you know that Beijing Exploration net? Baidu is more anxious, and co-founded called the Beijing News Beijing Exploration Network is Beijing's eat, drink, they think they can provide Beijing the most detailed, most comprehensive and timely eat, drink information, which is called the localization search. When a field, when a very large industry, in addition to general services other than the first, there will be vertical and the regionalization of services, Taobao great bar, there did not think there Jingdong Mall, there is no thought of the aging of the , there are many, many, a shoe with a shoe, selling clothes are selling clothes, selling the package to sell the package, in fact, the traditional business model is the same, if large enough, there will be sub- . So back to the mobile Internet, mobile Internet is also a large enough area, in this area, both can occur in parallel, in the future there will be various sub-vertical and regional applications. In it，
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Sina technology: It would appear that no matter how the people get together on the inside, or to find their own business model is it? Identify the direction, this opportunity may not be bigger than the Internet?
QD Wang: Yes, I think the mobile Internet can be said that extension of the Internet and a huge expansion, is very simple, mobile phone users than Internet users, much more, and most will not do without a mobile phone, it uses the frequency or intensity, as long as over the Internet are easy to use, it is more in the future. Even so, I want to emphasize, you must be ready, you must have strength, we must step by step manner.
finally take a minute to Sina's friends made a small notice in July, we made a good preparation, we will launch a, we believe that the opportunity to become the hit subvert even the killer SOLOMO application, I very much hope to have the opportunity to Sina, when the studio, on how do we find such an application, and how to to make such an application, and how you want users to try Such a possible Internet killer application.
Sina Technology: Are we really to take a good look, not very far in July, we went to another good time to talk about. Thank you guest today, the first king of the total mobile Internet programs, thanks!
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